Business Commons^™

Optimizing Project Management Workflows With Ai-Driven Task Automation, Kamrunnahar Happy, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.

How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen

Atlantic Marketing Association Proceedings

No abstract provided.

Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi

Atlantic Marketing Association Proceedings

No abstract provided.

Bringing Career Conversations Into The (Virtual) Classroom: Making 1:1 Office Hours Mandatory In An Online Marketing Capstone, Dayna Reed

Atlantic Marketing Association Proceedings

No abstract provided.

From Local Innovation To Global Impact: The Ncino Story, Fredrika J. Spencer

Atlantic Marketing Association Proceedings

No abstract provided.

Building Ground Work Agency: The Power Of Applied Learning Through A Student-Run Marketing Agency, Laurie Michaelson

Atlantic Marketing Association Proceedings

No abstract provided.

Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta, Rex Evans Mcclure

Atlantic Marketing Association Proceedings

No abstract provided.

Enhancing Introductory Cybersecurity Learning: A Design-Based Research Case Study, Manny Niri Dr.

Journal of Cybersecurity Education, Research and Practice

This study employs a design-based research (DBR) framework to examine the impact of a comprehensive curriculum redesign in an introductory Foundations of Security module for undergraduate students in computing and cybersecurity at a UK public university between 2019 and 2025. The redesign aimed to enhance student learning, engagement, and critical thinking through the embodiment of evidence-based pedagogical strategies, including flipped classroom delivery, blended learning, gamified practical exercises, repeated low-stakes mock assessments, and structured problem-solving activities. Student feedback, assessment outcomes, attendance records, and faculty reflections were analysed to evaluate the effectiveness of the redesign. The results indicate substantial improvements in student …

Enhancing Cyber Hygiene Among Communities Through Experiential Cyber-Security Awareness Programs, Dr Atul Bamrara, Partha Roy, Vishwanath Gargote, Khandu Thungon

Journal of Cybersecurity Education, Research and Practice

Human error remains the most frequently exploited vulnerability in the cyber-security ecosystem. Despite substantial investments in technical safeguards, cybercriminals increasingly rely on social engineering, misinformation, and emotionally manipulative tactics to compromise users. This study examines behavioral changes among participants who underwent structured cyber-security workshops addressing both conventional cyber hygiene practices and emerging digital threats. The training modules covered digital arrest scams, identity theft, sextortion, fake technical support fraud, fake social media profiles, online gaming related risks, and deep fake manipulation. The workshops were designed using interactive simulations, real world case studies, and hands on problem based exercises, with the explicit …

Documenting For Success: A Case Study Of A Graduate Writing Retreat, Elliott Rose, Denise Wetzel, Sara C. Kern, Katie O'Hara-Krebs, Laurin Davis, Salah Seoudi, Carmen Cole

Transforming Libraries for Graduate Students

Graduate students often find themselves balancing the demands of research and writing while managing complex academic and personal needs. Writing retreats provide an intentional space for graduate students to focus on their academic goals while supporting community-building, institutional belonging, and a welcoming environment. This proposal outlines a model for academic librarians and staff to plan and implement an effective graduate writing retreat designed to support graduate student academic activities through intentional collaboration and documentation.

Penn State University’s (PSU) Graduate Student Writing Retreat started as an event housed within the University Library’s Science, Technology, Engineering, and Math (STEM) department. The retreat …

Insights From Ai Tutors In Undergraduate And Graduate Engineering Courses, Billy Kihei, Sheila Hill, Sumit Chakravarty

Proceedings of the Cognitive Innovation Conference (CognoCon)

As large language models become broadly accessible, questions about how to integrate them productively into engineering education have moved from speculative to urgent. This paper presents the design rationale and early deployment experience of 247officehours.com, a faculty-created, faculty-managed platform that grounds AI tutoring in instructor-selected course materials and connects it to assessment, engagement tracking, and targeted instructional intervention. Drawing on deployment across undergraduate and graduate engineering courses, we describe six core platform features, analyze how student interactions map onto Bloom's revised taxonomy, and identify recurring patterns of productive and unproductive AI use. A tutor–tutee inversion activity, in which students must …

Influence Of Digital Out-Of-Home Advertising On Intention To Purchase Green Products, Michael Humbani

The African Journal of Information Systems

This study investigates the impact of digital outdoor (out-of-home) advertising on environmental product knowledge and environmental concerns, aiming to promote green purchase intentions. The investigation is grounded in the Stimulus-Organism-Response model. Data were collected through a self-administered online questionnaire completed by 274 adult consumers. Using structural equation modelling, the findings indicate that informativeness, credibility and incentives have a positive effect on environmental product knowledge. Of these, only informativeness and credibility were significant predictors of environmental concern. Furthermore, environmental product knowledge was found to significantly influence green purchase intention, but environmental concern had no significant influence. From a theoretical perspective, this …

Simulating Cyber-Resilience: The Strategic Role Of The Locked Shields Exercise In Enhancing International Cyber Preparedness, Christopher A. Ramezan, Ludwig Christian Schaupp, Elizabeth A. Vitullo, William J. Walker

Journal of Cybersecurity Education, Research and Practice

As cyberthreats to critical infrastructure remain prevalent, national response mechanisms must evolve beyond the technical domain to incorporate legal, communicative, strategic, and cross-sector coordination. This work explores Locked Shields, an annual exercise conducted by NATO's Cooperative Cyber Defence Centre of Excellence, as a pedagogical and conceptual framework for simulating whole-of-government responses to cyber incidents. Unlike traditional cyber exercises, Locked Shields engages legal advisors, media strategists, and civil-military roles in realistic, scenario-driven simulations that portray the political and operational conditions of a real international-scale cyber crisis. We detail the exercise architecture, contrast with other cyber exercises, and assess its pedagogical and …

Exploring Protective Behaviours Among Users Of Mobile Financial Services, Nicholas Washington Omollo, Manoj Maharaj

The African Journal of Information Systems

As digital financial services grow, users face rising risks of financial loss through mobile platforms, often due to limited awareness of protective behaviours. This study surveyed 1,159 mobile financial service (MFS) users in Kenya to examine attitudes, concerns, security adoption, and actual practices. A behavioural model was developed by integrating information security and privacy literature with the Theory of Planned Behaviour, and tested using structural equation modeling via smart-PLS. Findings reveal that prior financial loss significantly heightens security and privacy concerns, influencing attitudes toward mobile protection and intentions to adopt secure practices. Loss experiences also increase user vigilance and perceived …

Cybersecurity In Higher Education Institutions: Awareness, Policy, And Experience On Employee Behaviour, Abdullahi Abiodun Yusuf, Adriana A. Steyn

Journal of Cybersecurity Education, Research and Practice

The digital transformation of higher education institutions (HEIs) has introduced unprecedented connectivity and operational efficiency, but it has also heightened their exposure to cyber threats. South African HEIs, in particular, face increasing vulnerability due to their reliance on technology, openness, and diverse user communities. This study examines the influence of the institutional cybersecurity environment on employee cybersecurity-compliant behaviour (CCB), emphasising the critical roles of awareness, policy engagement, and experience. Drawing on Protection Motivation Theory and the Theory of Planned Behaviour, a conceptual model was developed to explore how cybersecurity awareness, policy familiarity, and prior experience shape employees’ attitudes, subjective norms, …

State Information Technology Agency (Sita) And The Paradox Of Centralized Ict Procurement: Reform Or Redundancy In South Africa’S Public Sector, Ashley Latchu, Shawren Singh

The African Journal of Information Systems

Centralized ICT procurement is promoted as a means to improve efficiency and accountability, yet it often generates rigidity and frustration in developing-country contexts. This study investigates this paradox using South Africa’s State Information Technology Agency as an example affected by the broader challenges of digital governance in the Global South. Using an interpretivist, abductive approach, 55 semi-structured interviews with Government Information Technology Officers were analyzed thematically. Four patterns emerged: bureaucratic inefficiency, misalignment with departmental needs, workaround behavior and declining institutional legitimacy. These themes informed a Governance-Implementation Feedback Model explaining how control-oriented procurement systems produce institutional erosion and adaptive resistance. The …

Cyber Science Education Meets Healthcare Technology, Angela Spencer

Journal of Cybersecurity Education, Research and Practice

The research investigates how cyber science education combines with healthcare technology during the digital age to resolve a fundamental research gap in these two advancing areas. A combined approach utilizing extensive surveys and detailed interviews evaluates the functionality of learning platforms as well as cybersecurity measures and potential uses of emerging virtual reality (VR) and augmented reality (AR) tools to improve both educational and clinical environments. The research document describes its methodologies thoroughly while. The research documents multiple quantitative and qualitative results before performing its analysis, which leads to strategy development for digit. The researchers worked to find ways that …

Integrating Adversarial Scenarios Into Llm Security Labs: An Experience Report On A Hands-On Approach, Dominic A. Wilson

Journal of Cybersecurity Education, Research and Practice

This paper presents an exploratory case study detailed as a pedagogical experience report on integrating adversarial Large Language Model (LLM) scenarios into a graduate cybersecurity curriculum. In addition to prompt injection, sophisticated techniques such as jailbreaking and model inversion pose emerging threats that traditional computer security curricula often lack. We present the design and implementation of a structured, hands-on module addressing this gap, utilizing a custom Retrieval-Augmented Generation (RAG) platform with local open-source LLMs. A cohort of 16 graduate students participated in this two-week pilot module, engaging in "red team" activities to actively exploit model alignment and privacy vulnerabilities. The …

Employing The Marketing Mix Framework To Increase Usage Of Academic Libraries, Chantelle Swaren

The Southeastern Librarian

Academic libraries face a regular influx of new students, creating an ongoing need to increase awareness and usage. To accomplish this, many academic libraries rely on short-term outreach tactics that focus on only one element of the marketing mix: Promotion. This article introduces the complete marketing mix framework, including seven elements (7 Ps), and explains how they can be applied in academic libraries. Definitions and library-specific examples are provided for each element: Product, Price, Place, Promotion, People, Process, and Physical Proof. The integrated approach of marketing mix theory and planning can be employed by academic libraries to increase patron awareness, …

A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran Tekoglu, Tulay Girard

Atlantic Marketing Journal

Recently, nation branding has drawn the attention of policymakers worldwide, as nations recognize its strategic importance in achieving and sustaining success in the global competitive landscape. This study provides a conceptual framework based on master brand and sub-brand architecture to examine country branding holistically by integrating macro and micro perspectives, country brand equity, and their effects on consumer preferences. The specific objectives are to 1) identify the dimensions of master brand, sub-brand, and country brand equity and develop reliable and valid measurement scales for each dimension, and 2) develop a conceptual framework that integrates the master brand, sub-brand, and brand …

When Social Inflation Pushes The "Good Neighbor" Away: How Market Exit Behavior Triggers Brand Betrayal And Trust Erosion, Waros Ngamsiriudom, Mohan Menon, Mitra Devkota

Atlantic Marketing Journal

Social inflation, marked by rising litigation severity, shifting jury attitudes, and expanding third-party litigation funding, has intensified financial pressures on insurers operating in disaster-prone markets. In response, many insurers have withdrawn or restricted coverage, creating a sharp disconnect between long-standing brand promises and current market behaviors. This article examines how these systemic pressures produce “brand betrayal,” a consumer perception arising when insurers’ market exit actions contradict their relational positioning as reliable, community-oriented partners. Drawing on signaling theory, relationship marketing, and institutional perspectives, the article develops a conceptual framework linking social inflation to brand trust erosion through market exit behavior. The …

Leading With Integrity: Ethical Leadership, Quota Fairness, And Salesforce Retention, James Deconinck

Atlantic Marketing Journal

This study examines how ethical leadership, ethical climate, quota difficulty, distributive quota fairness, and person–organization (P–O) fit jointly shape salespeople’s turnover intentions and actual turnover. Survey data from 203 salespeople in a national computer-industry firm were paired with organizational turnover records collected one year later. Ethical leadership strengthened ethical climate, distributive quota fairness, and P–O fit, while ethical climate further enhanced fairness and value alignment. Quota difficulty strongly reduced fairness. Fairness also contributed to P–O fit, indicating that justice experiences tied to quota allocation shape value congruence in meaningful ways. Both fairness and P–O fit predicted lower turnover intentions, and …

Documenting Sustainable Social Media Workflows: Supporting Student Professionalization In Faculty-Student Teams, Jenny Rissen

Master's Projects

This capstone project, Documenting Sustainable Social Media Workflows: Supporting Student Professionalization in Faculty-Student Teams, examines how departmental social media teams serve as informal training grounds where students build professional identities through collaborative, often undocumented communication work (Buck; Leon & Pigg). Addressing writing studies concerns about experiential learning gaps (McNabb; Carr et al.), the project creates a handbook offering practical guidance for onboarding, workflow continuity, accessibility, and ethical social media practices. It shows how mentorship and structured documentation turn everyday digital work into meaningful professional development. Situated in technical communication and rhetoric, the project demonstrates how social media teams help …

The Soft Target Curriculum: Using Nigeria's 2026 Cascading Breaches To Teach Foundational Cybersecurity Failures, Chinedum Amaechi, Doris Asogwa, Samuel Alade

Journal of Cybersecurity Education, Research and Practice

SourceURL:file:///home/amaechi/Documents/ *Journal of Cybersecurity Education, Research and Practice (JCERP)*. **Title:** The Soft Target Curriculum: Using Nigeria's 2026 Cascading Breaches to Teach Foundational Cybersecurity Failures.docx

Background: Between March and April 2026, a single threat actor allegedly compromised four Nigerian institutions across banking, payment infrastructure, government registry, and power distribution sectors. The breaches exposed millions of records and disrupted critical services, yet all four exploited elementary vulnerabilities taught in introductory cybersecurity courses. Objective: This pedagogical case study analyzes the four breaches as a unified phenomenon of "normalized negligence" and provides ready-to-use teaching materials for cybersecurity educators. Methods: Using open-source intelligence analysis of …

Advancing Cybersecurity Practice: Explainable Machine Learning For Network Intrusion Detection, Adam Grabowski, Shengjie Xu

Journal of Cybersecurity Education, Research and Practice

This research investigates explainable artificial intelligence (XAI) integration within machine learning (ML)-based intrusion detection systems (IDS), focusing on distinguishing malicious from benign network activities. We employed Random Forest and XGBoost models evaluated on widely recognized datasets, including NSL-KDD and UNSW-NB15, using both binary and multi-class classification tasks. The objective was to enhance cybersecurity operations through improved model transparency and interpretability. By integrating SHAP (SHapley Additive exPlanations) and LIME (Local Interpretable Model-Agnostic Explanations), the study offers comprehensive global and local insights into model decision-making processes. Results demonstrate SHAP's effectiveness in providing a broad, dataset-wide understanding of feature interactions and importance, while …

Warehouse Reconfiguration With Ats Lab, Ed Cantor, Dana Pazhouhesh, Mathew Oshinski, Samantha Sanchez

Senior Design Project For Engineers

The ATS Lab Warehouse Reconfiguration project is a collaborative effort between Kennesaw State University’s Department of Industrial and Systems Engineering and ATS Lab, located in Marietta, GA. The goal of this project is to redesign the current warehouse layout to enhance operational efficiency, reduce travel time, and implement sustainable inventory management practices, including 5S and Kanban. Aaron Roob, ATS Operations Manager, and Franklin Hungerford, Continuous Improvement Manager, led this initiative. Our team, “Sick Sigma’s,” is composed of Ed Cantor, our Project Manager, who is working as an intern at ATS during this process; Dana Pazhouhesh (Process Engineer); Matthew Oshinski (Quality …

King’S Wigwam: Atlanta’S Forgotten Black Summer Resort, Andrew J. Bramlett, Seneca Vaught

Symposium of Student Scholars

From 1915 to 1920, the only summer resort for Black Atlantans was King’s Wigwam, located north of the small farming community of Kennesaw. Situated on over forty acres owned by Auburn Avenue entrepreneur Cornelius King, the summer resort saw a host of notable visitors during its short five years of existence. During the 1919 season, a guest named Bertram Hamilton was falsely accused of rape in nearby Cherokee County. He was taken to the county jail as an angry mob gathered. The county sheriff, who had been part of the mob that lynched Leo Frank four years before, believed Hamilton …

Helping Craft Beer Hunters Make Their Next Great Beer Discovery, Mark Mitchell, Sheila Mitchell

Atlantic Marketing Journal

The number of craft beer producers and consumers in the United States has increased dramatically over the last ten years. This manuscript provides an overview of the craft beer marketplace in the United States with a focus on the craft brewers and retailers as well as the consumers who favor craft beers. Craft beer enthusiasts are a “consumption community” or, a group of consumers who share a deep involvement with the craft beer category. This study presents a list of common business practices designed to appeal to this unique consumer group.

Trusted Advisor: Reality Or Fading Myth?, Stephen C. Carlson, Susanna Warnock, Gerald Sullivan, Margaret Ryder

Atlantic Marketing Journal

The role of trusted advisor has long differentiated the role of community banking from traditional national banks in its relationship with small businesses. This study serves two purposes. First is to confirm presence of a trusted advisor relationship and secondly, understand the impact of digital banking services on the community banker – small business owner relationship. Using data collected in a survey of community bankers and small business owners in five southeastern United States, this study assesses the viability of the trusted advisor construct by applying the Integrative Model of Organizational Trust (Mayer, Davis, & Schoorman, 1995, 2007), trust-building behaviors …

2025 - The Sixth Annual Fall Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Fall 2025 Symposium of Student Scholars, held in November 2025. Includes abstracts from the presentations and posters.