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Articles 241 - 270 of 1815
Full-Text Articles in Business
Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Atlantic Marketing Association Proceedings
No abstract provided.
Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.
Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao
Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing The Future Of Radiology: How Ai Integration Enhances Diagnostic Precision And Streamlines Clinical Workflows, Monisha Gupta, Jordan -. Watts Ms, Alberto Coustasse Hencke Dr.
Marketing The Future Of Radiology: How Ai Integration Enhances Diagnostic Precision And Streamlines Clinical Workflows, Monisha Gupta, Jordan -. Watts Ms, Alberto Coustasse Hencke Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Does Fear, Regret, Or Both Best Drive Ad Intention?, Kirsten Passyn
Does Fear, Regret, Or Both Best Drive Ad Intention?, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer
Atlantic Marketing Association Proceedings
No abstract provided.
Face Presence In User-Generated Photos And Its Effect On Review Helpfulness, Anh Dang, Bridget Nichols, Mark Nichols
Face Presence In User-Generated Photos And Its Effect On Review Helpfulness, Anh Dang, Bridget Nichols, Mark Nichols
Atlantic Marketing Association Proceedings
No abstract provided.
Csa 2010’S Basic Metrics And Motor Carrier Profitability, Ahren Johnston
Csa 2010’S Basic Metrics And Motor Carrier Profitability, Ahren Johnston
Atlantic Marketing Association Proceedings
No abstract provided.
Blockchain Technology In Managing Supply Chain Disruptions, Asit Bandyopadhayay
Blockchain Technology In Managing Supply Chain Disruptions, Asit Bandyopadhayay
Atlantic Marketing Association Proceedings
No abstract provided.
Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen
Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring Food Delivery Platform And Sustainable Business Model: A Topic Modeling Approach, Jiyoon An
Exploring Food Delivery Platform And Sustainable Business Model: A Topic Modeling Approach, Jiyoon An
Atlantic Marketing Association Proceedings
No abstract provided.
Supply Chain And Warehouse Management Strategies In The Western Pa Grocery Industry, Alan D. Smith
Supply Chain And Warehouse Management Strategies In The Western Pa Grocery Industry, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson
What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson
Atlantic Marketing Association Proceedings
No abstract provided.
You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson
You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Convincing Consumers To Get Jabbed Through Health Message Framing, James Reardon, Joseph French, Mike Martin, Anita Radon
Convincing Consumers To Get Jabbed Through Health Message Framing, James Reardon, Joseph French, Mike Martin, Anita Radon
Atlantic Marketing Association Proceedings
No abstract provided.
Raffe Studio, Inc. Repositioning To Meet The Evolving "Influencer" Industry, Eryn V. Oft Ms.
Raffe Studio, Inc. Repositioning To Meet The Evolving "Influencer" Industry, Eryn V. Oft Ms.
Atlantic Marketing Association Student Proceedings
Synopsis - Since 2001, the music business Raffe Studio, Inc. (formerly Raffe Reeds) has served music communities as a multifaceted bassoon corporation. Raffe Studio is nestled in the foothills of Alabama between Atlanta and Birmingham. The founder, Eryn Oft, began the organization to cultivate growth in local music communities through educational outreach, professional performances and the sale of music materials. In 2014, Raffe Studio realized a larger global need. The organization expanded the products and services available and increased social media marketing. As platforms have evolved, Raffe Studio has recognized a need to reposition the corporate marketing strategy to better …
Geofencing In Tourism & Recreation: A Revolution In How Marketing-Centric Data Is Collected & Employed?, Aubrey B. Whiddon
Geofencing In Tourism & Recreation: A Revolution In How Marketing-Centric Data Is Collected & Employed?, Aubrey B. Whiddon
Atlantic Marketing Association Student Proceedings
This study aims to delve into, analyze, and ultimately divulge what geofencing technology is and decipher whether it is an effective tool to employ in making marketing decisions. Geofencing, a location-based service that triggers actions based on visitors’ real-time location, has revolutionized tourism marketing, enhanced visitor experiences, and facilitated crowd management. Additionally, this research analyzes a study that was conducted with the purpose of proving the validity and accuracy of geofencing. This study compares primary data to data collected through Placer.AI, a geofencing platform, and how the findings from both collection methods are highly correlated.
Ideal Leadership And Marketing Strategies During Times Of Transition, Kaia S. Thomson
Ideal Leadership And Marketing Strategies During Times Of Transition, Kaia S. Thomson
Atlantic Marketing Association Student Proceedings
This study investigates the effects of transitional leadership in an organization on marketing strategies. The qualitative research, gathered through semi-structured interviews with four leaders at different stages of transition, highlights key themes such as the development of trust, adaptability, relationship-building, and the importance of gradual change. The results suggest that the most successful leaders in transition prioritize humility, respect the history of the firm, and focus on developing relationships with stakeholders. Further, these leaders focus marketing strategies on the core products or services of the organization to better understand customer preferences and create long-tern relationships. The study indicates that successful …
Overconsumption And The Role Of The Marketer, Anchiella Angelle
Overconsumption And The Role Of The Marketer, Anchiella Angelle
Atlantic Marketing Association Student Proceedings
Consumers value ethical brands and are willing to pay more and repurchase from companies that hold similar values. Consequently, overconsumption initiatives from companies have been shown to benefit brand image and can lead to increased sales due to increased trust. Younger generations, particularly Gen Z and Millennials, are showing a preference for CSR and ESG claims. For this research, a study was carried out with 111 participants to measure repurchase intentions given an impulse purchase from an ethical, neutral, and unethical company. From the study conducted, it was shown that participants have a higher intention to repurchase a product from …
Symbolic Consumption As Self-Preservation: Psychological Vulnerabilities And Identity Repair In Low-Income Luxury Consumers, Aaliyah W. Wilkerson
Symbolic Consumption As Self-Preservation: Psychological Vulnerabilities And Identity Repair In Low-Income Luxury Consumers, Aaliyah W. Wilkerson
Atlantic Marketing Association Student Proceedings
This extended abstract presents a conceptual study exploring why low-income consumers engage in luxury fashion consumption despite financial limitations. The research reframes these purchases as emotionally driven acts of identity repair, introducing the constructs of perceived social identity lock-in and moral self-validation to explain how consumers cope with exclusion and affirm self-worth through symbolic consumption. A conceptual model is proposed and a sequential mixed-methods design is outlined for future empirical testing. This work contributes to Transformative Consumer Research by centering emotional coping in aspirational consumption and offers practical insights for inclusive, dignity-based branding strategies.
Formula 1 In The United States: A Model For Growing International Sports In U.S.?, Kate Meg Eagan, Matthew Lastner, Brian Kinard
Formula 1 In The United States: A Model For Growing International Sports In U.S.?, Kate Meg Eagan, Matthew Lastner, Brian Kinard
Atlantic Marketing Association Student Proceedings
Formula 1 (F1) has grown exponentially in popularity with American audiences in the past several years, in large part by deploying modern marketing practices that are reshaping the perspective of motorsport in the U.S. Marketing experts have credited this growth to marketing practices such as the launch of a Netflix docuseries, “Drive to Survive,” which offers a dramatized retelling of the season and grants viewers a behind the scenes glimpse of the sport. As a next step, F1 is funding a major motion picture named for the sport starring Brad Pitt. Despite evidence that these practices have benefitted F1, other …
Adopting Artificial Intelligence: Cross-Sector Analysis Of Ai Adoption Risks, Brandon Saari, Yona Berger, Yanett Munoz, Alex Agnick, Paul Wagner, Robert J. Honomichl
Adopting Artificial Intelligence: Cross-Sector Analysis Of Ai Adoption Risks, Brandon Saari, Yona Berger, Yanett Munoz, Alex Agnick, Paul Wagner, Robert J. Honomichl
Journal of Cybersecurity Education, Research and Practice
Artificial intelligence (AI) is rapidly being adopted across public and private sectors. This offers significant gains in efficiency, decision making, and access to information. At the same time, AI introduces complex risks related to cybersecurity, privacy, bias, transparency, accountability, and equity that existing governance and security frameworks do not fully address. This paper presents a cross-sector literature review and comparative analysis of AI adoption risks and mitigation strategies across four critical domains: the federal government, libraries, K–12 education, and healthcare. Drawing on peer-reviewed research, institutional frameworks, and policy guidance, the study identifies sector-specific challenges alongside shared systemic gaps, including insufficient …
Innovations And Applications Of Virtual Private Networks And Sustainable Security In Society 5.0 Libraries, Stella Chinnaya Nduka Dr., Adeyinka Tella Prof, Petros Dlamini Dr
Innovations And Applications Of Virtual Private Networks And Sustainable Security In Society 5.0 Libraries, Stella Chinnaya Nduka Dr., Adeyinka Tella Prof, Petros Dlamini Dr
Journal of Cybersecurity Education, Research and Practice
In order to improve digital resilience, privacy, and access equity in contemporary library environments, this study investigates the role of Virtual Private Networks (VPNs) in fostering sustainable cybersecurity within the framework of Society 5.0 libraries. It does this by looking at the latest developments, applications, difficulties, moral dilemmas, and tactical methods associated with VPN deployment. Using peer-reviewed journal articles, conference proceedings, white papers, and policy documents published between 2010 and 2024, a methodical approach to literature review was used. The literature that bridges the fields of cybersecurity, library science, and Society 5.0 concepts was the main focus of the review. …
A Framework For Integrating Content Marketing And Social Media Engagement For More Effective University Branding, Julie M. Pharr
A Framework For Integrating Content Marketing And Social Media Engagement For More Effective University Branding, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Snip Or Skip? Consumer Attitudes And Marketing Message Development For Spay/Neuter Efforts, Rebecca Burcham
Snip Or Skip? Consumer Attitudes And Marketing Message Development For Spay/Neuter Efforts, Rebecca Burcham
Atlantic Marketing Association Proceedings
No abstract provided.
The Demise Of A Nostalgic Brand: The Case Of The Hudson’S Bay Company, Jon Littlefield
The Demise Of A Nostalgic Brand: The Case Of The Hudson’S Bay Company, Jon Littlefield
Atlantic Marketing Association Proceedings
No abstract provided.
A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran, Tulay Girard
A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran, Tulay Girard
Atlantic Marketing Association Proceedings
No abstract provided.
How Can Natural Language Processing Help Examine Branding Strategies? Evidence From U.S. Nonprofit Healthcare Brands, Jae Hwan Lee, Jiyoon An
How Can Natural Language Processing Help Examine Branding Strategies? Evidence From U.S. Nonprofit Healthcare Brands, Jae Hwan Lee, Jiyoon An
Atlantic Marketing Association Proceedings
No abstract provided.
Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta Dr, Rex Mcclure Dr
Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta Dr, Rex Mcclure Dr
Atlantic Marketing Association Proceedings
No abstract provided.
From A Racial Reckoning To Retrenchment: A Longitudinal Analysis Of Retailers’ Corporate Sociopolitical Activism Messaging, Whitney Ginder, Olivia Johnson
From A Racial Reckoning To Retrenchment: A Longitudinal Analysis Of Retailers’ Corporate Sociopolitical Activism Messaging, Whitney Ginder, Olivia Johnson
Atlantic Marketing Association Proceedings
No abstract provided.