Business Commons^™

Get Smart About Your Money, Sharonda Singleton Brown, Imani Beverly, Jacquelyn J. Daniel

Georgia Library Quarterly

“Get Smart About Your Money” was an event held at the Atlanta University Center (AUC) Robert W. Woodruff Library for Money Smart Week 2023. The goal of the event was to introduce the new business librarian, promote financial literacy in the Atlanta University Center community, and participate in National Money Smart Week.

The Hidden Scams In Business & Finance, Jake Patten, Carter Harrell, Claude Auguste, Sheldon Jerome Downing Ii

ENGL 1102 Showcase

For our research papers, we chose to look into different kinds of scams lurking in the business world, and how they can affect businesses and society as a whole. There are hundreds of different scams at any given time, but we decided to focus on lesser-known scams that the majority of people don't even think about. These scams include rigged casinos, charity fraud, business email compromise, and embezzlement within smaller businesses.

We chose this topic in an attempt to bring more attention to the criminal side of the business world that people otherwise see as harmless. Especially with the recent …

Covid-19'S Consequences In Day-To-Day Life, Christian Mclain, Perla Guadalupe Vega

ENGL 1102 Showcase

This anthology discusses the consequences that the Covid-19 left. These drastic changes are still visible 4 years later, in two important sectors of Georgia's economy: the Work force and the housing market. These 2 sectors collide and merge with our daily life since they take up most of our time. Homes took on the roles of offices and schools as employees and students were forced to stay home due to the pandemic. Before and after Covid 19, everything changed from the criteria of buyers in the housing market, the inventory, the reasons why it is short, in addition to the …

Consumer Experience, David Norris, Ramsey Jones, Joshua Hurst-Coffey, Alexander Johnson

ENGL 1102 Showcase

This anthology talks about the current state of consumer experiences in the modern entertainment industry. Some of the trends are good while many are bad. Streaming services are now over abundant and cost way too much. Game publishers are pushing out games fast but lack content. One the other hand, smaller groups are publishing cheaper and much more successful. We wish to discuss the effects of these actions on the consumers' side of content consumption.

Development Of Fashion, Bryan Madeira, Gregory Kelley, Alhagi Kebbeh, Natalie Borchuck

ENGL 1102 Showcase

The theme of this Anthology focuses on the development of fashion over recent years. How it has affected people in recent years and how much it has changed over the years. Specifically talking about large brands that have impacted the market. How celebrities have affected the market and made it better. Along with how the Trans community is treated in the community. How they are represented throughout the fashion business. Last talk about the developing market for sneakers. How they have become an investment rather than something to wear for active wear.

The Cost Of Being Healthy In The United States, Bradford Creecy, Sonny Wilson, Youssef Moussa, Nicholas Harris

ENGL 1102 Showcase

This anthology is exploring how expensive it is to be healthy in the United States. We are researching this topic because it directly applies to us along with millions of other United States citizens. This Anthology covers how food deserts impact individuals, why it is difficult but important to learn how to cook from home, how individual's lifestyle and activeness can affect their personal health, and how the ready to cook meal kits have emerged and spread in recent history.

The Fundamentals Of Claymation Films, John Hardy

ENGL 1102 Showcase

This anthology covers three different aspects of a clay-animated film. It covers the unique financial situation that clay-animated films encounter, the different psychological responses that are related to clay-animation, and the specific character creation and voice acting done for the films.

A New Update Is Ready To Be Installed: The Ever-Increasing Advancement Of The Video Game Industry., Tristen Schubert, Patrynna Mensah, Colin Lara, Nicholas Wasztyl

ENGL 1102 Showcase

The topics being discussed in this anthology all have a deep connection to video games and talk about the different aspects of the video game industry. This includes the way that video game narratives have changed, how video games use psychology to immerse their players, to how video games are able to be played through new services such as cloud gaming, and even how copyright works when it comes to video games. With all this in mind, this anthology strives to inform our readers about aspects of the video game industry that are crucial to its overall success.

Young Adults Entering The Economy, Connor Whelan, Gabriel Bell, Christian Brantley, Javarius Seabrooks

ENGL 1102 Showcase

This anthology is written with the hopes of educating the public about the current state of the economy and how Generation Z is entering it. This paper goes over the basics of their financial behavior, the negative affects of education monopolies, financial schemes, and new technology that Gen Z has brought to the table.

Factors Influencing The Perceptions Of Human-Computer Interaction Curriculum Developers In Higher Education Institutions During Curriculum Design And Delivery, Cynthia Augustine, Salah Kabanda

The African Journal of Information Systems

Computer science (CS) and information systems students seeking to work as software developers upon graduating are often required to create software that has a sound user experience (UX) and meets the needs of its users. This includes addressing unique user, context, and infrastructural requirements. This study sought to identify the factors that influence the perceptions of human-computer interaction (HCI) curriculum developers in higher education institutions (HEIs) in developing economies of Africa when it comes to curriculum design and delivery. A qualitative enquiry was conducted and consisted of fourteen interviews with HCI curriculum developers and UX practitioners in four African countries. …

Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting

Atlantic Marketing Journal

Abstract - While marketing educators have identified the need for community engagement projects within the marketing curriculum, there is little research on implementing a community engagement project in marketing, especially in digital marketing. Therefore, this longitudinal case study aims to demonstrate how a community engagement project was implemented into digital and social media marketing classes at one university. This case study discusses (1) how the community engagement project was developed, (2) the work conducted, and (3) the results provided to the client. This case study also provides feedback from both students and the client. Overall, students were pleased with the …

Honesty In Marketing Communications: The Role Of Humor, Can Trinh

Atlantic Marketing Journal

Amid the crisis of trust in the marketplace, there have been increasing calls for advertisers to show more honesty in marketing communications. However, firms are still hesitant to follow suit out of concerns that more honesty may mean more losses than gains. Against such background, there is still scant empirical evidence about the effect of honest marketing communications on marketing outcomes to help provide practical guidance for marketers. The present research helps fill this crucial gap by examining the role of humor in honest marketing communications. Three studies in this research reveal novel insights that an interrelationship exists between humor …

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus

Atlantic Marketing Journal

The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …

The Effect Of Consumer Socialization, Perceived Employee Identification, And Flexibility On Store Loyalty For Beauty Products, Harash Sachdev

Atlantic Marketing Journal

The survey data from a Chinese university suggests that consumer socialization and digital engagement profoundly influence employees' identification with their retailers. This identification, in turn, empowers retailers to become more flexible and adaptive to consumers' ever-changing needs, resulting in higher levels of store loyalty. Furthermore, an in-depth analysis revealed that retailers’ flexibility was vital in mediating employee identification and store loyalty.

Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson

Atlantic Marketing Journal

This study investigates the effects of celebrity familiarity, sensational copy, and forward referencing on curiosity and intention to click on a digital post using a 2 (familiar/unfamiliar celebrity) X 2 (high/low sensationalism) X 2 (high/low knowledge gap) experimental design. The results show that curiosity and click intention are significantly greater when the copy points to missing information and when familiarity is greater, supporting the information gap theory of curiosity and illustrating its application to the forward referencing technique used in clickbait. However, contrary to expectations, sensational copy produced lower levels of arousal, curiosity, and click intention, suggesting a backlash against …

The Impact Of The Anthem Protest Movement And Covid On Nfl Viewership, George W. Stone, Michael A. Jones, Kirsten Passyn

Atlantic Marketing Journal

This research is based on 3 different surveys conducted over several NFL football seasons. The first study investigated the impact of the Anthem Protest Movement on the attitude of NFL fans. The “Anthem Protest” reemerged during the 2020 season during the “lockdown” season associated with the COVID epidemic. Co-mingled with COVID and societal unrest, many analysts were predicting irreparable harm to the NFL’s once indomitable position as America’s favorite sport resulting from this confluence of events. Given the importance of the topic in terms of future NFL fan support, this report looks back over the last several NFL seasons to …

How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, W. Frank Thompson, Charla Brown

Atlantic Marketing Journal

Marketing student internships are widely discussed in the literature, yet little has been published regarding the value of marketing faculty internships. In applied disciplines like marketing, faculty internships can bridge experience gaps between theory and practice and help provide critical information to keep the curriculum current. Unfortunately, politics can manifest itself as one barrier to academic engagement with the business community. To explore this potential problem, we first test a model that measures the influence political party combined with political ideology has on three Contempt-Anger-Disgust (CAD) outcome measures common in psychology literature. We model a statistically significant political backdrop that …

A Review Of River And Small Ship Cruising In The Mid-Atlantic, Northeastern United States, And Eastern Canadian Markets, Mark Mitchell, Michael Dowd, Paul Clark

Atlantic Marketing Journal

Currently, there is a lack of cruise industry related articles in the tourism, business, and marketing literature. This manuscript provides an overview of river and small ship cruise activity in the Mid-Atlantic, Northeastern United States and Eastern Canada in three geographic clusters and waterways: (1) Mid-Atlantic Coast; (2) New England Coast and Canadian Maritimes; and (3) Eastern Canada & the Saint Lawrence Seaway. The existing cruise options in each market are identified. The operating characteristics of this region that aid and challenge cruise operators are then explored. Finally, the Product-Market Growth Matrix is used to present growth strategies available to …

The Influence Of Job Embeddedness On Voluntary Salesforce Turnover, James Deconinck, Drew Carnes, Mary Beth Deconinck

Atlantic Marketing Journal

Turnover is a critical issue encountered by organizations. However, salesforce turnover is especially important for companies given the vital role played by salespeople. This study developed and tested a model of turnover among a sample of 331 business-to-business salespeople. The results indicate that perceived supervisor support, perceived organizational support, and supervisor satisfaction are important variables indirectly impacting salespersons’ search behavior and voluntary turnover through job embeddedness.

Person-Supervisor Fit Antecedents: Self Determination Theory In Salesforce Turnover Intention, Ilgim Benoit, Jeffrey R. Foreman, Bonnie S. Guy

Atlantic Marketing Journal

In this paper, by utilizing Self-Determination Theory (SDT), we discuss possible antecedents for Person-Supervisor (PS) fit, which is important in decreasing turnover intentions of salespeople. Specifically, this is the first paper to discuss autonomy, relatedness and competence as social antecedent variables that are influential in predicting the PS fit, which is the congruence of values and goals of salespeople and sales managers, that ultimately decreases turnover intentions of salespeople. Survey results show that autonomy and relatedness are both positively related to salespeople’s perception of PS fit, and have indirect effects on turnover intention through PS fit. Accordingly, by enhancing relatedness, …

Comparing Cognitive Theories Of Learning Transfer To Advance Cybersecurity Instruction, Assessment, And Testing, Daniel T. Hickey Ph.D., Ronald J. Kantor

Journal of Cybersecurity Education, Research and Practice

The cybersecurity threat landscape evolves quickly, continually, and consequentially. This means that the transfer of cybersecurity learning is crucial. We compared how different recognized “cognitive” transfer theories might help explain and synergize three aspects of cybersecurity education. These include teaching and training in diverse settings, assessing learning formatively & summatively, and testing & measuring achievement, proficiency, & readiness. We excluded newer sociocultural theories and their implications for inclusion as we explore those theories elsewhere. We first summarized the history of cybersecurity education and proficiency standards considering transfer theories. We then explored each theory and reviewed the most relevant cybersecurity education …

The Financial Impact Of Health And Wellness, Owen Williams, Walter Fulton, Chad Vaughn, Keaton Spiegel

ENGL 1102 Showcase

This group anthology takes a deeper look into the cross section of health & wellness and business & finance sectors.

It Deployment And Integration – An Assessment Of Enabling And Inhibiting Factors, Lesley Matshwane, Carl Marnewick

The African Journal of Information Systems

Although delivery of services in South Africa is the responsibility of all spheres of government, the provision of basic services lies at the doorstep of local municipalities. Local municipalities have, for many reasons, frequently been unable to live up to this mandate despite the fact that some of the challenges that they face can be addressed by using IT. This paper assesses factors enabling and inhibiting the efficient deployment and integration of IT in local municipalities. The technological, organizational and environmental (TOE) framework was deployed to assess the factors. A multiple case study in which semi-structured interviews were conducted produced …

Blockchain Applications In Higher Education Based On The Nist Cybersecurity Framework, Brady Lund Ph.D.

Journal of Cybersecurity Education, Research and Practice

This paper investigates the integration of blockchain technology into core systems within institutions of higher education, utilizing the National Institute of Standards and Technology’s (NIST) Cybersecurity Framework as a guiding framework. It supplies definitions of key terminology including blockchain, consensus mechanisms, decentralized identity, and smart contracts, and examines the application of secure blockchain across various educational functions such as enrollment management, degree auditing, and award processing. Each facet of the NIST Framework is utilized to explore the integration of blockchain technology and address persistent security concerns. The paper contributes to the literature by defining blockchain technology applications and opportunities within …

Improving Belonging And Connectedness In The Cybersecurity Workforce: From College To The Profession, Mary Beth Klinger

Journal of Cybersecurity Education, Research and Practice

This article explores the results of a project aimed at supporting community college students in their academic pursuit of an Associate of Applied Science (AAS) degree in Cybersecurity through mentorship, collaboration, skill preparation, and other activities and touch points to increase students’ sense of belonging and connectedness in the cybersecurity profession. The goal of the project was focused on developing diverse, educated, and skilled cybersecurity personnel for employment within local industry and government to help curtail the current regional cybersecurity workforce gap that is emblematic of the lack of qualified cybersecurity personnel that presently exists nationwide. Emphasis throughout the project …

University Of Johannesburg Institutional Repository Cybersecurity Output: 2015-2021 Interdisciplinary Study, Mancha J. Sekgololo

Journal of Cybersecurity Education, Research and Practice

This study examines cybersecurity awareness in universities by analyzing related research output across different disciplines at the University of Johannesburg. The diffusion of innovation theory is used in this study as a theoretical framework to explain how cybersecurity awareness diffuses across disciplines. The University of Johannesburg Institutional Repository database was the data source for this study. Variations in cybersecurity keyword searches and topic modeling techniques were used to identify the frequency and distribution of research output across different disciplines. The study reveals that cybersecurity awareness has diffused across various disciplines, including non-computer science disciplines such as business, accounting, and social …

Volunteerism During Covid-19: Sport Management Students’ Career Interests Against Public Health Risks, Kyu-Soo Chung, Jennifer Willet, Chris Green, Nari Shin

Faculty and Research Publications

Employing the theory of planned behavior, this study aimed to identify how sport management students’ intentions to volunteer for a sporting event were affected by their COVID-19 preventive health factors and social consciousness. From eight U.S. universities, 415 sport management students responded to a self-administered online survey. Collected data were analyzed via hierarchical regression modeling. While the students’ health literacy and susceptibility affected their intentions positively, their social consciousness played a crucial role in producing low intentions to volunteer for a sporting event. Sport management educators should include more hands-on activities in the curriculum and collaborate with local sport agencies …

Board Of Directors Role In Data Privacy Governance: Making The Transition From Compliance Driven To Good Business Stewardship, David Warner, Lisa Mckee

Journal of Cybersecurity Education, Research and Practice

Data collection, use, leveraging, and sharing as a business practice and advantage has proliferated over the past decade. Along with this proliferation of data collection is the increase in regulatory activity which continues to morph exponentially around the globe. Adding to this complexity are the increasing business disruptions, productivity and revenue losses, settlements, fines, and penalties which can amount to over $15 million, with many penalties now being ascribed to the organization’s leadership, to include the Board of Directors (BoD), the CEO and members of the senior leadership team (SLT). Thus, boards of directors can no longer ignore and in …

Privacy Principles And Harms: Balancing Protection And Innovation, Samuel Aiello

Journal of Cybersecurity Education, Research and Practice

In today's digitally connected world, privacy has transformed from a fundamental human right into a multifaceted challenge. As technology enables the seamless exchange of information, the need to protect personal data has grown exponentially. Privacy has emerged as a critical concern in the digital age, as technological advancements continue to reshape how personal information is collected, stored, and utilized. This paper delves into the fundamental principles of privacy and explores the potential harm that can arise from the mishandling of personal data. It emphasizes the delicate balance between safeguarding individuals' privacy rights and fostering innovation in a data-driven society. By …

Towards Assessing Cybersecurity Posture Of Manufacturing Companies: Review And Recommendations, John Del Vecchio, Yair Levy, Ling Wang, Ajoy Kumar

KSU Proceedings on Cybersecurity Education, Research and Practice

With the continued changes in the way businesses work, cyber-attack targets are in a constant state of flux between organizations, individuals, as well as various aspects of the supply chain of interconnected goods and services. As one of the 16 critical infrastructure sectors, the manufacturing sector is known for complex integrated Information Systems (ISs) that are incorporated heavily into production operations. Many of these ISs are procured and supported by third parties, also referred to as interconnected entities in the supply chain. Disruptions to manufacturing companies would not only have significant financial losses but would also have economic and safety …