Business Commons^™

Who Is Making Lifestyle Changes Due To Preventive Health Care Information? A 10 Year Comparison Study, Joseph D. Cangelosi Jr., David Kim, Edward Ranelli

Atlantic Marketing Association Proceedings

This paper sought to describe from a set of 6 demographic and 13 lifestyle change variables the person who is significantly and positively impacted by preventive health care information (PHCI). Based on past research, six hypotheses were developed. Three of the six hypotheses were accepted. In addition, there were significant relationships for each of the six demographic variables with at least one of the lifestyle change variables. Those who are seeking and are positively impacted by PHCI are better educated, female, and (depending upon the lifestyle change variable in question) fall into a definite age category. There is partial support …

All In Or A` La Carte: Preferences Of Medical Tourists Towards Value Of Co-Creation, Michael Dotson, Jennifer Henson Nevins, Bonnie S. Guy

Atlantic Marketing Association Proceedings

Patients Beyond Borders (2014) defines a medical tourist as anyone who travels across international borders for the purpose of receiving nonemergency medical care. It has been estimated that the market size in USD ranges from 38.5 to 55 billion based upon eleven million cross-border patients worldwide spending an average of 3,500 – to 5,000 USD per visit. Further, Patients Beyond Borders suggests that the top Medical tourism destinations are Costa Rica, India, Israel, Malaysia, Mexico, South Korea, Taiwan, Thailand, Turkey and the United States.

A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette L. Bonaparte

Atlantic Marketing Association Proceedings

According to the National Action Plan to Improve Health Literacy issued in 2010 by the U.S. Department of Health and Human Services, health literacy is a multi-faceted concept and has importance for multiple sectors. Stakeholders typically involved in the health literacy discussion include government, public health officials, practitioners and those concerned with health promotion (U.S. Department of Health and Human Services 2010). In addition to these stakeholders, there is the opportunity for the pharmaceutical industry to be an active participant in the health literacy discussion.

Given the variation in health literacy levels among the U.S. population and the impact of …

An Attitudinal Analysis Of Preventive Health Care Information Users: With Insights From Social Media, Joseph D. Cangelosi, David Kim, Edward Ranelli

Atlantic Marketing Journal

As the U.S. health care system continues to restructure itself, an increased emphasis on preventive health care will be a very important component. It is vital that preventive health care information (PHCI) be readily accessible and applied. This research explores the impact of social media as a source for accessing PHCI. Specifically, it examines how individuals rate active vs. passive internet delivery systems (IDS) to gather PHCI. Results of the study indicated that online health forums (active IDS) were the most popular source of PHCI, whereas Facebook and Twitter were most unpopular. On the whole, accessing PHCI via active IDS …

2015 - The Twentieth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twentieth Annual Symposium of Student Scholars, held on April 16, 2015. Includes abstracts from the presentations and posters.

2014 - The Nineteenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Nineteenth Annual Symposium of Student Scholars, held on April 17, 2014. Includes abstracts from the presentations and posters.

2013 - The Eighteenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Eighteenth Annual Symposium of Student Scholars, held on April 25, 2013. Includes abstracts from the presentations and posters.

Smokers’ Vs. Non-Smokers’ Attitudes Toward Tobacco Usage, Jeff W. Totten, Betty J. Cayton

Atlantic Marketing Journal

The purpose of the study was to collect attitudinal and behavioral data on a sample of college students from a Southern state university regarding tobacco usage. The sample was designed to include both smokers and non-smokers. A non-probability sample of 508 college students was collected by handing out surveys in classes and in campus buildings. The questionnaire was designed by the students and the authors and included half of Pechmann and Shih’s (1999) smoking perceptions scale items. Users made up 36.6% of the sample. The average length of time reported using tobacco products was five years, with 78.3% stating they …

2012 - The Seventeenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Seventeenth Annual Symposium of Student Scholars, held on April 10, 2012. Includes abstracts from the presentations and posters.

2011 - The Sixteenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Sixteenth Annual Symposium of Student Scholars, held on April 26, 2011. Includes abstracts from the presentations and posters.

2010 - The Fifteenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Fifteenth Annual Symposium of Student Scholars, held on April 27, 2010. Includes abstracts from the presentations and posters.

2009 - The Fourteenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Fourteenth Annual Symposium of Student Scholars, held on April 13, 2009. Includes abstracts from the presentations and posters.

2008 - The Thirteenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Thirteenth Annual Symposium of Student Scholars, held on April 14, 2008. Includes abstracts from the presentations and posters.

2007 - The Twelfth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twelfth Annual Symposium of Student Scholars, held on April 23, 2007. Includes abstracts from the presentations and posters.

2006 - The Eleventh Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Eleventh Annual Symposium of Student Scholars, held on April 7, 2006. Includes abstracts from the presentations and posters.

2005 - The Tenth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Tenth Annual Symposium of Student Scholars, held on April 8, 2005. Includes abstracts from the presentations and posters.

2004 - The Ninth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Ninth Annual Symposium of Student Scholars, held on April 16, 2004. Includes abstracts from the presentations and posters.

2003 - The Eighth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Eighth Annual Symposium of Student Scholars, held on April 18, 2003. Includes abstracts from the presentations and posters.

2002 - The Seventh Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Seventh Annual Symposium of Student Scholars, held on April 5, 2002. Includes abstracts from the presentations and posters.

2001 - The Sixth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Sixth Annual Symposium of Student Scholars, held on March 30, 2001. Includes abstracts from the presentations and posters.

Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd

Faculty and Research Publications

This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.

1998 - The Third Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Third Annual Symposium of Student Scholars, held on May 8th, 1998. Includes abstracts from the presentation and posters.

Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell

Faculty and Research Publications

The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.

Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell

Faculty and Research Publications

This article presents research on the growing number of health care providers using the Internet as a health care marketing tool in the U.S. The author notes that the Internet is changing the way consumers seek healthcare related information as well as the way it can be provided to them. The results of the study suggest that consumers will increasingly rely on sources like the Internet for information, that health information will be a commodity on the Internet, that the Internet will help build relationships between providers and consumers and that marketers will be expected to develop and manage Internet-related …

1997 - The Second Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Second Annual Symposium of Student Scholars, held on May 23rd, 1997. Includes abstracts from the presentations and posters.