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Full-Text Articles in Business
Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha
Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha
The Kennesaw Journal of Undergraduate Research
Yoga is a mind, body, and spiritual practice that originated nearly 5,000 years in India. It is known to relieve stress, enhance athletic performance, increase strength and flexibility as well as assist in achieving inner peace, focus, and improving mental wellness. In recent years, the practice of yoga has grown exponentially in the United States with about 37 million practitioners in 2016. However, the future growth of yoga in the U.S faces some critical challenges. American innovations in yoga techniques and the rise of the yoga accessories industry with deep linkages with consumerism, is drawing the practice away from its …
Who Is Making Lifestyle Changes Due To Preventive Health Care Information? A 10 Year Comparison Study, Joseph D. Cangelosi Jr., David Kim, Edward Ranelli
Who Is Making Lifestyle Changes Due To Preventive Health Care Information? A 10 Year Comparison Study, Joseph D. Cangelosi Jr., David Kim, Edward Ranelli
Atlantic Marketing Association Proceedings
This paper sought to describe from a set of 6 demographic and 13 lifestyle change variables the person who is significantly and positively impacted by preventive health care information (PHCI). Based on past research, six hypotheses were developed. Three of the six hypotheses were accepted. In addition, there were significant relationships for each of the six demographic variables with at least one of the lifestyle change variables. Those who are seeking and are positively impacted by PHCI are better educated, female, and (depending upon the lifestyle change variable in question) fall into a definite age category. There is partial support …