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Full-Text Articles in Business
Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell
Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell
Faculty and Research Publications
This article presents research on the growing number of health care providers using the Internet as a health care marketing tool in the U.S. The author notes that the Internet is changing the way consumers seek healthcare related information as well as the way it can be provided to them. The results of the study suggest that consumers will increasingly rely on sources like the Internet for information, that health information will be a commodity on the Internet, that the Internet will help build relationships between providers and consumers and that marketers will be expected to develop and manage Internet-related …
1997 - The Second Annual Symposium Of Student Scholars
1997 - The Second Annual Symposium Of Student Scholars
Symposium of Student Scholars Program Books
The full program book from the Second Annual Symposium of Student Scholars, held on May 23rd, 1997. Includes abstracts from the presentations and posters.