Open Access. Powered by Scholars. Published by Universities.®
- Keyword
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Business
1998 - The Third Annual Symposium Of Student Scholars
1998 - The Third Annual Symposium Of Student Scholars
Symposium of Student Scholars Program Books
The full program book from the Third Annual Symposium of Student Scholars, held on May 8th, 1998. Includes abstracts from the presentation and posters.
Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell
Building Web Sites That Attract Visitors, C. David Shepherd, Daniel Fell
Faculty and Research Publications
The article discusses the use of web sites for health care service marketing. The potential benefits of Internet services for users and care providers are mentioned, but challenges in implementation are also listed. A three generation model of web site design is offered, distinguishing various levels of interactivity, customization, and perceived value. Suggestions are offered applying this model to health care service web sites and their marketing potential.