Business Commons^™

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Identification And Ranking Of The Marketing Mix Of Services In The Banking Industry, Using Dematel, Reza Mohammadkazemi Dr., Saeed Kardar Dr., Mahnaz Pouriz Ms.

AMTP Proceedings 2020

In the current competitive market, identifying the major factors affecting the behavior of customers considered very important. Every organization needs to know, investing on which factor results in higher efficiency. Banks face a complex world of competition thus; they need to identify these factors. These factors differ from the factors in manufacturing industry. Therefore, banks need to understand their own marketing mix factors and identify the most important ones. As a result, in this research after a literature review, the factors identified and then by using DEMATEL, a ranking has done and the most important factor introduced. According to the …

The Effect Of Use Of Text Messaging On Soccer Fans’ Behavior (The Case Of Iranian Professional League-Persian Gulf League), Reza Mohammadkazemi Dr., Saeed Kardar Dr., Mahnaz Pouriz Ms.

AMTP Proceedings 2020

The purpose of study is to identify the effect of mobile marketing on the Top Iranian Football Clubs fans’ behavior in 2019-2020 season. The statistical population are the spectators who had signed up in the fan online system and had watched one of games in the stadium. As an accurate number of the statistical population could not be determined, a statistical population of 396 was considered based on the Morgan’s table. In this study, the author collects data on the behavioral loyalty, attitudinal loyalty, and mobile marketing using survey. The cross-sectional regression estimation used to analyze the data. The findings …

Revisiting The Beneficiaries Of The Scotus Ruling Striking Down Paspa, Sam Fullerton, Ronald Dick, Michael Mccall

AMTP Proceedings 2020

A Supreme Court ruling in 2018 essentially rendered restrictions on sports gambling to run counter to states’ rights, thus in conflict with the Constitution of the United States. As a consequence, 13 states and the District of Columbia now have legalized sports gambling. Initial research into the consequences of this ruling identified 12 potential beneficiaries. Subsequent research entailing an assessment of new literature and a survey of executive opinion involving a number of marketing executives who work within the field of sports marketing expanded the findings from the earlier study. This extension of the preliminary study found 14 beneficiaries rather …

Panel: Changing Expectations From Department Chairs In The Dynamic Environment Of Higher Education, Ismet Anitsal, Melek Meral Anitsal, Michael Latta, David J. Burns

AMTP Proceedings 2020

The dynamic environment of higher education defines and redefines roles of faculty and administrators. Department chairs have a unique position in colleges as they are part of the faculty as well as administrators. Expectations from department chairs include a long list of activities. They have to deal with a variety of tenured and tenure track faculty at different levels, such as instructors, senior instructors, assistant, associate, full professors, and per-course faculty (adjuncts). Students are another group for them to manage, including undergraduate, graduate students with different concentrations, majors and minors as well as transfer, study-away, study abroad students besides graduate …

Investigating The Influence Of A Web Based Logistics Tool On The Effectiveness Of Operations For The Center Of Innovation For Logistics Of Georgia, David Vaughn

Honors College Theses

Research suggests a correlation between advancements in logistics infrastructure and the development rate of regional economies. Some states have identified this correlation and have taken steps to create specialized entities aimed at catalyzing the growth of logistics within their state. In the state of Georgia, the Center of Innovation for Logistics is the entity responsible for coordinating logistic development activities. As part of their responsibilities, they are tasked with fulfilling information requests regarding logistics infrastructure availability throughout the state. However, the system is used to process these requests is antiquated and extremely inefficient. In an attempt to ameliorate this process, …

Can Social Media Marketing Effects Be Sustained?, Manisha Mathur

AMTP Proceedings 2020

The social media strategies have changed the landscape of customer-firm associations. Yet, little is understood about the sustained effects of social media, particularly on firm performance. This research examines the extent to which social media plays a key role in the development of branding and marketing strategies that lead to sustained competitive advantage. We use econometric modeling to determine whether a brand’s performance remains stable with the extended implementation of social media marketing and how long the effect of social media is beneficial for a firm. The results yield significant implications for both marketing theory and practice.

The objective is …

Consumer Response To Foundations And Firms When Firms Own Or Sponsor A Foundation, Amanda Swift, Ismail Karabas

AMTP Proceedings 2020

No abstract provided.

Fraud In Nonprofit Organizations, Haylee Walker

Honors College Theses

This study focuses on the impact that occupational fraud has on the nonprofit sector and how nonprofit organizations react to fraud occurrences. Specifically, it focuses on how often nonprofits choose to prosecute fraudsters. It also explores how the negative publicity surrounding a fraud incident in a nonprofit might affect the subsequent amount of charitable donations that nonprofit will receive. Finally, this study will explore whether or not nonprofits have a fiduciary duty to their stakeholders to prosecute fraudsters and publicize fraud incidents.

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

• College News
• Department News
• Graduate Programs
• It's the People Who Make the Place
• Big News
• Annual Report
• Alumni News
• Development News

Eagle Executive Magazine, Georgia Southern University

College of Business: News & Publications

• College News
• Department News
• BIG News
• Meet the Scholars
• Graduate Programs
• Alumni News
• Development News

Eagle Accountant, Parker College Of Business

College of Business: News & Publications

• Note from the Director
• SOA at a Glance
• The 4.4 Accountant
• Accounting Day 2020
• Accounting Day Scholarships
• Additional Scholarship Recipients
• Special Thanks to Sponsors of Accounting Day Scholarships
• December 2019 Graduates
• May 2020 Graduates
• August 2020 Graduates
• Spring 2020 Fraud, Forensic & Taxation Certificates
• Graduating Student Photos
• Student Reflections
• Graduate Memories
• Faculty Spotlight
• Alumni Spotlight
• National Association of Black Accountants
• Association of Certified Fraud Examiners
• Volunteer Income Tax Assistance
• Interviews & Interrogations Outreach
• Legal Eagles: 13th Annual MAcc Mock Trial
• Faculty Awards
• Promotion & Tenure
• New Faces in the SOA
• Going Online
• Faculty Research & Publication Highlights
• Faculty Notes
• Accounting …

The Big Era Of Podcasting: A Timely Examination Of Advertisements In Popular Podcasts, Kristine Johnson, Marilena O. Vilceanu, Erika P. Solis, Kailey C. Bertelson

AMTP Proceedings 2020

No abstract provided.

Assessing Public Health Workforce Informatics Competencies: A Study Of Three Health Departments In Metro Atlanta, Olatanwa Adewale

College of Graduate Studies: Theses & Dissertations

Background: There is a need for the public health workforce to be current and versatile in technology usage. Public health leveraging technology usage in service delivery has the potential to improve efficiency and bring it to the forefront in the provision of healthcare services. The purpose of this study was to assess public health workforce informatics competencies in select Atlanta health districts and determine the correlates of public health informatics proficiency.

Methods: A 10-item instrument adapted from the recommendations of a Working Group document by the Centers for Disease Control and Prevention and the 2015 Informatics Capacity and …

Understanding Student Perceptions Of Their Personal Branding In Higher Education, Musa Pinar, Tulay Girard

AMTP Proceedings 2020

Please see attached for an formatted extended abstract

Factors Impacting One’S Self-Classification Into One Of The Five Categories Of A Typology Delineating Green (And Not So Green) Consumers, Sam Fullerton, Tammy Mccullough, Estelle Van Tonder

AMTP Proceedings 2020

A sample of 1,243 adult residents of the United States provided insight into an array of issues germane to sustainability. Upon completing a 65-question survey on sustainability, each respondent placed themselves in an eco-group that they felt best corresponded to their own behavior and attitudes towards the task of keeping the planet green for ourselves, and perhaps more importantly, for our posterity. The five groups ranged from the eco-destroyer to the eco-warrior. Within the survey, each respondent provided their opinions regarding seven multi-item scales that primarily addressed green issues; some scales addressed business behavior while others addressed issues such as …

Are Eco-Friendly Cars More Favorable? An Exploratory Study Of Attitude Toward Eco-Friendliness Among Multiethnic Consumers In The U.S., Meng Tian, Sindy Chapa, Michael Walsh, Nicholas Kjaerholt, Ailin Xia

AMTP Proceedings 2020

Between technological developments in the car industry and increasing interest in eco friendly products among consumers, eco-friendly cars are gradually entering consumers' sights. This study examines the factors that influence consumers’ attitudes toward the adoption of eco-friendly cars. This study conducted an online survey with a sample (N = 3,191) collected through a national panel (Dynata). The results demonstrate that consumers’ concern about environmental sustainability and attitude towards environmentally friendly products impact consumers’ attitudes toward eco-friendly cars. It was also found that consumer’s level of collectivism positively influence their attitude toward environmentally friendly products. Further, the results showed consumers’ attitudes …

Eagle Accountant - 2020, Georgia Southern University

Eagle Accountant

• Note from the Director
• SOA at a Glance
• The 4.4 Accountant
• Accounting Day 2020
• Accounting Day Scholarships
• Additional Scholarship Recipients
• Special Thanks to Sponsors of Accounting Day Scholarships
• December 2019 Graduates
• May 2020 Graduates
• August 2020 Graduates
• Spring 2020 Fraud, Forensic & Taxation Certificates
• Graduating Student Photos
• Student Reflections
• Graduate Memories
• Faculty Spotlight
• Alumni Spotlight
• National Association of Black Accountants
• Association of Certified Fraud Examiners
• Volunteer Income Tax Assistance
• Interviews & Interrogations Outreach
• Legal Eagles: 13th Annual MAcc Mock Trial
• Faculty Awards
• Promotion & Tenure
• New Faces in the SOA
• Going Online
• Faculty Research & Publication Highlights
• Faculty Notes
• Accounting …

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Taking Flight – November 2019, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight -- Meghan Campbell Murray
• Former CEO of LexisNexis Presents Parker Talks
• Parker Business Scholar Looks to Give Back to Those with Disabilities
• Winning Team of GS-IANA Logistics Applied Research Challenge Announced
• Parker Business Scholars Get Inside Look at The Parker Companies
• Students Compete at The Collegiate World Cup of Sales in Orlando
• Beta Alpha Psi Award
• Finance and Economics Student Orgs Team Up to Host Merrill Lynch
• Finance Association Welcomes Wells Fargo to Campus

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Taking Flight – October 2019, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight -- Nathan Ashcroft
• Parker Talks Series to Feature Former CEO of LexisNexis
• PwC Network COO Presents Fries Lecture
• Fourth Annual Professional Development Day
• Parker Business Scholars Learn Teamwork Through Challenge
• Masters of Applied Economics Most Affordable Online Program
• Georgia Southern Student Team Achieves First Place at National IANA Expo Competition
• Community Bankers Welcomed to Campus for 13th Annual Symposium
• AT&T B2B National Sales Competition
• Accounting Students Awarded NABA Scholarships
• Finance Association Hosts Finance Professionals Who Discuss Personal Branding & Networking
• Georgia Southern Investment group Makes 20 Percent Profit on the Stock Market

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Taking Flight – September 2019, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight -- Jonathan English
• PwC Network Executive to Lead this Year's Fries Lecture
• College Readies for Fourth Annual Professional Development Day
• Propeller Club Recognizes Parker College of Business Students
• Georgia Southern's MSAE Recognized by Best Value Schools
• Parker College to Host IANA Applied Research Competition

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.