Business Commons^™

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Agenda and Minutes

No abstract provided.

Businesses

Bulloch County Papers

This is the digital Businesses folder from the Statesboro-Bulloch County Public Library's Public History Files. The newspaper clippings that make up the folder are from the Statesboro Herald Newspaper or its predecessors.

Equifax: Anatomy Of A Security Breach, Ashton Glenn

Honors College Theses

The infamous 2017 Equifax breach not only compromised millions of citizens’ data, but the breach also left Equifax vulnerable to lawsuits that claim the company acted negligently. This thesis analyzes the events and facts behind the incident to determine the probable outcome of the main case against Equifax. A claim of a breach can come from either Equifax’s data protection or breach response. This thesis concludes the results of the case depends on the final court to determine if Equifax acted negligently with its data protection. If the case ends in the Eleventh District Court of Appeals, the court will …

Predicting Thrill Seeking Behavior, Matthew I. Keane

Honors College Theses

Extreme sports, sports characterized as involving speed, height and danger, have become an increasingly popular pastime around the world and have grown into a $250 billion industry. As a result of the inherent risks of taking part in these extreme sports, the most common participants are thrill seeking, risk taking, and often reckless. Known as the type-T personality type, these extreme sensation seeking individual’s constantly seek out new experiences that will stimulate their mind and frequently find their thrill by participating in extreme sports. The goal of this study is to determine various factors that will influence an individual’s thrill …

An Investigation Of Web Atmospherics In Online Luxury Branding, Emilie E. Jones

Honors College Theses

Having an online presence for a retail store has transitioned from serving as simply a new avenue through which a profit can be made, to a tool that can be harnessed to express a brand’s personality. So how do luxury brands manage to maintain a high-end, exclusive status on the highly available landscape of the internet? The intention of this research is to identify whether luxury brands are currently taking advantage of differential web atmospherics cues, in a way that significantly sets them apart from non-luxury brand websites. To do this, we measured elements including screen space, reduction of elements, …

Cryptocurrency Fraud: A Look Into The Frontier Of Fraud, Stafford C. Baum

Honors College Theses

This research project was conducted to look into what sort of frauds can be committed to steal unsuspecting investors’ cryptocurrencies. The inspiration for this research came in the form of the fact that millions of dollars are lost to cryptocurrency fraud each day, and many of these frauds are successful due to the public’s naivete towards the dangers of investing in cryptocurrencies. After researching many different cryptocurrency fraud cases, the frauds could be categorized into four major categories. These categories include Ponzi schemes, fake initial coin offering schemes, pump and dump schemes as well as cryptocurrency theft.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Agenda and Minutes

No abstract provided.

Taking Flight – October 2018, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Spotlight -- Yannik McKie
• College of Business Well Represented in 40 Under 40 Class of 2018
• Successful Third Annual Event Prepares Students for Future Careers
• Homecoming 2018: A Southern Masquerade
• College of Business Students Receive BB&T Emerging Leaders Certification During Annual Seminar
• Georgia Southern Business Students Compete at National Sales Competition, Land Jobs
• Georgia Southern Offers Most Flexible, Top-Ranked Master's in Accounting

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Agenda and Minutes

No abstract provided.

Understanding Differences In The Dimensions Of Brand Loyalty Among Generational Cohorts In The Carbonated Beverage Category, Neleen S. Leslie-Piper, Petula Senior

Journal of Applied Marketing Theory

This study explores generational differences in the antecedents of brand loyalty in the carbonated beverage category. Eight loyalty dimensions were examined across three generational cohorts: Millennials, Generation X and Baby Boomers. Results indicate partial support for the study hypothesis. Significant generational differences were only observed for some loyalty dimensions and in most of those cases, Baby Boomers recorded significantly higher scores than Millennials but were not significantly different than other groups. There were also very few differences between Millennials and Generation X.

Taking Flight – September 2018, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Spotlight -- Olin Downs
• Parker College of Business Prepares Accounting Students for Careers and Internships Through Annual Career Fair
• Professional Development Day Connects Career-Ready Students with Employers
• Funded by $1.5 Million in Grants, Georgia Southern and City of Hinesville to Build Business Incubator

The Relationship Between Consumer Sentiment Towards Advertising And Ad Credibility, Ad Likeability, And Attention To Ads: The Case With Visual Metaphors, Vivek Madupu, Sampathkumar Ranganathan, Sandipan Sen

Journal of Applied Marketing Theory

Popularity of ads with visual metaphors are on the rise. The present study examined the relationship between consumer sentiment towards advertising and ad credibility, ad likeability, and attention towards ads when ads contain visual metaphors. Specifically, this study tested ads which are “A is like B’” (comparison for similarity) and replacement type (only either source or the target is present while the other is absent) metaphors. Sixty-four students from a regional university in the mid-west completed surveys. Our study results indicate that when sentiment towards advertising is high, consumers find ads more credible and pay more attention to ads. However, …

An Exploratory Study Of The Interaction Effects Of Student Service Employees' Job Resourcefulness And Organizational Support In A Campus Setting, Shawn Clouse, Simona Stan, Nader H. Shooshtari

Journal of Applied Marketing Theory

This paper investigates the interactive effects of student service employees’ job resourcefulness and organizational resource support on employees’ commitment and ability to provide high quality customer service, which in turn results in higher job satisfaction and performance outcomes. This exploratory study’s goal was to help campus managers improve service employee development practices. This study involved a survey sample of 98 student employees working in customer service roles at a mid-sized university campus recreation center. The study finds that job resourcefulness is the most important factor that positively determines student employees’ commitment to service quality and skill proficiency, along with job …

A Model For Perceived Destination Value And Tourists' Souvenir Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, Brigitte W. Burgess

Journal of Applied Marketing Theory

This research explores the influence of value perception on tourists’ souvenir purchase decisions. A convenience sample of 380 respondents from a Southeastern U.S. university completed survey instruments regarding their destination, shopping venue, and souvenirs purchased. Results revealed significant positive influences between five value perceptions (functional, emotional, novelty, value for money, and social) and tourists’ souvenir purchase intentions. These results provide valuable marketing and strategic planning insights to destination retailers.

The New In-Store Consumer: Digital, Engagement, Innovativeness Impact On Unplanned Grocery Shopping And Spending Behavior, Dale A. Cake, Vikas Agrawal, Doug Johansen

Journal of Applied Marketing Theory

Digital technologies are having a profound effect on the grocery retail environment worldwide. Marketers have been intrigued by potential for digital technologies to influence consumers at the point of purchase, yet little is known about how digital technologies impact consumer purchasing decisions. An exploratory PLS-SEM model is used to analyze U. S. panel data and the effect of in-store digital use, consumer innovativeness and engagement on unplanned grocery shopping behavior and spending. This study finds that consumer engagement, rather than in-store digital use, is found to be the key variable when it comes to predicting unplanned shopping and spending. Findings …

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Agenda and Minutes

No abstract provided.

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Agenda and Minutes

No abstract provided.

Minimizing The Variance Of Fulfillment Cycle Time In A Central Fill Pharmacy: Why And How, Mohamed El Tonbari, Leon Mcginnis

International Material Handling Research Colloquium

Poster 31

Transportation Service Provider Collaboration: Benefits And Insights, Steven Roesch, Kimberly Ellis

International Material Handling Research Colloquium

Poster 30

Dynamic Batching For Order Picking In Warehouses, Jelmer Pier Van Der Gaast, Bolor Jargalsaikhan, Kees Jan Roodbergen

International Material Handling Research Colloquium

Poster 26

Digital Design Of Intralogistics Systems: Flexible And Agile Solutions To Short-Cyclic Fluctuations, Christoph Pott, Anike Murrenhoff, Moritz Wernecke, Philipp-Akira Burger

International Material Handling Research Colloquium

Poster 20

Urban Parcel Logistics Hub And Network Design: The Impact Of Modularity And Hyperconnectivity, Benoit Montreuil, Shannon Buckley, Louis Faugere, Reem Khir, Shahab Derhami

International Material Handling Research Colloquium

Poster 27

Integrated Intermodal Network Design With Nonlinear Inter-Hub Movement Costs, Mohammad Ghane-Ezabadi, Hector A. Vergara

International Material Handling Research Colloquium

Poster 11

Shuttle-Based Storage And Retrieval Systems With Robotic Order-Picking Shuttle Carrier, Tone Lerher

International Material Handling Research Colloquium

Poster 12

On The Unique Features And Benefits Of On-Demand Distribution Models, Jennifer Pazour, Kaan Unnu

International Material Handling Research Colloquium

Poster 6