Business Commons^™

Monogopoly Competition: The Development Of A Theory, Randall L. Florey

Southern Business Review (Archived)

Randall L. Florey, PhD, is an assistant professor of marketing, Department of Management, Marketing, and Administrative Systems, Tarleton State University- Central Texas, Killeen, TX 76493.

Globalization For Development? Inward Fdi And The Size Of The Market, Akinori Tomohara

Southern Business Review (Archived)

Akinori Tomohara, Ph.D., is an assistant professor, Department of Economics, Queens College of the City University of New York, Flushing, NY 11367.

Keynote Address: Economics And Public Issues Conference, Keith Hall

Southern Business Review (Archived)

Dr. Keith Hall is chief economist for the U.S. Department of Commerce, principle economic advisor to the Under Secretary for Economic Affairs, and a key member of the Secretary's management team. He provided the keynote address at the Economics and Public Issues Conference held at Georgia Southern University on June 5, 2004, in advance of the G8 Summit at Sea Island, GA, June 8 - 11, 2004.

Southern Business Review G8 Summit Edition Title Page, Georgia Southern College Of Business

Southern Business Review (Archived)

Title Page for the Southern Business Review G8 Summit Edition.

Southern Business Review G8 Summit Edition Issue Cover, Georgia Southern College Of Business

Southern Business Review (Archived)

Cover for Southern Business Review, Fall 2004, Volume 30, Number 1. Includes Table of Contents

The Hr Connection, Georgia Southern University

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Is It All In Your Head? How Your Beliefs About Money Influence Your Financial Behavior, Patricia T. Gouveia

AMTP Proceedings 2020

Is It All in Your Head? How Your Beliefs About Money Influence Your Financial Behavior

Patricia T. Gouveia

Florida International University

ABSTRACT

Research suggests that many consumers struggle with financial decision making. According to the Federal Reserve (2018), Americans accumulated a staggering $1.027 trillion in revolving credit in 2017 and one-quarter of the non-retired population reported having no retirement savings or pensions. This data underscores the importance of academic research that sheds light on the factors that might impact consumer financial behavior, such as savings, investing and budgeting. To fulfill this goal, the present research examines how expectations of social …

The Proof Is In The Power: Social Community Integration In Electronic Health Records For Elevated Patient Empowerment, Amanda Ledet

AMTP Proceedings 2020

With national health expenditures currently comprising nearly one fifth of the U.S. economy, recent regulations aimed at lowering costs attempt to incentivize physicians to help promote patient empowerment by encouraging increased engagement in their Certified Electronic Health Record Technology (CEHRT) platform (i.e. online health portal). Patient portals are an area of emerging technology in which the need to improve value to the patient is present. The Centers for Medicare and Medicaid Services recently discussed their intentions to improve the patient experience and, therefore, help patients feel more empowered. It is assumed that those who are empowered are associated with cost-effective …

Empirical Study: Use Of Online Or Traditional Job Search: Which Do Graduating Sales Students Prefer When Searching For First Post-Graduation Careers, Linda Mullen Phd, Randy S. Stuart, Michael L. Thomas

AMTP Proceedings 2020

No abstract provided.

Preparing Performance Reports For Upper Management: A Skills Building Project For Sales Management Students, Joseph D. Chapman, Russell G. Wahlers

AMTP Proceedings 2020

This paper presents an in-depth assignment used in sales management courses to help students develop the skills needed to prepare a formal performance report for upper management. Students are divided into district management teams and are required to prepare a company performance report for four years of their company’s performance. The author provides the detailed guidelines which are given to the students to aid them in the development of the performance report. Example tables for the report, the grading process, and other information for the project are also included.

The Future Of Electronics Consumption And The Role Of The Sustainable Consumer, Jennifer D. Henderson

AMTP Proceedings 2020

The Future of Electronics Consumption and the Role of the Sustainable Consumer

Jennifer D. Henderson

University of South Alabama

ABSTRACT

A recent area of ethical, environmental, and social responsibility concern is in regard to smartphones and related electronic devices. Specifically, these products have been linked to generating large quantities of electronic waste (e-waste) and are increasingly produced under questionable working conditions. These social and environmental impacts can potentially be mitigated through the adoption of sustainably produced devices. However, although we are years into the modern sustainability movement, there still exists an attitude-behaviors gap where many consumers report that they are …

Yours, Mine, Or Ours? Exploring The Role Of Cultural Values In Sharing Economy Services, Lacey K. Wallace, Joanne T. Cao

AMTP Proceedings 2020

The sharing economy offers consumers an alternative to ownership by exchanging value through technology-based services. As the growth of sharing economy practices continue to emerge, business scholars have only recently begun to study how cultural differences impact the sharing economy. Specifically, few studies have examined individual cultural values. Therefore, this study explores whether differences in cultural values, using Hofstede’s cultural dimensions, account for consumers’ attitudes and participation in sharing economy services (SES). Two studies employing a mix-method approach will be conducted to gain a thorough understanding of the sharing economy from both the consumers’ and the peer providers’ perspective. This …

Up Rooting: Sports Marketing Analytics And Attendance In Major League Baseball, Adam Merkle, Catherine Hessick, Britton Leggett, Kenneth O'Connor, Larry Goehrig

AMTP Proceedings 2020

Spurred by a continuous decline in Major League Baseball (MLB) ticket sales and attendance, this study examines external and internal factors affecting team financial performance. Using only secondary data, constructs for external factors (i.e. population, facility age, etc.), team offensive performance (i.e. at-bats, home runs, etc.), attendance, and revenue-based financial metrics were analyzed with PLS-SEM. The findings reveal external factors positively affect both attendance and team financials, but the relationship between a team’s offensive performance and team financials is fully mediated by attendance. The findings imply future sales growth may need to come from marketing strategies and promotional efforts beyond …

Is There A Roi For Being Ethical? The Impact Of Consumer Perceived Ethicality On Brand Equity, Arwen L. Matos-Wood

AMTP Proceedings 2020

Companies are increasingly focused on their environment and their impact on various stakeholders due to competitive and societal pressures. As their responsibilities expand, there is a risk to their reputation as well as their long term growth and profitability. As these pressures to be good stewards increase, companies are looking to better understand the impact on key metrics and key stakeholders. The purpose of this proposal is to study the effect of consumer perceived ethicality of a brand on brand equity at a corporate brand level.

The Impact Of Culture On Multinational Business Expansion: A Case Study Evaluating Merchandising In Asian 7-Eleven Franchises, Matthew H. Yang, Gallayanee Yaoyungyong

AMTP Proceedings 2020

While advances in technology (e.g., smart devices, mobile apps) and the growth of digital media (e.g., social media) have created new opportunities and enabled many businesses to successfully invest and expand globally, multinational corporations can still fail to thrive in another country due to misunderstanding local cultures, values, and expectations. To explore this issue, this case study investigates the impact culture has on a multinational corporation and investigates how the product lines change based on the location of the business. This case study focuses on 7-Eleven due to the vigorous growth of the company in Asia- China, Hong Kong, Japan, …

A Preliminary Examination Of Sponsorship Motivations And Leveraging In Motor Sports, Carol L. Bruneau

AMTP Proceedings 2020

Sports sponsorships have become an increasingly large investment for many organizations. IEG (2018) has forecast that in 2018, total global sponsorship spending would be approximately $65.8 billion, with US sponsors contributing $24.28 billion. Close to 70%, or almost $46 billion, of total sponsorship spending will be directed towards the sponsoring of sports events, leagues, teams and individual sports personalities. This paper is a exploratory examination of sponsorships in INDYCAR racing based on participant observation over nine years of viewing INDYCAR races live and on television. Four specific sponsorship examples will be discussed to highlight sponsors’ motivations for sponsorship and how …

Blockchain And The Transformation Of Branding, Sunil Erevelles, Brian Whelan, Padma Bulusu

AMTP Proceedings 2020

Blockchain and the Transformation of Branding

Sunil Erevelles

University of North Carolina at Charlotte

Brian Whelan

University of North Carolina at Charlotte

Padma Bulusu

University of North Carolina at Charlotte

ABSTRACT

Consumer trust in brands has reached critically low levels. While Big Data has allowed marketers to gain a rich and precise understanding of their consumers (Erevelles, Fukawa and Swayne 2016), the careless and sometimes improper use of Big Data in behavioral futures markets has resulted in a decline of trust in brands of organizations that have violated consumer trust. Driven by a trust crisis in consumer relationships with institutions …

Consumer Data Privacy In Marketing Research: A Study Of Value-Based And Cognate-Based Approaches, Selcuk Ertekin

AMTP Proceedings 2020

In this paper, we used Smith et al. (2011)’s classification of privacy definitions based on cognate-based and value-based approaches and reviewed the marketing literature for the past five years on consumer information privacy. We added an extra dimension to this classification by looking at whether the research has a regulatory emphasis or not. Our results indicate that there are plenty of research articles on cognate-based and non-regulatory underscoring research as well as value-based and regulatory emphasis articles. There is exigent need for more research on cognate-based, regulation focused and value-based, non-regulation focused accentuation.

Don't Google It! Appeal To Students' Passions To Inspire Information Literacy, Ellen B. Derwin Ph.D.

Georgia International Conference on Information Literacy

Who doesn’t love Google? Yet in courses all across disciplines at colleges and universities, faculty struggle with assigning work that requires research. Why? Students immediately Google (or use another search engine) to seek information and often ignore requirements to seek information that is relevant, credible, accurate and evidence-based. Despite partnering with librarians, grading with information literacy as a high priority, and guiding students to seek appropriate sources, googling without critical thinking happens on a regular basis. At Brandman University, this frustration for faculty occurs throughout the curriculum, even in courses such as Critical Thinking, Student Success, and Information Literacy, which …

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Sensemaking And Big Data Science: Soft And Hard Marketing Skills Are Needed Today, Michael Latta

AMTP Proceedings 2020

The story of how Big Data Science was enabled through the marriage of technology in the form of the young discipline of computer science and the mature discipline of statistics was told by Gil Press in his (2013) Forbes piece titled ‘A Very Short History Of Data Science.’ The name “Data Science” is now the discipline charged with utilizing Big Data. But making sense of data has a much longer history and has been debated by scientists, statisticians, librarians, computer scientists and others for years. More recently, the ideas surrounding the importance of ‘context’ have been integrated into the use …

Supporting Service Learning With An Interdisciplinary Csr Marketing Model, Ellen Raineri

AMTP Proceedings 2020

Since CSR is an interdisciplinary topic, a CSR service learning project, too, should be interdisciplinary. Accordingly, Marketing was selected to be combined with the CSR service learning project. Since careful planning and design are paramount for service learning projects, a model is shared that was implemented in three undergraduate hybrid CSR classes. Three deliverables are discussed: The first is a CSR Marketing Analysis Report to guide students in their evaluation of an organization’s marketing initiatives permitting students to then analyze what new/enhanced marketing initiatives were needed. The second is a CSR Marketing Action Plan to identify marketing initiatives to complete. …

Competing With The Sharing Economy: Understanding The Barriers Faced By “Traditional” Providers, Amiee Mellon, Jim Connell

AMTP Proceedings 2020

Consumer participation has made the sharing economy an economic wonder, creating valid competition for traditional service providers. Using the self-determination theory, we examine why both consumers and peer-providers engage in the sharing economy. Three areas of consumer-focused marketing where traditional providers can increase efforts to decrease erosion are app abilities; niche markets; and consumer-desired amenities. Two areas of employee-focused marketing where traditional providers can increase efforts to decrease erosion are flexible hours and environments and employee appreciation and rewards.

The Brand Axis: Strategic Impacts Of Loyalty And Engagement Within The Social Media Magnet Theory, Kyle A. Huggins, J. Elliott Cunningham

AMTP Proceedings 2020

The Social Media Magnet is presented as a new pedagogy for organic, inbound marketing instruction. This methodology has now been deployed for the last four years across multiple universities combining a digital online delivery system with a new theory and a live online practicum to teach college students both strategic and tactical planning for inbound marketing campaigns. Using live website creation, social media planning tools, and email retention campaigns, students using this pedagogy learn the best practices for inbound marketing. This is not a simulation, but a live practicum that teaches students real-time inbound marketing principles. This paper recaps the …

A Foundational Investigation Of The Theory Of Brand Comfort, Kirk D. Aiken, Ajay Sukhdial, Matthew Meuter

AMTP Proceedings 2020

Two nationwide Internet studies investigated the novel concepts of comfort foods and comfort brands. After examining qualitative and quantitative measures, results showed that consumers were desirous of an important and expansive notion of brand comfort, defined here as: (1) the alleviation of physical and emotional stresses through brand consumption; combined with (2) the emergence of positive emotions of warmth, happiness, and love derived from brand associations often initiated by nostalgic memories of a romanticized past. Brand comfort stems from issues of physical comfort (i.e., how a certain brand fits, feels, smells, and tastes), combined with both cognitive components (driven …

Early-Career Professional Athletes, Social Media Marketing, And Sponsorship, Nichada Satasuk, Gallayanee Yaoyuneyong

AMTP Proceedings 2020

The sports marketing industry has changed in the new era of easy internet access and ubiquitous mobile devices. Sports marketers are beginning to use social media platforms, such as Facebook, YouTube, Twitter, and Instagram, to promote their brands and to connect with fans. In addition, legislative trends and announcements by the NFL and NCAA show that individual athletes, early in their professional careers (at the college level), will be able to profit from their names, images, and likenesses. While research into social media marketing by sports brands is existent and growing, most studies are concerned with the strategies and impacts …

When Opinion Leaders Endorse Products — What Marketers Take Advantage Of And Consumers Misconceive, Alexander Mueller, Marjorie Delbaere

AMTP Proceedings 2020

This conceptual paper explores the influence of opinion leaders, the elements of credibility, and draws on endorsement literature to illustrate how opinion leaders are perceived as credible sources in the market. The paper proposes a new type of opinion leader — the celebrity expert endorser (CEE). The CEE is characterized by the typical opinion leader behaviour in the form of information dissemination and the inherent motivation to collect information to pass it on to opinion seekers. However, the CEE also cooperates with marketers, manufacturers, and corporations and engages in some form of endorsement. As a result, the CEE walks a …

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.