Business Commons^™

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Culture Inside The Firm And Its Effect On Collaboration Within The Supply Chain Industry, James Bailey Morris

Honors College Theses

Increasing collaboration between suppliers and buyers is a goal of every firm. Researchers have discovered multiple aspects that can affect this level of collaboration including culture. Cultures between firms have been analyzed, however no study has examined how the culture within a firm affects the firm’s collaboration. This study aims to research how the cultural dimensions of in-group collectivism and future orientation can affect firm collaboration and performance. After our analysis, the following relationships were discovered: in-group collectivism and future orientation positively affect collaboration, and collaboration positively affects the individual’s perception of organizational support.

Taking Flight – July 2019, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight: Callie Gordon Cramer
• Georgia Southern in the Fastlane
• Georgia Southern's SHRM Student Chapter Receives National Award
• Better Fresh Farms and the Metter Incubator

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Taking Flight – June 2019, Georgia Southern University

College of Business: News & Publications

• Message from the Dean
• Alumni Spotlight: Trey Scrudder
• Georgia Southern MBA Hosts Open House Events in Savannah
• Georgia Southern's Master of Science in Applied Economics Ranked No. 11 for Top Online Degree
• Sales Education Foundation Names Georgia Southern University a "Top University Sales Program"
• Georgia Southern University Ranked in Top 20 for 2019 Online Master's in Accounting Programs
• BIG Expands to Metter
• Georgia Southern Hosts Inaugural Gratitude Gala Donor Awards, Celebrates Individual, Corporate Philanthropy
• Georgia CEO Q2 2019 Survey Finds Confidence Levels in Business Conditions Remain High While Managing Growth is a Challenge

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Social Media Is Bananas: The Effect Social Media Has On Rebranding And Customer Attraction And Retention, Kara Heater

Honors College Theses

The primary purpose of this study was to investigate whether social media had an impact on the rebranding of the Savannah Bananas baseball team. The study also focuses on the impact social media has had on the attraction and retention of customers. Interviews were conducted with full time staff members and customers of the Savannah Bananas. An online survey was distributed through social media to learn more about the connection between customers and the Bananas social media. The results of the study suggest that social media has had a positive affect on both the rebranding of the Savannah Bananas and …

The Application Of Paperless Processes To Improve Data Management Within Small To Medium Businesses, Kelley D. Nemec

Honors College Theses

Businesses are creating new value by implementing new processes built on modern tools. Small businesses, though, with much fewer resources than the most significant competitors, cannot follow the same path. How can these businesses use standard, widely available tools and techniques to improve their processes and create value within their business? This paper discusses the implementation of paperless processes using the electronic form technology, Google Forms, within the Honors Program at Georgia Southern University over two years. Action research methods were used to guide the research and implementation of new processes. Through the introduction of cloud-based electronic forms and process …

Taking Flight – May 2019, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumni Spotlight -- Brittany Haught
• Alumni Recognized for Local Community Service
• Georgia Southern MBA to Host Open House Events in Savannah
• College Celebrates Its Graduates
• Hospitality Students Experience Industry Through Hands-on Involvement
• Parker College of Business Logistics Department Moves up in World Ranking
• Management Faculty Debuts on "Bananas Unpeeled," Shares Team Research Results
• Parker College of Business Logistics Students Win at Annual IANA Competition
• Logistics Students Present Research; Ph.D. Student Recognized
• Eight Honors Students Present Research to University

Time Changes Everything: Examining Socioemotional Selectivity’S Effects On Entrepreneurial Intentions And Attitudes, Zane N. Sudan

Honors College Theses

Entrepreneurship is still regarded as a popular career choice across generations, however, the Millennial generation has seen the lowest rates of entrepreneurship among past generations. The purpose of this study is to identify psychological mechanisms that could explain this drop in entrepreneurship, discerning whether or not time perspective has a significant effect on an individual’s entrepreneurial intentions and attitudes. Two studies were conducted: (1) a 2x2 experiment that manipulated time perspective (open time vs limited time) and perceived certainty (perceived certainty vs. perceived uncertainty) to see what effects these variables had on entrepreneurial intentions and emotion regulation regarding entrepreneurial goals. …

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

The Role Of Gender In Workplace Exhaustion: Female Perceptions Of Stress In The Technology Workplace, Madison C. Wills

Honors College Theses

As the role of the information technology professional expands, an increasing amount of technology employees are experiencing workplace exhaustion. Adding to that stress, women face other obstacles as minorities in the field. This project identifies characteristics of how gender influences perceived stress and exhaustion in the technology workplace. Through the use of statistics and spreadsheets, this study analyzes survey data regarding information technology professional job perceptions. Expanding upon previous research on this data set, this study adds the element of gender. It was discovered that men were more likely to experience stressors such as role conflict, role ambiguity, and a …

Demonetization In India: An Analysis Of An Instant Decision, Jaymin Patel

Honors College Theses

This analytical study examines the impact of demonetizing the Rs. 500 and the Rs. 1000 legal tender in India, which occurred on November 8^th, 2016. The study analyzes impacts on the GDP of India, employment rate, stock market volatility, agriculture sector, and the overall economy. The study shows that the demonetization movement had more short-term impacts than long-term and it generally failed to achieve its main objective.

The Dollar Is Green, And American Banks Should Be Too; Clean Energy Finance And Its Circulation Through Green Banks, Erin C. Moore

Honors College Theses

The earth is at risk for irreversible damage if the carbon footprint of humans is not drastically reduced immediately. The power of financial institutions to initiate change has been utilized by countries around the world against climate change. Financial systems known as green banks mitigate the risks associated with financing environmental projects. Through an examination of the financial performance of major green banks in the United States and the green energy superpowers, the paper discovers Green Banking is not only socially responsible by supporting a clean environment, but also produces a profitable fiscal environment. In this paper, I will explore …

Directed Gifts, Love Offerings And The Uncertain Guidance Of Irs Publication 526 For Donors And Donees To Non-Profit Organizations: Literature Review, Victoria Liggett

Honors College Theses

Love offerings are donations given to an identified beneficiary of a non-profit organization. It can be challenging for tax experts to make accurate tax assessments based on such offerings and enormously difficult for the layperson. This is exacerbated by the unclear directives of the IRS, which include the sometimes nearly inscrutable guidelines of IRS Publication 526. The lack of clarity makes this a hazard for accountants and attorneys involved in tax preparation. Against this backdrop, this paper provides a literature review exploring the history of the issues, current guidelines as decided by court cases, and research done with regards to …

Taking Flight – April 2019, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumni Spotlight -- Cindy Pollack
• Eagle Executive Spring 2019
• Business Alum Receives Talon Award
• Parker Days of Business
• Online Master of Science in Applied Economics Prepares Students for Job Market
• Logistics Team Competes in Innovation Challenge
• CFA Institute University Alliance
• Parker College Takes PDD to Savannah and the Armstrong Campus
• Ph.D. Students Soar at the Logistics Doctoral Symposium
• Faculty/Staff News

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

If They Would Just Hush And Pay Attention, Quinton Granville

National Youth Advocacy & Resilience Conference

An interactive session that prepares educators to apply literacy strategies such as “Real-Talk” to overcoming the challenges associated with engaging post-millennials in college and career aligned skill practice. The presenter demonstrates how to plan standards-based instruction that incorporates students’ voice as a tool for empowering students to apply their verbal and written communication skills to complete content-specific (i.e., social studies, ELA, science, etc.) assignments.

Taking Flight – March 2019, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumni Spotlight -- Rusty Williams
• Naming Celebration for Georgia Southern's Parker College of Business Recognizes Growth of Business Programs
• Parker Business Student Selected as Board of Regents Academic Day Representative
• Denver Transportation Club Honors Burke with 2019 Educator of the Year Award
• Georgia Southern Parker College of Business Sales Students Compete Nationally, Place Among the Best
• Georgia Southern Students to Represent University at First-Ever Georgia Inventure Prize
• Eagle Sales Showcase Boot Camp
• Logistics Roundtable
• Parker Finance Connection
• First Annual Parker Regional Sales Competition
• Logistics Team Competes in Regional Case Competition
• Parker College Team Competes in Investment …

Taking Flight – February 2019, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumni Spotlight: Matt Donaldson
• Retail Students Make Annual Trek to NYC
• Meybohms Host First Eagles After Hours Event
• Georgia Southern Economics Students Take Fourth Place in National Trading Competition
• Eagles Economics Society Attends Premier Economics Conference
• Economics Students Conducting Original Research
• Business Confidence Is Strong, but Headwinds Are Present
• Finance Association Brings Industry Guests to College
• Faculty/Staff News

Staff Council Meeting Minutes, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.

Consumer Actions And Attitudes Regarding Initiatives Directed Towards Sustainability: Assessing Gender And Generational Gaps, Sam Fullerton, Tammy Mccullough, David L. Moore

AMTP Proceedings 2019

A demographically and geographically representative sample of 1,243 adult residents of the United States provided input regarding 33 issues germane to both green marketing and green consumption. This diverse array of behaviors and opinions addressed both sides of the buyer-seller dyad. From the buyers’ perspective, respondents reported a high propensity to engage in recycling, donate used goods, and purchase products with a longer life expectancy. As for organizational actions, the respondents favored environmentally-friendly actions such as focusing on cleaner and more efficient energy alternatives. There was a strong belief that individuals can make a difference. Comparisons on the bases of …

Best Practices In Digital Content Marketing For Building University Brands, Julie M. Pharr

AMTP Proceedings 2019

This paper explores and proposes the use of digital content marketing as a means of brand-building for colleges and universities. The paper reviews and synthesizes literature on the state of the art in digital content marketing in order to identify best practices. Effective techniques, some based on empirical testing, are applied to the use of digital content marketing by higher education institutions.

“Tipping Required”: Development Of A Model To Understand Customer Reactions To Non-Voluntary Tipping Systems, Ismail Karabas, Jeff Joireman

AMTP Proceedings 2019

This paper examines customer response to non-voluntary tipping systems as an emerging trend in the servicescape. A non-voluntary tipping system is a form of service inclusive pricing (e.g., increasing menu prices, automatically charging a percentage of tip on the final bill regardless of table size). Across four experiments, results suggest that non-voluntary tipping leads to higher customer anger than voluntary tipping, which leads to lower return intentions. The results also show a larger difference in customer response (customer anger, return intentions) to non-voluntary and voluntary tipping systems under high service quality than low service quality. The mediating role of the …

Investigating The Effects Of Personalization On Brand Love: A Study Of Facebook, Trang P. Tran

AMTP Proceedings 2019

This paper investigates how personalized advertising affects customer brand relationship in social media. In particular, this paper develops and tests a conceptual model that captures the impact of perceived personalization on customer brand relationship through an online survey where respondents are free to describe a personalized ad they see on their Facebook.

Eight hypotheses are developed and tested using PLS-SEM. The results show that all hypotheses are accepted except for Hypothesis 7 (the effect of self-expressive brands on brand love). More specifically, the findings confirm that personalized advertising has an impact on consumer perceptions of a brand. Stated differently, as …