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Full-Text Articles in Business

The Influence Of Ai Use On Innovativeness In Higher Education Institutions, Joanna Zimmer, Katarzyna Tworek Dec 2025

The Influence Of Ai Use On Innovativeness In Higher Education Institutions, Joanna Zimmer, Katarzyna Tworek

European Management Studies

Purpose: The aim of the study is to analyse the influence of AI tools use on innovativeness through Employees’ Dynamic Capabilities (EDC) among Higher Education Institutions (HEIs), taking into account regulation concerning AI and its possible moderating impact on that relation.

Design/methodology/approach: A critical literature review was combined with empirical research. The empirical research was conducted using a survey questionnaire on a group of 529 university employees from four European countries: France, Poland, Spain, and Great Britain. To ensure a diverse dataset, responses were collected from multiple sources, including an internal collaborative network and a purchased respondent panel. Data …


Comparison Of Basic Research Of Major Bay Area International Science And Technology Innovation Centers And Implications, Wenneng Zhou, Yun Liu, Dong Guo, Tara Qian Sun, Liying Yang Dec 2025

Comparison Of Basic Research Of Major Bay Area International Science And Technology Innovation Centers And Implications, Wenneng Zhou, Yun Liu, Dong Guo, Tara Qian Sun, Liying Yang

Bulletin of Chinese Academy of Sciences (Chinese Version)

Basic research has become an important source of scientific and technological innovation and industrial innovation, and it is of great significance for supporting and leading the construction of the international science and technology innovation center in the Guangdong-Hong Kong-Macao Greater Bay Area. In recent years, basic research in the Guangdong-Hong Kong-Macao Greater Bay Area has shown a sound development momentum. Compared with the international science and technology innovation centers in major overseas bay areas, it has obvious advantages in high-level universities and research institutions, major scientific infrastructure, and basic research outputs. Nevertheless, there are still relatively large gaps in the …


Conditions Of The Enterprise Energy Management And Energy Transformation – A Risk Management Perspective, Waldemar Kozioł Dec 2025

Conditions Of The Enterprise Energy Management And Energy Transformation – A Risk Management Perspective, Waldemar Kozioł

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: The main purpose of the article is to initially indicate the role of risk management and the main areas of risk analysis in the energy transformation process as an element of systemic energy management at the enterprise level.

Methodology: The basic method is literature studies on energy management, risk management and economic transformation processes, supplemented by unstructured interviews with managers from energy, transport, automotive and chemical industries conducted during advisory activities.

Results: Based on literature studies and interviews conducted as part of ongoing research and consulting projects, it can be tentatively indicated that the most important …


Acceptability Of Using Brain-Computer Interface In The Workplace – Attitudes Of Prospective Employees, Aneta Biernikowicz Dec 2025

Acceptability Of Using Brain-Computer Interface In The Workplace – Attitudes Of Prospective Employees, Aneta Biernikowicz

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: This study aims to examine the attitudes of young management students toward the use of brain–computer interfaces (BCIs) in the workplace, considering both the potential benefits and the associated risks of this technology.

Methodology: The study is exploratory in nature and was conducted using the CAWI method on a group of management students. Both open-ended and closed-ended questions were used on a 7-point Likert scale. Qualitative analysis included descriptive and focused coding, and quantitative analysis - descriptive statistics.

Results: Respondents showed a high level of awareness of the existence of BCI technology, mainly for medical purposes. …


Extending The Emotional And Multiple Intelligence Theories: Integrating Cultural And Spiritual Intelligence Constructs To Fill Research Gaps, Kimberly J. Mcdonald Dec 2025

Extending The Emotional And Multiple Intelligence Theories: Integrating Cultural And Spiritual Intelligence Constructs To Fill Research Gaps, Kimberly J. Mcdonald

The Scholarship Without Borders Journal

This proposed mixed-methods convergent research study aims to explore extending the Emotional Intelligence (EI) and Multiple Intelligences Theories by integrating Spiritual Intelligence (SI) and Cultural Intelligence (CQ) constructs. The goal is to explore the interconnectedness of these intelligences to bridge existing research gaps concerning leadership, EI, SI, and CQ. By employing both quantitative and qualitative data collection methods from organizational leaders, this study seeks to develop a more comprehensive and holistic understanding of leadership efficacy across various organizational contexts. The anticipated outcomes aim to contribute to the body of knowledge and potentially impact leadership development in business, education, and other …


Object Tracking Based On Quantum Particle Swarm Optimization, Rajesh Misra, Kumar Ray Dec 2025

Object Tracking Based On Quantum Particle Swarm Optimization, Rajesh Misra, Kumar Ray

Journal of Global Awareness

In Computer Vision domain, moving Object Tracking is considered as one of the toughest problems. As there are so many factors associated like illumination of light, noise, occlusion, sudden start and stop of moving object, shading which makes tracking even harder problem not only for dynamic background but also for static background. In this paper we present a new object tracking algorithm based on Dominant points on tracked object using Quantum particle swarm optimization (QPSO) which is a new different version of PSO based on Quantum theory. The novelty in our approach is that it can be successfully applicable in …


Notes From The Editor, Jay Nathan Dec 2025

Notes From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.


Letter From The Editor, Jay Nathan Dec 2025

Letter From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.


Advancing Cybersecurity Practice: Explainable Machine Learning For Network Intrusion Detection, Adam Grabowski, Shengjie Xu Dec 2025

Advancing Cybersecurity Practice: Explainable Machine Learning For Network Intrusion Detection, Adam Grabowski, Shengjie Xu

Journal of Cybersecurity Education, Research and Practice

This research investigates explainable artificial intelligence (XAI) integration within machine learning (ML)-based intrusion detection systems (IDS), focusing on distinguishing malicious from benign network activities. We employed Random Forest and XGBoost models evaluated on widely recognized datasets, including NSL-KDD and UNSW-NB15, using both binary and multi-class classification tasks. The objective was to enhance cybersecurity operations through improved model transparency and interpretability. By integrating SHAP (SHapley Additive exPlanations) and LIME (Local Interpretable Model-Agnostic Explanations), the study offers comprehensive global and local insights into model decision-making processes. Results demonstrate SHAP's effectiveness in providing a broad, dataset-wide understanding of feature interactions and importance, while …


Using It And Accounting Education Pedagogy To Address Smaller Firms' Cybersecurity Concerns, Darlene A. Adkins, William Lyle, Walter Smith Dec 2025

Using It And Accounting Education Pedagogy To Address Smaller Firms' Cybersecurity Concerns, Darlene A. Adkins, William Lyle, Walter Smith

The North American Accounting Studies

This study begins by exploring the cybersecurity activities and practices of small public accounting firms. It also examined how a cross-disciplinary curriculum design could be useful to accounting programs that are challenged to integrate cybersecurity-related content while preserving the core accounting knowledge valued by smaller accounting firms. Through interviews with current practitioners from small and regional firms, the research investigated the extent to which cybersecurity concerns impact their practice, how cybersecurity activities are staffed, and the perceptions of current practitioners on the state of accounting education related to information technology (IT) and cybersecurity. The participants expressed a desire for accounting …


How Climate For Green Initiatives Drives Eco-Innovative And Citizenship Behaviours: The Role Of Green Engagement And Green Values, Aaron Makafui Ametorwo, Michael Kyei-Frimpong, Abdul Razak Suleman Dec 2025

How Climate For Green Initiatives Drives Eco-Innovative And Citizenship Behaviours: The Role Of Green Engagement And Green Values, Aaron Makafui Ametorwo, Michael Kyei-Frimpong, Abdul Razak Suleman

Research outputs 2022 to 2026

Purpose This study proposes and tests the nexus between climate for green initiatives, green innovative behaviour, organisational citizenship behaviour for the environment, green work engagement, and individual green values. Design/methodology/approach The study adopted the explanatory research design, where data were gathered from 374 star-rated frontline employees at two different waves within a one-month interval. The data retrieved from the respondents were analysed using descriptive and inferential (partial least squares structural equation modelling) statistics. Findings The study revealed that a climate for green initiatives positively and significantly relates to green innovative behaviour and organisational citizenship behaviour for the environment. Also, the …


Genetically Modified Crops In Africa: Evidence On Adoption, Economic Benefits, Environmental Effects, And Constraints, Aloyce Hepelwa, Innocensia John Dec 2025

Genetically Modified Crops In Africa: Evidence On Adoption, Economic Benefits, Environmental Effects, And Constraints, Aloyce Hepelwa, Innocensia John

Tanzanian Economic Review

Africa faces deep food insecurity with over 300 million undernourished people driven by, low agricultural productivity, and climate shocks. To enhance food production and sustainable development, there is potential seen in genetically modified (GM) crops. To explore the potential of GM crops, this paper examines their production, adoption, economic and environmental impacts, adoption barriers, and policy implications in Africa and globally. This is done using a structured narrative review of peer-reviewed literature, reports, and policy documents (2014–2024) sourced from different databases complemented by stakeholder consultations. The findings show that GM has expanded considerably worldwide driven by high productivity, reduced pesticide …


Sec Committee Approves Ai Recommendations Drafted By Indiana Law Faculty Member Alvin Velazquez, Maurer School Of Law - Indiana University Dec 2025

Sec Committee Approves Ai Recommendations Drafted By Indiana Law Faculty Member Alvin Velazquez, Maurer School Of Law - Indiana University

Keep Up With the Latest News from the Law School (blog)

The Securities and Exchange Commission’s Investor Advisory Committee (IAC) Friday (Dec. 5) approved new recommendations urging public companies to provide clearer, more consistent information about how they use artificial intelligence. The recommendations passed with strong support: 14 votes in favor, two abstentions, and two against.

The proposal, drafted by Indiana University Maurer School of Law Professor Alvin Velazquez, responds to the rapid rise of AI across corporate America and widespread investor concern that current disclosures are confusing, inconsistent, or overly promotional.


State Of Technology Usage In Smaller Public Accounting Firms In 2025, Arun Kumararaj, Candice Hux Dec 2025

State Of Technology Usage In Smaller Public Accounting Firms In 2025, Arun Kumararaj, Candice Hux

Honors Capstones

Prior research gives significant attention to technology usage of large public accounting firms, particularly the Big 4. However, limited evidence exists on the smaller public accounting firms, which constitute a majority of the public accounting field. In this study, we conducted semi-structured interviews with eight highly experienced professionals of smaller accounting firms. Findings reveal that firm size does not necessarily predict technological sophistication. Rather, individual leadership, including a single partner, emerges as a critical driver towards technological advancement. AI was primarily used for administrative tasks and, as of yet, the return on investment has been unclear. Despite this, all interviewees …


Beyond The Grade: Validity In Global Virtual Team Peer Evaluation, Maria Randazzo-Davis, Phd., Christopher Nelson , Phd., Hillary Nelson, Graduate Student Dec 2025

Beyond The Grade: Validity In Global Virtual Team Peer Evaluation, Maria Randazzo-Davis, Phd., Christopher Nelson , Phd., Hillary Nelson, Graduate Student

International Journal for Business Education

This study examines how peer evaluation functions in global virtual teams, a setting that reflects the collaborative demands of contemporary international business education. The authors tested whether peer evaluation subscales, total peer-report score, and various indicators of team diversity predict team performance, assessed by instructors in a sample of 2,012 students from 445 X-Culture teams. The variables that were good predictors of team performance included the quality of team communication, work ethic, technical competence, generation of ideas, peer engagement, and peer writing skills. Less predictive of performance were leadership and effort ratings. In addition, students' self-ratings (i.e., peer ratings) were, …


Beyond Compliance: Rethinking Ethical Accounting Through Ai And Esg, Rafael L. Portillo Dec 2025

Beyond Compliance: Rethinking Ethical Accounting Through Ai And Esg, Rafael L. Portillo

Honors Program Theses and Research Projects

With the increasing adoption of these modern technologies in world markets while maintaining these ethical principles, there is an increasing need for alignment between technology development and ethical responsibility. For instance, in the world of accounting, there is an increasing demand to maintain alignment between technology development and ethics. It is for this reason that these researchers have chosen to explore the link between Artificial Intelligence, ESG, and financial reporting ethics.

The goal of this study is to look at new concerns and moral risks that appear when ESG expectations, AI systems, and accounting practices interact. Earlier research usually studies …


Grand Theft Identity: The Privacy Costs Of Digitalization, Kenny Phua, Chishen Wei, Gloria Yang Yu Dec 2025

Grand Theft Identity: The Privacy Costs Of Digitalization, Kenny Phua, Chishen Wei, Gloria Yang Yu

Sim Kee Boon Institute for Financial Economics

We study whether greater digital engagement increases the risk of identity theft by exploiting bank branch closures as a shock that shifts economic activity online. Using a quasi-natural experiment, we find causal evidence that branch closures increase identity theft, particularly in more vulnerable communities. Exposed consumers spend more time on mobile apps and shift their expenditures from offline to online channels. Adversarial activities associated with identity theft, such as unwanted calls and phishing attempts, increase after branch closures. Overall, our evidence suggests that digitalization offers consumer benefits, but also imposes hidden privacy costs.


Organizational Sustainability In The Face Of Digital Transformation With A Bibliometric And Content Analysis For Future Research Agenda, Rahmanwali Sahar, Md Abu Jahid, Hasan Fauzi, Md Harun Ur Rashid Dec 2025

Organizational Sustainability In The Face Of Digital Transformation With A Bibliometric And Content Analysis For Future Research Agenda, Rahmanwali Sahar, Md Abu Jahid, Hasan Fauzi, Md Harun Ur Rashid

Research outputs 2022 to 2026

This study explores the intersection of organizational sustainability and digital transformation by providing a comprehensive bibliometric and content analysis of existing literature. Using data from the Scopus database, the research employs bibliometric tools such as VOSviewer to analyze trends, identify key themes, and map the intellectual structure of the field. The analysis focuses on publications from 2016 to 2025, highlighting the significant growth of research in this domain, particularly after 2018, indicating a rising scholarly interest in sustainable digital innovation. The Results reveal that most publications are concentrated in high-impact journals, with top contributing countries including the United States, the …


Too Far, Too Costly, Too Complex: How Structural Factors Impact Women’S Mobile-Money Adoption And Business Investment In Sub-Sahara Africa, Iyabo A. Olanrele Dr Dec 2025

Too Far, Too Costly, Too Complex: How Structural Factors Impact Women’S Mobile-Money Adoption And Business Investment In Sub-Sahara Africa, Iyabo A. Olanrele Dr

Bullion

This study investigates how structural factors shape women’s adoption of mobile-money services and access to credit for entrepreneurship across Sub-Sahara Africa. Using cross-country data from the 2025 Global Findex Database, the analysis demonstrates that women face disproportionately higher barriers than men. Long distances to mobile-money agents significantly reduce women’s likelihood of borrowing, while men’s borrowing is less affected. High service and transaction fees further constrain women, reflecting their lower and more irregular incomes, and liquidity limitations prevent many from maintaining active accounts. Documentation requirements, though partially mitigated by improved national ID systems and tiered Know-Your-Customer (KYC) rules, remain a secondary …


Property Management System, Abbas Kurnool Dec 2025

Property Management System, Abbas Kurnool

Electronic Theses, Projects, and Dissertations

The real estate industry generates and manages large amounts of data, including tenant information, lease agreements, property maintenance schedules, and financial transactions. Reliance on traditional manual methods often results in inefficiencies, fragmented data, and delays in decision-making. To overcome these challenges, this project presents the design and implementation of a Real Estate Property Management System (REMS) for Future Properties, a company aiming to optimize its operations through digital transformation.

The proposed system is developed on Microsoft Dynamics 365 as the core platform, integrated with the Microsoft Power Platform tools (Power Apps, Power Automate, and Power Pages). This integrated framework provides …


An Exploration Of Factors Associated With Sport Fan's' Choice Of Ticketing Platforms., Jacob Owsley Dec 2025

An Exploration Of Factors Associated With Sport Fan's' Choice Of Ticketing Platforms., Jacob Owsley

Electronic Theses and Dissertations

This research study examined key experiential and demographic factors associated with sport consumers’ choice of online ticketing platforms. The research applied the technology acceptance model (TAM) to examine how trust, official sponsorship, user interface design, and price consciousness are associated with consumers’ choice between different online ticketing platforms.. Data were collected from 312 adult sport consumers in the United States through an online survey distributed across six Reddit communities focused on ticketing or research activities. Participants included individuals who bought tickets to professional sports events and attended these events during the last 12 months. The expert review process and two …


Exploratory Innovation: A New Perspective On Family Firms' Under-Diversification Puzzle, Po-Hsuan Hsu, Sterling Huang, Massimo Massa, Yaru Qian, Hong Zhang Dec 2025

Exploratory Innovation: A New Perspective On Family Firms' Under-Diversification Puzzle, Po-Hsuan Hsu, Sterling Huang, Massimo Massa, Yaru Qian, Hong Zhang

Research Collection Lee Kong Chian School Of Business

We propose a new perspective on family firms’ puzzling under-diversification in product spaces: these firms first need to succeed in exploratory innovation so they may diversify into new product markets. We construct a large database of family ownership and patent records of U.S. public firms, and show that family firms produce more exploratory patents than others, a relation that is stronger among under-diversified family firms. In addition, we find that such innovation indeed helps family firms diversify business risks. A causal interpretation of our result is supported by (i) using the property division standard in state-level divorce laws as an …


Does Employees’ Meaningfulness Of Work Mediate The Link Between Their Cognitive Diversity And Creative Process Engagement?, Mohammad Tamzid Hossain, Sabrin Sultana, Salma Begum, Md. Sahidur Rahman, Md. Aftab Uddin Nov 2025

Does Employees’ Meaningfulness Of Work Mediate The Link Between Their Cognitive Diversity And Creative Process Engagement?, Mohammad Tamzid Hossain, Sabrin Sultana, Salma Begum, Md. Sahidur Rahman, Md. Aftab Uddin

Management Dynamics

This study aims to investigate how employees' cognitive diversity affects their creative process engagement, with a focus on the role of their meaningfulness of work as a mediator in this connection. A survey was used with a quantitative method to collect responses from 207 employees of small, medium, and large service and manufacturing businesses in Bangladesh that were registered with the Chittagong Chamber of Commerce and Industry. The collected data were then analyzed using Smart PLS 4 to evaluate the hypotheses and examine the mediating effect of the study. The findings reveal that employees’ cognitive diversity has a significant impact …


Trusted Advisor: Reality Or Fading Myth?, Stephen C. Carlson, Susanna Warnock, Gerald Sullivan, Margaret Ryder Nov 2025

Trusted Advisor: Reality Or Fading Myth?, Stephen C. Carlson, Susanna Warnock, Gerald Sullivan, Margaret Ryder

Atlantic Marketing Journal

The role of trusted advisor has long differentiated the role of community banking from traditional national banks in its relationship with small businesses. This study serves two purposes. First is to confirm presence of a trusted advisor relationship and secondly, understand the impact of digital banking services on the community banker – small business owner relationship. Using data collected in a survey of community bankers and small business owners in five southeastern United States, this study assesses the viability of the trusted advisor construct by applying the Integrative Model of Organizational Trust (Mayer, Davis, & Schoorman, 1995, 2007), trust-building behaviors …


Ai-Generated Content In Cross-Domain Applications: Research Trends, Challenges And Propositions, Jianxin Li, Liang Qu, Taotao Cai, Zhixue Zhao, Nur Al Hasan Haldar, Aneesh Krishna, Xiangjie Kong, Flavio Romero Macau, Tanmoy Chakraborty, Aniket Deroy, Binshan Lin, Karen Blackmore, Nasimul Noman, Jingxian Cheng, Ningning Cui, Jianliang Xu Nov 2025

Ai-Generated Content In Cross-Domain Applications: Research Trends, Challenges And Propositions, Jianxin Li, Liang Qu, Taotao Cai, Zhixue Zhao, Nur Al Hasan Haldar, Aneesh Krishna, Xiangjie Kong, Flavio Romero Macau, Tanmoy Chakraborty, Aniket Deroy, Binshan Lin, Karen Blackmore, Nasimul Noman, Jingxian Cheng, Ningning Cui, Jianliang Xu

Research outputs 2022 to 2026

Artificial Intelligence Generated Content (AIGC) has rapidly emerged with the capability to generate different forms of content, including text, images, videos, and other modalities, which can achieve a quality similar to content created by humans. As a result, AIGC is now widely applied across various domains such as digital marketing, education, and public health, and has shown promising results by enhancing content creation efficiency and improving information delivery. However, there are few studies that explore the latest progress and emerging challenges of AIGC across different domains. To bridge this gap, this paper brings together 16 scholars from multiple disciplines to …


From Prompt To Prejudice: Visual Evidence From Ai Image Generation Platforms, Jinu K. Varghese, Padma Rani Nov 2025

From Prompt To Prejudice: Visual Evidence From Ai Image Generation Platforms, Jinu K. Varghese, Padma Rani

Markets, Globalization & Development Review

This study examines how AI image generation systems perpetuate digital orientalism through systematic cultural representation patterns that increasingly shape global digital markets and international development discourse. Using visual social semiotics methodology, we conducted comparative analysis of Midjourney and ChatGPT platforms across nine culturally specific prompts examining religious imagery, contemporary social dynamics, and power structures in Indian cultural contexts. Our findings reveal that both platforms consistently reproduce colonial-era representational frameworks despite culturally sensitive prompting and advanced technical capabilities. The analysis identifies three systematic patterns: temporal displacement strategies that acknowledge modernity while containing it within orientalist categories, institutional validation requirements that privilege …


5th International Annual Conference Proceedings: A New Global Order, Yet Again, Centre For Business And Economic Research (Cber), School Of Economics And Social Sciences (Sess) Nov 2025

5th International Annual Conference Proceedings: A New Global Order, Yet Again, Centre For Business And Economic Research (Cber), School Of Economics And Social Sciences (Sess)

Conference Proceedings

The School of Economics and Social Sciences (SESS) and the Center for Business and Economics Research (CBER) at the Institute of Business Administration (IBA), Karachi, are pleased to announce the 5th International Annual Conference on "A New Global Order, Yet Again" In an era marked by geopolitical realignments, technological innovations, green transitions, climate change, and evolving trade dynamics, the global economic landscape is undergoing an unprecedented transformation. Developing economies today face multifaceted challenges: leveraging new opportunities in a decentralized global system while managing debt insolvency risk, uncertainties in international trade, climate change vulnerabilities, and rising socioeconomic inequality.

This conference seeks …


Social Media Marketing And Business Performance Of Small And Medium Fashion Enterprises In Tanzania: The Moderating Role Of Social Media Strategic Capabilities, Pamela Kishimbo, Juma James Masele, Dev Jani Nov 2025

Social Media Marketing And Business Performance Of Small And Medium Fashion Enterprises In Tanzania: The Moderating Role Of Social Media Strategic Capabilities, Pamela Kishimbo, Juma James Masele, Dev Jani

Business Management Review

This study examines the influence of social media marketing (SMM) on the business performance of small and medium fashion enterprises (SMFEs) in Tanzania, with social media strategic capabilities (SMSCs) as a moderating variable in this relationship. The study is grounded in the Uses and Gratification Theory (UGT) and Resource-Based View (RBV). The study used a cross-sectional survey design, collecting data from 397 SMFEs through structured questionnaires. Data were analysed using descriptive statistics and structural equation modelling (SEM). The findings revealed a significant positive relationship between SMM and the business performance of SMFEs in Tanzania. Furthermore, the findings show that SMSCs …


Software-Defined Networking Powered By Ai-Driven Anomaly Detection, Dina Moloja, Vusumuzi Malele Prof Nov 2025

Software-Defined Networking Powered By Ai-Driven Anomaly Detection, Dina Moloja, Vusumuzi Malele Prof

Journal of Cybersecurity Education, Research and Practice

Software Defined Networking (SDN) revolutionizes network control by separating the control plane from the data plane. Although the latter improves SDN agility and scalability, it creates a security hole, particularly in a central control plane, leading to SDN environments becoming high-profile targets for advanced cybersecurity threats. Due to static and signature-based point-in-time behavior, traditional security methods are unable to keep up with modern attacks that are an anomaly to SDNs. Artificial Intelligence (AI) with its different applications and techniques, has the capability of detecting SDN cyber threats’ anomalies. This paper presents the results of a literature scoping exercise that used …


Evolution Of A New Strategic Orientation In The Ai Era: Exploring The Determinants Of Ai Orientation, Sreelakshmy Geethakumari Nov 2025

Evolution Of A New Strategic Orientation In The Ai Era: Exploring The Determinants Of Ai Orientation, Sreelakshmy Geethakumari

Dissertations

The field of AI has undergone significant evolution over the past few decades. While AI is heralded as one of the most transformative technologies, scholars caution that its strategic impact may still not be fully realized. Given the strategic importance of AI in today's firms, it is essential to consider AI as a strategic orientation and understand its determinants in detail. Our study examines AI Orientation, defined as a firm's deliberate application of AI technologies to achieve its strategic objectives. Drawing on multiple theoretical perspectives, this study investigates the determinants that shape a firm’s AI orientation. This study employs a …