Business Commons^™

Logistics And Supply Chain Management In The Hotel Industry: Impact On Hotel Performance In Service Delivery, Clement K. Odoom

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to identify and describe the way logistics and supply chain management practices can be used for costs savings. As hotel companies manage and operate their properties, they should focus on several aspects such as logistics management, inventory management, information technology, procurement and distribution, lean and green supply chain practices. Finally, this paper explores the competitive benefits that come from applying these concepts. Part three will contain a set of recommendations how they can be utilized in the hotel industry

Maintaining The Profitability Of Gaming’S Premium Players, Maxwell J.H. Olson

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: This paper does not seek to condemn the use of incentives for high-end casino players. Rather, it is intended to illuminate common policies and practices that might require more measurement and consideration prior to being distributed. This paper also explores and examines existing literature and findings regarding the profitability of high-end casino players and offers guidelines for evaluating profitability.

Statement of Objective: This paper targets existing policies and practices in the contemporary Las Vegas casino gaming business, separately examining the profitability of each incentive program or common practice. As a consolidated examination of such practices, this paper can serve …

Restaurant Service Employees Organizational Commitment: Shared Gratuity Versus Independent Gratuity Environments, Susan J. Roe

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examined the organizational commitment levels between 207 restaurant service employees from 11 restaurants working in different types of gratuity distribution environments, those sharing (or pooling) gratuities and those retaining their own gratuities. Identifying differences in organizational commitment levels between employees can assist managers in selecting which gratuity distribution environment, shared or individual, to utilize in their restaurant operations. No statistically significant differences were found in organizational commitment or organizational justice levels between restaurant employees in the differing gratuity environments. Differences in organizational commitment were found among employee types. Restaurant service staff preference for type of gratuity distribution system …

Cultural Impact On Customer Satisfaction And Service Quality Evaluation In Hotels, Yeji Seo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to identify how the cultural differences impact customer satisfaction and service quality evaluation in U.S. hotels.

Statement of Objective: The objective of this paper is threefold. The first objective is to define customer satisfaction and what customer satisfaction means to people from different cultural backgrounds. The second objective is to evaluate past research on satisfaction and to develop a taxonomy based on the existing literature to introduce how to measure customers’ satisfaction effectively in accordance with each culture. The third objective is to recommend what should be done by the hotel professionals in …

Analyzing The Effects Of Social Media On The Hospitality Industry, Gaurav Seth

UNLV Theses, Dissertations, Professional Papers, and Capstones

Statement of objective

The intent of this study is not to quantify how many hospitality businesses actively use social media, rather it is to explore the areas and functions these businesses use social media for, and understand how consumers perceive these new vehicles of communication. The study will bring out a consumer’s perspective of the advantages of social media over traditional marketing methods.

An Examination Of Modernist Culinary Techniques And Equipment And Their Application In Catering Operations, Jill Mora

UNLV Theses, Dissertations, Professional Papers, and Capstones

The practice of culinary arts in reference to food production is slow to adopt change. This is especially true in a catering operation. The industry uses standard operating procedures that have been passed down from chef to chef through several generations. Most catering operations face the same challenges when producing large quantities of food in a very short time. Many times this is done with limited equipment and staff. In addition, the menus can vary from event to event so that preproduction of product for multiple functions may not be a viable option.

This paper does not look to redesign …

Government Contracting: How To Tackle Rapid Growth And Hiring For Conference And Event Planner Positions, Karen Francisco

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper plans to explore the issue of how conference project managers and other leaders working in government contractor positions can best approach the issue of rapid growth and hiring individuals for event and conference planning roles. In order to more thoroughly explore this problem, this paper will employ several strategies.

Exploration Of Human-Computer Interaction (Hci) Applications In Hospitality Industry, Jia Wei

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to explore and identify the best practices in Human-Computer Interaction (HCI) applications and use within the hospitality industry.

Statement of Objectives: To accomplish the stated purpose, first, the paper will provide the universal definition of HCI applications and define HCI within the context of hospitality industry. Second, the paper will gather and categorize information, such as the standards of designing HCI applications, from other fields of study such as informatics. Third, the paper will gather existing examples of HCI applications across different areas within the hospitality industry, such as the front desk …

Two Hundred Hour Internship For A Las Vegas Convention Sales Department, Kristen Kostis

UNLV Theses, Dissertations, Professional Papers, and Capstones

In order for a company to be profitable, whether it is a hospitality company, a technology company or a small business, sales must be high and continue to grow over time. Companies rely heavily on their sales staff to bring in revenue to keep the company growing and profitable. So, where does this knowledgeable and aggressive sales staff come from? How often do college students take a class that is strictly related to the sales industry?

Many undergraduate hospitality programs do not include courses directly related to sales, leaving students with little knowledge of this department. In fact, some students …

The Marketing Plan Of The Cotai Strip, Pui Shan Wong

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 2003, when most the current Cotai Strip was still a piece of reclaimed land, Sheldon Adelson started a visionary development on this piece of land: the Asian Las Vegas - the Cotai Strip under the corporate Sands China Limited. Its first property, the Venetian Macau was opened in August 2007 followed with a Four Seasons hotel in 2008 with a great success. The forthcoming project is the Sands Cotai Central which includes a 1,200-rooms Holiday Inn Macau, a 600-rooms Conrad Macau and a 4,000-rooms Sheraton Macao with an additional complex of casino, meeting facilities, and shopping mall.

Marketing these …

The Adaptation Of Cloud Computing By The Hotel Industry, Anthony Schneider

UNLV Theses, Dissertations, Professional Papers, and Capstones

The concept of cloud computing has many benefits for the hotel industry. The migration to cloud computing is expected to have a major impact on the way that information and computer resources are handled by the hotel industry. Investment in technology must bring value to a business whether it’s a large international hotel chain or a small, independent resort. Since business strategy will vary, a detailed study must be performed to identify the major issues that must be analyzed before migrating to the cloud.

The cloud is a highly adaptive IT infrastructure that can be shared by many different end …

Smartphone Application Effecting Potential Increase Of Hotel Business Revenue And Guest Satisfaction, Katelyn H. Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the past several years there has been an exponential increase in smartphone applications made available by businesses looking for new ways to reach customers. Many of the big hotel business have not failed to deliver such applications for their customers to use that helps expedite and simplify the process of reserving a hotel room. Most applications have many more uses than simply reserving the hotel room, such as locating the hotel, overviews of the hotel, pictures of the hotel and property, and tracking rewards programs. The more popular these smartphone applications the more people there are that will use …

The Proposal Of A Graduate Level Special Events Class At University Of Nevada, Las Vegas, Megan Gerber

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper proposes the creation of a graduate level events management class at University of Nevada, Las Vegas. It goes through the creation of the class as well as what materials are critical to teach in such a class. It gives ideas and maps out the class for a teacher to be able to come in and create and revise to suit their teaching style. The sixteen week syllabus is completed as well as all assignments detailed out. It should be able to be implemented and taught with minimal changes.

A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to develop a guideline of green marketing strategies for cruise managers in North America.

Statement of objectives: This paper will develop a customer relationship model according to the literature review of customer behavior and customer relationships in the hospitality industry. Meanwhile, the characteristics of green customers and the most popular green practices in the hotel and restaurant industry, and current sustainable achievements in the cruise industry will be investigated respectively. The green marketing guideline will be explored basing on the customer relationship model and the investigations of green customers and green practices …

Creating A Hospitality Leadership Development Training Program For A Country Club, Joan Ho

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to design a hospitality leadership development training program for a medium sized country club.

Statement of Objective: This paper will present a set of guidelines for creating and implementing an effective hospitality leadership development program for the country club and subsequently implemented for other hospitality and tourism organizations. The leadership development training program aims to attract the employees to retain in this trade. Therefore there is clearly a need for the hospitality and tourism industries to understand what constitutes effective leadership and how it can be achieved. Different definitions of leadership and important …

Identify Possible Critical Provider Gap(S) In The Package Tours Sold By Travel Agencies In Singapore, Chih Wee Siow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Package tours are beginning to wane in its popularity and relevancy in today’s sophisticated travel market. This is beginning to show in Singapore as well. The needs and wants of customers are not as well met as compared to the past. If a travel agent wishes to stay profitable in this market segment, it is necessary for the operator to take a good thorough look at its tour packaging value chain. From the nature of the product itself to the end execution of the product, the travel agent needs to review its relevancy and ability to meet customers’ needs. The …

Running Head: Sustainability Framework Applied To Integrated Resort 1 International Standard Of Sustainability Framework Applied To Integrated Resorts, Jong Hwa Jeon

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose

The purpose of this study is to explore the extent to which Las Vegas integrated resorts apply measurement framework for sustainability. It will scrutinize and explore the existing sustainability strategies and practices, and look into several plausible ways to improve the sustainability movement that the companies in hospitality industry currently have. The paper will also look into the tracking and measuring system in consuming resources and the equivalent common actions taken by the management of the hospitality companies. From there, the paper will discuss the Global Reporting Initiative (GRI) guideline and establish if the companies have aligned their efforts …

Effects Of Service Level With Low Unemployment Rate In Macau, Hou Ian Chui

UNLV Theses, Dissertations, Professional Papers, and Capstones

Justification and Objectives: With this background in mind, there is an important question that has not been answered in the context of Macau’s hospitality industry: Does the workforce display what Gu and Siu (2009) called “mediocre interpersonal skills” (p. 561) because of innate shortcomings in the workforce, or because of voluntary behavior on the part of the workforce? The proposed paper will use Osterman’s (1994) theoretical framework of employment incentives and with reference to the research being conducted by Venetian Macau.

Purpose Statement: The purpose of this study is to quantitatively measure the links between the variables of employee service …

Marketing Analysis For Bonk Knob Shoals Located In Van Buren County, Tennessee, Lillian Lee Ehrmann

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to provide Alfred Crabtree, owner of Bonk Knob Shoals, with a marketing plan. Bonk Knob Shoals will be an upscale campsite nearby Spencer, TN in Van Buren County.

Statement of Objective: Bonk Knob Shoals is currently under development and the owner wants to gain insight to LOHAS tourists, so he can create a suitable business plan to attract people in that niche market. Marketing is a huge component of the business plan because Crabtree believes a significant amount of resources will be needed to increase tourism awareness of the upscale campsite, …

Frameworks Of Casino Resorts Supply Chain, Lu-Mo Tsai

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this study is to identify the key stakeholders and critical entities that compose the casino resorts supply chain in gaming service area so that it can be applied to improve operational functions.

Objective: This paper is organized into four sections. The first section contains the well-know frameworks of SCM in manufacturing and service industry, and includes the characteristics of gaming industry. The second section explores the gaming industry context pertaining to supply chain management. Basic framework of casino resorts supply chain is developed in the third section, including key shareholders and critical entities that to compose …

A Training Manual: To Increase Performance In Cost Management Of A Las Vegas Nightclub For Operations Managers, Mark F. Staudinger

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to write a training manual on cost management for operating managers in the Las Vegas nightclub industry. The manual will be designed to be used as a tool to control and manage costs for managers responsible for making decisions that directly affect controllable costs. These decisions include but are not limited to staffing and par levels, price points, purchasing, and staff training and monitoring.

The Hospitality Industry’S Response To Climate Change: Is The Response Sufficient?, Paul Michael Carlson

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to explore the serious consequences that global warming and climate change pose for the planet and its inhabitants, and to shed light on the hospitality industry’s contribution to the problem. The study further sought to examine whether the hospitality industry is doing their part in implementing “green” programs to combat its negative contribution to climate change.

The Positive And Negative Economic Contributions Of Mega-Sporting Events To Local Communities, Qi Gong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to identify and examine the factors of mega-sporting events those contribute to positive economic impact as well as the factors that may negatively impact a community. Based on reviewing existing literature and data, the positive and negative contributions, a community may have through a hosting sporting event, will be discussed. The objective of this paper is focused on the economic impact that happened to the local communities.

Environmental Waste Mangement Training Module For Temporary / Esl Employees In Meeting And Event Industry, Shinyong Shawn Jung

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper specifically attempts to outline a training module that assists the front-line employees who have communication issues with management. It also helps the employees to efficiently acquire necessary skills and knowledge in a timely manner and to properly translate them into action. The training module will be organized by examining previous literatures as well as reviewing pre-existing training modules in general. Specific methods and best practices will be selected and integrated into the manual in easy-to-understand manner.

Why China? A Study Of Why Foreign Hotel Companies Are Rushing To Develop New Luxury Hotels In China, Sean Hardingham

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to identify why China is currently the number one recipient of foreign investment from foreign multinational luxury hotel companies.

Statement of Objective: An exploratory study will be conducted in support of the purpose. With such a lack of available information relating specifically to luxury hotel development in China; published data on the current economic, cultural, and tourism environment in China will be used to support conclusions made in regard to luxury hotel development by multinational hotel companies.

Justification: Deng Xiaoping’s introduction of the Open Door Policy in 1978 opened the door to …

The Legalization Of Casino Gambling In Mainland China, Xi Liu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The study of growth in the international casino gaming is currently fascinating. Local residents do not view casino operations negatively anymore. The great success of the regulation of the gaming industry and the resulting highly profitable returns in areas such as Las Vegas has encouraged jurisdictions to introduce gaming into their local economies. Various studies have been done to assess the potential reasons behind the introduction of the gaming industry into regions that have previously banned it; however, only a handful of research has been done regarding the potential gaming industry in mainland China. Given the huge success observed in …

Training Program For New Chinese Casino Players, Yanlei Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas offers unique experience to visitors through nonstop entertainment. New data collected primarily from office of travel and tourism industries (OTTI), international tourism administration under U.S.Department of Commerce (OTTI, 2011) suggested the international visitors now contributes more to Las Vegas’s bottom than ever before. Based on a report from Las Vegas Convention and Visitor Authority (LVCVA, 2011), visitation from China increased by 38% in 2010, and OTTI data projected Chinese visitors to the US would increase by 219 % by 2015. With the new loosen policy on foreign tourist Visas, more foreign tourists would boost the whole tourism industry …

Comparing Service Qualities/Gaps Between Hospitality Industry And Timeshare Industry, Yan Zhu

UNLV Theses, Dissertations, Professional Papers, and Capstones

After the Great Recession of 2008, both the hospitality and the timeshare industries were influenced dramatically. Consumers became more sensitive to the price of services rendered, and to service quality when choosing hotels and investing in timeshares. Thus, service quality became the vital factor contributing to success in the highly competitive hospitality industry. This paper will compare service qualities and gaps between the hospitality industry and the timeshare industry. The purpose of this study is to find the key service gaps in the both industries and service quality dimensions.

Objective of Study: This paper will identify each aspect of service …