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Full-Text Articles in Business
Evaluating The Impact Of A New Casino Loyalty Program On Gaming Volume, Ji Hye Min
Evaluating The Impact Of A New Casino Loyalty Program On Gaming Volume, Ji Hye Min
UNLV Theses, Dissertations, Professional Papers, and Capstones
Using two years secondary data gathered from a Las Vegas hotel and casino, the effectiveness of a new casino loyalty program is examined on both daily slot coin-in and table game drop. Based on a theoretical model advanced to estimate the effects of a new loyalty program, simultaneous multiple regression analysis with Autoregressive Moving Average (ARMA) terms is used to analyze the data. The results indicate that the loyalty variable significantly increases slot coin-in at a rate of $302,455 per day, while table game drop is not significantly affected by the introduction of the new loyalty program. The coin-in increase …
Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, Orie Berezan
Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, Orie Berezan
UNLV Theses, Dissertations, Professional Papers, and Capstones
Loyalty programs have become products in and of themselves. They need to maintain member loyalty in order to survive. It is proposed that communication has a larger impact on program loyalty than previously thought. This study utilizes structural equation modeling (SEM) to evaluate the influence of communication typologies and dimensions on hotel reward program loyalty via self-image congruence, service quality, satisfaction, and trust. Moreover, this dissertation presents a communication identity model, which focuses on promoting hotel reward program loyalty via self-congruence with communication channels.
Newly discovered significant paths were found between: communication style and self-congruence with communication channels; self-congruence with …