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The Marketing Plan Of The Cotai Strip, Pui Shan Wong
The Marketing Plan Of The Cotai Strip, Pui Shan Wong
UNLV Theses, Dissertations, Professional Papers, and Capstones
In 2003, when most the current Cotai Strip was still a piece of reclaimed land, Sheldon Adelson started a visionary development on this piece of land: the Asian Las Vegas - the Cotai Strip under the corporate Sands China Limited. Its first property, the Venetian Macau was opened in August 2007 followed with a Four Seasons hotel in 2008 with a great success. The forthcoming project is the Sands Cotai Central which includes a 1,200-rooms Holiday Inn Macau, a 600-rooms Conrad Macau and a 4,000-rooms Sheraton Macao with an additional complex of casino, meeting facilities, and shopping mall.
Marketing these …
Effects Of Service Level With Low Unemployment Rate In Macau, Hou Ian Chui
Effects Of Service Level With Low Unemployment Rate In Macau, Hou Ian Chui
UNLV Theses, Dissertations, Professional Papers, and Capstones
Justification and Objectives: With this background in mind, there is an important question that has not been answered in the context of Macau’s hospitality industry: Does the workforce display what Gu and Siu (2009) called “mediocre interpersonal skills” (p. 561) because of innate shortcomings in the workforce, or because of voluntary behavior on the part of the workforce? The proposed paper will use Osterman’s (1994) theoretical framework of employment incentives and with reference to the research being conducted by Venetian Macau.
Purpose Statement: The purpose of this study is to quantitatively measure the links between the variables of employee service …