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Capturing The Chinese Outbound Tourism Market: Lessons For Las Vegas Casino Operators, Wilson Wan
Capturing The Chinese Outbound Tourism Market: Lessons For Las Vegas Casino Operators, Wilson Wan
UNLV Theses, Dissertations, Professional Papers, and Capstones
China has become a fast rising economic power and its GDP is expected to overtake America's in about 6 years (How to get a date, 2011). As a result of the increase in wealth, the Chinese middle class has been expanding rapidly and now has access to more resources than ever before. With a higher disposable income, the Chinese now have an increased desire, and capability, to travel the world. In preparation for the increase in outbound Chinese travelers, it would be wise for tourist destinations to be prepared to attract this market and thus capture a part of this …
Training Program For New Chinese Casino Players, Yanlei Xu
Training Program For New Chinese Casino Players, Yanlei Xu
UNLV Theses, Dissertations, Professional Papers, and Capstones
Las Vegas offers unique experience to visitors through nonstop entertainment. New data collected primarily from office of travel and tourism industries (OTTI), international tourism administration under U.S.Department of Commerce (OTTI, 2011) suggested the international visitors now contributes more to Las Vegas’s bottom than ever before. Based on a report from Las Vegas Convention and Visitor Authority (LVCVA, 2011), visitation from China increased by 38% in 2010, and OTTI data projected Chinese visitors to the US would increase by 219 % by 2015. With the new loosen policy on foreign tourist Visas, more foreign tourists would boost the whole tourism industry …