Business Commons^™

Acculturation Effects On Preference For English And Spanish-Language Tv Commercials Among Hispanic Audiences Of Mexican Descent, John Burton

Open Access Theses & Dissertations

The growth of the U.S. Hispanic population and its purchasing power over the past twenty years continues to be monitored closely by corporate interests anxious to gain market share and brand loyalty of the segment that now represents the largest minority group in the country. Marketers continue to look for competitive advantages in effectively communicating targeted messages to Hispanics in order to increase revenues and profits.

This study focused on the historically dominant mass-reach medium of television and explored concepts of acculturation theory to examine the effects of acculturation sub-dimensions on TV commercial language preference and attitudes among Hispanic audiences …

Knowledge Creation In Distributed Group Collaborative Workplace Writing, Virginia Yonkers

Legacy Theses & Dissertations (2009 - 2024)

This study looked at the knowledge creation by distributed groups in a knowledge based organization as they engaged in collaborative writing. A traditional model of knowledge creation assumes knowledge is located by the individual in the forms of content, competency, and expertise. A new model of knowledge creation identifies three ways to identify knowledge (tangible representation of knowledge, procedural and tacit knowledge, partaged knowledge) which can be found internally or externally to the individual, group, or organization. Knowledge creation is a complex process situated in the multiple environments within which a distributed group functions. Power structures create knowledge boundaries within …

Nissan: Innovation For All -- Hard To Explain, Easy To Experience, Unl Nsac 2012 Agency

College of Journalism and Mass Communications: Student Advertising Projects

The demographic landscape of the United States is changing. Now more than ever, larger populations of multicultural individuals are present and fully integrated into all parts of American society. As such, building a market share in the African American, Hispanic, and Chinese Millennial markets is absolutely necessary. Nissan recognizes the need to connect with these audiences and will do so by generating increased awareness about its innovative brand. The University of Nebraska-Lincoln NSAC Team has devised an effective, buzz-stimulating campaign to target these audiences.

Nissan offers many innovative features that appeal to Multicultural Millennials. This target audience, however, does not …

Our Celebrities Our Selves: Reconstructing Ourselves As Online Personalities, Arne Baruca

Marketing Faculty Publications (Archived)

Celebrity influence on consumer behavior at the online macro level is the motivation for this study that addresses the nature of celebrity consumption and how consumers apply that consumption to develop their online self-presentation.

The sample for this study is limited to consumers with active accounts at online social networks such as Facebook or Twitter. Methodology is a three-part design. A multi-factor qualitative exploratory study (n=73) reveals four celebrity-consumer relationships whose proposed measurement scales are tested in a quantitative pilot study (n=85). Finally, a large sample study (n=593) is used to test the measurement model and to test the proposed …

An Information-Gathering Approach To Copyright Policy, Peter Dicola, Matthew Sag

Faculty Articles

For over a century and with increasing frequency, major controversies have erupted between large distributors of copyrighted works (song publishers, movie studios, record labels, book publishers, etc.) and makers of new technologies for experiencing those works (player piano manufacturers, VCR manufacturers, the creators of file sharing software, Google Books, etc.). Usually, the copyright owners and the technology firms reach a licensing deal-but not without some form of government intervention. Various institutions within the federal government have become involved in these disputes, using a variety of different mechanisms. This Article is a theoretical investigation of government intervention in these content-technology copyright …

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Three Interdisciplinary Studies On It Outsourcing, Sonia Gantman Vilvovsky

2012

This dissertation provides interdisciplinary insights into the role of client's internal collaborative experience in managing communication during a complex outsourced project, building a quality client-vendor relationship and ultimately achieving success in the project. Each of the three studies in this dissertation identifies a gap in existing scholarship and proposes an interdisciplinary research agenda.

The first essay advances the development of the public sector IT outsourcing (ITO) inquiry by consolidating the existing research into an analytical framework and validating a part of the framework with rich qualitative data collected from collaborative initiatives of public safety agencies ("Public Safety Networks", or PSN). …

Ironic Advertising: Theory, Evidence And Practice, Ekin Pehlivan Yalcin

2012

Irony is one mechanism that advertisers use to attract consumer attention. Although ironic advertising (IA) is utilized in the mass media, it has received surprisingly little conceptual or empirical attention from marketing scholars. Perhaps one reason for this is that in marketing irony has been viewed primarily from a postmodern perspective. This is in marked contrast to psycholinguists where the phenomenon is approached from a more ecumenical, realist point of view. This dissertation is based on the premise that a realist approach to ironic advertising would produce insights for both marketing theory and practice.

This dissertation comprises of three papers …

The Ethical Climate And Context Of Organizations: A Comprehensive Model, Anke Arnaud Dr., Marshall Schminke

Management, Marketing and Operations - Daytona Beach

Traditional approaches to understanding the ethical context of organizations often focus on ethical work climate, which reflects the collective moral reasoning of organization members. However, such approaches overlook other components of the ethical environment that may influence how ethical judgments translate to ethical behavior. This study extends our understanding of the ethical context of organizations by considering how three distinct aspects of that context collective moral reasoning (ethical climate), collective moral emotion, and collective ethical efficacy interact to influence ethical behavior. Results from 117 work units support our hypotheses. Implications and suggestions for future research are discussed.

Top 10 Law School Home Pages Of 2011, Roger Skalbeck

Georgetown Law Faculty Publications and Other Works

For the third consecutive year, the website home pages for all ABA-accredited law schools are evaluated and ranked based on objective criteria. For 2011, law school home pages advanced in some areas. For instance, there are now thirteen sites using the HTML5 doctype, up from a single site in 2010. In addition, seventeen schools achieved a perfect score for three tests focused on website accessibility, up from eight in 2010. Nonetheless, there’s enough diversity in coding practices and content to help separate the great from the good.

For this year’s survey, twenty-four elements of each home page are assessed across …

The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Global employers in the advertising industry are increasingly interested in hiring students with intercultural communication skills and cultural experience. While the benefits of long-term study abroad programs are well documented, this study focuses on advertising-specific, short-term study abroad programs. The purpose was to explore the effectiveness of such programs on students’ worldviews using a mixed methods design. The results show that students displayed lower levels of ethnocentrism after participating in short-term, advertising-focused study abroad programs. In addition, five qualitative themes emerged: an awareness of and appreciation for the out-group, an increased awareness of the in-group, the importance of communication, a …

Mexican-Americans In Los Angeles: Strengthening Their Ethnic Identity Through Chivas Usa, Stephanie Goldberger

CMC Senior Theses

A large Mexican-American population already exists in Los Angeles and, with each generation, it continues to rise. This Mexican-American community has maintained its connection to its heritage by playing and watching soccer, Mexico’s top watched sport. In this thesis, I analyze how Major League Soccer's Chivas USA serves as an outlet through which many Mexicans in Los Angeles have developed their ethnic identities. Since the early twentieth century, Mexicans in Los Angeles have created separate residential communities and sports organizations to strengthen their connections with one another.

To appeal to Mexican-Americans, Chivas USA has branded itself closely to its sister …

Face, Speech, And Other Concerns Of Global Business Communication, Lynne Elaine Tarter

Communication & Leadership Dissertations and Theses

The purpose of this study is to explore global leadership communication competencies, as the communicative knowledge, skills and abilities of current business leaders do not meet the current sophisticated and fast-paced business demands of the interconnected global marketplace. Specifically, this study examines what attributes comprise communication competency for corporate leaders with global responsibilities, how those competencies are developed, and finally the impact the competencies have on organizations. A qualitative field study was conducted with two global leaders from two different regions of the world as they interacted with others from different cultures. A separate quantitative survey was administered to 95 …

"Nothing Sacred": Ignatian Principles Of Heroic Leadership In Entertainment Media, John Briand Levesque

Communication & Leadership Dissertations and Theses

The series Nothing Sacred lasted less than one full season on broadcast network television. Critically acclaimed for its writing but also vigorously opposed for having an anti-Catholic agenda, it embraced a set of values consistent with Ignatian leadership philosophy. Scholars paid little attention to the show after its cancellation in 1998, but an examination of several episodes and the writing of its co-creator, a Jesuit priest, suggests that the series propagated the principles of Ignatian leadership in much the same way as Lowney (2003), who proposed that the 16th-century philosophy of leadership espoused by Ignatius Loyola, founder of the Jesuit …

Employee Perceptions Of Productivity: Virtual Workplace Location Vs.Working In The Office, Stephen Patrick Guida

Communication & Leadership Dissertations and Theses

This study focused on perceived productivity. The key question answered explored how the perception of one’s productivity when working in a virtual workplace setting compared to working in the office. A 24 question survey was given to 100 employees within a financial organization resulting in 46 total useable surveys to analyze. Findings revealed that workplace setting does not significantly affect an employee’s perception of productivity. The result supports the Coordinated Management of Meaning theory of interpersonal communication as presented by Pearce and Cronen (1989) because communication required of an employee to be productive within an organization is learned and constantly …

Communication Techniques: Promoting Corporate Social Responsibility, Laurie Beth Fried

Communication & Leadership Dissertations and Theses

Corporate Social Responsibility (CSR) is increasingly important for businesses and their stakeholders. Successful communication ofa companies' CSR program remains a huge challenge. It is important for business leaders to understand how to build customer awareness of CSR efforts, and identify the factors that positively impact customers' beliefs and purchasing behavior, and thus the bottom line. Research for this study was both quantitative and qualitative. The quantitative analysis utilized data from a recent e-mail customer survey conducted by a national retailer. Top CSR Communicators were identified and then a qualitative analysis was applied with in-depth employee interviews. The results revealed that …

Actor Skills In Managerial And Professional Development: Effective Leadership Training For The Information Age, David Hendrik De Vries

Communication & Leadership Dissertations and Theses

The knowledge-based economies of today’s information age demand a higher level of communication skills in the workplace. One viable method of teaching communication skills leverages the techniques found in actor training. This thesis explores the use and effectiveness of actor training in the training and development of managers and professionals. The theories of Aristotle, Burke, Dewey and Ong are referenced to understand the value of the performance metaphor—“As a leader, you’re always onstage”—as an underlying approach, while the theories of Wiener, Watzlawick, Baxter, Ting Toomey and others reinforce the viability of actor training in the field of communication. A review …

What Impact Does Social Media Have On Knowledge Transfer?, Michael Walgren Showalter

Communication & Leadership Dissertations and Theses

Knowledge management and knowledge transfer is vital to the long-term success of any organization. Social media is connecting people in a way never before possible. Previous research has concluded that knowledge transfer is more likely to take place between individuals in an organization who have built a relationship with each other. In parallel, social media is compared to Roger‟s Diffusion of Innovations Theory and his Technology of Acceptance Model. This thesis contains the results of focus groups conducted with engineers from an international aerospace corporation and examines the likelihood of knowledge transfer taking place based on social media relationships. This …

Bridging The Gap Between Academic And Practical Crisis Response Strategy Using A Public Risk Perception Model, Kyle Davidson

Communication & Leadership Dissertations and Theses

As risk is inherent in any profitable or viable business, it can be assumed that at some point an organization may face a crisis stemming from known or unknown risks. As such, it is important for organizations to understand how to respond to crises. Crisis communication really has one simple goal in mind: to minimize the effects of the crisis on the organization’s reputation. William Benoit’s “Image Restoration Theory” and Timothy Coombs’ “Situational Crisis Communication Theory” set a framework for how organizations can respond successfully in crisis situations. Yet much of the contemporary academic theory fails to translate from academic …

How Social Media Communities Impact Consumer Behavior, Leslie Martinka

Communication & Leadership Dissertations and Theses

Social media, in particular, Facebook and Twitter, are comprised of communities typically of like-minded individuals. Through social media sites we can network with these communities and converse in ways that are sometimes difficult to do offline. But do these social media communities influence how one purchases online? Mead’s theory of symbolic interactionism describes how offline communities influence one’s actions and helps to create our cultural norms and ideologies. Using Mead’s theory as a basis for the following study, this thesis attempted to determine if Facebook and Twitter communities influence consumers’ online purchasing behaviors. Employing a Likert-like scale of 1-3, a …

The Reconciliation Of Personal-Corporate Identity Conflicts By Evangelical Christian Workers, Michael E. Anderson

Communication & Leadership Dissertations and Theses

Communication can be viewed as a negotiation of identity. In that negotiation it is inevitable that conflicts in identity will occur (Lederach, as cited in Stewart, 2006). When that conflict is between one’s personal identity and the corporate identity an organization asks, or even requires of that person, what processes are used to reconcile those differences? This question becomes even more salient in an organization utilizing a cultural style of organizational structure (Conrad & Poole, 2005). Cultural organizational structures are rooted in a belief that people, as emotional beings, need to feel connected to their work community. Understanding identity reconciliation …

The Role Of Communication And Listening In Leadership, Elinor Kay Van Engen

Communication & Leadership Dissertations and Theses

In our world today, leadership is important in many organizations. Leaders create the opportunity to develop relationships based on listening. Listening is a multidimensional construct that requires further integration within leadership studies. This study aimed to seek the validity of focusing on listening within the study of leadership. The research promotes the understanding of the verbal and nonverbal characteristics of the listening process that have the greatest ability to influence a person’s leadership potential, as well as examining what leadership characteristics can influence a person’s listening. Understanding these characteristics presents evidence that listening deserves the recognition to be studied as …

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty Articles

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …

Rtbs: Your Audio Companion, 3am, Cori Schwabe, Casey Mattison, Kathryn Kawa, Allea Grummert, Nick Holle, Gabbi Silke, Derrick Sloan, Brittany Guindon, Amanda Hinrichs

College of Journalism and Mass Communications: Student Advertising Projects

Radio Talking Book Service, a non-profit organization that assists the visually impaired by providing a free radio reading service, came to the University of Nebraska-Lincoln with a challenge: increase brand and service awareness throughout Nebraska.

We began by conducting both secondary and primary research, developing key insights and examining all possible target audiences. We investigated the day-to-day life of the visually impaired, learning that many who have experienced vision loss suffer from decreasing independence and increasing feelings of loneliness. Our primary research revealed that these individuals turn first to eye care professionals, resource organizations for the visually impaired and residential …

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

USF Tampa Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious world. …

Community As Metaphor: Dialectical Tensions Of A Racially Diverse Organization, Joseph Jacob Jenkins

USF Tampa Graduate Theses and Dissertations

In recent years, a sense of community has declined throughout the United States. Common Point Community Church has responded to this trend by prioritizing "community" as an organizational metaphor. The present study explores how this metaphor is co-constructed through the communication practices of current organizational leaders and members. I begin this process, first, by positioning the study within existing literature on institutional theory, institutional legitimacy, community, community of practice, social construction of race, sensemaking, organizational metaphor, tension-centered approach, and dialectic theory. Building upon more than three years of ethnographic field work, I then outline the study's context and methodology. Next, …

Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different conditions (Facebook Fan Pages) presenting a crisis message, and recruited 200 students (25 participants per condition) from the University of …

A Search For Home: Navigating Change In Battlestar Galactica, Kimberly S. Yost

Antioch University Dissertations & Theses

This dissertation explores the various ways in which the multiple leaders portrayed in the science fiction television series Battlestar Galactica (2003-2009) navigate extreme conditions of continual change. In addition, the dissertation contains a discussion of the larger narrative themes of love, forgiveness, redemption, and embracing the Other as principles effective leaders must cultivate. Through an interpretation of this specific popular media text, a deeper emotional sensitivity to and understanding of leadership, positive and negative, during extreme crises is gained. Furthermore, the series serves as a vehicle through which viewers can reflect on and engage in their own self-awareness about issues …

Content Contribution In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Social media allows individuals and businesses to contribute contents for public viewing. However, little is known about the underlying incentives that why content providers derive utilities from such activities. In this study, we build a dynamic structural model to recover the utility function for content providers. Our model distinguishes short-term payoffs based on ad revenue sharing from long-term payoffs driven by content providers' reputation. The model was estimated using a panel data of 914 top 1000 video providers on You Tube from Jun 7th, 2010, to Aug 7th, 2011 since top providers are more likely to be encouraged by these …