Business Commons^™

The Camera Eats First: What Foodstagramming Reveals About Personal Behavior, Xiaoxiao Fu

Rosen Research Review

Some chefs may try to ban it, but 'foodstagramming'—diners taking photographs of food to post on social media—is a valuable tool that can boost both restaurants' and diners' public image. That's the conclusion of new research led by UCF Rosen College of Hospitality Management's Associate Professor Xiaoxiao Fu. The study takes a psychological perspective and finds that foodstagramming helps both individuals' self-efficacy—the belief that if individuals act in specific ways they can achieve certain goals—and provides opportunities for restaurants to promote their businesses in new and exciting ways.

Beyond A 'Like': Building Parasocial Relationships With Baby Boomers On Facebook, Yunying (Susan) Zhong, Valeriya Shapoval, James Busser

Rosen Research Review

Baby boomers are a crucial cohort for hospitality marketing as they have more money to spend and more time on their hands than younger cohorts. However, reaching them on social media is harder. There is one social media platform popular with baby boomers: Facebook. Dr. YunYing Zhong and Dr. Valeriya Shapoval at UCF Rosen College of Hospitality Management, together with their collaborator, have combined their different areas of expertise to analyze the effectiveness of social media marketing directed at baby boomers from an unusual angle: the illusionary and imaginary relationships we build with fictional characters.

Human-Machine Communication: Complete Volume 4

Human-Machine Communication

This is the complete volume of HMC Volume 4.

Human-Machine Communication: Complete Volume. Volume 2

Human-Machine Communication

This is the complete volume of HMC Volume 2.

Automation Anxieties: Perceptions About Technological Automation And The Future Of Pharmacy Work, Cameron W. Piercy, Angela N. Gist-Mackey

Human-Machine Communication

This study uses a sample of pharmacists and pharmacy technicians (N = 240) who differ in skill, education, and income to replicate and extend past findings about socioeconomic disparities in the perceptions of automation. Specifically, this study applies the skills-biased technical change hypothesis, an economic theory that low-skill jobs are the most likely to be affected by increased automation (Acemoglu & Restrepo, 2019), to the mental models of pharmacy workers. We formalize the hypothesis that anxiety about automation leads to perceptions that jobs will change in the future and automation will increase. We also posit anxiety about overpayment related to …

The Machine As An Extension Of The Body: When Identity, Immersion And Interactive Design Serve As Both Resource And Limitation For The Disabled, Donna Z. Davis, Shelby Stanovsek

Human-Machine Communication

This research explores how the technological affordances of emerging social virtual environments and VR platforms where individuals from an online disability community are represented in avatar form, correspond to these users’ development of embodied identity, ability, and access to work and social communities. The visual attributes of these avatars, which can realistically reflect the user’s physical self or divert from human form entirely, raise interesting questions regarding the role identity plays in the workplace, be it gender, race, age, weight, or visible disability. Additionally, the technology itself becomes fundamental to identity as the increasing use of artificial intelligence (AI), motion …

What Makes Them Share: Generation Y, Electronic World Of Mouth And Brand Success, Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu

Rosen Research Review

Generation Y has redefined the way customers seek, share and consider information about products and services before purchasing. Proficient users of digital technologies and social media, members of Generation Y are quick to share their experiences with brands and companies and their opinions have a significant influence on brand revenue and reputation. Dr. Tingting (Christina) Zhang from Rosen College of Hospitality Management and collaborators Dr. Behzad Abounia Omran (Ohio State University) and Dr. Cihan Cobanoglu (University of South Florida Sarasota-Manatee) examined what influences Gen Y's decision to participate in electronic work of mouth (eWOM).

Human-Machine Communication: Complete Volume. Volume 1

Human-Machine Communication

This is the complete volume of HMC Volume 1.

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …

The Role Of Organizational Culture For Creating Understanding And Trust Through Internal Crisis Communication, Albena Björck, Petra Barthelmess

International Crisis and Risk Communication Conference

Understanding and trust are major goals of the internal communication in general. In a crisis situation with its inherent uncertainty and lack of time their importance is elevated to a new level. The crisis communication theory lacks a cultural contextualization and a long-standing tradition for including the influence of organizational culture. The purpose of this study is to enhance the understanding of corporate culture as a key factor for internal crisis communication and its effectiveness. It investigates how the visible and less visible levels of culture manifest themselves in the internal crisis communication practice and identifies organizational culture patterns that …

The Influence Of Radical Environmentalists On Reputation And Communication Practices Of Advocacy/Collaborative Nonprofits, Maria Zhigalina

International Crisis and Risk Communication Conference

The article focuses on features, activities and communication practices of environmental nonprofits / groups to demonstrate the importance of studying how negative reputation of the environmental sub-sector created by radical environmentalists can influence advocacy / collaborative environmental nonprofits. First, it reviews some relevant literature related to environmental organizations / groups and their external communication. Additionally, it provides some examples of radical environmentalism that have been recently discussed in the news. Finally, it describes directions for future research. It is important to understand the influence of the actions of radical environmentalists on advocacy / collaborative nonprofit organizations because it might impact …

Do Not Bank On Us! Taking Stock Of Transparency And Accountability During Crises In Uganda: The Case Of Crane Bank Collapse, Angella Napakol, Ann Mugunga

International Crisis and Risk Communication Conference

This study examined transparency and accountability as bridges to the interpretative and sense making capabilities of the public following the collapse of Crane Bank, Uganda. Content and critical discourse analysis methods were used to: investigate the nature of communication, the information shared; review honesty and responsibility in communication, and also analyze how accountability and transparency are constructed during crisis situations in the South. Assessment of 120 newspaper articles showed that both Crane Bank and Bank of Uganda mainly left it to the media to create and give meaning to stakeholders. Initial communication from both institutions was delayed and subsequent communication …

The 2018 Muslim Pilgrimage To Mecca: Application Of Grunig’S Theory Of Excellence Two-Way Communication Efforts To Avoid A Crisis, Saud A. Alsulaiman, Terry L. Rentner

International Crisis and Risk Communication Conference

Every year, millions of Muslims converge in the Kingdom of Saudi Arabia (KSA) to perform the Hajj pilgrimage. So how does a government prepare for a potential crisis when hosting an event of this magnitude? A content analysis guided this study on crisis communication strategies taken by the Saudi government before, during, and after Hajj 2018 and how Saudi Arabia utilized the media to deliver proactive messages to ensure a successful Hajj season. The study found that the government created and built a positive image in the media through the use of effective management, preemptive messages, and multiple communication channels.

Secondary Crisis Communication. A Question Of Actual Or Perceived Credibility?, Bengt Johansson

International Crisis and Risk Communication Conference

An important aspect of crisis communication is secondary crisis communication, which focuses on how people communicate during a crisis. This study seeks to explore the mechanism of credibility in secondary crisis communication. Respondents in a large-scale experiment (N=2382) were exposed to a fictional news story about a terrorist attack and asked to what degree they would share the news story on social media. The design made it possible to test if the sharing of news stories was determined by its actual credibility (through the use of semiotic disclaimers in the news story), or by perceived credibility (the perceived credibility of …

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …

Cultural Challenges When Memorializing Tragedies, Kjell Brataas

International Crisis and Risk Communication Conference

After a tragedy, victims and survivors often desire to memorialize what happened. This can take many forms, and finding the right way often involves a number of challenges. There will usually be differences of opinion among the bereaved, the injured and the uninjured survivors, and cultural aspects and differences play a major role. This presentation provides examples from around the world and hints on bridging the culture gap when memorializing a tragedy.

Building Bridges To Connect With Stakeholders: A Template For Success, Kimberly A. Reed

International Crisis and Risk Communication Conference

The modern age of communication, with the 24x7 news cycle and "information overload," can impact our ability to connect with stakeholders. Kimberly Reed, a Washington professional who has built bridges for more than 20 years both across the aisle and around the globe with non-profits, trade associations, government officials, and risk and crisis communication professionals, presented a case study on Expo Milano 2015: "Feeding the Planet, Energy for Life" (the "World's Fair," which was the world's largest gathering and discussion on the topic of food). She shared best practices that featured Drs. Deanna and Tim Sellnow and provided practical resources …

A Close Look At The Role Of Regulatory Fit In Consumers’ Responses To Unethical Firms, Kwansik Mun, Ilgi Shin

International Crisis and Risk Communication Conference

Our knowledge is not enough to clearly explain how consumers respond to unethical firms, thereby forming attitudes toward unethical firms’ brand and buying their products. In this sense, we conduct a one-way experimental design to test regulatory focus theory when it comes to attitudes toward unethical firms’ brand and the purchase intention. Our findings reveal that promotion-oriented participants were more negative toward Mitsubishi, which violates achievement (e.g. fuel efficiency), than prevention-oriented participants. More importantly, promotion-oriented people were less likely to buy Mitsubishi automobiles than prevention-oriented people. In contrast, prevention-oriented consumers are negative toward Volkswagen which violates protection (e.g. carbon dioxide …

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

The Oakland Nomads, Richard C. Crepeau

On Sport and Society

The announcement last week that the Oakland Raiders would, for the second time in its history, leave the city of Oakland came as a shock to no one. The synergistic relationship between the greed of the National Football League and the greed of the principal owner of the Raiders, made such a move an inevitability on the wheel of time. Such “loyalty” to the city of Oakland and its rabid football fans will not go unrewarded. Indeed, both the Raiders owner and the NFL will make out like bandits once again.

The Week In Woman's Sport, Richard C. Crepeau

On Sport and Society

While much of the country was caught up in the final weekend of March Madness in Phoenix, the biggest stories were taking place in Women’s sport, both on and off the field of play.

Wbc, Nba, And Nhl, Richard C. Crepeau

On Sport and Society

Now that the World Baseball Classic has ended and the United States has finally notched a WBC championship, it is time to reflect on the event. For me, it was a great success not because the U.S. won, although that was important, but rather for a number of other reasons.

Great Fun At Wbc In Miami, Richard C. Crepeau

On Sport and Society

My fellow Americans, today I want to report to you that although I have been going to baseball games for over a half-century, I have never been to a baseball game like the one I went to in Miami last Saturday night.

Ed Garvey’S Legacy, Richard C. Crepeau

On Sport and Society

Ed Garvey died this week at age 76. For many younger NFL fans his name will mean little. Once called “The Karl Marx of the Shower Stall,” Garvey was one of the most significant figures in the history of the National Football League in the 1970s and early ‘80s. Garvey was appointed legal counsel to the National Football League Players Association in 1970 and became Executive Director in 1971, a position he held until 1983. Along with John Mackey and others he led the players in there decades long struggle with the Commissioner and the owners. Although he did not …

Denial, Richard C. Crepeau

On Sport and Society

It seems that by now most everyone, except Patriot and Falcon fans, should have fully recovered from the Super Bowl. As someone who has seen all fifty-one of these championship games, this one certainly ranks among the most exciting, if not the best played game.

The Nfl's Alternative Facts, Richard C. Crepeau

On Sport and Society

One of the new buzz phrases spreading across the nation out of Washington is “alternative facts.” For those of us who have lived through several administrations and any number of sporting scenes, “alternative facts” are quite a familiar commodity.

The Australian Open, Richard C. Crepeau

On Sport and Society

Each year the Australian Open seems to produce some excellent tennis in the form of a dramatic match, a surprising winner, or some other wonder. It is the first of the Grand Slam events of the year and as such has a significance for anyone even slightly interested in tennis.

A New Year, Richard C. Crepeau

On Sport and Society

It is a new year in the world of sport and in just two weeks there have been a number of notable events and achievements. Yesterday there were two remarkable NFL playoff games that once again remind us of the unpredictability of sport and the excitement that is generated by it. Both games ended in dramatic fashion.

Basketball's Birthday, Richard C. Crepeau

On Sport and Society

Invented in the United States by a Canadian in the late 19th century, basketball may be the most American of all sports. Within less than a half century it became the most popular participatory sport in North America. Yesterday was the 125th Birthday of what is often called, “The City Game.”

‘Tis The Season For Bowling, Richard C. Crepeau

On Sport and Society

Every year at this time the college football world is blessed with a deluge of bowl games, and every year it is certain that there could not be any place in the United States that would seek to host a new bowl. Every year, of course, that certainty is smashed by the addition of yet more bowl games.