Business Commons^™

Strategies To Integrate Social Media Into Business Operations, Nicole F. Andrews

Walden Dissertations and Doctoral Studies

AbstractSmall and medium-size enterprises (SMEs) are essential to the survival of the Bahamian economy, but only 21% of SMEs are integrating social media into their marketing operations. Some SMEs are not taking advantage of the financial benefits of effectively integrating social media into business operations to avoid financial failure. Grounded in Berry’s relationship marketing theory, the purpose of this qualitative multiple-case study was to explore the strategies leaders of SMEs in the Bahamas use to effectively integrate social media into their business operations. The participants included six leaders of three SMEs in the Bahamas with successful experience using strategies to …

Professional Staffing Small Business Strategies For Reducing Voluntary Employee, Gwendolyn L. Johnson

Walden Dissertations and Doctoral Studies

Some small business owners need help reducing voluntary employee turnover, often putting the business at risk for performance failure. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative single case study was to explore strategies professional staffing small business owners used to decrease voluntary employee turnover. The participants were five professional staffing small business leaders in the Washington, D.C., area with successful strategies to retain talented employees. Data were collected through semistructured interviews and analyzed using Yin’s five-step process. Three themes emerged: (a) employee recognition, (b) communication, and (c) advancement and training. A key recommendation for small business owners …

Professional Staffing Small Business Strategies For Reducing Voluntary Employee, Gwendolyn L. Johnson

Walden Dissertations and Doctoral Studies

Some small business owners need help reducing voluntary employee turnover, often putting the business at risk for performance failure. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative single case study was to explore strategies professional staffing small business owners used to decrease voluntary employee turnover. The participants were five professional staffing small business leaders in the Washington, D.C., area with successful strategies to retain talented employees. Data were collected through semistructured interviews and analyzed using Yin’s five-step process. Three themes emerged: (a) employee recognition, (b) communication, and (c) advancement and training. A key recommendation for small business owners …

Strategies That Improve Ux (User Experience) Design Through Product Innovation, Jibing Zhao

Walden Dissertations and Doctoral Studies

User Experience (UX) design improvement can alter business results. Information technology (IT) company leaders are concerned with UX design improvement, as it is the number one indication of product innovation success and user satisfaction. Grounded in Christensen’s disruptive innovation theory, the purpose of the qualitative single case study was to explore strategies IT company leaders and UX designers used to identify critical UX design elements that lead to improved product innovations. The participants were five IT company leaders and a focus group of four UX designers employed by a sizeable telecom organization in Beijing, China. The data were collected from …

Strategies That Weekly Print Newspapers Use In The Digital Age, Mia Alexander-Davis

Walden Dissertations and Doctoral Studies

The development of Web 2.0 transformed the distribution of information in the United States and challenged the print newspaper business model to develop an online presence. As a result, some weekly print newspaper managers were forced to develop digital strategies to maintain the viability of their organizations in a changing market. Grounded in Kotter’s change management model, the purpose of this qualitative multiple case study was to explore strategies weekly print newspaper managers used to create an online presence. The data sources were semistructured interviews with three weekly print newspaper managers and publicly available documents, including company archives, website data, …

Communication Strategies To Enhance Productivity For Virtual Advertising Account Executives, Gregory Scott Christman

Walden Dissertations and Doctoral Studies

AbstractSignificant communication challenges experienced by leaders in managing virtual dispersed teams can hinder production schedules, completion timelines, and service to stakeholders. Grounded in situational leadership theory, the purpose of this qualitative single case study was to explore communication strategies three online automotive managers used to motivate virtual sales team members to maintain productivity in California, Washington, Oregon, and Idaho. Data were collected from semistructured interviews and a review of organizational documents, including performance reports, and were interpreted using thematic analysis. The three primary themes that emerged were (a) accountability, (b) leadership communication and engagement practices, and (c) leadership role in …

Relationship Between Organizational Trust, Communication, And Team Performance Within Virtual Teams, Cornelius Thomas Session

Walden Dissertations and Doctoral Studies

Virtual teams have become a cost-saving strategy for global collaboration and training, but trust and communication failures decrease overall performance. Business leaders who fail to understand the relationship between organizational trust, communication, and team performance undermine global virtual teams’ full potential. Grounded in the life cycle of virtual teams’ theory, the purpose of this quantitative correlational study was to examine the relationship between organizational trust, communication, and team performance within virtual teams in the information technology (IT) industry. Data were collected from survey responses of 48 virtual IT business leaders who work in the Washington, D.C. metro area. The results …

Employee Motivation And Knowledge Transfer In Nonprofit Organizations, Heidi Keam Nors

Walden Dissertations and Doctoral Studies

AbstractIneffective knowledge transfer strategies can negatively affect knowledge creation and employee motivation. Nonprofit business leaders who struggle with knowledge transfer among department staff are at a high risk of not improving employee motivation. Grounded in Kahn’s organizational theory on leadership and structure, the purpose of this qualitative multiple case study was to explore the knowledge transfer strategies used by nonprofit business leaders to transfer knowledge among departmental staff and to improve employee motivation. The participants comprised business leaders and staff, consisting of 2 executives, 2 managers, and 2 departmental staff members from a nonprofit charter school management company in North …

Successful Strategies To Lead Change Initiatives, Lorice S. Edwards Brown

Walden Dissertations and Doctoral Studies

As financial systems, global trade, and the regulatory environment integrate, business leaders are often ill equipped to develop and implement strategies to lead changes in organizations. Business leaders who lead change initiatives without proven sustainability strategies are highly susceptible to business closure. Grounded in Lewin's theory of change, the purpose of this qualitative multiple case study was to explore successful strategies some business leaders used to develop and manage change initiatives to remain operable beyond 5 years. The participants included 4 industry business leaders with a minimum of 5 years of successful change leadership experience. The data collection included semistructured …

Successful Strategies To Address Disruptive Innovation Technologies In The Digital-Media Industry, Latronya M. Acevedo-Berry

Walden Dissertations and Doctoral Studies

Digital media executives lack strategic solutions for the preparation and response to changing media innovation technology. The lack of innovative technological strategies threatens digital-media corporations’ ability to maintain marketplace sustainability for addressing disruptive innovation technologies. Grounded in Christensen’s disruptive innovation theory and Roger’s diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore innovative technological strategies some executives of digital-media corporations used to maintain marketplace sustainability for addressing disruptive innovation technologies. The participants were 7 digital-media executives in New York and California, who used effective strategies to innovate technology and maintain marketplace sustainability. Data were …

Strategies For Increasing Workforce Engagement, Joanne White Hayes

Walden Dissertations and Doctoral Studies

The existence of disengaged employees can reduce productivity and increase organizations’ costs. Engaged employees are vital to many organizations and the success of organizational leaders. Grounded in Herzberg's two factor theory, the purpose of this qualitative single case study was to explore strategies managers used to increase employee engagement in the nonprofit industry. Participants were 3 managers in South Carolina who successfully implemented strategies to increase employee engagement. Data were collected from semistructured interviews and a review of company documents. Data were analyzed using Yin’s 5-step method of analysis, and 3 themes emerged: providing clear and concise communication, recognition and …

Cross-Cultural Communication Strategies That Engage Employees And Increase Productivity., Alvin Sidney Moton

Walden Dissertations and Doctoral Studies

AbstractLow employee engagement can negatively impact productivity for small fast-food restaurants in the United States. Small fast-food restaurant managers who do not engage employees experience decreased employee productivity. Grounded in Hofstede's cross-cultural dimensions theory, the purpose of this qualitative multiple case study was to explore strategies managers of small fast-food restaurants managers use to improve employee engagement. Participants were four small fast-food restaurants manager within the southern region of the United States who used cross-cultural strategies to successfully engage employees. Data were collected through semistructured interviews and internal company documents and were analyzed using thematic analysis. Four themes emerged: (a) …

Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks

Walden Dissertations and Doctoral Studies

Harmful social media communications in collegiate athletics are challenging, compelling athletic administrators to implement strategies to mitigate costly damage to the university. Grounded in framing theory, the purpose of this qualitative multiple case study was to explore strategies some collegiate athletic administrators use to mitigate negative social media communications by their student-athletes and coaches that may cause problems resulting in reputational damage to the brand, negative publicity, financial loss, sanctions, and fines for the university or college. Participants were 4 collegiate athletic administrators located in the southeastern United States, who had a social media policy and strategies to successfully mitigate …

Technology And Organizational Decision-Making: A Qualitative Case Study Approach, Brad Marcus Mcrae

Walden Dissertations and Doctoral Studies

Technology and communication skills simultaneously increase organizational productivity and decision-making. However, excessive use of technology to make decisions can diminish the added benefits that nonverbal communication can bring. The interpersonal sensitivity effects on perception of service quality model, face-to-face communication versus teleconferencing, the technology acceptance model, and decision-making were the conceptual framework of the study. The research questions examined how excessive use of technology to make decisions can diminish the added benefits that nonverbal communication can bring to organizational leadership decision-making. Employing an exploratory multiple case study design, organizational leaders from the Southern California region, ranging in seniority from team-leader …

Successful Strategies For Retaining Profitability In An Education-Sector It Project, Cassandra Romae Middleton

Walden Dissertations and Doctoral Studies

Many information technology (IT) project managers (PMs) and other business leaders lack effective strategies for enhancing communication among their project team members, thereby reducing profitability and organizational cohesion. The purpose of this multiple case study was to explore communication strategies that IT PMs used to successfully complete IT mobile device projects. The conceptual framework for this study was McQuail's mass communication, Craig's communication, and Deming's profound knowledge theory. Purposive sampling method was used to identify 6 successful IT PMs and leaders who worked at 2 leading educations settings located in southeastern South Carolina. Data gathered from the semistructured interviews and …

Information And Communications Technology Strategies For Improving Global Virtual Teams' Success Rates, Sadie Lee Soto

Walden Dissertations and Doctoral Studies

Ineffective strategies to integrate information and communication technology (ICT) to support global virtual teams (GVTs) have adversely affected organizations' performance. The purpose of this multiple case study was to explore the effective strategies participating GVT managers in 2 organizations in the United States used to integrate ICT to support teams' success. The population comprised managers in New York with at least 3 years of service integrating successful strategies in ICT to support GVT success. Transformational leadership theory was used as the conceptual framework for this study. The data collection process included asking 4 participants semistructured interview questions as well as …

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews and a …

Social Media Marketing Strategies Used By Small Retail Businesses, Rochelle Shivon Jordan

Walden Dissertations and Doctoral Studies

Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face interviews. Data analysis resulted in 3 emergent themes: (a) marketing strategies …

Industrial Voluntary Consensus Standards – A Process Under Threat, Joel Blumenthal

Walden Dissertations and Doctoral Studies

The world relies heavily on industrial voluntary consensus standards to serve public interests through the development of uniform and harmonized social and economic procedures. The research problem focused on generating suggestions for improving collaborative practices between U.S.-based accredited and unaccredited standards development organizations that create voluntary consensus standards. The research centered on assessing the level of consensus among experts regarding what actions may be conducive to improving collaborative practices through the lenses of stakeholder and institutional theory. This modified 3-round qualitative Delphi study began with open-ended questions in Round 1 and progressed towards consensus in Rounds 2 and 3 using …

Traits And Management Strategies Attributed To The Success Of Virtual-Team Leaders, Roderick A. Haley

Walden Dissertations and Doctoral Studies

Abstract

The rapid advances in technology and the globalization of the economy have led corporate leaders to invest heavily in virtual teams to increase their global coverage. The problem in this phenomenological study was that many organizational leaders do not understand the extent to which they need to manage virtual teams differently from traditional, face-to-face teams. This is significant, because due to geographical differences and possibly cultural differences, virtual teams require various modes of communication. The purpose of this study was to explore and describe the lived experiences of effective virtual-team leaders and the operational strategies employed to lead them. …

Managerial Strategies Small Businesses Use To Prevent Cybercrime, Doreen Lynn Maahs

Walden Dissertations and Doctoral Studies

Estimated worldwide losses due to cybercrime are approximately $375-575 billion annually, affecting governments, business organizations, economies, and society. With globalization on the rise, even small businesses conduct transactions worldwide through the use of information technology (IT), leaving these small businesses vulnerable to the intrusion of their networks. The purpose of this multiple case study was to explore the managerial strategies of small manufacturing business owners to protect their financial assets, data, and intellectual property from cybercrime. The conceptual framework was systems thinking and action theory. Participants included 4 small manufacturing business owners in the midwestern region of the United States. …

Creating Leadership Efficacy Through Digital Media In The Electricity Supply Industry, Kenny Moodley

Walden Dissertations and Doctoral Studies

Business leaders lack transformational leadership strategies to promote the use of digital communication in the electricity supply industry. The purpose of this multiple case study was to explore transformational leadership strategies to promote the use of digital communication to mitigate electricity-related shutdowns and other electricity-related product recalls. The conceptual framework for this study aligns with general systems theory. The participants recruited in the study were business leaders, key account electricity consumers, and electricity consumers located in Johannesburg, South Africa. The rationale for the target population was their success in implementing transformational leadership strategies to promote the use of digital communication …

Examining The Relationship Between Communication Apprehension And Individual Innovativeness In Managers, Michelle Campagnola

Walden Dissertations and Doctoral Studies

Communicative challenges that hinder managerial engagement in social networks can impede innovation adoption and thereby damage the financial performance and competitiveness of a firm. The purpose of this correlational study was to examine the relationship between communication apprehension (CA) and individual innovativeness in managers. The focus of the research questions was determining if a relationship exists between these variables before and after controlling for demographic characteristics. With diffusion of innovation theory as the theoretical framework, this research involved an attempt to address how adoption categories relate to varying degrees of CA. One hundred and five American-based owner-executives, senior managers, and …

Reducing Technology Costs For Small Real Estate Businesses Using Cloud And Mobility, Linda Anne-Marie Mcintosh

Walden Dissertations and Doctoral Studies

Increased client accessibility strategies, awareness of technology cost, and factors of third-party data security capabilities are elements small real estate business (SREB) owners need to know before adopting cloud and mobility technology. The purpose of this multiple case study was to explore the strategies SREB owners use to implement cloud and mobility products to reduce their technology costs. The target population consisted of 3 SREB owners who had experience implementing cloud and mobility products in their businesses in the state of Texas. The conceptual framework of this research study was the technology acceptance model theory. Semistructured interviews were conducted and …

Evaluating Sociotechnical Factors Associated With Telecom Service Provisioning: A Case Study, Fahad Iqbal

Walden Dissertations and Doctoral Studies

Provisioning Internet services remains an area of concern for Internet service providers. Despite investments to improve resources and technology, the understanding of sociotechnical factors that influence the service-provisioning life cycle remains limited. The purpose of this case study was to evaluate the influence of sociotechnical factors associated with telecom service provisioning and to explore the critical success and failure factors, specifically in the telecommunication industry of Kuwait. Guided by sociotechnical systems theory, this qualitative exploratory case study approach examined a purposeful sample of 19 participants comprising of managers, engineers, and technicians who had the knowledge and experience of the service-provisioning …

Overcoming The Adverse Impact Of Internal Subculture Communications Within Organizations, Terrence Lee Farrier

Walden Dissertations and Doctoral Studies

The need for clear and organizationally effective communications is necessary to maintain sustainability as competition increases. Current research has not addressed problems associated with senior managers' clarity and intent and the misinterpretation by midlevel managers of that intent, causing division managers to misinterpret the company plans. Unresolved miscommunications may lead to destructive subculture development. This mixed methods design focused on how to minimize the confusion that manifests between senior and midlevel management within diverse and decentralized decision support structures. The secondary purpose was to advocate for the identification of divisional misalignment and provide information for a tool to help senior …

Qualitative Examination Of Strategies To Overcome Resistance To Change In Lean Manufacturing, Elizabeth Burmester

Walden Dissertations and Doctoral Studies

Approximately 80% of lean manufacturing program initiatives are abandoned in the first year of implementation. Only 2% of organizations that embark on the lean journey complete it with the results and the sustainability they expected. There is a gap in past research regarding, the leadership strategies organizations can use to overcome resistance to change during lean manufacturing program implementations. The problem in this study was that leaders have limited information to overcome resistance to change when implementing these programs. The purpose of this study was to explore how leaders within manufacturing organizations may overcome resistance to change through leadership strategy. …

Information Communication Technology Management As A Gdp Growth Contributor Within Arab League Nations, Jamal Alexander Thompson

Walden Dissertations and Doctoral Studies

The general problem addressed in this study was Arab League nations' over-reliance on fossil fuels as a gross domestic product (GDP) growth driver. Arab League nations that depend primarily on fossil fuel production lack alternative resources for growth in times of fossil fuel usage or price decline. Overdependence on fossil fuels has led to minimal development in other economic sectors, primarily in skilled domestic labor, and to a high dependency on foreign skilled labor for skilled domestic jobs. The purpose of this study was to examine to what extent information communication technology (ICT) management can be a viable GDP growth …

Social Responsibility Strategies To Improve Firm Performance, Dennis Vincent Reade

Walden Dissertations and Doctoral Studies

Historical research on corporate social responsibility (CSR) and its influence on corporate financial and social results arrived at contradictory findings. Although 95% of the world's 250 largest corporations reported investing in CSR activities in 2011, some managers lack strategies to evaluate CSR effectiveness. This multiple case study explored strategies that 6 CSR managers with CSR oversight in privately owned companies in Brazil used to effectively enact CSR. The stakeholder theory was the conceptual framework for this study. Data were collected through individual interviews and supplemented with company annual reports to explore the strategies managers employed to evaluate CSR effectiveness. Member …

Communication Strategies Used During Organizational Change In A Health Care Organization, Amber Rose Smith

Walden Dissertations and Doctoral Studies

More than 4.9 million businesses exist in the United States, and leaders within these businesses have to acclimate to change. Clear and effective communication is vital to the success of an organization. According to scholars and health care leaders focusing on strategies to communicate change during organizational change is a critical aspect of sustainability and profitability. The conceptual framework of this study was communication theory. The purpose of this single case study was to explore successful strategies that some health care leaders used to communicate during organizational change in a health care organization in El Paso, Texas. The data collection …