Business Commons^™

The Year, Richard C. Crepeau

On Sport and Society

As years go 2014 was an interesting one in sportsworld. Some might characterize it as depressing while others may look back on it as exhilarating. Whatever the case may be we know that at some point in the future we will look back on the year 2014 with nostalgia and/or perhaps a year of pivotal change. Maybe even historic, whatever that means.

Bowling, Richard C. Crepeau

On Sport and Society

Every few years I like to take inventory of the Bowl Games. Each football season concludes with these loss leaders for intercollegiate football teams. Almost without exception teams who have been honored with an invitation to a bowl game will lose money with the cost of bowling exceeding the payouts for bowlers. The theory is that the exposure is worth more than real budgetary dollars.

The Actual Cost Of Cell Phones, Kelsey Engelhardt

Undergraduate Honors Theses

The Actual Cost of Cell Phones

Impact Of Improving Throughput In The Emergency Department, Katherine J. Edrington

Doctor of Nursing Practice (DNP) Projects

The purpose of this project was to evaluate the patient experience in the emergency department (ED) and in the inpatient setting while correlating increased throughput and patient outcomes at a suburban Acute Care facility in Ohio. The culture in the organization has lacked accountability and ownership of the patients. The ED admitted length of stay (ALOS) was 358 minutes in the beginning of 2013. For the first time in the organization’s history, the ED ALOS is now typically less than the recommended benchmark of 300 minutes. A report of findings among ED’s surveyed showed the ALOS best practice is 244 …

Maximizing Sharability And Persuasiveness On Web 2.0, Yuhua (Jake) Liang, Christina Lopez, Tim Seavey, Shelby Stanton

Student Scholar Symposium Abstracts and Posters

Online marketing efforts usually focus on the persuasiveness or sharability of a message. However, research has not established where these two concepts overlap. The current study explores this overlap. Web 2.0 platforms facilitate the delivery of different content and statistics to convey the persuasiveness and the sharability. An original experiment varied message quality (high argument strength, direct message, and emotional message) and web cues (i.e., ratio of views, likes, and shares) to signal self-presentation (favorable and unfavorable). Prospective participants will view mock webpages for internet news and donation collection, followed by measures of the content persuasiveness and sharability.

Fearsome Foursome, Richard C. Crepeau

On Sport and Society

The much anticipated day of revelation has arrived. No, not the second coming of Bear Bryant, but rather the announcement from the Committee of Justice that yesterday revealed the top four teams in college football. In case you were being held in solitary confinement and missed it, let me reveal to you, in order of quality, the four chosen ones: Alabama, Oregon, Florida State, and Ohio State, sorry, The Ohio State University.

Legal And Ethical Issues Associated With Employee Use Of Social Networks, Gundars Kaupins, Susan Park

Susan Park

Social networking sites such as Facebook and Twitter can help employees enhance a company’s marketing, recruiting, security, and safety. However, employee’s use of social networking sites and employers’ access of those sites can result in illegal and unethical behavior, such as discrimination and privacy invasions. Companies must gauge whether and how to rely upon employees’ use of personal social networking sites and how much freedom employees should have in using networks inside and outside of the companies. This research summarizes the latest legal and ethical issues regarding employee use of social networks and provides recommended corporate policies.

Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla

Journalism

This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …

Issues In Central Bank Communication, Williams D. Kareem

Bullion

This article examines salient issues in communication which is a key aspect of Central Banking. Although, the value of communication has been hitherto ignored, it has become evident over time that, for a central bank to succeed in achieving its set objectives and mandates, it must put in place effective and efficient mechanisms needed in crafting, and disseminating information about its policies. The ability of the central banks to identify their stakeholders and address their unique communication needs will enable them to earn the trust of their stakeholders and portray them as transparent and accountable entities.

Correlating Coworker Relations, Employee Involvement, And Leadership With Associate Commitment In Select Healthcare Companies Using A Mixed Sequential Explanatory Design, Kimberly Ann Lee

Theses & Dissertations

Increasing patient demands and decreasing reimbursement require better efficiency and effectiveness in health care systems and, subsequently, in health care teams. These environmental and societal factors are further complicated by the complex initiatives set forth by the Affordable Care Act (2010). In this study, the researcher sought to examine and identify the strongest variables of health care teaming and to explore resulting themes through the perception of groups of health care associates. This mixed sequential explanatory design first examined the relationships between coworker relations, employee involvement, and leadership with associate commitment and with each other. An existing database of associate …

Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith

Masters Theses

This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …

Cross Cultural Analysis For Training And Facilitating Latin-American Audiences, Jose P. Alcazar

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of this project is to help Creative Problem Solving (CPS) trainers and facilitators to improve the efficacy when working with Hispanic groups and individuals, either in a personal or in organizational environments. This project will guide the facilitators to use a more appropriate tools that will allow the resource group to feel more comfortable during the idea generation, creating an environment more according to the believes and behavioral habits; and the client to feel more confident to converge and make decisions accordingly to the initial goals. When training people in CPS, the project will align the methodology and …

Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto

Graphic Communication

The purpose of this study was to identify the strengths and weaknesses of using direct mail and electronic media in the fundraising techniques of local San Luis Obispo nonprofit organizations. The intended audience includes the nonprofits interviewed in each case study as well as the other organizations that fundraise within the San Luis Obispo area. Three case studies of nonprofit organizations within the area were conducted in conjunction with research on various types of funding. Results of this study are intended to benefit the nonprofits by providing more information on successful fundraising habits.

A Movement Tool Kit For The Divergent And Convergent Cps Guidelines: Instruction Cards And Activity Floor Mats, Adela Vangelisti

Creativity and Change Leadership Graduate Student Master's Projects

A Movement Tool Kit for the Divergent and Convergent CPS Guidelines:

Instruction Cards and Activity Floor Mats

Movement is as natural to humans as breathing is, and, yet, passivity starts early in schools. We are taught to sit still and in silence for long periods of time. By the time we reach adulthood and enter the workforce, we have almost forgotten our sense of embodiment. This lack of movement is counter-productive, not only to learning but to the development of creativity as well. For this project, I designed a tool to recapture the joy and playfulness of movement. Furthermore, the …

Understanding Brand Authenticity In Specialized Communities: An Interpretive Qualitative Study Of The Brit Iron Rebels Las Vegas Clan, Sullivan Charles

UNLV Theses, Dissertations, Professional Papers, and Capstones

Postmodern society is marked by a condition where traditional identity markers have degenerated in value. Without the spatial or temporal connection provided by traditional identity markers, individuals look to brands perceived to be authentic to aide in identity construction. Paradoxically, individualized identities need the interpretive support of other likeminded individuals in specialized communities to give legitimacy to constructed identities. These specialized communities often focus around a lifestyle or a brand. This research employed interpretive qualitative methodology to understand authenticity. Semistructured depth interviews were conducted with members of the Brit Iron Rebels Las Vegas Clan to understand the authenticity of Triumph …

Rice Decision, Richard C. Crepeau

On Sport and Society

How surprising was it when the arbitrator in the Ray Rice case ruled that Roger Goodell had acted “arbitrary in his discretion,” and had punished Rice twice for the same offense? In addition when Goodell claimed that Ray Rice misled him about the severity of the incident, the arbitrator found otherwise. Goodell was fully apprised by Rice as to the severity of the incident.

Thanksgiving, Richard C. Crepeau

On Sport and Society

As with all American traditions, if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece.

The Marketing Of Global Entertainment Through Brand Building, Jasmine Raelynn Spence

Learning Showcase 2014

The strategies of global marketing for entertainers require a more sophisticated marketing approach in order to obtain a successful level of international fame. Due to the marketing efforts of global branding, the increased level of ‘celebrityhood” in American entertainers who have expanded their brand internationally, have reached a prominent level of notoriety; thus creating a powerful celebrity.

This poster will examine how marketing and public relations specialists can market an entertainer to gain fame in both a foreign country and in America at the same time. This study also investigates the art of marketing for global entertainment and provides direct …

Web 2.0 Use And Knowledge Transfer: How Social Media Technologies Can Lead To Organizational Innovation, Namjoo Choi, Kuang-Yuan Huang, Aaron Palmer, Lenore Horowitz

Information Science Faculty Publications

The concept of Web 2.0 has gained widespread prominence in recent years. The use of Web 2.0 applications on an individual level is currently extensive, and such applications have begun to be implemented by organizations in hopes of boosting collaboration and driving innovation. Despite this growing trend, only a small number of theoretical perspectives are available in the literature that discuss how such applications could be utilized to assist in innovation. In this paper, we propose a theoretical model explicating this phenomenon. We argue that organizational Web 2.0 use fosters the emergence and enhancement of informal networks, weak ties, boundary …

Football And Police, Richard C. Crepeau

On Sport and Society

Over the past few weeks college sport has once again taken over the lead in ink and air time; not actually games, of course, but stories that illustrate the corruption of higher education in America by the presence of intercollegiate athletics on campus, or more precisely football on campus.

Baseball, Richard C. Crepeau

On Sport and Society

There are many terrific and zany baseball quotations that make there way across the nation at this time of year. Between Dizzy Dean, Yogi Berra, and Phil Rizzuto almost all aspects of the game were covered. Broadcasters too have added to the diamond lexicon. My favorite, however, comes from the former pitcher for the Houston Astros and St. Louis Cardinals, the incomparable Joaquin Andujar whose most memorable line covers nearly all of the possibilities of the game.

Winter 2014 Issue Introduction: Teaching & Learning Articles Dominate This Issue, William P. Ferris

Organization Management Journal

No abstract provided.

Experiential Exercises For Courses From Introduction To Business Through Business Strategy, Catherine C. Giapponi

Organization Management Journal

No abstract provided.

Understanding Individual Differences In Employee Empowerment, Kristin B. Backhaus

Organization Management Journal

No abstract provided.

Careers, Identity, And The Transition From Academia, Michael Elmes

Organization Management Journal

No abstract provided.

Preference For Managerial Boundary Setting In Relation To Empowerment: Adding Clarity To The Role Of Boundaries, Edward R. Kemery, W. Alan Randolph, Lisa T. Stickney

Organization Management Journal

This study explores the role of manager and employee preference for managerial boundary setting in empowerment. Research has shown a clear relationship between managers’ empowerment practices and employee psychological empowerment, but confusion persists in the empowerment literature about the role played by boundaries in creating empowerment. We add clarity to the role of boundary setting by considering how the individual difference variable of manager and employee preference for managerial boundary setting impacts empowerment. Results indicate that higher preference for managerial boundary setting was associated with greater utilization of empowerment practices by managers and with greater psychological empowerment of employees. For …

Linking Teams With Technology: Integrating Databases In Experiential Exercises In An Introductory Business Course, Anne Walsh, Susan C. Borkowski

Organization Management Journal

The arrival of the “virtual generation” on campus has shifted the pedagogy in most business courses. Students in this generation not only are adept in navigating an array of mobile devices, but also have distinct preferences for courses that enable them to leverage their technology skills. Despite their affinity for technology, many of these students may not be as aware of the nuances related to digital content and often rely upon familiar but less relevant online resources to support course projects. This article presents several experiential exercises developed to enable students to leverage technology via database hyperlinks in an introductory …

Learning Through Collaboration And Competition: Incorporating Problem-Based Learning And Competition-Based Learning In A Capstone Course, Ashay Desei, Michael Tippins, J. B. Arbaugh

Organization Management Journal

This article discusses an innovative capstone course to prepare students to be more business-ready upon graduation. By combining aspects of problem-based learning (PBL) and competition-based learning (CBL), a new undergraduate course allows students to gain practical experience while applying classroom knowledge to real business problems. Students are organized into teams of three to five and act as “consultants” to local businesses. Student consultants then develop and present competing recommendations (similar to the television show The Apprentice) to high-level managers within the organizations. Benefits from this course accrue not only to students, but also to faculty members, area businesses, and the …

Windows On The World: An Experiential Exercise, Mary Garlington Trefry, Valerie Labun Christian

Organization Management Journal

In Windows on the World, participants explore how national culture differences may affect managerial practices when expanding into another country. In the exercise, a U.S. niche grocery retail chain plans expansion into Brazil and China. The role-play is between a consultant team and a client team that has hired them. The consultant team gives expert advice about which, if any, of the managerial practices in place in the home market might require modification in Brazil or China. Facilitators can suggest “cultural due diligence” as a way to increase the likelihood of successful international business expansion.

Doing And Undoing Hrm In Sri Lanka, Donncha Kavanagh

Organization Management Journal

No abstract provided.