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Towards New Forms Of Using Social Media: Museums Activity On Linkedin, Magdalena Sawczuk

Journal of Marketing and Consumer Behaviour in Emerging Markets

The social media landscape changes very fast. It regards, among others, the accessible platforms and the features of social media tools. It also concerns the broad spectrum of institutions that start their virtual activity in different ways, and museums’ participation in social media can be indicated here. Their activity mainly focuses on communication with the audience or other museums, but some new approaches can also be observed. One of them is activity on LinkedIn, which is closely connected to the professional perspective and employee-related issues. Hence, the article aims to explore the main paths and forms of the Polish museum’s …

An Analysis Of Security Risks Posed By Text-Based Generative Ai And Corporate Security Weaknesses Leading To Data Leaks, Tashya Rakshana Byreddy

Electronic Theses, Projects, and Dissertations

ABSTRACT

Generative AI (GenAI) has become a fundamental part of modern life, influencing how we work, learn, and interact with technology. This project focuses specifically on text-based GenAI, which is widely used for tasks such as information gathering, code improvement, and content creation. Despite its benefits, it presents significant security risks that are often underestimated by users. This project investigates these risks and the corporate security gaps that lead to unintentional data leaks. The project also provides a brief overview of Large Language Models (LLMs), which are based on the deep learning technique known as Transformer architecture, used for performing …

Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods

Cybersecurity Undergraduate Research Showcase

This study provides a comprehensive evaluation of data security within the Apple ecosystem, focusing on the company’s privacy policies, user perceptions, and the effectiveness of its App Store review processes. Employing an interdisciplinary methodology, the research examines Apple’s commitment to data protection, emphasizing transparency and user trust. A survey of user experiences revealed varying levels of engagement and understanding of Apple’s privacy practices, with only 32.8% of respondents having read the Privacy Policy and mixed opinions on its clarity. Additionally, concerns persist about third-party app security, with 39.7% of users expressing apprehension and skepticism about Apple’s App Store review process. …

The Review Of The Book “Employer Branding – Eine Wissenschaftliche Analyse Des State-Of-The Art Empirischer Untersuchung Im Bereich Employer Branding” Written By Peter Kuhn, Anna Jędrzejczyk

Journal of Marketing and Consumer Behaviour in Emerging Markets

The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn

Patient Engagement And Co-Creation In Healthcare Services: A Scoping Review, Thiruppavai Sundaramurthi, Smita Mathews, Ella Bermudez, Satish M. Mahajan

Patient Experience Journal

Objective: The objective of this review was to find literature related to the concepts of patient engagement and co-creation in healthcare services and identify models and/or frameworks that combined these concepts. Methods: We developed the eligibility criteria using the Population-Concept-Context framework applicable to studies with population of patients exploring the concepts of engagement and co-creation in the context of healthcare services. The search was conducted in PubMed, CINAHL, Cochrane, APA PsycINFO, and Ovid MEDLINE. We searched for articles in English with no search limitations on publication dates. Reviewers screened abstracts and full texts to identify articles for data …

Framing Foreignness In Sports: The Effect Of Text And Image Frames On Attitudes Toward Australian College Punters, James Bingaman

Journal of Issues in Intercollegiate Athletics

In recent years, there has been an influx of Australian college punters receiving significant media attention. This media coverage often emphasizes these athlete’s “foreignness” by relying on cultural stereotypes. Existing research has shown that the framing of athletes – both text and image frames – can influence individuals’ attitudes and perceptions. Using a 2 x 3 (two textual frames x three visual frames) experimental design, this study sought to test the effects of “foreignness” framing on attitudes toward Australian punters and punters more broadly. The results offer several directions for sports media scholars to examine media effects related to the …

Motivating Marketing Research Respondents To Provide More Elaborated Answers, Michał Ścibor-Rylski

Journal of Marketing and Consumer Behaviour in Emerging Markets

Modern marketing research faces a challenge how to increase the respondents’ productivity and encourage them to give more elaborated answers in the open-ended questions. It’s relevant both for CAWI quantitative projects and the qualitative approaches. The initial research in this area shows that gamified tasks including storytelling enhancements might be a solution to the stated problem. The research project was aimed at the verification of effectiveness of the gamified methods, i.e., questions including a storytelling context, with the use of a bigger, quantitative sample of the regular marketing research respondents – participants of the professional research panel. The research was …

Enhancing Event Reputations: Insights And Recommendations For Secure And Engaging Experiences, Emma Carroll, Catriona Murphy Dr.

ICHRIE Research Reports

This research report presents evidence-based recommendations derived from focus group research to enhance the reputable value of events for practitioners in the industry. The study highlights the increasing pressure on event planners to prioritize attendee safety amidst external threats such as terrorism, pandemics, and ongoing conflicts. The findings emphasize the significant impact of these challenges on attendee behavior and perceptions, necessitating a balance between ensuring safety and delivering enjoyable event experiences. Key recommendations include the development of online reputation management protocols and the integration of semiotic analysis to align event messaging with audience expectations. These interventions seek to equip event …

Gender, Age, Class And Racial Stereotypes, And Power Relations In Television Ads: 2011-13 Vs 2021-22, Thomas D. Clark, Julie Stewart

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This article demonstrates how faculty and DEI experts can use resources included in this paper to highlight how a range of stereotypes are created and reinforced in television ads, and it identifies several topics for future analysis. To understand how depictions of gender, class, age, and race intersect in 8 television ads featuring the relationship between the race of individuals depicted in romantic and platonic relationships this article examines 4 pairs of commercials from 2011-2013 and 2021-2022. Drawing on concepts of intercategorical complexity, it describes product, setting, characters and relationships to help gain a deeper understanding of how various stereotypes …

The “Hate Wall” Project To Eradicate And Dismantle Discrimination In Higher Education: Lessons Learned From The Well-Intended Initiative Gone Awry!, Bahaudin G. Mujtaba

Learning and Educational Center Virtual Teaching and Learning Conference

Deeply rooted prejudices and hatred of others based on people’s ethnic backgrounds, disabilities, or religious affiliations are realities of every society. To allow students, faculty, and staff on campus to de-stress by metaphorically destroying experienced hate, the Diversity Student Council of Nova Southeastern University built a “Hate Wall” so everyone can write negative biases they have heard to then dismantle it physically and symbolically. During the day, people wrote comments on the wall, and some were antisemitic regarding the Jewish community. Within a few hours, it turned into a publicity failure while deeply stressing many.

This case study discusses what …

Book Review Of Motorsport And Fascism. Living Dangerously. By Paul Baxa. London: Palgrave Macmillan, 2022. 313 Pages., Alessio Giovene

Journal of Motorsport Culture & History

No abstract provided.

Book Review Of Lazzaro: A Man And His Machines. By Ron Moshier. Newburyport, Ma: Coastal 101, 2023. 180 Pages., Elton G. Mcgoun

Journal of Motorsport Culture & History

No abstract provided.

A Book Review Of Speed Capital: Indianapolis Auto Racing And The Making Of Modern America. By Brian M Ingrassia. Urbana, Chicago, And Springfield, Il: University Of Illinois Press, 2024., Paul Baxa

Journal of Motorsport Culture & History

No abstract provided.

Book Review Of The First Lady Of Dirt: The Triumphs And Tragedy Of Racing Pioneer Cheryl Glass. By Bill Poehler. Lanham, Md: Rowman & Littlefield, 2024., Douglas Stark

Journal of Motorsport Culture & History

No abstract provided.

Would You Pay An Insta-Doctor A Visit? Social Media Personal Brands And Young Consumer Perception, Małgorzata Szwed

Journal of Marketing and Consumer Behaviour in Emerging Markets

Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both professional and personal content. The objective of the paper is to explore and understand customers’ perception of physicians’ social media use. To obtain the purpose, a qualitative research method was adopted that involved 12 semistructured interviews with people who followed physicians’ profiles on social media. The study identifies three consumer groups: social media enthusiasts, …

A Phenomenological Study Of The Lived Experiences Of Black Entrepreneur Women’S Personal Development And Its Effect On Their Self-Identity, Mayrion Ann Washington

Electronic Theses and Dissertations

The purpose of this qualitative study was to explore Black entrepreneur women’s personal development and its effect on their self-identity. The study specifically aimed to explore personal development, entrepreneurship, and self-identity as they related to and affected Black entrepreneur women, in the United States, and their experiences with oppression, challenges, barriers, intersectionality, and systemic subordination. Historically, Black entrepreneur women have experienced systematic oppression and faced increased challenges that have and continue to negatively affect their entrepreneurial progress and their self-identity. Preliminary findings from the literature found that when Black entrepreneurial women engage in personal development, the results are reflected in …

Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

The study provides large-scale descriptive evidence on the timing and nature of corporate financial tweeting. Using an unsupervised machine learning approach to analyze 24 million tweets posted by S&P 1500 firms from 2012 to 2020, we find that firms are more likely to tweet financial information around significantly negative or positive news events, such as earnings announcements and the filing of financial statements. This convex U-shaped relation between the likelihood of posting financial tweets and the materiality of accounting events becomes stronger over time. Whereas research based on early samples concludes that firms are less likely to disseminate financial information …

Self Less: A Book Talk Featuring Dr. Len Jessup, Len Jessup

Lincy Institute Events

The Lincy Institute hosted a book talk with Len Jessup, Ph.D., author of Forbes and Amazon best-selling book, “Self Less: Lessons Learned from A Life Devoted to Servant Leadership, in Five Acts.”

Self Less follows Jessup’s story of emotional vulnerability. Blending personal narrative with research, Jessup argues selfless leaders can maximize impact by guiding teams, not controlling them. He stresses the power of constant learning, surrounding yourself with people far smarter than you, and service to others. For leaders seeking to create meaningful change through personal growth, Jessup provides inspiration along with practical advice on inclusive leadership and securing stakeholder …

"Finding Your People: Seeking Strength And Solidarity In Employee Resource Groups (Ergs)" - The One Club For Creativity's "Where Are All The Black People?" 2024 Conference Proceedings & Reading List, Javier O. Garcia

Publications and Research

Employee Resource Groups (ERGs) help create community in the workplace, and can serve as a source of strength for employees of marginalized identities.

This panel, originally held at The One Club for Creativity's "Where Are All the Black People?" conference and career fair in 2024, explores the value of intersectional identities in the workplace.

The featured panelists offer insights into the changing landscape of DE&I (diversity, equity, & inclusion) - particularly in the advertising, marketing communications, and creative industries - the impact it is having on employees, and how ERGs can serve as a catalyst for professional and organizational growth. …

Influencer Authenticity: To Grow Or To Monetize, Cristina Nistor, Matthew Selove, J. Miguel Villas-Boas

Business Faculty Articles and Research

Social media influencers can grow their number of followers by endorsing products that are authentic for their social media persona or, alternatively, monetize their followers by endorsing a wider variety of products. We develop a dynamic model in which an influencer continuously decides whether to be authentic as she balances increasing awareness with generating revenues from sponsored posts. We derive conditions in which the influencer is authentic during an early growth phase, but she becomes inauthentic once a large enough fraction of potential followers are aware of her. Celebrities become inauthentic at a lower awareness level than pure social media …

Sport Social Hub: Using The Power Of Collaboration To Develop Hands-On Social Media Competencies, Alisa Agozzino, Brendan O'Hallarn, Peyton Stensland, James Strode

The COSMA Journal

This paper introduces Sport Social Hub, a collaborative, multi-institutional social media exchange inspired by the Commission on Public Relations Education's (CPRE) emphasis on key knowledge, skills, and abilities (KSAs) in public relations education. Sport Social Hub engaged students from four universities in topical, sports-themed assignments. These assignments involved creating memes, analyzing historical and contemporary sports photographs, profiling industry professionals with infographics, and developing engagement contests. The paper outlines how Sport Social Hub addresses CPRE's recommended KSAs within social media, collaboration, and creative thinking. Utilizing social media platforms as pedagogical tools, Sport Social Hub aimed to enhance students' social media competencies, …

From Fury To Forgiveness: Exploring The Mediating Role Of Emotions In The Relationship Between Crisis Type, Corporate Social Responsibility Fit, And Organizational Outcomes, James Ndone

Communication, Media, and Culture

This study investigates how three types of emotions (anger, affective empathy, and cognitive empathy) mediate the relationship between crisis type and corporate social responsibility (CSR) fit and organizational outcomes such as purchase intentions, negative word-of-mouth (nwom), organizational reputation, as well as forgiveness. An online 2 (crisis type: product-harm vs. moral-harm) x 2 (CSR fit: high fit vs. low fit) between-subjects design (N = 412) was conducted with the participants recruited via CloudResearch, a crowdsourcing platform. The findings indicate that anger significantly mediates the relationship between crisis type and crisis outcomes, with product-harm crises increasing anger and leading to more negative …

E-Service Delivery And People-Centric Development In The Digital Age: A Case Of Rural South Africa, Tapfuma Pashapa, Ulrike Rivett

African Conference on Information Systems and Technology

This paper explores the role of ICT proliferation in rural development, specifically in terms of improving public services within the South African rural context. The South African setting provided an opportunity to reflect on a people-centric approach that prioritizes social inclusion and public participation to balance a local government landscape historically skewed against rural areas. Interviews were conducted in rural municipalities to determine the development priorities of households and the impact of ICTs on rural development. The findings highlight that the economics of service delivery tend to favour service providers and those who are socio-economically advantaged. This results in varying …

Warhol Speaks: How One Museum Leverages Communications Strategies To Engage In An Era Of Innovation And Value Creation, Kristina Kaufman, Peter Kaufman

Atlantic Marketing Journal

As museums face increasing competition for guests amidst a growing number of cultural options, these institutions are challenged to reinvent themselves to offer a more modern experience for guests that addresses inclusivity, and a balance of active (engaging) and passive (reflective) experiences. This paper documents researcher observation at The Andy Warhol Museum in Pittsburgh, Pennsylvania. Through the lens of sensory perception theory, several themes emerge as communication strategies that aim to offer visitor engagement and added value. This paper analyzes and highlights how museums can offer multisensory experiences which cater to guests’ ability to cognitively invest and engage with the …

An Extremely Important Document: Khea's Struggle For A Contract, 1974-1978, John L.S. Daley Dr

KNEA 50th Anniversary

In 1973, the Kansas State College, Pittsburg administration fired thirteen faculty members without cause. In order to improve administration-faculty relations, remaining faculty organized, petitioned for recognition, and drafted PSU/KNEA's first contract with PSU/KBOR, which went into effect five years later. The narrative covering this period draws on Axe Library's KNEA Collection and interviews of former faculty.

The Link Between People's Social Perceptions Of Cultivated Meat Eaters And Their Acceptance Of Cultivated Meat, Xiaoyu Dai, Angela K. Y. Leung, Mark Chong

Research Collection School of Social Sciences

Low consumer acceptance emerges as one important barrier to the introduction of cultivated meat, a novel food which offers an opportunity for more sustainable and ethical meat production. Due to the motives for impression management and self-esteem, one factor that could contribute to people's acceptance of cultivated meat is their perceptions of other individuals who consume cultivated meat. In the current research, two online survey studies with 393 Singaporean undergraduate students and 401 American adults were conducted to explore the perceptions of cultivated meat eaters. In both studies, participants were randomly assigned to read one of three profiles that described …

Scla 521 Ai In Society, Bert Chapman

Libraries Faculty and Staff Presentations

Provides access to information resources on societal impacts of artificial intelligence from multiple libraries databases covering multiple disciplines including government information resources.

Why I Think Linkedin Is Age Neutral And How It Bridges Generational Gaps, Essraa Nawar

Library Articles and Research

"Earlier this morning, during a lively conversation with my Information Gone Wild podcast co-hosts— Maurice Coleman , Paul Signorelli , our marketing consultant, Abbie Fentress Swanson —we brainstormed strategies to better market our newly launched series. As we debated which platforms could effectively reach our diverse audience, I suggested focusing more on LinkedIn. My reasoning? LinkedIn is one of the few digital spaces that feels genuinely 'age-neutral.' Unlike platforms like Instagram, Snapchat, or TikTok, where generational lines are sharply drawn, LinkedIn is where people of all ages—from my 19- and 21-year-old sons who (shockingly) like my posts there, to my …

Ua21 What's New, Wku Institutional Equity

WKU Administration Documents

Newsletter created by and about WKU Institutional Equity.

• Title IX Updates
• Americans with Disabilities Act Updates
• New Web Accessibility Regulations
• Pregnancy/Parenting Fairness Act
• Need Supportive Services?
• Meet the Team

Archetypal Energies And Global Mental Health, Carroy U. Ferguson

Psychology Faculty Publication Series

As a keynote speaker at the Global Mental Health Conference 2024, held at Sophia University, Costa Mesa, CA, in-person and virtually, August 16-18, 2024, my topic was "Archetypal Energies As A Framework for Self-Empowerment and Well Being". The theme of this 2024 global conference was: Enlightened Minds, Compassionate Hearts, and Embodied Wisdom. To supplement my keynote address, I wrote this blog article titled "Archetypal Energies and Global Mental Health".