Business Commons^™

Cross-Cultural Communication Strategies That Engage Employees And Increase Productivity., Alvin Sidney Moton

Walden Dissertations and Doctoral Studies

AbstractLow employee engagement can negatively impact productivity for small fast-food restaurants in the United States. Small fast-food restaurant managers who do not engage employees experience decreased employee productivity. Grounded in Hofstede's cross-cultural dimensions theory, the purpose of this qualitative multiple case study was to explore strategies managers of small fast-food restaurants managers use to improve employee engagement. Participants were four small fast-food restaurants manager within the southern region of the United States who used cross-cultural strategies to successfully engage employees. Data were collected through semistructured interviews and internal company documents and were analyzed using thematic analysis. Four themes emerged: (a) …

Strategies For Increasing Workforce Engagement, Joanne White Hayes

Walden Dissertations and Doctoral Studies

The existence of disengaged employees can reduce productivity and increase organizations’ costs. Engaged employees are vital to many organizations and the success of organizational leaders. Grounded in Herzberg's two factor theory, the purpose of this qualitative single case study was to explore strategies managers used to increase employee engagement in the nonprofit industry. Participants were 3 managers in South Carolina who successfully implemented strategies to increase employee engagement. Data were collected from semistructured interviews and a review of company documents. Data were analyzed using Yin’s 5-step method of analysis, and 3 themes emerged: providing clear and concise communication, recognition and …

Table Of Contents Jitim Vol 29 Issue 2, 2020

Journal of International Technology and Information Management

Table of contents

“Invaders”: U.S. Right Wing Media’S Framing Of Muslim Immigrants, Faizullah Jan, Sayyed Fawad Ali Shah

Research, Publications & Creative Work

This study identifies and examines the framing patterns in the U.S. right-wing media coverage of the President Donald Trump administration’s ban on immigrants from seven predominantly Muslim countries. The study is directed by one research question: How did the right-wing media frame the ban on Muslim immigrants? A total of 53 articles (news stories, features, and opinion pieces) from two right-wing U.S. media outlets, Daily Caller and Breitbart News, were identified and included in the analysis. Framing theory served as a framework for the analysis of the data. Findings of this study show that the right-wing media used negative frames …

Taking Off In Africa: Critical Elements Of Aircraft Engine Manufacturer Engagement That Can Affect Airline Safety Performance, Nathan Michael Woods

Antioch University Dissertations & Theses

Original Equipment Manufacturer (OEM) is a term used in many industries to describe a company that produces parts and equipment that may be marketed by another manufacturer. In the aviation industry, the aircraft engine OEM refers to the company the manufactures engines powering the aircraft. The OEM manufactures the engine, defines the required maintenance to operate the engines, and recommends product modifications. Product modifications are recommended to improve product safety, durability, reliability, and cost of ownership and are formally communicated through issuance of service bulletins. Properly performing the required maintenance and adopting service bulletins is an important element of maintaining …

A Look At Vision: Perspectives Throughout The Organizational Hierarchy Of The Christian University Context, William Kyle Brantley

Electronic Theses and Dissertations

Research supports vision as a central tenet to leadership. Just as important as the content of vision is how it is communicated. However, once a vision is cast, far less is known about how it is communicated throughout the organization and how it influences members throughout the organizational hierarchy. For faith-based organizations like Christian colleges and universities, vision is particularly important as it serves to steer the institution toward a greater realization of its faith-based identity. This study contributes to the empirical research on vision, its communication, and its effect, as both the nature and impact of vision communication within …

Getting Them In The Door: A Study Of Programming Within Boys & Girls Clubs Of Vermont, Hannah Macon

Capstone Collection

While it is clear that strong, evidence-based youth-centered programming has a significant impact within an organization, there are often challenges and barriers which can significantly impact these programs. To understand these barriers more fully, it is important to understand the context through which these programs are being operated in, and by analyzing the perceptions surrounding what makes a program successful or sustainable over time. The Boys and Girls Club of Brattleboro is a local non profit which strives to grow and increase its impact on the youth members of the community. The purpose of this research was to collect and …

Long-Term Effects Of A Short-Term Study Abroad On Mindset, Madasyn Hofstedt, Heidi Harbers, Amy Yacucci

Graduate Independent Studies - Communication Sciences and Disorders

This literature review will examine 10 studies. The first section will discuss one study regarding common personality traits that practicing SLPs and SLP graduate students possess. The next section will review four studies about studying abroad. The final section will summarize four studies about the impact of mindset on life experiences and one study on how a growth mindset may potentially affect a study abroad experience.

Raj Soin College Of Business Newsletter - December 2019, Raj Soin College Of Business

Raj Soin College of Business Newsletter

A five page newsletter created by the Raj Soin College of Business at Wright State University documenting current affairs of the college including being named a Best Business School by Princeton Review and faculty member Rachel Sturm being featured in the Harvard Review.

Iba Newsletter [December 2019], Communications Department, Iba

IBA News

No abstract provided.

How Social Media Communications Can Mitigate Negative Impacts Of Corporate Social Irresponsibility On Corporate Financial Performance?, Saad A. Alhoqail, Hyun Young Cho, Kristopher Floyd

Business Faculty Articles and Research

Previous research on corporate social responsibility (CSR) has focused on corporate reputation (CR) and corporate financial performance (CFP), showing a high correlation between both. While most researchers primarily focus on CSR, our research examines the other side of the coin; corporate social irresponsibility (CSI) and provides findings that counter previous thought. We contribute to the existing literature by showing that CSI has a non-significant impact on corporate financial performance, as measured by market value, while concurrently being negatively correlated to corporate reputation. Further, we show social media, as measured by the Social Media Sustainability Index (SMSI), a measure studied infrequently …

Relationship Between Self-Development, Mentorship, And Senior Military Officer Moral Judgment, Garry Thompson

Dissertations

Despite a renewed emphasis on ethics programs across the Department of Defense (DOD) since 2007, the number of senior officer ethical failures increased by 13% from 2015 to 2017 (Copp, 2017). If the trend of ethical failures and misconduct continue, the military faces a further decline in public confidence (DoDOIG, 2017). The 2017 DOD Inspector General report noted the trend of senior leader ethical failures might foster negative public perceptions regarding military leader’s overall dedication, sacrifice, ethics, and character (DoDOIG, 2017).

A review of military literature revealed the importance of mentorship and self-development in professional development; however, gaps between …

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …

The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang

Atlantic Marketing Journal

In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …

Impact Of Customer Engagement, Brand Attitude And Brand Experience On Branded Apps Recommendation And Re-Use Intentions, Nusser Raajpoot, Beth Ghilni-Wage

Atlantic Marketing Journal

Abstract

This paper seeks to understand the impact of customer engagement, brand attitude, and brand experience on branded apps recommendation and re-use intentions. Using structural equation modeling we test a causal model to establish the direct and mediated paths between constructs under study. We found that contrary to popular perceptions, customer engagement does not load directly on the recommendation or re-use intention suggesting that engagement on its own may not be sufficient to elicit recommendation or re-use intention. Other factors and contexts will be necessary to elicit recommendation etc. We also found that recommendation mediates the relationship between brand attitude …

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem

Atlantic Marketing Journal

The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.

Of Promoting Networking And Protecting Privacy: Effects Of Defaults And Regulatory Focus On Social Media Users’ Preference Settings, Hichang Cho, Sungjong Roh, Byungho Park

Research Collection Lee Kong Chian School Of Business

Privacy research has debated whether privacy decision-making is determined by users' stable preferences (i.e., individual traits), privacy calculus (i.e., cost-benefit analysis), or “responses on the spot” that vary across contexts. This study focuses on two factors—default setting as a contextual factor and regulatory focus as an individual difference factor—and examines the degree to which these factors affect social media users' decision-making when using privacy preference settings in a fictitious social networking site. The results, based on two experimental studies (study 1, n = 414; study 2, n = 213), show that default settings significantly affect users' privacy preferences, such that …

Islamic Expression On Instagram Social Media: Marketing Communication Strategies Equestrian And Archery Tourism In Indonesia, Elan Jaelani, Lukiati Komala Erdinaya, Rohanda Rohanda, Susie Perbawasari

Library Philosophy and Practice (e-journal)

This study aims to determine the use of symbols of Islamic expression on social media Instagram as a marketing communication strategy of Equestrian and Archery Tourism in Indonesia. This research was conducted using a qualitative approach to the content analysis conducted on three official Instagram social media accounts from the three most popular Equestrian and Archery Tourism destinations in Indonesia. The results showed that most uploads on the Instagram account of equestrian and archery tourism in Indonesia display symbols of Islamic expressions, such as on images, captions, and hashtags. This study also discusses the positive responses from Instagram users to …

Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal

Research Collection School Of Computing and Information Systems

The consumption of online content can occur through observational learning (OL) whereby consumers follow previous consumers’ choices or social endorsement (SE) wherein consumers receive content sharing from their social ties. As users consume content, they also generate post-consumption word-of-mouth (WOM) signals. OL, SE and WOM together shape the diffusion of the content. This study examines the drivers of SE and the effect of SE on content consumption and post-consumption WOM. In particular, we compare SE with OL. Using a random sample of 8,945 new videos posted on YouTube, we collected a multi-platform dataset consisting of data on video consumption and …

Organizational Conditions That Promote And Impede Research Engagement: The Principal’S Perspective, Renee Treat

Electronic Theses and Dissertations

The researcher explored perceptions of the research-practice gap in education, the process through which central actors make decisions related to teacher retention and development, and the organizational conditions that promote and impede research-engagement in this qualitative study. The researcher limited the study to the role of the campus principal and used purposive sampling to select participants from 3 diverse districts in the state of Texas. Because there may be discrepancies between leaders’ perceptions and behaviors, the researcher conducted interview sessions with principals and principal supervisors and conducted observation sessions in principals’ natural work environments. The study results showed that good …

Information And Communication Technology, Uncertainty Reduction, And Dual Identification In Chinese Organizations, Ran Ju, Moyi Jia

Journal of International & Interdisciplinary Business Research (2014-2019)

By employing Chinese sample, this study examined the relationship between organizational members’ use of information and communication technologies (ICT) and their identification with the immediate workgroup and the overall organization. Employees’ uncertainty level was proposed as a mediating factor in these relationships. Participants N=336 completed an online survey. Results indicated that workgroup identification (WID) was positively predicted by members’ use of organizational social media to seek work-related information, and organizational identification (OID) was positively predicted by organizational social media and intranet for the same purpose. These relationships were either partially or fully mediated by employee’s uncertainty level. Results contributed to …

Who’S Got My Back? Comparing Consumers’ Reactions Topeer‐Provided And Firm‐Provided Customer Support, Lan Jiang, Matthew O'Hern, Sara Hanson

Marketing Faculty Publications

This study demonstrates that when an individual encounters a product‐related problem, fellow consumers (i.e., one’s peers) have a unique advantage in providing social support to the affected consumer. Specifically, we find that social support can be a dominant driver of consumer satisfaction when the risk of customer defection is at its highest (i.e., following an unsuccessful attempt to solve the consumer’s problem). Using real‐world data from an online support community, a pilot study finds that if the problem that a consumer faces goes unsolved, satisfaction is greater when consumers receive peer‐provided versus firm‐provided support. Study 1 replicates this finding in …

Raj Soin College Of Business Monthly Update - November 2019, Raj Soin College Of Business

RSCob Monthly Update

The RSCoB Monthly Update highlights the activities in the college, such as, publications, new faculty and staff, recognitions, and student accomplishments.

Raj Soin College Of Business Newsletter - November 2019, Raj Soin College Of Business

Raj Soin College of Business Newsletter

A five page newsletter created by the Raj Soin College of Business at Wright State University documenting current affairs of the college including Traynor being named dean and Wamwara receiving International Education Award.

Gender And Racial Diversity In Commercial Brands’ Advertising Images On Social Media, Jisun An, Haewoon Kwak

Research Collection School Of Computing and Information Systems

Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.

Caregiver Companion: A Service-Learning Initiative In Tippecanoe County, Danielle Auckley, Jack Harber

Purdue Journal of Service-Learning and International Engagement

In this paper, we share our reflection of our semester-long service learning and community engagement project in partnership with a local organization in Lafayette called Caregiver Companion. Caregiver Companion is a non-profit organization serving the elderly and disabled community in Tippecanoe County by providing companionship and respite breaks for overwhelmed caregivers. Our English 420 Business Writing class assisted Caregiver Companion on publicizing the organization to Purdue students as well as community members with digital communication materials. With a close partnership with the Caregiver Companion staff, we created materials such as newsletters, brochures, advertisements, and videos to bring their mission to …

At The Nexus Between The National And The Global: The Discursive Construction Of The Turkish Halal Market In The Neoliberal Age, Yesim Kaptan

Markets, Globalization & Development Review

This article analyzes a recently emerging halal market in Turkey and illuminates how discursive strategies foster the halal movement in an Islamic culture, and in a neoliberal economy. By exploring websites of the Turkish halal regulatory institutions and employing critical discourse analysis of the media materials, I demonstrate how Islamic actors (halal certification institutions and businesses) adapt, appropriate, and contest different discursive strategies to achieve legitimacy, to compete for distinction and to acquire power in a newly emerging and fiercely competitive, yet a globally defined field in a national economy. The discursive contestations of the actors shaped by the ambivalent …

Nine Things Successful People Do Differently, A Review, Ben Randle

Marriott Student Review

“Nine Things Successful People Do Differently” by Heidi Grant Halvorson is a short informational business book that cuts right to the chase. Halvorson successfully synthesizes different behavioral research studies to offer tips on exactly what her title describes: things successful people do differently.

Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard

Marriott Student Review

Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.