Rhetoric Commons^™

War Of Words: A Rhetorical Analysis Of The Military's Sexual Assault Prevention Posters, Nancy Thurman Clemens

Electronic Theses and Dissertations

Joining the expanding discourse surrounding language and its effects, specifically regarding the performance of gender in a hypermasculine environment, this dissertation offers a rhetorical analysis of the United States Department of Defense's sexual assault prevention and response training materials, particularly posters created between 2009 and 2012. This dissertation examines the context of sexual harassment and assault within the military from the late 1970s until the mid-2000s. Presenting scandals that led up to the development of the Department's Sexual Assault Prevention and Response (SAPR) program, I give a brief history of the establishment and scope of responsibility for the program in …

Lebanese Colonial Hang-Ups: Anti-Blackness And The Kafala System In Lebanon, Sarah Gonzalez Noveiri

Electronic Theses and Dissertations

Lebanon’s colonial legacy has not only influenced the legal and political systems which operate in the country today. As I hope to demonstrate in this dissertation, the strength and cementation of these systems can be seen as a consequence of negotiations of identity, citizenship and nation state that took place during the Ottoman Empire and French colonial rule. The Kafala is one of such systems that developed through the Ottoman Empire and against the backdrop of European colonization. Discourses of race, citizenship, gender and sexuality that were being negotiated by colonial citizens and colonial powers, served to cement the racialized …

The Rhetoric Of Jimmy Carter: Renewing America’S Confidence In Civic Leadership Through Speech And Political Education, Christopher Bondi

Electronic Theses and Dissertations

July 15, 2019 marked the fortieth anniversary of President Jimmy Carter’s “Crisis of Confidence” speech, a catalyst for what became an often overlooked yet significant turning point in the nation’s history. Carter’s words were both poignant and pointed as he calmly, yet directly, addressed the nation’s dependence on fossil fuels and engagement in narcissistic practices that led to a coveting of material goods. In an examination of the events that shaped this historical moment, this dissertation contends that, despite President Carter’s attempt to steer America in a more environmentally and socially conscious direction, the nation instead acquiesced to Ronald Reagan’s …

A Catholic Ethic For Smartphones In Tanzania, Faustine Tarimo

Electronic Theses and Dissertations

This project is a synthesis of Church documents and papal encyclicals to form a Catholic ethic for the smartphone use in Tanzania. The research question for this project is how a Catholic communication ethic shapes the use of smartphones for human communication in Tanzania. The problem I want to address is the perceived danger of losing connectivity or ‘real’ face-to-face encounters between people in “let’s talk culture” in Tanzania. The goal of this project is to appreciate the use of smartphones, at the same time to attend to a Catholic ethic to integrate into a “let’s talk culture” some digital …

Communication In The Ruins: Walker Percy And The Art Of Symbolic Mediation, Justin Bonanno

Electronic Theses and Dissertations

This dissertation proposes to explore the mediating function of the symbol through the work of Walker Percy. In the first chapter, I provide the necessary background for undertaking this project. First, I situate Percy in his historical moment and review key events in his life that helped to shape his philosophy of communication. Second, I sketch out some of the primary coordinates in Percy’s thought. Percy’s hermeneutic of the self requires an understanding of the difference between sign and symbol, dyadic and triadic events, environment and world, and immanence and transcendence. Third, I review some of the key intersections with …

The Banality Of The Social: A Philosophy Of Communication Of Social Media Influencer Marketing, Kati Sudnick

Electronic Theses and Dissertations

This project engages in a philosophy of communication approach in order to understand the role of social media influencer marketing within a historical moment defined via Hannah Arendt’s understanding of the social. Social media influencer marketing emerges as a new form of celebrity endorsement in which those finding fame on the Internet engage in word-of-mouth marketing for brands and organizations on their own personal social media pages, blurring the line between organic and sponsored content. According to Arnett (2010), philosophy of communication acts as a background road map for understanding foreground public action. Utilizing a myriad of metaphorical coordinates as …

Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini

Electronic Theses and Dissertations

Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …

Apparatgeist And Mobile Communication: Considering Interpersonal Communication Practices, Lisa Enright

Electronic Theses and Dissertations

Mobile communication is embedded into our daily life increasing our connection to social networks. The development of mobile communication occurred during the second half of the twentieth century and has become domesticated into everyday life. One consequence of the widespread adoption of mobile communication device use is an increase in connectivity. This increase in connection has led to a shift in interpersonal relationships. People now must be aware of when to connect and disconnect to develop meaningful relationships in private, public, and social realms. This project seeks an understanding of how the consequence of increased connectivity and the development of …

Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison

Electronic Theses and Dissertations

Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeals to audience emotion, the adverts employ rhetorical devices such as personification, metaphor, repetition, …

Decolonizing American Democracy And The Problem Of Gerrymandering: Implications Of Border Designs From A Communication Ethics Perspective, Mark Gardner

Electronic Theses and Dissertations

This project attempts to understand the powerful force of political borders from a historical and communicative perspective. Of particular importance to this research is the role that political borders play in shaping individuals’ relationship to structures and practices of democracy. Following insights of decolonial and communication ethics scholars, this work understands the importance of ethically framing deliberations surrounding physical, metaphorical, and categorical political borders. Five chapters make up this work in the culmination of analyzing political gerrymandering as a form of democratic competition grounded in the rhetoric of colonialism. Tracing the colonial history of borders throughout American democracy provides this …

Bureaucratic Modernity And The Erosion Of Practical Reason: A Rhetorical Education As An Antidote, David Impellizzeri

Electronic Theses and Dissertations

To what extent and in what ways does modernity reveal itself through the bureaucratic? This project aims at an interpretive understanding of bureaucratic modernity. The rationalization of society and action in the (late) modern world requires that an increasing number of human activities and domains be explained in allegedly neutral, ‘rational’ terms and without reference to morally substantive ends. Ultimately, this entails a form of epistemic reductionism that elevates instrumental rationality to the exclusion of practical reason and probabilistic ways of knowing. Bureaucratic modernity signifies a decrease in choices that can be legitimized in public on some basis other …

An Exploration Of Communication Ethics Scholarship And Economic Spheres, Andrew Tinker

Electronic Theses and Dissertations

This project examines communication ethics scholarship to understand how economics is understood within the field and to establish coordinates for scholars to discuss economic spheres as phenomena that affect communication ethics. Scholars draw from the tradition of virtue ethics to mark communication ethics inquiry as that which explores the practices that protect and promote the “good.” Philosophers of communication and communication ethicists have developed paradigmatic metaphors for the field that allow us to understand the formation of ethical guidelines within communities both familial, corporate, and national, that promote and protect various goods. These metaphors include “hierarchy” and “sameness” from Charles …

A Power Man’S Theology: Marvel’S Luke Cage And Black Liberation Theology, Diarron B. Morrison

Electronic Theses and Dissertations

Netflix released Marvel’s Luke Cage in 2016 to critical acclaim. Born from a 1970s comic book, the series features Luke Cage, an African-American superhero. Cage is a big, bald, bulletproof black man. Instead of tights and a cape, Cage wears a hoodie calling the audience to remember Trayvon Martin and other victims of white racism. Theologian James Cone created Black Liberation Theology in the 1970s. As a result of Cone’s work, Black Liberation Theology addresses the issue of white racism from a theological standpoint. In this thesis I present a close reading of Marvel’s Luke Cage using Black Liberation Theology …

Conspiracy Theories And The Quest For Truth, Rachel Runnels

Electronic Theses and Dissertations

Conspiracy theories are deeply embedded in American culture, especially in current American society. The popularity of conspiracy theories in general reveals that society is becoming increasingly skeptical of authoritative organizations. Because of “fake news” and the availability of information and connection on the internet, people feel as though they must question everything, even sources they previously viewed as unquestionable authorities.

My analysis looks at how online conspiracy organizations create and defend their arguments in an attempt to understand why conspiracy theories are so persuasive. I analyze the rhetoric of three online conspiracy theory organizations: the Flat Earth Society, the Mutual …

A Praxis Of Oral Homiletics: Preaching From The Heart, Weiwen Tu

Electronic Theses and Dissertations

Christian preaching has been a central and significant custom to the practitioners of biblically confessional and creedal communities in worship, evangelization, and discipleship. Yet modern preachers confront two challenges presented by the New Homiletic and the media environment. Undue favor toward narrative-based form, audience-oriented eventfulness at the expense of biblical authority, and shifting media that alter the preacher’s identity and incapacitate the preacher’s orality have led to a dissonant handling of form and content and thus a profound decline in the quality of the Christian pulpit.

This project grows out of an attempt to integrate an Augustinian hermeneutic and homiletic, …

A Rhetoric And Philosophy Of Interprofessional Healthcare Education: Communication Ethics In Action, Matthew Corr

Electronic Theses and Dissertations

Healthcare professionals belong to a moral community. Caring for patients is a community act carried out by healthcare professionals working in teams within complex political and organizational systems. This teamwork is crucial to quality patient outcomes; however, incivility threatens to derail necessary and effective collaboration towards the common organizational good. Necessarily, interprofessional healthcare education is becoming a required element for pre-health professionals. Currently, schools are using competency-based approaches to interprofessional education to teach ethics/values, roles/responsibilities. communication, and teamwork. For reasons explicated throughout this dissertation, the categorizing of these particular elements as competencies is problematic and cultivated within a positivistic and …

The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr.

Electronic Theses and Dissertations

Occultic rhetoric, according to Joshua Gunn, is a genre of discourse concerned with the study and practice of secret communications. The strategic sharing of secret messages involves a host of methods and conventions designed for the selective disclosure of hidden knowledge, thus controlling the boundaries of (and accessibility to power between) insider and outsider groups. Occultic rhetoric has its uses in everyday encounters, but the abuse of such manipulative strategies, especially by those in the academy and other positions of power and trust, calls for an ethical response. This dissertation submits occultic rhetoric to moral investigation by incorporating the works …

Black Body Memory: A Philosophy Of The Talk, Autumn Redcross

Electronic Theses and Dissertations

This project offers the term Black body memory to point toward the threatened existential disposition of Black people in society today. Moreover, Black body memory points to the narrative paradigm of a shared experience. While popular conceptions theorize race as a social construction, the lived reality of Black people is frequently imbued by racialization and racism. Black body memory emerges from the intersection of the Black body articulated by Franz Fanon, Charles Johnson, and George Yancy, among others, and body memory, as described by Edward Casey and Thomas Fuchs. Black body memory is a culturally-laden and sedimented lived reality. The …

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …

The Emergent Matter Of Archives : A Rhetorical Investigation Of The Queer Formation Of The Williams-Nichols Archive., Richard Wysocki

Electronic Theses and Dissertations

Scholarly conversations across disciplines have asked researchers to consider archive as a site of power—often framed in terms of archives’ potential impact on history and practices of knowledge making more generally. This dissertation contributes to such conversations as they relate to queer archives and material rhetoric, exploring the Williams-Nichols Archive, an LGBTQ archive housed at the University of Louisville. I extend interdisciplinary scholarship to argue for approaching archives as rhetorical emergences rather than as containers or locations for discovery, a perspective that foregrounds the archive and archival practices as the subject of research. Drawing on archival research and oral history …

When Process Becomes Processing: Managing Instructor Response To Student Disclosure Of Trauma In The Composition Classroom, Kelci Barton

Electronic Theses and Dissertations

In first-year composition courses, there are three aspects of teaching that are researched well so far: disclosure of trauma in student writing, instructor feedback, and emotional labor. The disclosure of trauma is almost completely unavoidable in first-year composition. We encounter an issue with instructor feedback; how do we provide feedback to student writing, like grammar and mechanics, when the student has disclosed trauma in the writing? Additionally, we can build off this with emotional labor, which already occurs consistently in teaching but is heightened in this instance. When providing feedback to a student who has disclosed trauma, this can be …

Standing Up Comedy: Analyzing Rhetorical Approaches To Identity In Stand-Up Comedy, Christopher Grabert

Electronic Theses and Dissertations

My thesis addresses contemporary conversations about stand-up comedy and the art-form's capacity for facilitating complex rhetorical decision-making. I examine how stand-up comedians have positioned themselves on-stage through choices pertaining revealing personal behaviors, personas, and beliefs in public settings. Ultimately, I argue that the art of stand-up does not require truth-telling on-stage, and that there exists an implicit contract between performers and audiences which details comedians' license to share falsehoods, exaggerations, and embellishments on-stage without the repercussions that accompany these actions in other discourse settings. Finally, I evaluate how comics have handled this rhetorical "license," with some performers delivering easily identifiable …

The Feminine Margin: The Re-Imagining Of One Professor's Rhetorical Pedagogy--A Curriculum Project, Camila Alvarez

Electronic Theses and Dissertations

Writing pedagogy uses techniques that institutionalize dichotomous thinking rather than work against it. Cartesian duality has helped to create the marginalization of people, environments, and animals inherent in Western thought. Writing pedagogy based in current-traditional rhetoric uses a writing process that reinforces the hierarchical structure of Self/Other, Author/Reader, and Teacher/Student. This structure, in conjunction with capitalism, prioritizes the self and financial gain while diminishing and objectifying the other. The thought process behind the objectification and monetization of the other created the unsustainable business and life practices behind global warming, racism, sexism, and environmental destruction. A reframing of pedagogical writing practices …

St. Augustine And The Rhetoric Of De Ordine, Natalie Gigliotti

Electronic Theses and Dissertations

This study contributes to scholarship on the question of Augustine and rhetoric by considering Augustine’s use and understanding of rhetoric in De ordine, one of his early philosophical dialogues composed during his transition from a life in rhetoric to a life in philosophy. The author studies the text through consideration of Augustine’s rhetoric in relationship to three major rhetorical authorities of the time, particularly their cultural applications: sophistic rhetoric, Ciceronian rhetoric, and Christian rhetoric. Through study of these relationships, one perceives Augustine’s ingenuity at work as he integrates diverse authorities into his rhetoric of order (ordo) and …

Discarnation: Expounding On Marshall Mcluhan's Critique Of Modern Subjectivity, Amanda Sevilla

Electronic Theses and Dissertations

This project presents Marshall McLuhan’s work as an explication of discarnate subjectivity in mediated environments, with special focus on the consequences of technological environments in society. The first and second chapters focus on McLuhan’s ground, sensibilities, and practice to shed light on his intricate discussions of social perceptions emerging in modern times—i.e., communal awareness propels perceptual and cultural shifts. The third chapter attends to people’s perceptual compass, or their ability to interpret the world around them. Chapter four considers some of the phenomenological aspects of McLuhan’s probes. The ideas show disconnects between time and space that contribute to discarnation in …

Identity Negotiation, Saudi Women, And The Impact Of The 2011 Royal Decree: An Investigation Of The Cultural, Religious, And Societal Shifts Among Women In The Saudi Arabian Public Sphere, Maha Alshoaibi

Electronic Theses and Dissertations

Historically, Saudi Arabian culture has been deeply rooted in tradition, religious customs, family-oriented structures, and gender derived expectations for men and women alike. Saudi Arabian culture emphasizes a patriarchal family structure where men financially provide for their family whereas women are expected to manage internal household duties such as raising children, upholding household affairs, and working within a limited scope of employment. The concept of Saudi Arabian women integrating into the public workforce has been a source of contention and debate for the last several hundred years. Due to recent changes in political and economic events, a royal decree issued …

Four Phases Of Subjectivity: A Rhetorical And Phenomenological Analysis Of Aimé Césaire And Cahier D’Un Retour Au Pays Natal, Chelsea Binnie

Electronic Theses and Dissertations

This dissertation project sets out to perform a rhetorical and phenomenological analysis of the subjectivity that Césaire portrays in his epic poem Cahier d’un retour au pays natal, or Notebook of a Return to My Native Land. Césaire published and republished Cahier four times in a 17-year period and the modified accounts of subjectivity presented in the lines of the poem mirrors that of Césaire’s own human subjectivity. Césaire poetically unleashes Cahier and his Négritude project in an effort to shift the geography of reason from its self-appointed European center, to create a liminal space for the totalized …

Uncertain Certainties: An Analysis Of The American Response To The 2014-2016 West African Ebola Epidemic., Kelly Carty

Electronic Theses and Dissertations

This project examines the construction of scientific facts surrounding the 2014-2016 West African Ebola outbreak as well as the subsequent uptake and transformation of those facts by the United States government. While the Ebolavirus ravaged the communities of Sierra Leone, Liberia, and Guinea, the incidence of the virus in other countries was very low. Nonetheless, the United States spent $576 million on domestic preparedness and response. This study addresses this mismatch in the context of the reinvigorated interest among rhetoricians into writing and science. Applying and expanding the methodology of Jeanne Fahnestock, this study analyzes Ebola-related statements in scientific articles, …

The Rhetoric Of The Opioid Crisis And Addiction To Prescription Pain Medicine, Rachel Kaplan

Electronic Theses and Dissertations

In this historical moment, the United States is amidst an opioid crisis killing the young and the old; at least seventy-eight people die every day from an opioid-related overdose (Enomoto in Murthy III). Changing mindsets of the doctors who prescribe opioids is just as important as asking the patients who are prescribed them to demand an alternative medication. The different parties involved in the crisis all have a different agenda and their rhetorical bias is explored throughout this project. The pharmaceutical companies have launched aggressive marketing campaigns expressing the benefits of opioids and encouraged physicians to prescribe, the CDC has …

The Creative Feud Of Andy Warhol: A Philosophy Of Communication Ethics, Sarah Deiuliis

Electronic Theses and Dissertations

The Creative Feud of Andy Warhol: A Philosophy of Communication Ethics begins with the assumption that the current historical moment is defined by Gilles Lipovetsky’s philosophical project known as hypermodernity. The dominant paradigm of hypermodernity, as consumption and commodity culture, elicits particularity of embedded responsiveness situated within history. Ronald C. Arnett and Pat Arneson contend that communication ethics are “value-laden philosophies of communication” uniting background narratives with foreground communicative practices (Philosophy xi). This dissertation positions Andy Warhol as a hypermodern communicative prophet. Through his life, works, and human communication, Warhol utilized art to communicate embedded ethical questions, responding to …