Rhetoric Commons^™

Dialogic Communication Ethics As A Hopeful Response To Artificial Intelligence, Kristen Haldeman

Electronic Theses and Dissertations

Within the past five years, a new technology has dominated modern culture: artificial intelligence. With a multiplicity of ways to respond to this new environment, this dissertation situates a response to artificial intelligence by combining the media ecology and communication ethics perspectives. Media ecology explores historical roots and biases of technology to learn about their influence of humanity. A dialogic communication ethics seeks to find an opening for hope to emerge. Hope, grounded in the works of Jacques Ellul and the Christian tradition, offers a new rhetorical perspective by shifting focus away from technology and to our neighbor.

World On Fire: The Hunger Games And The Rhetoric Of Revolution, Rachel Olivares

Electronic Theses and Dissertations

In the decade between 2010 and 2020, more people participated in mass protests than at any other point in human history. From the Arab Spring to Occupy Wall Street and Hong Kong’s “umbrella movement,” street demonstrations exploded on a global scale. This period of global unrest coincided with another explosion: the dystopian young adult series The Hunger Games surged in popularity, quickly becoming a cultural phenomenon. Following the release of the book series and its subsequent film adaptations, The Hunger Games became a global symbol of grassroots resistance as social and political movements adopted the language and symbols of its …

"That’S Not A Meal, Bestie”: Humor, Identity, & Feminized Consumption In “Girl Dinner”., Claire Tudor

Electronic Theses and Dissertations

This thesis examines the viral “Girl Dinner” trend as a case study in how gendered consumption, digital identity, and feminist humor intersect in digital spaces. Using “Girl Dinner” as a rhetorical artifact, this thesis explores how women use gendered trends to navigate visibility, labor, and autonomy in online spaces. Through thematic analysis of TikTok content, media coverage, and branded adaptations, the research traces the evolution of the trend from a lighthearted joke to a site of cultural negotiation. This study reveals that while “Girl Dinner” may appear empowering and relatable on the surface, it often reinforces traditional gender expectations under …

Incarcerated Women: Gendered Rhetoric From The Outside And Reality Inside Prison Walls., Taylor Riley Geiser

Electronic Theses and Dissertations

This dissertation examines how formerly incarcerated women navigate and resist gendered media portrayals through digital platforms, focusing on the “mad” and “bad” woman tropes that shape public perceptions. Drawing on feminist rhetorical theory—particularly Royster and Kirsch’s methodological practices and Ratcliffe’s concept of rhetorical listening—this study combines Critical Discourse Analysis (CDA) of mainstream headlines with Multimodal Discourse Analysis (MDA) of TikTok content. CDA of media coverage surrounding Lori Vallow Daybell, Casey Anthony, and Andrea Yates reveals how language, imagery, and cultural logics sustain harmful binaries that portray women who commit crimes either as depraved or as excused by madness, obscuring the …

Kenneth Burke's Epideictic Rhetoric Of Science, Andri Kosasih

Electronic Theses and Dissertations

This dissertation addresses Kenneth Burke’s challenges, notions, and perspectives on modern science and how we should view, utilize, and apply science to our lives. This project argues that we need more than the rhetoric of science; we need an epideictic rhetoric of science. The term epideictic is important because the encounter between science and society creates a tension between maintaining and changing beliefs. Because science involves belief and is itself a belief, every time we engage with science, it demands a verdict from us: to believe or to reject it. On the other hand, as we seek to maintain our …

On The Deconstruction Of Nothingness In Digital Communication, Matthew S. Lindia

Electronic Theses and Dissertations

This project argues that digital technologies call for a new problematic of communication, centered around the conditions of (im)possibility for creating perfect digital profiles of users as generated from user data. Beginning with Edmund Husserl’s analysis of essentially occasional expressions, this dissertation posits that user data occurs on three levels: (1) the level of expression, where a user wants-to-say something through their inputs, (2) the level of facticity, where biometric data are involuntarily produced by the user, and (3) the level of nothingness, where the user’s inaction, such as not-answering, is taken as data. Moving beyond what Husserl’s framework can …

Philosophical Hermeneutic Approaches To Communication Studies, David Errera

Electronic Theses and Dissertations

This dissertation proposes the viability of philosophical hermeneutics as a theoretical framework for communication studies. It has five chapters that each develop this argument. The first chapter provides an overview and justification for the dissertation along with a review of the historical development of philosophical hermeneutics. This provides a sense of general themes and the theoretical basis for philosophical hermeneutics. The second chapter sets out to expound on the viability of philosophical hermeneutics to inform communication research as a form of research praxis. This chapter develops the three main themes from philosophical hermeneutics that this dissertation proposes to integrate into …

Progressive Paradox In Political Rhetoric: The Hart-Celler Immigration Act Of 1965, Amanda Rolston Henderson

Electronic Theses and Dissertations

This dissertation investigates the interplay between U.S. norms for inclusion, the embedded role of religion within these norms, and how political rhetoric challenges or sustains them. Using a historical lens, I outline key moments in U.S. history, unravel central ideologies entrenched in U.S. narratives, and illuminate the ideographic function of the key concepts land, family, and work. These terms serve as conduits for conveying complex systems of meaning, which are entrenched in societal assumptions and concretized through political discourse and action.

These dynamics are demonstrated in a case study of the discourse surrounding the Hart-Celler Immigration Act …

“Long Live Ear X-Tacy!”: An Oral History Study Of Rhetorics Of Nostalgia And Place., Aubrie Warner

Electronic Theses and Dissertations

This study aims to explore rhetorical placemaking through how people understand and construct narratives around places that no longer exist. In doing so, it examines the relationship between nostalgia and place — how rhetorical construction of place is influenced and/or informed by rhetorics of nostalgia, how our experiences influence our sense of place (past and present), and how we create continuity for ourselves in the construction and maintenance of particular narratives. This study contributes to the emerging field of rhetorics of nostalgia and places it in direct conversation with rhetorics of place and unpacks how these two are more connected …

“Difference In/At The Center" A Transnational Approach For Mobilizing International Multilingual Graduate Writers' Writing Assets During Writing Instruction., Olalekan Adepoju

Electronic Theses and Dissertations

This research project presents an empirical exploration of how the writing assets possessed by international multilingual graduate writers impact the theory and pedagogical practices in writing studies, especially regarding the approaches to teaching writing. Extant scholarship in writing studies, especially on second language research/teaching, translingual writing practices, and asset-based writing pedagogy has engaged issues of difference in language, race, culture, as well as funds of knowledge, highlighting the impacts of these differences on the academic success of non-native English speakers in US schools and colleges. My dissertation builds on these trends and highlights the narratives, perceptions, and experiences of international …

Rhetorical Privilege: Entitlement, Control, And The Disruption Of Shared Discourse, Marc Grandillo

Electronic Theses and Dissertations

This project seeks to explore a concept that I call rhetorical privilege, an occurrence that develops within a particular population of individuals who exhibit an elevated sense of self, demanding exclusive accommodation or recognition for unearned accomplishment. Commonly known as entitlement, this mentality is often associated with younger generations that have been raised in an environment that engenders an attitude of control. Equipped with the misguided notion that all aspects of their lives may be personally determined, individuals carry this same assumption into communicative encounters. My contention is that the contemporary rhetorical speaker-audience relationship, understood to be built upon “a …

The Intercultural Communicative Meaning Of The Life Of Igbo Diaspora, Judith I. Udechukwu

Electronic Theses and Dissertations

In his novel, Heart of Darkness, Joseph Conrad describes the African continent as “the heart of darkness” and frames African cultural heritage as barbaric, uncivilized, outlandish and backwards.[1] Unfortunately, this view represents the position of many European scholars who consider these cultures as inimical to civilization. However, in the contemporary era, intercultural communication, postcolonial studies, globalization, and decolonization of methodology have proved the negative western portrayal of Africa and its traditions as wrong and can no longer adequately address the complexities of African culture. Thus, the postcolonial African studies from the perspective of Chinua Achebe challenges the colonial narrative …

The Forest For The Trees: How A Local Arboretum Shapes Rhetoric And Discourse Surrounding Environmentalism., Cooper Day

Electronic Theses and Dissertations

Environmental communication has been situated as a crisis discipline; however, scholars have recently explored how to shift to include care within the discipline. To be sure, this does not mean the crisis element should be abandoned, but, instead coupled with care so that environmental messages are positive and forward looking. This project contributes to this shift by looking at how green spaces are constructed to deliver messages of environmental care. More specifically, I analyze how Bernheim Arboretum and Research Forest, located about 30 miles South of Louisville, KY, has been constructed and works to promote environmental care in a variety …

Situating Heirloom Presence Within The Family Narrative: That Is/Was Then, This Is/Was Now, Rachel Savorelli

Electronic Theses and Dissertations

Intramundane objects often become “intergenerational transfers of contaminated objects,” commonly known as heirlooms (Belk 151; Heisley and Cours 425; Holmes). Rather than priceless possessions, heirlooms are mostly ordinary objects, such as photographs and gardening tools. Regardless of rarity or monetary value, as familial artifacts, heirlooms compel an ethic of responsibility. For this project, the term “heirlooming” is a performance of communicative practices of story-telling, ritualizing, and kin-keeping that contribute to heirloom preservation and continuation. A narrative ethics background structures family communication to both make meaning and make sense of ongoing and changing practices across generations. Heirlooms situated within family narratives …

Weathering The Storm: Navigating Urban Ecologies Of Communication In Times Of Crisis, Austin Hestdalen

Electronic Theses and Dissertations

This project explores cities as urban ecologies of communication in which crises emerge and are given significance within the dialogic relations cultivated among public actors attempting to make a living, together, within the shared historical-cultural contexts of everyday life. To describe cities as urban ecologies of communication is to describe them in terms of urban communication and its interdisciplinary foundations in the study of rhetoric, philosophy, planning, policy, architecture, sociology, geography, and media. The first chapter introduces the challenges of urban risk and crisis management within the complex ecologies of communication constituted by cities and reviews how ‘risk’ and ‘crisis’ …

Taiwanese Indigenous Representation, Rhetoric Of Resistance, And Heteroglossia In Warriors Of The Rainbow: Seediq Bale., John Yu-Choh Chang

Electronic Theses and Dissertations

This dissertation explores the relationship between Taiwanese indigenous narrative and rhetoric, in textual representations of the Seediq people and the 1930 Musha Incident. It explores how the forced colonization of Taiwanese indigenous people affected their identities and cultural representation, and how multi-voiced forms of narrative, storytelling, and meaning-making have rooted in indigenous oral traditions and rituals that counter colonial representations. Across a range of cultural texts, I identify what I call Taiwanese indigenous rhetoric of resistance (TIRR), drawing on Simon J. Ortiz’s theory of indigenous literature and oral traditions as indigenous-nationalist forms of cultural resistance. In addition, I draw on …

Isocrates's Place In Postmodern Advertising, Christopher Barkley

Electronic Theses and Dissertations

This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …

Adam Smith And Corporate Communication: Convergence, Embodiment, And Enhancement, Lazarus Langbiir

Electronic Theses and Dissertations

ABSTRACT

ADAM SMITH AND CORPORATE COMMUNICATION

Convergence, Embodiment, and Enhancement

By

Lazarus Langbiir

May 2022

Dissertation supervised by Dr. Ronald C. Arnett

The importance of Adam Smith’s thought and legacy for understanding corporate communication today is at the heart of this dissertation. Corporate communication is seen in this study as “one corporate body” interacting with its stakeholders in a complex world by embracing multiplicity or difference and managing communication needs in a manner that is coherent. By examining the thought and legacy of Adam Smith within the field of corporate communication, this dissertation seeks to extend the understanding of corporate …

Definitions And Depictions Of Rhetorical Practice In Medieval English Fürstenspiegel., Joseph Ethan Blaine Sharp

Electronic Theses and Dissertations

This dissertation examines how medieval authors defined rhetoric and depicted rhetorical practice in medieval English Fürstenspiegel. It begins by analyzing how the field of medieval rhetorical historiography has overlooked the Fürstenspiegel as a rhetorical genre due to its overt reliance on meta-rhetorical handbook genres as the objects of its analysis. This dissertation challenges traditional narratives that positions medieval rhetoric as a primarily academic discipline divorced from political practice by engaging in horizontal reading practices that examine the broader culture of medieval rhetorical practice alongside the definitions of rhetoric found in medieval English Fürstenspiegel. In so doing, this dissertation …

(De)Legitimizing Genres: Rhetoric And Tactical Institutional Critique., Walker Smith

Electronic Theses and Dissertations

This dissertation forwards a rhetorical theory of institutions that centers their genre-based communications, redefines institutions in relation to organizations, and contributes to the field’s understanding of how communities collaboratively rewrite entrenched institutionalized practices from the outside, thus reducing the harm that institutions can enact. Using evangelical church policies on marriage as a case study, I answer the following questions: How do historically sedimented institutions, their genres, and their practices rhetorically impose, legitimize, and regulate certain patterns of social life? How does an evangelical Christian church manage to govern the gendered and sexual lives of their members and maintain their power …

It's All Fun And—: A Rhetorical Analysis Of Space In The Pandemic., Erica Von Proctor Lewis

Electronic Theses and Dissertations

This exhibition and document explore spatial rhetoric during the pandemic, utilizing materiality and relational aesthetics to reflect on the different ways in which the public and private are made distinct from one another. In doing so, Lewis addresses new cultural navigations of shared spaces, both digital and corporeal, public and private. In addition, the artist also examines the faulty social and institutional systems that the pandemic brought to light, such as socioeconomic dynamics and voter suppression, while utilizing Kenneth Burke’s concept of the terministic screen. Games are a central theme throughout the exhibition, as they are often coded as “home” …

Operatic Mysticisms: Mountains, Deserts, Waterscapes, Andrew Demczuk

Electronic Theses and Dissertations

Operatic Mysticisms: Mountains, Deserts, Waterscapes examines the ways we encounter environments as readers/viewers of operas, literature, film, and sound recordings, and how each medium requires different detail-gathering techniques. Respective to the previously mentioned mediums, Sun & Sea (2017), Mount Analogue (1952), El Mar La Mar (2017), and Energy Field (2010) are analyzed by engaging with environmental media studies and invention. Reflecting the nature of each landscape—summits of mountains, aporias of deserts, and mysteries of waterscapes—an elemental approach is taken in investigating how these spaces may be noticed, internalized, recorded, and traversed by both the artist and viewer. …

Approaching Trans Debates As Fascistic Sites Of Engagement., Sarah Jump

Electronic Theses and Dissertations

For the past decade, trans rights issues have been a legal topic of discussion and are still discussed publicly in 2021. This thesis researched how arguments surrounding anti-trans issues were successful in the United States. The arguments surrounding these issues are important to study to see how they pass within society and if traditional rules of argumentation are changing. This thesis proposes that traditional dialectical argument is no longer occurring and has taken a post-dialectical turn. The purpose of this thesis is to describe the kinds of arguments used in these issues and build the case that they are evidence …

The Rhetoric Of Parody And Persona: The Rhetorical Construction Of Donald Trump Through Parody In The 2016 Election, James Lyle

Electronic Theses and Dissertations

The intent of this dissertation is to explore the rhetorical nature of parody in the context of the American electoral process. This work draws on existing research in the field to show how humor is an important method for engaging the public sphere. This project develops the rhetorical nature of humor, works through existing research on conceptualizations of humor and its importance for societal dialogue, and then addresses the specific contributions to the study of parody offered by Mikhail Bakhtin and Kenneth Burke to demonstrate the potential for parody to act as a form of rhetorical illumination of existing rhetorical …

Feminine Discursive Authority Through Symbolism, Allegory And Exemplum: A Study Of Christine De Pizan, A Rhetor Of The Late Middle Ages, Kathleen Burk

Electronic Theses and Dissertations

Rhetorical studies are deeply concerned with the way that human beings use language and symbols to interact and persuade others to follow a particular point of view, or plan of action. In the male dominant culture of 15^th century France, Christine de Pizan recognized the limitations of speaking as a woman in her own voice. Therefore, she directed her voice through a cadre of allegorical divine beings, most of whom were women. These allegorical mentors held the divine authority to profess the virtue of women, as Christine, the narrator, humbly listened. This was a time in history when few …

Civil Religion And The Second Amendment, Shivaun Corry

Electronic Theses and Dissertations

The American approach to legal hermeneutics emerged from the covenant theology of the Puritans. American civil religion understands the Constitution to be based in natural laws: a secularized conception of God-given rights. To change the text would collapse the epistemological framework of the nation. When a nation sees its constitution as a sacred text, then the answer to contemporary problems cannot be to change that text; rather, it must be to return to the text with an even more fundamentalist hermeneutic. Both gun rights advocate Charlton Heston, and gun control advocate Barak Obama, argued their cases using a fundamentalist hermeneutic, …

Rhetoric And Philosophy Of Communication In Jorge Luis Borges' Metaphysical Obsession With Time, Aurora M. Pinto

Electronic Theses and Dissertations

This project begins with the assumption that through storytelling we humans make sense of the world around us. Language and communication are powerful in defining who we are and allowing individuals to “become a self” (Taylor The Language 318). Drawing from Schrag, I argue that rhetoric is inextricably linked to discourse but is also situated beyond its classical persuasive function. Rhetoric evokes a response from the other, based on reflection and deliberation. Since that other might be a reader of texts of fiction, there is a rhetorical connection to interpretation that situates literature as an exemplar of communicative engagement.

This …

Communication As Change: Marshall Mcluhan And A Transformation Model Of Communication, Lane Grafton

Electronic Theses and Dissertations

The work synthesizes Marshall McLuhan’s transformation model of communication with a trivium-based educational model and challenges the modern-day position of unreflective mediated communication. McLuhan’s transformation model demonstrates that communication is more than the transfer of content; rather, it is a transformation of perception. This work broadens the analysis and suggests that figure and ground relationships are integral to seeing the whole of media transformations. Through figure and ground relationships, communication unfolds as a study of perceptual change. The work explores perceptual change within the context of McLuhan’s conversion to the Catholic Church and underscores the importance of a unified mind …

Prageru As A Parasite Public., Ryan A Corso-Gonzales

Electronic Theses and Dissertations

This thesis examines the media corporation PragerU as a parasite public, using the framework provided by Larson and McHendry (2019). Parasitic publics are “reactionary discursive spaces formed residual and institutionalized affectively through the invention, circulation and uptake of demagogic rhetorics” (Larson & McHendry, 2019, p. 517). The purpose of this thesis is to identify and analyze the argumentative tactics used by PragerU in the public sphere. I argue that PragerU utilizes its extensive network to resist counterpublicity and influence the dominant public sphere. This thesis demonstrates the ways in which this PragerU utilizes its unique position in the public sphere …

Personification In Advertising: A Rhetorical Analysis Of Digital Video Ads In The Insurance Industry, Dorm Kpedor

Electronic Theses and Dissertations

Major companies in the insurance industry—notably Allstate, Progressive, and Farmers—often employ personification as a creative rhetorical tool in digital video advertisements. By leveraging brand characters in various ways, these companies seek to establish trust and engender emotional impact in customers. Allstate ascribes destructive characteristics that are associated with house cats to its Mayhem character; in doing so they evoke the desired emotional responses of humor and fear. Progressive creates and deploys the Motaur character, a visual personification and play on the Centaur; in this case, the company’s rhetorical strategy is to evoke humor and nostalgia that resonate with motorcycle owners. …