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Full-Text Articles in Rhetoric

Communication Ethics: Ellul's Complexity Of Form, Marianne Pabis May 2018

Communication Ethics: Ellul's Complexity Of Form, Marianne Pabis

Electronic Theses and Dissertations

This project aims to enlarge understanding of Ellul’s dilemma of the ethical Christian communicator through a hermeneutic exploration of his intentionally un-paradigmatic treatment of technology as the determining factor in the formation of contemporary structural realities, a claim central to Ellul’s theory of technological society. It attends to the question of why, over the course of more than 50 books and over 1,000 articles, Ellul has refused to expound upon this claim as an overarching theoretical construct. As a contribution to the field of communication ethics from Ellul’s Christocentric perspective, this work also explicates the importance of what has become …


A Narrative Of Uncertain Intent: Communication Ethics Literacy And Fbi Counterterrorism Practices, Hannah Karolak May 2018

A Narrative Of Uncertain Intent: Communication Ethics Literacy And Fbi Counterterrorism Practices, Hannah Karolak

Electronic Theses and Dissertations

This project works in the horizon of one driving question: What value does communication ethics bring to counterterrorism practices in this current moment? Following insights of communication ethics scholars that have come before, this work understands communication ethics as practices that yield social literacy about what matters to an other. This work adds to communication ethics scholarship the following finding: When applied to current and future events, communication ethics literacy affords one a lens for opening and sustaining spaces for creative communicative response. Through five chapters—which work in tandem to perform an application of communication ethics literacy to the current …


Understanding Lists: Umberto Eco's Rhetoric Of Communication And Signification, Susan Mancino May 2018

Understanding Lists: Umberto Eco's Rhetoric Of Communication And Signification, Susan Mancino

Electronic Theses and Dissertations

This project, Understanding Lists: Umberto Eco’s Rhetoric of Communication and Signification, begins and ends with an observation and warning suggested throughout Eco’s work: lists are the origin of culture and the Internet as the Mother of All Lists threatens to end culture. To understand this warning, I turn to Eco’s work on lists, contextualized within a 2009 exhibition at the Musée du Louvre and in an illustrated collection, The Infinity of Lists. This project offers an analysis of Eco’s understanding of lists concurrent to his commentary on the social and cultural implications of the algorithmic-obsessed Internet age. To understand …


Pens, Print, And Pixels : Gendered Writing And The Epistolary Genre In Transitional Eras., Keri Elizabeth Mathis May 2018

Pens, Print, And Pixels : Gendered Writing And The Epistolary Genre In Transitional Eras., Keri Elizabeth Mathis

Electronic Theses and Dissertations

This dissertation proposes a retheorization of rhetorical genres, media, and modes, with a particular emphasis on how this interrelationship reinstantiates and/or subverts deeply entrenched power dynamics over time. Current scholarship often depicts genres and media in a one-to-one relationship that obscures the intricate ways rhetorical genres and media rely on one another to enable (or hinder) writers’ participation in particular discourse communities. This project primarily focuses on gendered power and analyzes letters—a traditionally feminized genre—in three distinct time periods marked by media transition. Specifically, I explore ways women employ genre and media affordances together to assume positions of greater authority …


The Resonance And Residue Of The First African American Newspaper: How Freedom's Journal Created Space In The Early 19th Century, Valerie Kasper Jan 2018

The Resonance And Residue Of The First African American Newspaper: How Freedom's Journal Created Space In The Early 19th Century, Valerie Kasper

Electronic Theses and Dissertations

The first African American newspaper, Freedom's Journal, has a historical, rhetorical, and spatial purpose. It not only showed the impact made by African Americans in the fight for their civil rights in the early 19th century, but as an artifact it illustrated and preserved that history allowing it to be studied centuries after the newspaper ceased printing. The purpose of The Resonance and Residue of the First African American Newspaper: How Freedom's Journal Created Space in the Early 19th Century is to provide an interdisciplinary approach to historical newspapers that illustrates an alternative history in this country — a history …


Emergent Narrative: Stories Of Play, Playing With Stories, Eric Murnane Jan 2018

Emergent Narrative: Stories Of Play, Playing With Stories, Eric Murnane

Electronic Theses and Dissertations

Emergent narrative, a phenomenon of unexpected contextual stories arising through play, has been researched in the field of game studies since 1999. However, that discussion largely lies in the realm of theoretical stories which are generated by either the system or the player. The purpose of this dissertation is to deepen our understanding of emergent narrative by examining real-world examples of the phenomenon. Four hundred player posts were gathered from forums relating to the video game Skyrim (a large, open world fantasy roleplaying game) and analyzed using a mixed-method framework which is informed by digital ethnography, fan studies, and game …


Exploring A Three-Dimensional Narrative Medium: The Theme Park As "De Sprookjessprokkelaar," The Gatherer And Teller Of Stories, Carissa Baker Jan 2018

Exploring A Three-Dimensional Narrative Medium: The Theme Park As "De Sprookjessprokkelaar," The Gatherer And Teller Of Stories, Carissa Baker

Electronic Theses and Dissertations

This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. This was accomplished using a mixed methods approach drawing data from interviews with creative professionals, archival research, fieldwork, and an analysis of more than eight hundred narrative attractions. The survey of narrative attractions revealed the most common narrative expressions to be dark rides and stage shows. Source material tends to be cultural tales (legends, fairy tales) or intellectual properties (generally …


Touching The Unreal: The Definition, Narrative Strategies, And Aesthetics Of 3d Cartoon Narratives., Nathan Snow Jan 2018

Touching The Unreal: The Definition, Narrative Strategies, And Aesthetics Of 3d Cartoon Narratives., Nathan Snow

Electronic Theses and Dissertations

"Touching the Unreal" follows the structure set out by Scott McCloud in Understanding Comics to argue that understanding cartoons is serious business and requires that we define the art form, outline its basic tenets, and theorize how the mind understands it. The dissertation argues for a new definition of 3D computer generated cartoons, beginning with the most basic definition applicable to all forms of animation and taking into account new technological developments before arriving at the 3D cartoon narratives of today. The dissertation outlines the basic facets of 3D cartoon narratives in terms of narrative and aesthetics, arguing that, in …


Celebrities, Fans, And Queering Gender Norms: A Critical Examination Of Lady Gaga's, Nicki Minaj's, And Fans' Use Of Instagram, Brandy Dieterle Jan 2018

Celebrities, Fans, And Queering Gender Norms: A Critical Examination Of Lady Gaga's, Nicki Minaj's, And Fans' Use Of Instagram, Brandy Dieterle

Electronic Theses and Dissertations

This dissertation used queer rhetoric as a lens for studying queering gender norms on Instagram by using Lady Gaga's, Nicki Minaj's, and fan posts as case studies. The research considers how celebrities may use social media, like Instagram, for queering gender norms, and what this might look like. This research also aimed to better understand if and how fans may take up celebrities' efforts at queering gender norms and, in turn, queer gender norms in their own Instagram posts where they tag Gaga or Minaj. To conduct this research, I took a multimodal methodological approach and collected and coded 1,000 …


Articulating The New Normal(S) : Mental Disability, Medical Discourse, And Rhetorical Action., Andrew Wesley Holladay Aug 2017

Articulating The New Normal(S) : Mental Disability, Medical Discourse, And Rhetorical Action., Andrew Wesley Holladay

Electronic Theses and Dissertations

“Articulating the New Normal(s): Mental Disability, Medical Discourse, and Rhetorical Action” studies the writing of people diagnosed with autism and post- traumatic stress disorder within online discussion boards related to mental health and outlines their unique rhetorical strategies for interacting with biomedical ideologies of psychiatry and activist discourses. The opening chapter situates this dissertation in relation to previous scholarship in Rhetoric, Disability Studies, and other fields. I also provide a summary of the set of mixed methods I use to gather and analyze my data, including rhetorical analysis, corpus analysis, and qualitative interviews. In Chapter 2, “Medical Terminology and Discourse …


After The Shoe Fits: A Rhetorical Analysis Of Four Versions Of The Cinderella Narrative, Faith L. Boren May 2017

After The Shoe Fits: A Rhetorical Analysis Of Four Versions Of The Cinderella Narrative, Faith L. Boren

Electronic Theses and Dissertations

Fairy tales hold the power to influence societies and to challenge societal injustices, and the story of Cinderella exemplifies both of these roles. In this study, I conduct a rhetorical analysis of four different versions of the Cinderella narrative: Charles Perrault’s “Cendrillon,” the Brothers Grimm’s “Ascenputtel,” Anne Sexton’s "Cinderella,” and Disney’s Cinderella (2015). I examine Perrault’s “Cendrillon” and the Grimms’ “Aschenputtel” using constitutive rhetoric. This theory operates around the basic premise that rhetoric holds the power to aid in the shaping of societies. While analyzing “Cendrillon” and “Aschenputtel,” I specifically look for themes of classism and nationalism, respectively. I then …


Bound To A Brothel: A Rhetorical Analysis Of Institutional And Non-Institutional Anti-Trafficking Training Curriculum And Awareness-Raising Material, Kaylen Runyan May 2017

Bound To A Brothel: A Rhetorical Analysis Of Institutional And Non-Institutional Anti-Trafficking Training Curriculum And Awareness-Raising Material, Kaylen Runyan

Electronic Theses and Dissertations

This thesis explores various facets of human trafficking ranging from signs of victims to recruitment methods of traffickers, focusing specifically on the inherent connection of complex trauma as an effect of experiencing exploitation. Trauma serves as the overarching theme throughout this paper as I analyze anti-trafficking institutional organizations and their training curricula as well as non-institutional organizations and their awareness-raising material. The questions I focus on are: How do institutional texts and training curriculum prepare individuals to interact with victims of trauma? And how do non-institutional awareness-raising materials educate audiences who do not work directly with victims of trafficking on …


Hard To See Through The Smoke : Remembering The 1912 Hillsville, Virginia Courthouse Shootout., Travis A. Rountree May 2017

Hard To See Through The Smoke : Remembering The 1912 Hillsville, Virginia Courthouse Shootout., Travis A. Rountree

Electronic Theses and Dissertations

This dissertation examines rhetorical rememberings of the 1912 Hillsville, Virginia courthouse shootout. It begins with an overview of the historical event, then through four chapters focuses on different rememberings that take up the event. Using Burke’s terministic screens, the study presents several lenses through which to view these rememberings. Chapter One presents the national and local newspaper constructions of the shootout in three terministic screens: the violent mountaineer, the gangster, and the uncolonized other. These three screens predate what is now the hillbilly image of the mountaineer. Chapter Two analyzes performative actions of the shootout. The ballads about the event …


It’S About ‘That Time’ To Break The Cycle: A Rhetorical Analysis Of Challenging Menstrual Taboos, Audrey Marie Lamborn Apr 2017

It’S About ‘That Time’ To Break The Cycle: A Rhetorical Analysis Of Challenging Menstrual Taboos, Audrey Marie Lamborn

Electronic Theses and Dissertations

Menstrual taboos exist around the world, and while new conversations are starting to address these issues, in many regions these taboos limit women’s daily lives and can even lead to serious health problems. Artifacts around the world are starting to emerge to challenge these preconceived notions and bring menstrual hygiene awareness as well as products to women in need. While the origination of the menstrual taboo is not clearly defined, various literature discusses both the cultural and religious origin and perpetuation of menstrual taboos. This thesis examines various artifacts found in the regions of the United States and the United …


Speak, Little Mute Girl: Representations Of Mute Women In Film, Honor Schwartz Jan 2017

Speak, Little Mute Girl: Representations Of Mute Women In Film, Honor Schwartz

Electronic Theses and Dissertations

In this thesis, I focus my examination of mute women on three mainstream motion pictures spanning from the Hollywood studio to contemporary era times to explore the ways in which film undermines mute women’s attempts to use alternative languages. Johnny Belinda, Children of a Lesser God, and The Piano are films that display mute women and garner popular attention. I argue that the women in these films use alternative languages (such as sign language and touch) to gain representation and resist the masculine order; however, these women cannot obtain autonomy and agency because of their decisions to participate in romantic …


Integrated Marketing Communication As Epideictic Rhetoric And Its Implications For Ethical Branding, Tricia Mcfadden Jan 2017

Integrated Marketing Communication As Epideictic Rhetoric And Its Implications For Ethical Branding, Tricia Mcfadden

Electronic Theses and Dissertations

Traced to ancient scholarship, rhetoric, and the philosophy of communication and through interpretive perspectives, rhetoric, narrative and ethics have been established grounding of communication and social structures. IMC has emerged as a contemporary genre of epideictic rhetoric with ethical obligations to our postmodern polis. Through the redefining of the branding metaphor within an ethical, grounded and narrative framework, the focus on ethos and connection to the audience through Schrag’s “fitting response” may combat the previous challenges of narrative and marketing and its deconstructive effects. IMC as communicative praxis engages branding discourse in action with texture as the bonding agent between …


The Available Means Of Imagination : Personal Narrative, Public Rhetoric, And Circulation., Stephanie D. Weaver Aug 2016

The Available Means Of Imagination : Personal Narrative, Public Rhetoric, And Circulation., Stephanie D. Weaver

Electronic Theses and Dissertations

This dissertation examines the digital circulation of personal narratives by non-celebrity individuals that become part of larger public and political debates. I posit the “available means of imagination” to describe the ways that narratives – cultural, fictional, and personal – influence our ability to understand the many facets of a given public debate before tracing the interactions among narrative, emotion, and circulation in a series of case studies using new materialist methods. I argue that emotion plays a key role in structures of participation of social media and in how we subsequently engage with contemporary political issues, especially with regards …


"This Machine Kills Fascists" : The Public Pedagogy Of The American Folk Singer., Harley Ferris Aug 2016

"This Machine Kills Fascists" : The Public Pedagogy Of The American Folk Singer., Harley Ferris

Electronic Theses and Dissertations

This dissertation examines the figure of the American folk singer as a public pedagogue engaged in rhetorical action for social change. Through four case studies—Woody Guthrie, Bob Dylan, Ani DiFranco, and Tom Morello—the dissertation examines nearly a century of folk music as a form of activism through these four figures. Each folksinger occupies a unique role in a unique era, requiring each musician to revise the work of their musical forebears to accommodate new cultural and technological environments. Drawing on theories of public pedagogy, rhetorical framing, and media, I argue that an effective use of music in social change depends …


The Rhetoric Of Law And The Epistle To The Hebrews, Theodore A. Holt Iv Dec 2015

The Rhetoric Of Law And The Epistle To The Hebrews, Theodore A. Holt Iv

Electronic Theses and Dissertations

The Epistle to the Hebrews demonstrates a complex of what scholars label technical legal terms. Enlisting a series of word studies, this thesis attempts to uncover where the author learned the terminology in order to understand more about the anonymous author and the theology of the Epistle to the Hebrews. This thesis examines terms in Heb 2:2-4; 6:13-18; 7:11-19; 8:13; 9:15-18; 10:9.


Tractors And Genres: Knowledge-Making And Identity Formation In An Agricultural Community, Marcy Galbreath Jan 2014

Tractors And Genres: Knowledge-Making And Identity Formation In An Agricultural Community, Marcy Galbreath

Electronic Theses and Dissertations

This research examines the history of a small Florida agricultural community over the course of the twentieth century from a rhetorical perspective in order to understand the technological and communicative transitions that governed the development of American agricultural production. By examining archival and oral histories, this research will add to our understandings of how written and oral communications temper the relationships and social situations of an agricultural community, including the knowledge-making and technological adaptation resulting from communications within the community and with outside institutions and entities. Agricultural villages are not isolated entities, but rather sites of multiple rhetorical situations, and …


The State Of The Anti-Union Address: A Rhetorical Critique Of Select Service Worker Training Methods, Richard Ries Jan 2014

The State Of The Anti-Union Address: A Rhetorical Critique Of Select Service Worker Training Methods, Richard Ries

Electronic Theses and Dissertations

This is an interdisciplinary master's level thesis that explores links among technical writing, training manuals, surveillance, and anti-union rhetoric used with service workers in select American chains and franchises. Brief histories are provided, including those of technical writing, the rise of unions in America, and how technical writing became inextricably linked with labor. A major shift occurred in the 20th century when workers began interacting less with products and more with the public. The research focuses on training manuals, techniques, and rehearsed dialogues of McDonald's, Wal-Mart, Starbucks, Whole Foods, Panera, and Publix, though similar organizations are referenced. Service worker language, …


Implicating Bitzer's Rhetorical Situation In Comparative And Non-Violent Rhetoric: A Rhetorical Analysis Of Three Ecofeminist Movements From East To West, Shahreen Mat Nayan Jan 2012

Implicating Bitzer's Rhetorical Situation In Comparative And Non-Violent Rhetoric: A Rhetorical Analysis Of Three Ecofeminist Movements From East To West, Shahreen Mat Nayan

Electronic Theses and Dissertations

In the study of social movement rhetoric, scholars often focus on movements based in Western nations, foregoing study of social change in Asia, Africa, the Middle East, and other parts of the world. Similarly, the focus on non-violent rhetoric has also been lacking, despite its use by great leaders such as Mahatma Ghandi and Martin Luther King. This dissertation contributes to the study of social change in a globalized world, by taking a comparative approach to non-violent rhetoric in three diverse case studies. As sub-areas, both comparative rhetoric and non-violent rhetoric require further deliberation due to the numerous debates concerning …


Placing Birds On A Dynamic Evolutionary Map: Using Digital Tools To Update The Evolutionary Metaphor Of The "Tree Of Life", Sonia Stephens Jan 2012

Placing Birds On A Dynamic Evolutionary Map: Using Digital Tools To Update The Evolutionary Metaphor Of The "Tree Of Life", Sonia Stephens

Electronic Theses and Dissertations

This dissertation describes and presents a new type of interactive visualization for communicating about evolutionary biology, the dynamic evolutionary map. This web-based tool utilizes a novel map-based metaphor to visualize evolution, rather than the traditional "tree of life." The dissertation begins with an analysis of the conceptual affordances of the traditional tree of life as the dominant metaphor for evolution. Next, theories from digital media, visualization, and cognitive science research are synthesized to support the assertion that digital media tools can extend the types of visual metaphors we use in science communication in order to overcome conceptual limitations of traditional …


Examining Gender In Pharmaceutical Rhetoric Through A Cultural Studies Lens: A Case Study On The Gardasil Vaccine, Jennifer Fickley-Baker Jan 2012

Examining Gender In Pharmaceutical Rhetoric Through A Cultural Studies Lens: A Case Study On The Gardasil Vaccine, Jennifer Fickley-Baker

Electronic Theses and Dissertations

On June 8, 2006, Merck announced the debut of Gardasil, the world's first vaccine found successful in preventing human papillomavirus (HPV) infections, a sexually transmitted infection that is one of the main causes of certain cancers in men and women, including cervical, vulvar, penile and anal cancers. To promote the vaccine's release, Merck launched Gardasil's "One Less" advertising campaign that included television commercials, print ads and a consumerfocused website (www.Gardasil.com), each promoting the message that "you" could now be "one less woman" affected by cervical cancer ("One Less" campaign). The vaccine, tested and approved only for females age 9-26, was …


Gore's Science The Kairos Of An Inconvenient Truth And The Implications For Science Writing, Carolyn M. Glasshoff Jan 2011

Gore's Science The Kairos Of An Inconvenient Truth And The Implications For Science Writing, Carolyn M. Glasshoff

Electronic Theses and Dissertations

Modern Americans are exposed to scientific and technical information on a daily basis that urges them to react as well as learn about new ideas. The popular science writing that circulates this information must be portrayed in a way that makes it easy for lay people to understand complicated ideas while at the same time remaining complex enough to convince readers that the information is reliable, accurate, and worth learning. In making decisions about how to accomplish this balancing act, science writers make decisions that influence the audience's opinion about new scientific ideas, how easily the audience will accept or …


Using Narrative To Improve Reflection In Technical Communication, Carrie Brkich Jan 2011

Using Narrative To Improve Reflection In Technical Communication, Carrie Brkich

Electronic Theses and Dissertations

This thesis explores why instructors should use narrative intentionally and effectively with reflection to better understand adult students' perceptions of experiential learning activities in technical communication. The frequent use of narrative in technical discourse reminds us that the tone of technical texts is often appropriately informal, personable, and reflective. A closer analysis of narratives provides instructors with valuable opportunities to learn more about the motivations for and barriers to learning for adult students and to better understand how these students situate themselves in larger social and cultural narratives. Narrative serves many purposes in technical communication. Not only does narrative add …


The Rhetoric Of The Regional Image Interpreting The Visual Products Of Regional Plannning, Alissa Barber Torres Jan 2010

The Rhetoric Of The Regional Image Interpreting The Visual Products Of Regional Plannning, Alissa Barber Torres

Electronic Theses and Dissertations

The Rhetoric of the Regional Image: Interpreting the Visual Products of Regional Planning investigates the manner in which visual conventions and visual contexts of regional visioning scenarios affect their interpretation by urban and regional planners, who use visual communication to meet the technical and rhetorical demands of their professional practice. The research assesses Central Florida‘s ―How Shall We Grow?‖ regional land use scenario using focus groups and interviews with planning professionals, a corresponding survey of community values, and rhetorical analysis to explore the ―How Shall We Grow?‖ scenario as persuasive communication. The Rhetoric of the Regional Image proposes specific recommendations …


A Burkean Method For Analyzing Environmental Rhetoric, John Stewart Jan 2009

A Burkean Method For Analyzing Environmental Rhetoric, John Stewart

Electronic Theses and Dissertations

The work of Kenneth Burke provides a method of rhetorical analysis that is useful in terms of bringing features of texts to the surface that are not readily apparent, such as how they produce identification in their audiences, and in revealing rhetorical factors related to but outside the text, for example the authors' motives. Burke's work is wide-ranging and open to many interpretations, so it can be difficult to apply. This study condenses some of his more important concepts into a simplified method which has several practical applications; it focuses on how Burke's theories can be applied to analyzing environmental …


Implementing Plain Language Into Legal Documents: The Technical Communicator's Role, Peggy Bivins Jan 2008

Implementing Plain Language Into Legal Documents: The Technical Communicator's Role, Peggy Bivins

Electronic Theses and Dissertations

This thesis discusses the benefits of using plain language in legal documents and the role technical communicators can play to help implement plain language. Although many definitions for plain language exist, it is best described as reader-focused communication that presents information in a manner that makes it easy for a reader to find, understand, and use the information. Plain language facilitates comprehension by using shorter, less complex sentences; active voice; and common words. All these elements aid in processing and understanding information, especially unfamiliar concepts. Laypeople, unversed in the law, frequently have difficulty understanding traditional legal writing. The complex sentences, …


From Textbooks To Safety Briefings: Helping Technical Writers Negotiate Complex Rhetorical Situations, Brian Blackburne Jan 2008

From Textbooks To Safety Briefings: Helping Technical Writers Negotiate Complex Rhetorical Situations, Brian Blackburne

Electronic Theses and Dissertations

In this dissertation, I analyze the organizational and political constraints that technical writers encounter when dealing with complex rhetorical situations, particularly within risk-management discourse. I ground my research in case studies of safety briefings that airlines provide to their passengers because these important documents have long been regarded as ineffective, yet they ve gone largely unchanged in the last 20 years. Airlines are required to produce these safety briefings, which must satisfy multiple audiences, such as corporate executives, federal safety inspectors, flight attendants, and passengers. Because space and time are limited when presenting safety information to passengers, the technical writers …