Visual Studies Commons^™

New Mapping, Dowon Yoo

Masters Theses

Tools determine the shape of most of the worlds that are manufactured or measured. Taking the Earth as an example, territory is shaped and transformed by the tools of the earth's plate movement, the sea, and humans. A map, a recognized territory, is represented through numerical instruments, mathematical formulas, and visual devices such as lenses.

The instrumental perspective is one of the powerful lenses that will work effectively into the past, present, and future. So I started to apply an instrumental perspective to digital space. Digital space which is Non-physical has become one of the most important worlds for contemporary …

Describe The City You Live In, Jingfei Hu

Masters Theses

I dive into the fields: frequency (sound), wavelengths (light), shapes (conversation): they build connections. What is action without reflection? Now I’m a city drifter. Through art making and dialogue I try to drop the anchor into the futuristic turbulent ocean (of society, speed, and the status quo ). Did I drop it? Not sure. I grew up in the most fast- paced city in China, Shenzhen. I feel pressured there. Do I feel that pressure here? of a precarious, unpredictable future? These questions push me out of the turbulent ocean to grab the present.

There are three stages of time: …

Movement, Mechanization, And Coexistence, Yukyung Chung

Masters Theses

A movement is a tool that expresses the subject I pursue, ‘mechanization of human beings’. There are many technologies that replace humans these days, such as artificial intelligence. This makes me skeptical and afraid of being replaced as an artist in the future. Paradoxically, people, including myself, are enthusiastic about it, indicating that we do embrace the mechanization process as a society.

I will reveal this phenomenon of coexistence by demonstrating the possibility that machines cannot replace us, through motion experiments where rules increase, first starting with the reliance on intuition. I will explore not only the things that machines …

Superbland, Dougal Henken

Masters Theses

"A thin wafer is placed in the mouth of a kneeling woman and becomes flesh. A man masturbates quietly in a darkened room to a 3D model of a popular film actress. A car drives through an abandoned town and decelerates as it approaches a sign reading “Slow Children Playing.” A man fastidiously mows an artificial lawn while watching the sun dip low over a vast desert horizon. Superbland opens up new paths in understanding graphic design within the realm of the hyperreal. It begins with a study of simulation in graphic design contexts, building upon established forms of meaning-making …

Rooted In Topsoil, Jiaying Wang

Masters Theses

Disillusioned by my transnational identity, I have come to realize that my sense of belonging is no longer attached to any physical location, but instead to a state of mind, to an intimacy with the world. My notion of home is an obscure and unsettled—at times utopian—idea, which can be infinitely decoded, re-positioned and re-established psychologically. This thesis is an investigation of that liminal state, questioning the paradoxical place at the intersection of longing and belonging, interior and exterior, rootedness and uprootedness. Through a collection of short essays that accompany projects, I seek to unpack the precarious emotional complexities that …

Step 10, Jinhong Cai

Masters Theses

Step 10 is an experiment on provoking empathy through

abstracted elements within my studio practice. I am

proposing to craft an emotional piece without leaning

on my identity. This written thesis consists of two parts:

narrative prose and an explanation of my studio practice.

While the installation is entirely devoid of cultural or

personal references, this text-based thesis is full of them

because it is intended to inform whoever is interested in

learning more about the motive behind this creation.

The questions I bought into the thought and creation

process are: Can a piece of art still successfully bring

out …

Material Encounters: Making Memory Beyond The Mind, Ariel Wills

Masters Theses

Can acts of making carry the memories of our embeddedness within the world? This thesis explores how making things can nurture a sense of kinship that cuts across the organic and inorganic, erasing the distinction between living and dead, material and spiritual. Through handwork such as art-making, sewing, knitting, cooking, woodworking, and beyond, the burden of remembering and of archiving is shared across human and non-human bodies, cultivated through practices of making, and through the materials themselves. By recounting the stories of my family’s experience as Jewish immigrants in the United States, I aim to reveal how their domestic practices …

Choices In The Editing Room: How The Intentional Editing Of Dialogue Scenes Through Shot Choice Can Enhance Story And Character Development Within Motion Pictures, Jonathan Pfenninger

Masters Theses

This study examines the content of six feature length films, which showed in theaters in 2010 and 2011, from a communication perspective. Five of the scrutinized films are Academy Award winning and nominated films for Best Editing. The sixth film was the top grossing Christian feature film to be widely released within the two years. Utilizing Foss's rhetorical schema for the evaluation of visual imagery, this study examines and evaluates the composition of dialogue scenes within each film, identifying the functions of shot composition and movement choices within each film, individually. Through identification of a function, assessment and support found …

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Children's Emotional Response To Color, Rodney H. Buffington

Masters Theses

No abstract provided.