Visual Studies Commons^™

Step 10, Jinhong Cai

Masters Theses

Step 10 is an experiment on provoking empathy through

abstracted elements within my studio practice. I am

proposing to craft an emotional piece without leaning

on my identity. This written thesis consists of two parts:

narrative prose and an explanation of my studio practice.

While the installation is entirely devoid of cultural or

personal references, this text-based thesis is full of them

because it is intended to inform whoever is interested in

learning more about the motive behind this creation.

The questions I bought into the thought and creation

process are: Can a piece of art still successfully bring

out …

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …