Graphic Design Commons^™

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …

Design/ Rebranding Of Andies Cafe To Go Packaging, Ryan Oscar Kastella

Graphic Communication

The following pages goes over the creation of To go packaging for a restaurant called Andie’s Cafe that sorely lacked it. The To go packaging that was created for this was Menus, Tamper Seal Stickers, Bags, and a Burger Wrapper. The goal in creating these is to increase there brand awareness and improve there current packaging branding.

Fathom In Color: Expansion Of Reproduceable Color In Interference Pattern-Based Printed Motion And Depth Effects, Dovie Jeffcoat

All Theses

Value-added printed embellishments are increasingly sought after as brands compete for consumer attention. Fathom Optics’ method for printing motion and depth effects provides a cost-efficient, reduced waste embellishment option. One of Fathom’s current limitations is producing effects with vibrant color. The current standard practice for producing color Fathom Effects tends to darken and desaturate the final embellishment’s color. This study endeavors to determine how an ink color's components (hue, value and chroma) may determine a Fathom Effect’s contrast or intensity. To achieve this, fifteen color inks were selected to flexographically print the effect patterns. Samples were taken from each color …

Toast Pastry Studio: Bakery Brand And Pastry Packaging Concept, Christina Ann Tan Ventura

Graphic Communication

TOAST PASTRY STUDIO is a fictitious bakery branding concept made to host an innovative pastry packaging system. The aim of the conceptualized package is to offer additional functionality to bakery consumers by implementing a perforated knife unit directly into the box. The overall idea of the project stems from a long-term appreciation toward bakery culture/aesthetic as well as clever packaging design.

Goodreads Redesign, Brooke Mylander

Graphic Communication

The following project is a redesign of Goodreads.com. The current user interface of Goodreads’ website is outdated and not user-friendly. This project addressed many problems current users complained about the site and made new designs for each major frame of the site with new, fixed features.

Fiore Jewelry: Branding And Packaging Design, Trevor A. Mcgall

Graphic Communication

My senior project incorporates my interests in the packaging field with structural and graphic design challenges, as well as materials consideration. I have designed the primary packaging for a hypothetical online jewelry brand. I have also created the logo, color scheme, and corresponding packaging graphics for this made up brand.

Luminature: 3d Printed Light And Packaging Concept, Mallory Browne

Graphic Communication

This project will be an exploration into product design and the opportunities presented with 3D printing. I will be explaining how learning how to design in 3D compliments 2D illustrations. I will touch on the many new forms of more sustainable 3D printing that are emerging and how this is a great opportunity for those who love design as well as environmentally conscious consumers.

The personal objective of my project is to gain experience making branding and packaging while learning about 3D printing and 3D design. I hope to inform and inspire my audience with the use of this relatively …

Mytrials: Clinical Trial Application Concept, Katie Hollister

Graphic Communication

A clinical trial’s success is dependent upon whether a patient attends their highly-structured clinical trial visit schedule, which may include both in-person clinic visits and virtual check-in visits. MyTrials is a clinical trial journey app prototype that enables patients to schedule, reschedule, and attend join their in-person or virtual clinic visits. This product seeks to reduce the burden that scheduling places on the patient, and provides trial-provided resources and a daily and weekly timeline to help patients navigate their clinical trial journey.

Less Water, More Holy: Tools For Sustainable Ablution, Faheem Khan

Theses and Dissertations

Prayer is an important part of life for many people, whether it takes the form of meditation or talking to God. Muslims pray five times a day, and before each prayer, they first clean themselves by performing ritual ablution (wudu). The eight-step purification process of wudu cleanses the body from head to toe. The Hadiths of Sahih al-Bukhari and Sahih Muslim tell us the Prophet Muhammad ﷺ needed just one mudd of water (650ml) to complete wudu, but most people consume many times that amount—four-to-seven liters is more common today.

To visualize and better understand the nature …

Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood

Undergraduate Honors Theses

As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …

Native App Ux With A Social Design Emphasis, Katya Rozanova

Open Educational Resources

This course is designed to teach students how to design user experiences (UX) for native applications for mobile devices while considering what types of digital products can and should be put out into the world as tools for the day-to-day, as speculative art projects, or as forms of resistance to existing systems in place. The course focuses on usability heuristics, research (human-centered design methodologies) and competitive analysis, information architecture, rapid prototyping and usability testing. Students will familiarize themselves with native UI elements in Apple and Android platforms and design for one of the platforms of their choice. They will learn …

Gratitude, Elizabeth Reimer

Master's Theses or Doctor of Nursing Practice

Gratitude is a concept that has impacted my life in an enormous way. Along with being a key element in this exhibition, it blends in well with me as a person and my personal life. I am extremely blessed to have the heritage that I do from both sides of my family. Gerdy’s Community Market was built on that same family concept. The gratitude celebrated after a harvest with family and community is the foundation that Gerdy’s was built on. I wanted each of the pieces I designed to support that same foundation and highlight the culture surrounding my family’s …

Yolkkh: The Story Of My People, Amna Zelimkha Yandarbin

Theses and Dissertations

The name of my project is: Yolkkh, The Story of My People. With this project I present a series of scarves each one bearing an illustrated scene in order to tell a story – my story and the story of the Noxci people. Noxci are the people who are referred to as “Chechens” by Russians and are generally known by that title. As a Muslim, I have witnessed the way Western media tend to dehumanize my community. In order to contrast this dehumanizing process, I thought that telling the story of my family would help reverse Islamophobic tendencies and raise …

Cognitivevr: Memory Training For Dementia Patients, Daniel Phill

Postgraduate

Around 50 million people suffer from dementia worldwide (World Health Organisation, 2019). One of the worst symptoms of dementia is memory loss as it affects not only the sufferer but their family as well. Recent studies have demonstrated that the immersion of virtual reality has the potential to improve memory in the general public (Krokos, Plaisant, Varshney, 2018) and that dementia patients are able to use virtual reality (Flynn, Schaik, Blackman, Femcott, Hobbs & Calderon, 2004). In this paper, I examine the literature linking virtual reality and dementia care and explain how I used this in my creative practice to …

The Magic Circle: An Essential Experience Through Virtual Theatre, Brandon Roye

Graduate Theses and Dissertations

This thesis explores the similarities of video game design elements within the world of theatrical scenic design. Using my 2019 scenic design of Marc Camoletti’s bedroom farce Boeing Boeing as the backdrop, I discuss the core concepts of game design. I then describe the scenic process of the production and the journey from concept all the way through to a virtual reality recreation of the design. The study of game design in theatre has the potential to open a wide new world of opportunities in the scenic design industry. This paper examines how the theatre can benefit from game design …

Mobile Application For Animal Health: A Design Research In User Interface, Sierra White

Georgia College Student Research Events

Apps function to increase productivity and allow the user to complete tasks conveniently from their mobile device. As a college student who has several pets, I have found that there is no good app on the market which caters to every pet parent’s needs, which forces them to download four or five apps. To combat this problem, FurPaws gives the user a way to document every aspect of their pet’s health and daily routine, as well as providing information on first aid and expert, real-time advice from veterinarians. The E-Vet page is available to guests who have not yet registered, …

Meghan Lamb Senior Art Capstone, Meghan Elizabeth Lamb

Senior Art Portfolios

This is my final project completed for the Senior Art Capstone class, ART499, at St. Norbert College. In completion, I designed 16 album covers.

Something’S In The Water: A Look At How Creativity And Innovation Can Prevent Future Water Crises, Tristan Holiday-Nowden

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of this project is to raise awareness and create a level of consciousness about water, unlike anything we have seen in the past. This project presents a synthesis of current writings and ideologies from the fields of Environmental Science and Water Research. As well as think pieces and informative news articles from various publications.

To illustrate the damaging effects of water contamination, water pollution, and water scarcity; Flint, Michigan will serve as a case study. After diagnosing and defining the problem using the Creative Problem Solving (CPS) framework. This project will explore the challenge and look at the …

Bloom, Marisol Reyes

Creative Activity and Research Day - CARD

Bloom is an herbal apothecary that uses natural remedies to help boost one’s mood, while simultaneously starting a conversation about mental health. Branding for this hypothetical company was inspired by both traditional herbal apothecary designs as well as modern prescription medication bottles. The figure of a relaxed hand interwoven with delicate flowers adds a humanistic touch to the brand’s identity.

Simply Mo., Marjolijn Jaliene Oskam

Creative Activity and Research Day - CARD

Small portfolio presentation of design work by Marjolijn Oskam, branded under simply mo. The poster includes school work as well as professional work.

Timeless Leather Studio, Pengxin Guo

Creative Activity and Research Day - CARD

Timeless Leather Studio is an envisaged non-profit institution, specifically for retirees to learn leather crafting skills. We invite retired timeless people to work with the timeless material—leather. The mission is to encourage retirees to learn how to create handmade leather products in our studio and connect retirees in the community. Timeless Leather Studio provides the platform for people to learn, to share and to enjoy. We offer a handmade leather pouch, along with some basic tools for beginners.

Design Thinking As A Framework For Teaching Packaging Innovation, Javier De La Fuente, Irene Carbonell, Mary Laporte

Journal of Applied Packaging Research

Students in scientific/technical-oriented disciplines struggle with achieving good levels of innovation when exposed to design problems. Research indicates the need for implementing alternative pedagogical approaches in technical curricula that enhance students’ creative skills. The purpose of this study was to evaluate the implementation of a cross-disciplinary pedagogical approach with a focus on teaching innovation in the field of packaging engineering at a university in the United States. A Design Thinking Project-Based Learning (DTPBL) approach was used to improve the levels of innovation in student work. Its outcomes were compared with those of a Traditional Project-Based Learning (TPBL) approach. The implementation …

Prescription Packaging Design For The Impaired : A Meta-Analysis., Amber C. Kleitz

College of Arts & Sciences Senior Theses

This thesis is a critical analyzation of the state of prescription drug packaging in the United States with respect to unresolved problems for users with visual, physical, and cognitive impairments. It begins with an anecdotal overview inspired by Deborah Adler’s journey of prescription drug packaging for her grandparents and her design solution outlined by a case study. This case study focuses on the need for better prescription packaging for those with the aforementioned and neglected issues.

This thesis uses studies in user-centered design, packaging design, and industrial design among others in order to critically assess and question the current state …

Ready, Set, Play! Disrupting Our Preconceptions Of Classroom Learning Through Innovative Teaching Practices., Heather Shaw

Lesley University Community of Scholars Day

What is play in the context of an undergraduate classroom? For our purposes, play is an attitude and an approach to making work. Both inside and outside of the classroom, there are many ways in which play can serve as a base for serious problem-solving.

As educators, we choose to create a learning environment that provides enjoyment to the people who conduct activities within it. Play does not need to be frivolous — it encourages curiosity, constructive and critical discourse, and provides a safe environment to fail. Framing work within the context of “play” allows students to go beyond their …

A Ux Research Space At Yale University: Proposal, Jennifer Nolte, Taber Lightfoot, Sylvia Perez

Library Staff Publications

No abstract provided.

Good Game, Greyory Blake

Theses and Dissertations

This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say, all of these semiotic …

Recovery From Design, Cassandra J. Ellison

Theses and Dissertations

Through research, inquiry, and an evaluation of Recovery By Design, a ‘design therapy’ program that serves people with mental illness, substance use disorders, and developmental disabilities, it is my assertion that the practice of design has therapeutic potential and can aid in the process of recovery. To the novice, the practices of conception, shaping form, and praxis have empowering benefit especially when guided by Conditional and Transformation Design methods together with an emphasis on materiality and vernacular form.

Testing The Viability Of A 3d Workflow Using Only Adobe Creative Cloud, Matthew D. Oakes

Graphic Communication

To determine whether or not a design team or individual designer can create 3D prototypes and the subsequent finished product in a more economically sound and timely manner by purchasing and utilizing Adobe Creative Cloud applications as opposed to the standard workflow that has been established in the past 20-25 years.

A 15-question qualitative survey was submitted to twenty (20) 3D product designers/engineers that currently work in the established industry. Questions were asked to determine what the standard industry professionals are using in their 3D design workflows and if they are open to newer methods that are becoming available through …

Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr

Journal of Applied Packaging Research

Purpose – The aim of this research is to explore the benefits of a customer based approach on food packaging design. A case study of a small production honey brand is used.

Design/methodology/approach – For the design process, a survey that involved visual elements was conducted as an online questionnaire. The final size of the sample consists of 285 questionnaires.

Findings – The research findings indicate that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive …

Comfort Toys: Coping Tools For Children With An Epileptic Parent, Benjamin Evjen

Theses and Dissertations

When a caregiver suffers from epilepsy, a child can often feel frightened, vulnerable, and alone whenever a seizure occurs. In my thesis project I intend to help children negotiate this struggle with the use of therapeutic toys. Through play, children can navigate feelings that are often overlooked by adults. The visual appeal, simplicity, and materials used in their creation help facilitate comfort through sensory cues. By applying coping mechanisms to deal with stress caused by the passage of time, provide tactile comfort, and equip the child with tools to take action, their emotional needs are met. These toys address an …