Hospitality Administration and Management Commons^™

Social Media Marketing In Rural Hospitality And Tourism Destination Research, Samuel Adeyinka-Ojo, Shamsul K. Abdullah

University of South Florida (USF) M3 Publishing

An increasing number of studies have been dedicated to the application of social media in the marketing of hospitality services and tourism destinations. However, there exists a lack of extant literature dedicated to exploring how social media can be used in the marketing of hospitality and tourism in rural destinations. In order to achieve the objectives of this paper, the methodology adopted, and samples used for the analysis of literature review composed of relevant papers published in hospitality and tourism journals on social media framework, social media marketing (SMM), rural hospitality and tourism (RHT) destinations. These existing literature works were …

The Impact Of Effective Implementation Of Customer Relationship Management To The Success Of Hotels In Afikpo North Local Government Of Ebonyi State, Nigeria, Ogboagha Callister, Managwu Lilian

University of South Florida (USF) M3 Publishing

This study assessed the impact of effective implementation of customer relationship management to the success of hotels in Afikpo North. The researchers formulated three objectives and one hypothesis for the purpose of the study. A total of eighty (80) respondents were sampled for the study. Questionnaire and personal interview were the instruments used for data collection. Relevant data collected were analyzed using simple percentages and Analysis of Variance (ANOVA) was used to test the hypothesis. The findings of the study showed that product customisation, long term relationship, customer loyalty and return on investment were the importance of Customer Relationship Management …

Determination Of Food Neophobia Levels Of International Mersin Citrus Festival Participants, Sevda Sahilli Birdir, Nurhayat Iflazoglu, Kemal Birdir

University of South Florida (USF) M3 Publishing

Mersin Citrus Festival is considered the biggest festival of the province and is an international event held in Mersin every year. The festival aims to introduce citrus fruits, the most important agricultural product grown in Mersin. This study was carried out in order to determine the neophobia levels of attendees’ and to measure their attitudes towards new foods at the 7th International Mersin Citrus Festival. Answers to four research questions were sought in the study. The data were obtained through a survey on 1-3 November 2019, using the convenience sampling method. The obtained 152 usable questionnaires were subjected to statistical …

Evaluation Of Turkish Nights As A Tourism Product: The Case Of Cappadocia, Meral Buyukkuru, Eda Ozgul Katlav, Firdevs Yonet Eren

University of South Florida (USF) M3 Publishing

The aim of this study is to evaluate the services offered by the businesses organizing Turkish Night in Cappadocia by tourist guides. The sample of the study consists of 20 professional tourist guides, as they promote the touristic products of the Turkish Night to tourists and experience these products with them. Qualitative research methods were used in this study because it provides in-depth information. Content analysis was performed on the studies obtained as a result of the literature review in order to collect data in the research and the data were collected with a semi-structured interview form. The data were …

The Effects Of Covid-19 Epidemic On Guided Tours And Alternative Tour Samples From Turkey, Bayram Akay

University of South Florida (USF) M3 Publishing

The purpose of this research is to evaluate the effect of covid-19 on guided tours and examine the alternative tour examples that have emerged in Turkey during the pandemic. In this study, qualitative research method was used and data analyses were conducted using content analysis. The content analysis have been made through the statistics, reports and qualitative research methods by tourism portals (Tourism current, tourism news), UNWTO, Turkish Statistical Institute (TSI), Association of Turkish Travel Agencies (TÜRSAB and Republic of Turkey Ministry of Culture and Tourism (ATTA). In Turkey during the pandemic, the number of tourists decreased by 70% and …

The Effect Of Covid-19 Phobia On Holiday Intention, Halil Akmese, Ali Ilgaz

University of South Florida (USF) M3 Publishing

Since the day of human existence, millions of people have traveled from their places to different regions for many reasons. A number of negative factors such as war, natural disasters and epidemics damaged this ongoing dynamic structure of tourism with varying extensions. The new type of coronavirus (Covid-19) epidemic that emerged in December 2019 has also affected tourism activities and individuals' intentions and motivations to go on holiday. The main purpose of this research is to measure the effect of Covid-19 phobia on individuals' holiday intentions. The sample of the study was 388 people. In the research, a questionnaire form …

The Impact Of U.S. Cuba Policies On Cuban Tourism Industry: Focus On The Obama And Trump Administration, Jukka M. Laitamaki, Antonio D. Medina, Lisandra T. Hechavarria

University of South Florida (USF) M3 Publishing

The difficult United States - Cuba foreign relations have shaped the Cuban tourism industry from pre-revolution times when Cuba was the most popular Caribbean destination for American tourists, to the post-revolution events including the economic blockade established by President Kennedy. American presidents have used the U.S. Cuba policies to control American tourists’ access to Cuba. This study investigates the impact of U.S. Cuba policies on the Cuban tourism industry with a focus on the Obama and Trump administrations. It estimates the impact of Obama and Trump Cuba policies based on the number of U.S. tourist arrivals between 2014 and 2019. …

What Are Tour Guides Most Praised For? A Sharing Economy Perspective, Derya Demirdelen-Alrawadieh, Ibrahim Cifci

University of South Florida (USF) M3 Publishing

This study aims to identify the key themes featuring tour guides who promote their services through the sharing economy landscape. A content analysis approach was applied to 229 online reviews posted on Tours by Locals by tourists who bought tours in Istanbul. Findings reveal two key themes that summarize how tourists view local tour guides in the sharing economy. These were labelled as interpersonal skills (e.g., good communication, helpfulness) and competence (e.g., knowledge about the history and culture of the attractions). The proposed themes can be useful for both service providers and destination management organizations.

Analysis Of E-Complaints Regarding Hotel Restaurants During Covid-19 Process: The Case Of Antalya, Sevim Usta, Serkan Sengul

University of South Florida (USF) M3 Publishing

The study aimed to determine the customer complaints about hotel restaurants during the COVID-19 pandemic. The study was conducted in restaurants of 50 5-Star Hotels in Antalya, Turkey's most visited tourist destination. The authors consider that the findings of this study are important for comparing with the studies in current literature. Among the TripAdvisor reviews written in English between December 2019 and March 2021 on hotel restaurants, 300 complaints were detected. Of the 300 complaints, 825 content of complaint was determined. It was determined that the customer complaints are generally related to "average" services and that among the produced codes, …

Determination Of Students’ Characteristics And Perspectives About Social Entrepreneurship: A Case Of Anadolu University, Muhammed Kavak, Ipek I. Can, Emre O. Aksoz

University of South Florida (USF) M3 Publishing

Social entrepreneurship enables stakeholders to take innovative and inclusive approaches to social, environmental, and economic problems and to produce solutions to eliminate social injustice. It is not only self-sufficient by providing an economic return, but also offers people the opportunity for a more sustainable common world. Considering that, training of tourism faculty students to develop both entrepreneurial and social entrepreneur characteristics will bring the tourism industry to the forefront and lead to the increase of social, sectoral, and public benefits. Thus, the aim of this study is to examine the social entrepreneurship characteristics and perspectives of students taking tourism higher …

Using The Theory Of Planned Behavior To Explore Green Food Purchase Intentions, Katrina A. Auza, Kamel Mouloudj

University of South Florida (USF) M3 Publishing

Predicting sustainable consumption behavior is particularly important in the field of marketing and public policy making, as environmental sustainability becomes a major concern for the public and private sector. This paper aims to contribute to the development of the extended theory of planned behavior (TPB) and to gain some insight into what drives students' intentions to purchase green food in Algeria as a developing country. Results from multiple linear regression (MLR) using data from the convenience sample of 265 students enrolled at three universities in Algiers, Algeria, shows that attitude, subjective norm, perceived behavioral control (PBC), and environmental concern have …

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Does Coronavirus (Covid-19) Transform Travel And Tourism To Automation (Robots)?, Omar Parvez, Ali Ozturen, Cihan Cobanoglu

University of South Florida (USF) M3 Publishing

Global coronavirus is the name of consternation. It has a depraved impact on world health, the international economy, as well as the travel, tourism, and hospitality (TTH) industry. The World Health Organization (WHO) already declared an international public health emergency in the concern of cases and deaths. Tourism is a human-intensive industry, but on one side, the circumstances of the virus separate people from personal interaction, on the other side, technological development offers automatic robots to the service. So the future of the TTH might be transformed toward automation (robots). The paper aims to extend the knowledge by investigating and …

Ethical Perceptions Of Housekeeping Department Employees: A Study In Izmir Province, Tuba Turkmendag, Bayram Sahin

University of South Florida (USF) M3 Publishing

This study aims to determine the ethical perceptions of housekeeping employees. The field research in the study was conducted with the housekeeping department employees of the hotel enterprises operating in the central district of İzmir in Turkey. The quantitative research method was used in the research and the convenience sampling method was used in collecting the data. The frequency analysis, difference analysis, and relationship analysis were conducted through Jamovi software. Research findings show that the ethical perceptions of housekeeping department employees are high. Further, male employees' perceptions of ethics were higher and there was no significant difference according to their …

Factors That Prevent Participation Of Tourists In Online Co-Creation Activities, Resat Arica, Feridun Duman, Abdulkadir Corbaci

University of South Florida (USF) M3 Publishing

The study aimed to identify the factors that prevent tourists from participating in online co-creation activities. With this aim, the study sample was selected from the tourists who travelled to Istanbul, who did not participate in co-creation. The data were collected through the questionnaire technique, then, analyzed with descriptive and exploratory factor analysis. The findings of the study showed that three factors prevented the tourists from participating in online co-creation activities. These factors were named as (i) lack of knowledge, (ii) lack of participation in social communication networks, and (iii) personal perceptions of co-creation. Lack of knowledge is the most …

Strategic Consciousness And Business Performance Relationship Of Open Innovation Strategies In Food And Beverage Businesses, Muhsin Halis, Kazim O. Ozer, Hasan Cinnioglu, Zafer Camlibel

University of South Florida (USF) M3 Publishing

The purpose of this study is to examine the effect of open innovation strategy on the performance of businesses within the framework of the strategic consciousness instrument of the relationship. Innovation has been researched in many ways with its performance enhancing effect for all businesses and the relationships between innovation and business performance have been proved. The open innovation paradigm focuses on the scope of collaboration with different stakeholders. There is less research on the relationship between open innovation and business performance in hotel businesses. For this purpose, the top managers of food and beverage businesses operating in Istanbul have …

The Effect Of The Usage Of Virtual Reality In Tourism Education On Learning Motivation, Sarp T. Kumlu, Emrah Ozkul

University of South Florida (USF) M3 Publishing

Humanity has developed with technology by following the new products that emerge throughout their lives. Technology, especially in education, enables students to show interest by having different and fun experiences in the course. It is thought that technology in applied and theoretical courses is also considered to be important in tourism education just as it is in engineering, architecture, and medicine as an effective tool for students to enjoy and succeed in the course. Besides that, it is possible to say that it is easier for students to access information and save time with technological tools. In the 21st century, …

The Influence Of Study Travel On Quality-Oriented Education: The Case Of Handan, China, Wang Jingya, Alaa N. Abukhalifeh

University of South Florida (USF) M3 Publishing

In recent years, the State has vigorously promoted quality-oriented education and thoroughly improved the comprehensive quality of primary and middle school students’ learning. Study travel is an important way to promote quality-oriented education in primary and middle schools and has received wide attention from all sectors of the community. At the end of 2016, the Ministry of Education and 11 other departments officially issued the Opinions on Promoting Primary and Middle School Students Study Travel, which was officially included in the primary and secondary school education and teaching plan. As a new teaching form, how does study travel develop, …

The Place Of Kazakhstan Tourism Sector In The Countries Of The Region In Terms Of Transportation Infrastructure, Maiya Myrzabekova, Muhsin Halis, Zafer Camlibel

University of South Florida (USF) M3 Publishing

For most countries with high tourism potential in today's world to develop economically and provide the foreign currency income it needs, it is necessary to increase the level of employment, market share and revenues it receives in the national sense. Because of this, many countries are engaged in relentless competition with each other in the international tourism sector. The different dimensions of the concept of National Competitiveness have attracted the attention of many researchers from various disciplines. While the discipline of economics makes the concept of competition a subject of examination at the international level in the light of the …