American Popular Culture Commons^™

Marvin The Martian, Godzilla, And Other Purveyors Of Atomic Destruction, Bethany Underhill

History in the Making

“Marvin the Martian, Godzilla, and other Purveyors of Atomic Destruction” examines the cultural impact of atomic testing as represented in popular culture. Children’s media, specifically served as a rich source of examples of atomic testing as presented to the general public. Research exposed a trend concerning to attitude toward atomic testing, and how this cultural attitude changed over time. This shift in attitude directly connects to the events surrounding a specific atomic test the Bravo Test in the Castle series. The context of the Castle Bravo test reveals the motivations for this change in attitude. The research encompasses an examination …

The Fast Fashion Fad, Megan Wu

Pop Culture Intersections

New companies with mission statements to use solely recycled materials have started to pop-up all over the world. Even well established brands such as Nike or Adidas have started to create lines of products made with recycled materials. However, despite these efforts, I sadly believe that fast fashion will continue to dominate the fashion industry in the years to come due to two factors. Most consumers remain uneducated about the negative impacts that fast fashion has on the environment and mindlessly partake in society’s consumerist culture. Therefore, they fall subject to marketing schemes fast fashion companies employ. While some may …

Secure Digital Contact Tracing Methods Are Necessary For Slowing Down Covid-19, Rania Ansari

Pop Culture Intersections

This article covers the fears of digital contact tracing during the current pandemic. Citizens do have the right to be understandably uncertain about trusting the government because of past instances such as security breaches ranging from NSA security leaks to personal voter data exposure. The information provided in this paper should, additionally, make it easier for those who are worried about contact tracing and their rights to understand what is implied by the phrases “digital contact tracing” and “data privacy.” The novel coronavirus pandemic calls for urgent, necessary, and effective safety methods, including data analytics, surveillance, and Artificial Intelligence that …

Behind Social Media: A World Of Manipulation And Control, Spencer J. Keenan

Pop Culture Intersections

This article will be arguing that big players, mainly governments and large corporations, use user data, targeted advertising, and selective speech to manipulate users of popular social media platforms. They do this in order to achieve their agendas goals at the expense of the users. These goals may range from selling a certain good or service to swaying a certain percentage of voters to cast their ballots one way or another. Regardless of the outcome, people are being taken advantage of, with most not even knowing it. Users must look past the media in front of them to see their …

Seeking Sales In New Channels: The Effectiveness Of Influencer Marketing, Alanna Morgan

Pop Culture Intersections

This article investigates the effectiveness of influencer marketing industry. It closely examines the various types of social media influencers and the impact they can have on target audiences. Through their authentic connection with their followers, influencers create a strong sense of community with their fanbase. As a result, marketers then target specific influencers to promote products to their preferred audiences. If executed strategically, marketers have a higher chance of selling their products through influencers than they would through conventional internet advertisements. This article includes examples of both strong influencer-brand partnerships and weak ones in order to discuss how influencer marketing …

Star Wars: From Fantasy Film To Statement Showcase, Erica Pang

Pop Culture Intersections

This paper will examine the success of the Star Wars franchise by comparing two of its films: Episode IV - A New Hope (1977) and Episode VII - The Force Awakens (2015). During the nearly 40 year period in between each film’s release, there was significant socio-political change that had occurred. Therefore, in order to continue to appeal to its existing audience, as well as adopt new audiences, Star Wars had to deviate from the traditional characters and storylines of A New Hope and instead, focus on diversity and representation in The Force Awakens. Using socio-political and feminist approaches, I …

The Societal Influence Of The Nba, Kyle Kawashiri

Pop Culture Intersections

Based on recent events, there has been a lot of discussion about the racial issues in America. Many professional athletes have been vocal about these issues, but NBA players seem to be at the forefront of many of the conversations regarding social injustice in this country. This article will examine different factors that have influenced the popularity of the National Basketball Association, such as product distribution, online engagement, global outreach, and the choice to allow players to use their platforms. The article will then argue how these factors have allowed the NBA and its players to be leaders in the …

Why Playing Video Games Is In Your Best Interest, Adan Salazar

Pop Culture Intersections

This article explores the world of video games and their potential to benefit one's well being. For decades video games have persevered in pop culture and have provided entertainment for countless people. The overwhelming popularity of video games has also sparked debate on how they can affect an individual. From extended screen time hurting vision to violent content affecting actions many claims have been made against video games. The truth is there is far more evidence supporting video games as a benefit towards users. Enriching social practices, providing therapy and implementation into classrooms are just a few of the ways …

Defending K-Pop Idols Online: The Fanbase’S Underlying Issue Of Ignorance, Grace Gita Tantra

Pop Culture Intersections

This article covers how parasocial relationships and echo chambers promote ignorance within K-pop fandoms on social media platforms, specifically when it comes to cultural appropriation, racial stereotyping, and anti-Blackness. Despite the recent surge in education and accountability in other areas of pop culture, K-pop has created a unique space online when it comes to these dialogues. We will be exploring this through looking at the Korean wave, implications of parasocial relationships, and the divide in the common conversation online; these concepts will be applied to specific recent examples of K-pop controversies and the fans' responses.

A World Of Luxury, Tanvi Yeccaluri

Pop Culture Intersections

This article explores the history of luxury and the impacts of the growing consumerism in the United States. The change in consumption habits is touched on, with analysis of the COVID-19 pandemic stimulus check usage and trends. The debate of the importance of social status in the US and how our current society displays materialistic values in relation to the growing demand for luxury is a covered, and supported by numerous studies and research conducted over the past twenty years. There is an explanation of how society has become driven by the desire for luxury in order to increase social …

Knights Of The Round Table Mesa: A Brief Study In The Paintings And Books On The American West, Mitchell A. Gehman

Bound Away: The Liberty Journal of History

This article investigates how printed material and visual arts helped create the image of the cowboy in American popular culture. This perception did much to influence the popular memory of the American West and had significant consequences for the development of American identity.

“The Friendly And Flowing Savage, Who Is He?”: Manifest Destiny, Native American Stereotypes, And How American Print Culture Closed The Western Frontier, 1865-1890, Emily Parrow

Bound Away: The Liberty Journal of History

This article examines how 19th Century American print culture shaped white American perceptions of Amerindians. Between the close of the Civil War and the Wounded Knee Massacre, the American press, Indian captivity narratives, and fictional accounts reflect diverse white perspectives on and attitudes towards Native Americans’ past and future in a continental United States.

Death As A Gift In J.R.R Tolkien's Work And Buffy The Vampire Slayer, Gaelle Abalea

Journal of Tolkien Research

In the episode “Intervention” (S5 ep.18), when going on a spiritual quest about her nature as a slayer, Buffy is told, by the guide under the form of the first Slayer, that ‘Death is her Gift’. Buffy, a 20^th century young woman is confused by the declaration, as are the viewers unless they have read the Silmarilliion, in which the Elves refer to human mortality as the Gift of Illuvatar, a gift they greatly envy.

Writing decades apart, Tolkien and Whedon may not have the same use of the word “gift” as their background and inspirations are quite different …

Posting About Blm Made It A Movement Pushing For Real Change, Nolan Michaels

Pop Culture Intersections

Although social media includes opposing views that have unified against BLM, it has been responsible for massive growth of the movement. In this paper, I will show how social media plays a pivotal role in BLM by scaling up the movement and encouraging more nuanced and diverse perspectives on BLM to develop. Although all social media platforms are used to promote BLM, my examination will focus mainly on Twitter because it is the primary platform analyzed by scholars that investigates the growth of BLM. What MLK was able to accomplish by tapping into the new medium of television is now …

You Are Resilient: Trauma-Informed, Strengths-Based Treatment For Low-Ses, Urban Youth, Courtney Molina

Dissertations

The focus in this review was to explore the benefits and optimal use of trauma-informed, strengths-based care for the therapeutic treatment of low-socioeconomic status (SES), urban youth. Specific focus was given to evidence-based research on the treatment of emotional and behavioral dysregulation among low-SES, urban youth. The review was guided by the following research questions: How can emotional and behavioral dysregulation be symptoms of trauma among low-SES, urban youth; What makes trauma-informed and strengths-based care optimal for the treatment of low-SES, urban youth with dysregulation; and What are clear guidelines for providing trauma-informed, strengths-based care to low-SES, urban youth with …

An Account Of The Covid-19 Pandemic, Sarah Schaffer

Kutztown University Archives

Sarah Schaffer, a Profession Writing Major at Kutztown University, wrote and illustrated a journal on what it was like to be a college senior on her campus during the COVID-19 pandemic in the Summer of 2020. The journal was completed as part of an internship in the Rohrbach Library-Archives Office.

Covid-19 Student Journal, Sierra Sprouse

Kutztown University Archives

Sierra Sprouse, a Professional Writing major at Kutztown University, kept a journal of her life and observations during the COVID 19 pandemic as part of her internship in the Rohrbach Library-Archives Office.

Loughery Covid -19 Digital Archive, Kelly Loughery

Kutztown University Archives

Kelly Loughery, a Professional Writing major in the English Department at Kutztown University kept a journal in summer 2020 as part of an internship at the Rohrbach Library-Archives Office.

“Racist, Sexist, Profane, And Violent”: Reinterpreting Wwe’S Portrayals Of Samoans Across Generations, John Honey

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

This paper examines the shifting portrayals of Pacific Islanders in World Wrestling Entertainment (WWE) across three generations. As both a popular and historically racially problematic venue, WWE’s politically incorrect programming has played an underappreciated and under examined role in representing the USA. Although many different groups have been portrayed by gross stereotypes in WWE, this paper uses the family of Dwayne “the Rock” Johnson—the Samoan Dynasty—as a case study. The WWE originally presented Pacific Islanders using the most offensive stereotypes, and the first two generations of the Samoan Dynasty had to “play Indian” or cosign onto gross representations of their …

Straight Men Come Out: Queer Eye And The Path To A More Mindful Masculinity, Eli M. Roush

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

My thesis explores the culture surrounding the 2018 reboot of Queer Eye for the Straight Guy in relation to contemporary arguments in masculinity studies about the costs of hegemonic masculinity, performance, and identity. This paper examines how Queer Eye carefully creates space where heteronormative men can safely express emotional vulnerability and embody a more functional masculinity that expands beyond the bounds of hegemonic performance. The bulk of the analysis involves close readings of specific episodes and scenes from Queer Eye that introduce and examine the strategies the Fab Five use to redefine their subject's engagement with masculinity, explore the effectiveness …