Speech and Rhetorical Studies Commons^™

From Coalescence To Bureaucratization: Veganuary’S Use Of Rhetorical Strategies On Social Media, Sabrina A. Carr

Masters Theses & Specialist Projects

Social movement plays an integral part in how our society makes progress and changes overtime. With the birth and adoption of digital technologies comes new and unique opportunities for social movements and social movement organizations to make further progress and accomplish its goals. This study uses the foundations of organizational identification and values advocacy to evaluate the rhetoric of a specific organization within the vegan movement, Veganuary, and shows how this organization utilizes various strategies on its social media platforms to grow as an organization over a six-year time period. Specifically, I argue that Veganuary was able to move from …

Come On In, The Writing's Fine: Preserving Voice And Generating Enthusiasm In My English 100 Syllabus, Elisa Leah Berry

Masters Theses & Specialist Projects

This thesis explores the potential for creating a composition syllabus that presents a model of good writing, is an enthusiastic invitation to the discipline, and provides a clear roadmap to success, not only for the course, but also for the students’ college career. This is especially useful for an increasingly diverse student community that arrives to college with a varying knowledge of the academic institution, with its specialized language and systems. The project explores the existing research on syllabus crafting, uses current composition studies and a survey of English 100 students to interrogate the rhetorical situation of the author’s own …

The Liberty Counsel's : An Ideographic Analysis, Daniel M. Chick

Masters Theses & Specialist Projects

Ideology is a powerful means of persuasion in contemporary audience appeals. Through the means of ideographic and fragmentary analyses provided by Michael Calvin McGee (1980, 1990) and Saindon (2008), I examine the rhetorical appeals made by the Liberty Counsel, an evangelical Christian organization, which provides legal counsel for cases regarding “religious liberty.” Through an ideographic and fragmentary analysis, I conclude that the Counsel utilizes the ideograph as a superseding means of denoting its ideology. Further, I argue that is the ideograph that represents the ontological nature of the organization’s philosophy and serves as the guiding principle for many of the …

Crisis Of Man To Crisis Of Men: Ray Rice And The Nfl's Transition From Crisis Of Image To Crisis Of Ethics, Heidi E. Sisler

Masters Theses & Specialist Projects

Using typologies by Benoit (1995), Seeger (2006), and Heath (2006) this study argues that when an organization encounters multiple complications (e.g., perceived guilt, magnitude of harm, nature of the victims, etc.) compounding a crisis situation, that the organization’s best course of action is to employ atonement rhetoric. Second, this study also argues for the inclusion of a new best practice in crisis communication, which highlights the importance of organizations to recognize the impact visual evidence, especially video footage, has on complicating crisis response while also increasing demand for an appropriate and timely response. To do this the study uses the …

Discourse And Conflict: The President Barack H. Obama Birth Certificate Controversy And The New Media, Timothy Lee Adams

Masters Theses & Specialist Projects

A creative exploration of the consequences of public speech in the era of freely accessible, social media, as the author, a former elections official, records and explores the consequences of public dissent in the case of President Barack Obama’s eligibility controversy. This non-fiction narrative culminates with the author’s analysis and observations on both his personal experiences and the state of public speech and political power in contemporary America.

Presidential Communication To Children: An Analysis Of Persuasive Strategies In Presidential Speeches, Patricia Joyce Grice

Masters Theses & Specialist Projects

This thesis explores the content of presidential communication to children, specifically the only three presidential speeches that have been designed for children. These three speeches are President Barack Obama's speech to children in 2009, George H.W. Bush's speech to children in 1991, and Ronald Reagan's speech to children in 1988. Through content analysis this thesis was designed to determine whether persuasive strategies were used in these messages to children, and if persuasive strategies were present, which ones were used. Through qualitative analysis conducting a focus group discussion with children exposed to one of the presidential speeches, this thesis also explored …

President Reagan's Rhetorical War Against Nicaraugua, 1981-1987, Donald Morton

Masters Theses & Specialist Projects

The Reagan administration launched a two term campaign to win support for the Contra rebels fighting Nicaragua. The rhetorical war began in secrecy and ended in scandal. With Reagan's reputation as a "great communicator" and the priority he assigned to the Contra cause it seemed surprising to find virtually nothing on the topic in a search of the communication journals through mid 1992.

The central research question of this thesis is whether President Reagan used rhetorical strategies and similar depictions to other presidents in his prowar rhetoric against Nicaragua. A common theme of war rhetoric is the dehumanizing of the …

The Rhetoric Of Rescue, Mary Blakeman

Masters Theses & Specialist Projects

This thesis examines the television reporters' verbal depictions of two rescue events, the rescue of Jessica McClure in 1987 and the rescue of three whales at Pt. Barrow, Alaska in 1988, in order to discover what rhetorical techniques were used to appeal to the public interest. Analog criticism, metaphorical analysis and pentadic analysis were used to discover the dominant language reporters chose. Three main conclusions were drawn from this analysis: (1) use of the dramatistic pentad showed how reporters focused public attention away from the purpose,(2) verbal and visual depictions cannot be separated when studying television news stories and (3) …

Campaign Apologia As Process: Dan Quayle's Defense Of His National Guard Service, Paula Harrison

Masters Theses & Specialist Projects

This thesis contains an analysis of apologia from the 1988 national presidential campaign which resulted from Republican vice-presidential candidate Dan Quayle's disclosure that he served in the National Guard during the Vietnam War. Quayle's revelation created a "gaffe sequence" played out in the media over a period of approximately two weeks. The rhetorical situation dictated the use of an eclectic methodology to evaluate apologia generated in response to media questions about Quayle's avoidance of active military service.

Quayle's defense included minimalizing the issue through avoidance and denial during staged and spontaneous contact with the media, and also the rhetorical support …

The Relationship Of Selected Communication Variables To Selection Interview Outcome, Marvin Posey Jr.

Masters Theses & Specialist Projects

The relationship of attitude change, eye contact time, and interview length to selection interview outcome was investigated by directly observing fifty-four selection interviews. Statistical analysis of the data revealed that although attitude change was the only independent variable significantly related to interview outcome, all three independent variables interacted in such a manner that applicant acceptance or rejection was correctly predicted 83 percent of the time. Attitude change was concluded to be the product of interview content. Furthermore, the predictive power of variable interaction was interpreted as meaning that given attitude change, eye contact time, and interview length, applicant acceptance or …

Performance Attitudes Toward Read Or Imagined Events In “Scenes Of Passion And Despair” By Joyce Carol Oates, Bruce Creed

Masters Theses & Specialist Projects

The object of this study is to examine the diction of “Scenes of Passion and Despair” by Joyce Carol Oates in an attempt to discover performative attitudes for the interpreter. The discussion centers on the theme of illusion and reality as it manifests itself in the story. Because this theme superimposes itself on diction, it becomes necessary to examine words in detail, searching for the manner in which words are used to create a certain degree of reality for each character of the story. The discovery of these realities reassures the interpreter that his is a faithful rendering of one …

The Rhetoric Of Laura Clay: A Southern Argument For Woman Suffrage, Margaret Wesolowski

Masters Theses & Specialist Projects

This study focused on the persuasive efforts of Laura Clay (1848-1941) as they represented a particularly southern argument for woman suffrage as opposed to the northern, or National American Woman Suffrage Association, suffrage argument. As a Kentuckian, she believed she understood southern attitudes on the three major issues she encountered during her thirty-two years as a suffragist.

The three issues were those of woman's traditional role, the race question, and state versus federal legislation. The arguments of Miss Clay concerning these issues were premised on justice and expediency, which formed the rationale of suffragist rhetoric.

Her arguments, tailored to southerners, …

American Intercollegiate Debate: A General Survey With Emphasis On Past & Present Controversies, 1892-1968, Carolyn Harrison

Masters Theses & Specialist Projects

Since its inception, intercollegiate debate has not only survived storms of controversy and periods of great change but has grown and matured into a vital part of almost every speech department across the country. Today, tournaments are more numerous than ever; the debaters are more plentiful and just as enthusiastic (even if spectators are not). Even though intercollegiate debate has withstood the struggles of its beginning and the ensuing growing pains, maturity has not brought an end to the problems and controversies. Many present day controversies--such as the value of debate, the value of the tournaments, and the type of …

A Suggested Course Of Study For The Teaching Of Speech In The Junior & Senior High Schools Of Kentucky, Charles Loudermilk

Masters Theses & Specialist Projects

In the decade (1920-1930) that followed numerous textbooks as such appeared for the teacher of speech, and courses in public speaking were added to high school curriculums in many states.

In Kentucky, in 1929, the State Department of Public Education advised and urged the high schools to add this course to their curriculum and to encourage all students to take it. Many of the high schools established separate departments for this course; others added it to their courses in English. Nearly all the Smith-Hughes High Schools, which were established in 1917, require training in public speaking.

Since direct world communication …