Speech and Rhetorical Studies Commons^™

Crisis Of Man To Crisis Of Men: Ray Rice And The Nfl's Transition From Crisis Of Image To Crisis Of Ethics, Heidi E. Sisler

Masters Theses & Specialist Projects

Using typologies by Benoit (1995), Seeger (2006), and Heath (2006) this study argues that when an organization encounters multiple complications (e.g., perceived guilt, magnitude of harm, nature of the victims, etc.) compounding a crisis situation, that the organization’s best course of action is to employ atonement rhetoric. Second, this study also argues for the inclusion of a new best practice in crisis communication, which highlights the importance of organizations to recognize the impact visual evidence, especially video footage, has on complicating crisis response while also increasing demand for an appropriate and timely response. To do this the study uses the …