Social Media Commons^™

"This Is How The West Ends": A Content Analysis Of Conservative Youtubers Notions Of Western Excellence, Michelle Johnson

Undergraduate Research Symposium 2024

In 2023, YouTube was one of the most used social media platforms in the United States alone. While existing scholarship (Finlayson 2022) has observed linkages between right-wing social media and distrust in institutions of government, family, and others, I seek to understand how conservatives use YouTube as a means to teach their audience racialized, gendered, and nationalistic ideas about the Western hegemonic order. To examine this issue, I conducted an in-depth qualitative content analysis of three key conservative content creators: Ben Shapiro, Matt Walsh, and Michael Knowles. Two videos were chosen within each creator's profile using keyword searches such as …

Tackling Networked Misogyny Through Graduate Curriculum Design, Carolyn M. Cunningham

Feminist Pedagogy

This paper explores the importance of sharing feminist research through digital projects. One of the barriers of digital projects is the networked misogyny that graduate students face. This paper offers several strategies for addressing networked misogyny, including teaching about digital privacy, strategies for documenting harassment, collective engagement, and integrating trauma-informed pedagogy.

The Use Of Figurative Suicidal Language By College Students And Its Impact On Mental Health And Suicide Stigma, Makayla Hooker

Senior Theses

Using suicidal language as a hyperbole in everyday conversation has become common for college students experiencing stress. Previous research analyzed use of suicidal language on social media with the intention of finding the best way to provide help to the individuals expressing true suicidal ideation on social media but found that many people do not literally mean what they are saying when they use suicidal language. It was hypothesized that the frequency with which individuals use suicidal statements figuratively as well as the frequency with which they hear others use these statements would negatively correlate with the level of seriousness …

Enhancing Information Architecture With Machine Learning For Digital Media Platforms, Taylor N. Mietzner

Honors College Theses

Modern advancements in machine learning are transforming the technological landscape, including information architecture within user experience design. With the unparalleled amount of user data generated on online media platforms and applications, an adjustment in the design process to incorporate machine learning for categorizing the influx of semantic data while maintaining a user-centric structure is essential. Machine learning tools, such as the classification and recommendation system, need to be incorporated into the design for user experience and marketing success. There is a current gap between incorporating the backend modeling algorithms and the frontend information architecture system design together. The aim of …

Exploring Demagoguery And Political Rhetoric’S Impact Through Social Media, Avery Palsma

Honors Thesis

Demagoguery refers to political rhetoric and activity that seeks support by appealing to the desires and prejudices of ordinary people. Demagogues are political leaders, such as Donald Trump and Adolf Hitler, who gain power by using a destructive approach to popular discourse. They influence culture by perpetuating and influencing ideologies, allowing them to take advantage of and fuel a dominating culture. Demagogues are present in today’s culture as the political divide becomes greater. This study aims to explain why demagogues are so influential and how social media might be contributing to their growth. In order to do this, three communication …

The Actions Of A Lonely Woman And The Effects Of Online Incel Communities On Society, Antara Dabral

Richard T. Schellhase Essay Prize in Ethics

In recent years, the resistance to women’s rights movements has started to shift from only being based on gender roles and has started to take root in insecurity and anxiety surrounding a dating life. This phenomenon has been further exacerbated with the advent and growth of the internet, where ideas are allowed to spread across the world rapidly which has created online forums where people known as incels gather.

In this paper, I ascertain that these online forums have a broad incel culture and community founded on victimhood and frustration and how they were formed as a consequence of a …

Zeitgeist Of The 2010s And Impact On Fashion Trends, Sophie Scott Anderson

Senior Theses

The zeitgeist of the 2010s can be examined through shifts in technology, politics, economy, environment, religion, and entertainment. This research explores how fashion serves as both a mirror and a driver of societal change during this transformative decade. Trend diffusion itself evolved from the traditional theories of trickle-up and trickle-down because of the prominence of influencer culture, giving average consumers the platform to influence numerous like-minded consumers. Defining the 2010s zeitgeist requires an analysis of the significant patterns in the technological and sociocultural environment through as many sources as possible for a holistic approach. Sociologically, fashion has been accepted as …

My Github Sponsors Profile Is Live!": Investigating The Impact Of Twitter/X Mentions On Github Sponsors, Youmei Fan, Tao Xiao, Hideaki Hata, Christoph Treude, Kenichi Matsumoto

Research Collection School Of Computing and Information Systems

GitHub Sponsors was launched in 2019, enabling donations to opensource software developers to provide financial support, as per GitHub’s slogan: “Invest in the projects you depend on”. However, a 2022 study on GitHub Sponsors found that only two-fifths of developers who were seeking sponsorship received a donation. The study found that, other than internal actions (such as offering perks to sponsors), developers had advertised their GitHub Sponsors profiles on social media, such as Twitter (also known as X). Therefore, in this work, we investigate the impact of tweets that contain links to GitHub Sponsors profiles on sponsorship, as well as …

Hozier, Tiktok, And Sapphic Rhetoric, Sophia Marie Kovalcik

English Theses & Dissertations

Through the process of social circulation and critical imagination, Sappho’s poetry, which maintains rhetoric that women, nature, and love are related to ritual and feminine divinity, intersects with queer digital rhetoric. Via discussion of feminist spirituality rhetoric, Marie Cartier’s lesbian theology, and rhetorical and literary analysis of Sappho’s lyrical fragments, I explore her Ancient Greek mythological, cultural aesthetics. I then connect sapphic rhetoric to two contemporary artifacts that represent or influence contemporary feminist, digital, and queer identities: the lyrics of the Irish musician Andrew Hozier-Byrne, known as Hozier and TikTok comment sections surrounding Hozier’s music and concert clips.

Mapping The Jurisprudence Of The Facebook Court, Tao Huang

Buffalo Law Review

The Oversight Board of Facebook (now Meta) has been described as a “court.” Acting like a judicial body, it adjudicates disputes about content moderation decisions of Meta. In some sense, the Board is a great experiment: it enables us, for the first time, to observe, analyze, and assess how private platforms can borrow the model of judicial review to enhance their governance, how the new platform laws have differed from and interacted with the old State laws, and what new principles, rules, and methods will emerge in this process of interaction, accommodation, and innovation. These developments constitute a crucial part …

Centennials Information Ecosystem: A Portrait Of Gen Z As Potential Information Consumers Of Mainstream Media, Andalusia Neneng Permatasari, Ratri Rizki Kusumalestari, Arbaiyah Satriani, Yuki Jauza Hasna Afyadi, Sarry Shafina Saraswati

Jurnal Komunikasi Indonesia

Generation Z, also known as the centennials, has been widely discussed in various studies. Gen Z's behavior in consuming news and information is shown in the way they access information, choose news topics and media platforms, and determine which media they will frequently go to specifically. The purpose of this study is to explore Gen Z's consumption of news on mainstream media and the factors that influence it, and to delve into their perceptions of the function of mainstream media in exercising social control and being a trusted source of information. The method used in the research is qualitative with …

When The Opposition Dominates The Conversation (Twitter Network Analysis About The Controversial Indonesian Constitutional Court Decision), Rifki Nur Priyansyah, Rudi Reynal Sulaiman, Ferdi Raihan Firdaus

Jurnal Komunikasi Indonesia

The Constitutional Court of Indonesia decided to grant a request of the Deputy Chairman of the Corruption Eradication Commission (KPK) to extend the term of office of the KPK from 4 years to 5 years. This brought up public attention on Twitter, including members of the House of Representatives (DPR). Social network analysis was used to discover how the discussion appeared on the Twitter network and the actors involved (using indegree, outdegree, and betweenness centrality derived from graph theory). The Netlytic program recorded 6,195 uploads from May 25, 2023, to June 1, 2023. the Gephi application detects 3377 nodes and …

Online Fan Communities: Welcoming Behavior, Brand Community Markers, And Multiple Identities In Sports Fandom, Blaine R. Huber

Doctoral Dissertations

Online fan communities have revolutionized the way sport consumers engage with fellow fans and the sports product. The traditional regional boundaries that once characterized sports fandom have been mitigated by the emergence of new media, social media platforms, and online fan communities. This dissertation explores the non-geographically bound nature of contemporary sports fan communities, examining the evolving dynamics of fan behavior in the digital age. In Study 1, an interactional perspective is employed to explore online fan socialization. The focus is on how new fans' self-presentation influences acceptance within NFL team-specific Reddit communities. Utilizing data mining, textual analysis, and qualitative …

توظيف اللوبي الفلسطيني في أمريكا لمنصة فيسبوك في هندسة الجمهور الأمريكي, Aseel Abu Fardi, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

هدف المقال تحليل خطاب مؤسسات اللوبي الفلسطيني في أمريكا المستخدم لهندسة الجمهور الأمريكي من خلال صفحات فيسبوك، والتعرف على الأطر التي وظفها لتأطير موضوعاته وقضاياه، بالاستناد إلى نظرية التأطير الإعلامي. تنتمي هذه الدراسة إلى حقل الدراسات الوصفية التحليلية، باستخدام أداة تحليل المضمون لعينة الدراسة المكونة من 247 منشوراً من منشورات صفحات مؤسسات اللوبي الفلسطيني على منصة فيسبوك خلال النصف الثاني من العام 2021. وخلصت الدراسة إلى مجموعة من النتائج أبرزها، تركيز خطاب اللوبي على الموضوعات الإنسانية والسياسية والحقوقية القانونية، يليها الموضوعات الثقافية الأكاديمية، كما أن الأطر الإعلامية الأكثر توظيفاً في خطاب اللوبي هي: إطار المسؤولية، وإطار الصراع، وإطار الاهتمامات الإنسانية. …

Utilisation Of Whatsapp For Emergency Medical Services In Garissa, Kenya., Austin Lee, Benjamin Wachira, John Kennedy, Nicholas Asselin, Nee-Kofi Mould-Millman

Emergency Medicine, East Africa

Garissa county, Kenya is a geographically large county with a mobile pastoralist population that has developed a method for emergency medical services (EMS) coordination using the WhatsApp communication platform. This work was based on a site visit, to better understand and describe the current operations, strengths, and weaknesses of the EMS communication system in Garissa. The use of WhatsApp in Garissa county seems to work well in the local context and has the potential to serve as a cost-effective solution for other EMS systems in Kenya, Africa, and other LMICs.

#Getinked: An Anthropological Exploration Of Tattooing And Social Media, Delanee Taylor

Electronic Theses and Dissertations

This thesis aims to address two inquiries regarding contemporary tattooing. The first goal is to explore how social media has changed the practice of tattooing while the second goal is to examine how tattoos are used to express or explore the differing facets of a person’s identity. Identity theory, social identity theory, semiotics, and the concepts of stigma and deviancy form the theoretical framework which allows one to understand the ways in which tattoos can provide insights into the various aspects of someone’s identity as well as how social media can influence members of the tattoo community. An online survey, …

Sappling: An Interactive Platform For Creative Expression And Collaboration, Alex Aquino

Graphic Communication

Sappling is a new application that aims to tackle some of the shortcomings of traditional social media, which currently dominates the way we interact with friends and other users online. In its initial phase, we plan to target a certain demographic of people that we feel would benefit most from the platform, such as engineers or musicians. As a part of my project, I plan to help identify which group we want to target in this development stage, using survey data and other metrics to measure different groups and their likelihood to benefit from this new platform. As some research …

“Eres Un No Sabo Kid”: How Linguistic Discrimination Online Is Shaping Young Heritage Spanish Speakers’ Language Attitudes, Identities, And Community Connections, Diana Camberos, Claudia Pozzobon Potratz

11th National Symposium on Spanish as a Heritage Language

We explore how a social media phenomenon impacts the identity, language development, ideologies, and sense of community and self among Heritage Spanish Speakers (HSS) at a PWI in the Midwest. The data reveals the unique experiences and challenges faced by HSS and their perspective on language ideologies and identity.

Organizational Communication In The Wnba, Paris Fierkelepp

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

There are over 42,000 organizations in the world, each of which has their own style and practice of organization communication. Out of all those organizations, the one that I chose as the subject of my research paper is the Women’s National Basketball Association, better known as the WNBA. Throughout this paper, I will provide a brief history of the WNBA, patterns that I have identified regarding communication in the WNBA, connections between communication in the WNBA and the course content, some problems I identified regarding the communication in the WNBA, and my recommendations for fixing those problems.

The Camera Eats First: What Foodstagramming Reveals About Personal Behavior, Xiaoxiao Fu

Rosen Research Review

Some chefs may try to ban it, but 'foodstagramming'—diners taking photographs of food to post on social media—is a valuable tool that can boost both restaurants' and diners' public image. That's the conclusion of new research led by UCF Rosen College of Hospitality Management's Associate Professor Xiaoxiao Fu. The study takes a psychological perspective and finds that foodstagramming helps both individuals' self-efficacy—the belief that if individuals act in specific ways they can achieve certain goals—and provides opportunities for restaurants to promote their businesses in new and exciting ways.

From The Outside Looking In: Transmasculine Narrative Identity, Experiences, And Larger Narratives On Social Media, Micah Roldan

Dissertations, Theses, and Capstone Projects

Narrative identity development is an essential process in how individuals perceive themselves and the world around them. Often, narrative identity is studied in cisgender heterosexual individuals and applied to others without the acknowledgment of individuals that fall outside of these categories. Drawing upon existing literature and autoethnography, this thesis aims to meaningfully bridge this gap by studying the narrative identity development of transmasculine individuals through the lens of social media. This thesis proposes that the use of social media to share gender transition journeys has created a new digital trans and queer narrative for users and viewers. This narrative is …

When And Why Do Arabs Verify? Predicting Online News Verification Intention During The 2023 Gaza War, Menna Elhosary

Theses and Dissertations

Guided by the network gatekeeping and secondary gatekeeping theoretical frameworks, this study employed a 2 (news headlines: pro-Palestine/anti-Palestine) x 2 (news sources: the Times of Israel/Al-Jazeera English) experiment embedded in an online survey on a purposive sample of Arab social media users (N= 452), aiming to understand the antecedents of online news verification during the 2023 Gaza War1. The study investigated the motives that might have encouraged or discouraged Arabs from verifying the war-related news circulated on social media. A model was proposed to examine the role of confirmation bias in shaping perceptions about sources and messages, thereby impacting online …

The Role Of Social Media In Raising Awareness Against Green Crimes : An Applied Study On Naif University Students, Munahi Bin Shari

Journal of Police and Legal Sciences

Social media platforms are considered among the most important modern tools for raising awareness against green crimes in the Arab world. These platforms have a significant impact on environmental awareness and the advancement of the nation through education and guidance. They play a vital role in influencing various segments of society and drawing attention to various environmental issues. This research aims to explore the role of social media in raising awareness against green crimes.

To achieve these objectives, the researcher employed a descriptive survey methodology and conducted a questionnaire survey among a sample of 591 students at Naif University in …

Identifying Dark Patterns In User Account Disabling Interfaces: Content Analysis Results, Dominique Kelly, Victoria L. Rubin

FIMS Publications

Dark patterns are user interface (UI) strategies deliberately designed to influence users to perform actions or make choices that benefit online service providers. This mixed methods study examines dark patterns employed by social networking sites (SNSs) with the intent to deter users from disabling accounts. We recorded our attempts to disable experimental accounts in 25 SNSs drawn from Alexa’s 2020 Top Sites list. As a result of our systematic content analysis of the recordings, we identified major types of dark patterns (Complete Obstruction, Temporary Obstruction, Obfuscation, Inducements to Reconsider, and Consequences) and unified them into a conceptual model, based on …

Critical Multimodal Discourse Analysis: A Case Of A Palestinian Movement, Mohammedwesam Amer

An-Najah University Journal for Research - B (Humanities)

The paper examines digital discourses of and on the Palestinian movement, Hamas on Twitter. The data corpus contains tweets and retweets by Shehab News Agency (Hamas’s agency), and all tweets associated with the hashtag #hamas and produced by any tweeter. The data resources were extracted in January 2022. The paper uses Kress and Van Leeuwen’s (1996 & 2006) social semiotic approach and critical discourse tools to examine online, textual and visual features of tweets. The findings show that the word occupation الاحتلال is the most frequent word in the tweets of Shehab News Agency, and it is associated with hashtags …

The Study Of Baby Boomers And Generation Z’S Attitudes Towards Generational Mental Health Dynamics, Regina M. Luttrell Ph.D., Hunter Harpin, Emma Grace Reville, Yunxiang Yu, Abagail Sweeney

Real Chemistry Emerging Insights Lab

The purpose of this research is to compare and contrast how different historical events have impacted Generation Z members’ and the Baby Boomers’ attitudes towards mental health and how those attitudes have guided members of these generations to feel about medical experts and the technology that they use to deliver their services in the post-COVID era. Studying these topics allows our group to make recommendations as to how medical experts should go about interacting with members of the Generation Z and Baby Boomer generations respectively, based on how historical events have influenced their attitudes towards mental health topics, their perceived …

Understanding The Effects Of Twitter Crisis Events On Brand Reputation: The Case Of Strathmore University And Kfc Kenya., Wambui Gachari

Theses & Dissertations

An organisational crisis event on Twitter goes viral within a short period of time. Within that time, sentiments – either negative or positive – are produced through the tweets published as a result of conversations driven by Twitter users. Coverage done by legacy media further amplify the magnitude of organizational crisis events. These sentiments produces by Twitter users become instrumental in shaping the public perception of organisations. This study sought to determine how Twitter users frame crisis events and the subsequent influence on brand reputation of organisations under crisis. The Framing theory and Situational Crisis Communications theory offered insights into …

Examining Social Media Utility In Television News Programming: A Case Study Of Urban Tv, Uganda., Vicent Musoke

Theses & Dissertations

This study examined social media utility in television news programming using a case study of Urban TV, Uganda. It also provided an understanding of how television stations in the country integrate social media in their news programs by establishing social media utility in Urban Television’s news programs; assessing how Urban TV caters to its broadcast and social media audience in news programs, and exploring how Urban TV’s cross-platform utility caters to its social media audience in news programming. The study is anchored within the technology acceptance Model and uses in-depth interviews with Urban TV staff and direct observation of Urban …

The Parasocial Experiences Of Twitch Streamers, Ashley Adamian

Theses and Dissertations

The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs fulfill certain roles in the individual’s life, as well as some aspects that affect the relationship, such as the strength and development of the relationship. Previous research has concluded that stronger PSRs can develop from livestreaming platforms such as Twitch. This study investigates the relationship between Twitch livestreamers and PSRs. Through semi-structured interviews with seven participants, this study finds the …

The Impact Of Loneliness Post-Pandemic And Immersed In The Upcoming Political Election, Regina M. Luttrell Ph.D., Gwen Pratt, Abigail Kludt, Amy Barone, Kwadwo Osei-Poku, Lihan Wang

Real Chemistry Emerging Insights Lab

The Real Chemistry Emerging Insights Lab emerged with a partnership between Real Chemistry and the Public Relations department at the S.I. Newhouse School of Public Communication and serves as a multidisciplinary research center focusing on analytics, artificial intelligence, digital and emerging media for a number of organizations regarding communications.

Healthcare professionals and organizations are interested in identifying how mental health impacts different U.S. generational groups after the COVID-19 pandemic and the intersectionality of U.S. Politics. Our team focused on two generational cohorts – Generation X (1965-1980) and Generation Z (1997-2012) – as an entry point into navigating the impact of …