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Articles 1 - 22 of 22
Full-Text Articles in Social Media
Twitter Trends During The 82nd Session Of The Nevada Legislature, 2023, Annie Vong, Zachary Billot, Mary Blankenship, Caitlin J. Saladino, William E. Brown Jr.
Twitter Trends During The 82nd Session Of The Nevada Legislature, 2023, Annie Vong, Zachary Billot, Mary Blankenship, Caitlin J. Saladino, William E. Brown Jr.
Elections & Governance
This fact sheet examines Twitter trends during the 82nd Session of the Nevada Legislature (2023). Data are comprised of tweets posted on Twitter by users located in Nevada addressing the most discussed topics during the session.
Positive And Negative Attitudes Towards Skincare Products, Jordan Rachelle Barcenas, Jessica Herrera
Positive And Negative Attitudes Towards Skincare Products, Jordan Rachelle Barcenas, Jessica Herrera
Undergraduate Research Symposium Posters
Understanding consumer attitudes about skincare products. Rise in skincare products from COVID. More demand for higher quality products. Examine price sensitivity, brand exclusivity, positive results, and clean ingredient preferences.
Social Media Marketing Related To Nike, Felipe Herrera
Social Media Marketing Related To Nike, Felipe Herrera
Undergraduate Research Symposium Posters
This research examines positive and negative attitudes about social media marketing within Nike. Understanding consumer attitudes about social media marketing is important because it affects our lives every day and we are exposed to it on a regular basis. Previous research about this product category showed that there are new tactics Nike is using to expand business, how the pandemic affected usage of social media, and the percentages of apps being used by adults in the last year. I conducted three netnography analyses by observing consumer groups on Facebook, Twitter, and Reddit social media platforms on Nike to understand consumer …
What Made You Choose?, Reyes Felix
What Made You Choose?, Reyes Felix
Undergraduate Research Symposium Posters
The social, revenue, and other differences between iPhones and Samsung phones are examined through netnography and literature reviews. Individuals were surveyed on their current and previous devices.
Social Media: Factors That Impact Sports, John Wilke
Social Media: Factors That Impact Sports, John Wilke
Undergraduate Research Symposium Podium Presentations
Sports have been a popular form of entertainment for centuries and have become more refined over time. As new forms of sports entertainment emerges, various factors will play a significant role in how much a participant will earn. This study will focus on social media, specifically Instagram, and how it plays a role in total earnings.
Pm Me The Truth? The Conditional Effectiveness Of Fact-Checks Across Social Media Sites, Austin Horng-En Wang
Pm Me The Truth? The Conditional Effectiveness Of Fact-Checks Across Social Media Sites, Austin Horng-En Wang
Political Science Faculty Research
People use multiple social media daily. Some platforms feature public interactions like Facebook, others emphasize private communications such as Line. Although misinformation is rampant on all platforms, literature on fact-checks (FC) focuses primarily on public ones. This article provides an integrated psychological model and argues that FC is less effective on private platforms. People expect to encounter “unwelcome” FCs (incongruent with their beliefs) on public platforms, but selectively approach the “welcome” FC on private platforms. An experiment (n = 601) and a national survey (n = 1060) were implemented to test these hypotheses in the 2020 Taiwan Presidential …
A Social Networks Approach To Interaction Patterns Of Bts Compared To Justin Bieber On Twitter, Soohyun Park, Taisik Hwang
A Social Networks Approach To Interaction Patterns Of Bts Compared To Justin Bieber On Twitter, Soohyun Park, Taisik Hwang
Far West Popular Culture Association Annual Conference
A Korean-pop boy band, BTS, has broken the cultural barrier to make changes in the nature of the global pop industry. This study examined the unique approach BTS has taken through social media to building its fan base and interacting with its fans. Twitter datasets were analyzed to explore the nature of BTS’s interaction with its fans on social media, as compared to another pop star, Justin Bieber. Findings and implications are discussed.
Is There An App For That? Social Support, Depression, And Anxiety Among Users Of A Digital Mental Health App, Bryce V. Brown, Teresa J. Walker, Christine Guardian, Matthew Schurr
Is There An App For That? Social Support, Depression, And Anxiety Among Users Of A Digital Mental Health App, Bryce V. Brown, Teresa J. Walker, Christine Guardian, Matthew Schurr
Undergraduate Research Symposium Posters
Perceived social support has been associated with mental health. Social distancing guidelines due to COVID-19 heavily shifted social engagement to digital formats. It is important to understand the role of digital mental health interventions in mental health outcomes.
Streaming's Effect On American Media Exports, Aviel Geronimo, Jonathan Swanberg
Streaming's Effect On American Media Exports, Aviel Geronimo, Jonathan Swanberg
Undergraduate Research Symposium Lightning Talks
The Media and Entertainment (M&E) industry is largest in the United States with a total value of $660 Billion in 2020. The global M&E industry is valued at approximately $2 Trillion. New technologies have allowed for the advent of streaming services for music, television, film, books, video games, and more. Streaming services allow media exports to be easily accessed by consumers domestically and abroad.
Who Is Gonna See The Shrink? Anxiety And Depression's Relationship To Openness And Willingness To Engage In Weekly Psychotherapy, Bryce V. Brown, Teresa J. Walker, Christine Guardian, Matthew Schurr
Who Is Gonna See The Shrink? Anxiety And Depression's Relationship To Openness And Willingness To Engage In Weekly Psychotherapy, Bryce V. Brown, Teresa J. Walker, Christine Guardian, Matthew Schurr
Undergraduate Research Symposium Posters
Digital mental health interventions may offer an alternative to in-person psychotherapy. It is important to understand attitudes about traditional in-person psychotherapy among app users to contextualize treatment seeking and better understand treatment options.
Ukraine-Russia War: Nevada Twitter And Disinformation Trends, Mary Blankenship, Caitlin J. Saladino, William E. Brown Jr.
Ukraine-Russia War: Nevada Twitter And Disinformation Trends, Mary Blankenship, Caitlin J. Saladino, William E. Brown Jr.
Elections & Governance
This fact sheet analyzes responses to the ongoing Ukraine-Russia War posted on Twitter by users located in Nevada and identifies the most circulated narratives and disinformation topics.
Communication Outside Of The Home Through Social Media During Covid-19, Natalie Pennington
Communication Outside Of The Home Through Social Media During Covid-19, Natalie Pennington
Communication Studies Faculty Research
This study explored, through quantitative and qualitative survey analysis (N = 307), the role of communication through social media during the COVID-19 pandemic. Data were collected in April 2020 to understand how individuals engaged with their network through social media and the subsequent relationship with subjective well-being, conceptualized as loneliness, life satisfaction, and positive and negative affect. Results identified that passive social media use contributed to greater loneliness and a decrease in life satisfaction. Some active use of social media contributed to an increase in positive affect. However, other active uses increased feelings of loneliness. Results also spoke to …
Social Media, Stress And Sleep Deprivation: A Triple “S” Among Adolescents, Micajah Daniels, Manoj Sharma, Kavita Batra
Social Media, Stress And Sleep Deprivation: A Triple “S” Among Adolescents, Micajah Daniels, Manoj Sharma, Kavita Batra
Environmental & Occupational Health Faculty Publications
This commentary is aimed to discuss the impact of social media or the internet and engagement on youth development and comprehend these complex interrelationships. The discussion will serve as an important basis for designing targeted interventions to promote the judicious use of social media and meaningful engagement among youth. Problematic social media use (SMU) among adolescents may be associated with sleep deprivation, emotional distress, and adoption of maladaptive behaviors. Depression and stress are most notably connected to online harassment from SMU or cyberbullying. Degradation, threats, fake profiles, cyberstalking and unwanted comments are some examples of cyberbullying. Given the critical developmental …
A Critical Analysis Of The Body Positive Movement On Instagram: How Does It Really Impact Body Image?, Ayla S. Gelsinger
A Critical Analysis Of The Body Positive Movement On Instagram: How Does It Really Impact Body Image?, Ayla S. Gelsinger
Spectra Undergraduate Research Journal
Instagram, a photo based social networking site, is one of the most popular forms of social media. The Body Positive Movement campaign surfaced on Instagram in 2012 and aimed to confront the unrealistic expectations and unrepresentative portrayals of women in popular media and advertising. The present study aimed to analyze whether posts that were tagged #bodypositive or #bodypositivity upheld the initial goals of the movement by taking note of the characteristics (including race, sex, gender, and body type) of people that were featured in the top posts of the #bodypositive or #bodypositivity tags. Resultant fieldnotes were coded into the following …
A Drawing A Day Keeps The Pandemic Away: Vol 9, University Of Nevada, Las Vegas
A Drawing A Day Keeps The Pandemic Away: Vol 9, University Of Nevada, Las Vegas
A Drawing a Day Keeps the Pandemic Away
The project is called A Drawing a Day Keeps the Pandemic Away. We created it on March 17th, which was the day when we realized that we weren’t going to be able to go back into the museum and continue installing the exhibitions we had been planning to open on March 27th. People were asking us what we, as an art museum, were going to do to reach out to the community during the pandemic shutdown and honestly we were wondering that ourselves, so we had an online brainstorming session and came up with the idea of posting a daily …
Covid-19: Economic Recovery, Twitter, And Public Perception Of Las Vegas, Mary Blankenship, Caitlin Saladino, William E. Brown Jr.
Covid-19: Economic Recovery, Twitter, And Public Perception Of Las Vegas, Mary Blankenship, Caitlin Saladino, William E. Brown Jr.
Economic Development & Workforce
This Fact Sheet analyzes responses posted on Twitter following an interview conducted by CNN reporter Anderson Cooper, who interviewed Carolyn Goodman, Mayor of the City of Las Vegas, concerning the re-opening of the Las Vegas economy during the COVID-19 pandemic.
How Misinformation Spreads Through Twitter, Mary Blankenship
How Misinformation Spreads Through Twitter, Mary Blankenship
Student Research
While living in the age of information, an inherent drawback to such high exposure to content lends itself to the precarious rise of misinformation. Whether it is called “alternative facts,” “fake news,” or just incorrect information, because of its pervasiveness in nearly every political and policy discussion, the spread of misinformation is seen as one of the greatest challenges to overcome in the 21st century. As new technologies emerge, a major piece of both content creation and the perpetuation of misinformation are social media platforms like Twitter, Facebook, and YouTube. As news events emerge, whether be a pandemic, a mass …
How Musical Artists Can Use Social Media For Successful Careers, Kian Hassankhan, Sutirtha Chatterjee
How Musical Artists Can Use Social Media For Successful Careers, Kian Hassankhan, Sutirtha Chatterjee
AANAPISI Poster Presentations
This research paper is about elucidating the current business model of the music industry and how artists or musicians can use it to their advantage through social media, specifically Instagram. Through paid and organic advertising, artists, producers and musicians can create successful music business startups and add an additional source of income to their lives. This paper dives deep into real, tangible goals while expanding the philosophy of the aspiring creative entrepreneur by giving them a road map to creating a successful creative brand through the lens of social media.
What Predicts Social Casino Game Playing? Interrelations Of Social Casino Gaming, Gambling, And Demographic Factors, Jani Kinnunen, Joe Macey
What Predicts Social Casino Game Playing? Interrelations Of Social Casino Gaming, Gambling, And Demographic Factors, Jani Kinnunen, Joe Macey
International Conference on Gambling & Risk Taking
Social casino games (SCG), for example those played on Facebook and on mobile devices, are one of the most profitable genres of free-to-play games. They are also an example of a convergence trend, where the line between gambling and digital gaming is blurring. Digital games integrate gambling elements, such as loot boxes, while new forms of digital, online and hybrid gambling games use similar immersive elements as those which are employed in video games.
The Finnish Player Barometer 2018, a nationally representative dataset (n = 946), included questions about digital gaming, gambling and SCG. It reveals that 5.9% of Finns …
Use Of Craigslist.Org To Hook Up: Age Differences In Sex Requests, Hiv Disclosure And Negotiated Safety Among Men-Seeking-Men, Kristen Clements-Nolle, Aliya Buttar, Lindsey Dermid-Gray, Tyler Peterson, Andrea Esp
Use Of Craigslist.Org To Hook Up: Age Differences In Sex Requests, Hiv Disclosure And Negotiated Safety Among Men-Seeking-Men, Kristen Clements-Nolle, Aliya Buttar, Lindsey Dermid-Gray, Tyler Peterson, Andrea Esp
Nevada Journal of Public Health
Data from 984 “men-seeking-men” Craigslist.org postings in five cities were analyzed to assess differences in sexual requests, HIV status disclosure, and negotiated safety between young (18-24 years) and older (25 years and older) men who have sex with men (MSM). Young MSM were less likely than older MSM to post their HIV status or the preferred status of a partner (p=0.04), disclose and/or request a partner who was disease and drug free (p=.01), and request use of a condom in their posting (p=0.01). Interventions aimed at changing the culture and content of postings on Craigslist.org by encouraging HIV status disclosure …
The Marketing Effectiveness Of Hotel Facebook Pages: From Perspectives Of Customers And Messages, Xi Yu Leung
The Marketing Effectiveness Of Hotel Facebook Pages: From Perspectives Of Customers And Messages, Xi Yu Leung
UNLV Theses, Dissertations, Professional Papers, and Capstones
In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an increasing number of hotels are using social media to promote their business. However, the marketing effectiveness of social media is still a big challenge in both academic and business world. Since social media marketing is totally different from traditional marketing approaches, traditional marketing theories and practices may not be applicable to social media. Besides, very few studies have examined the effectiveness of social media marketing in the academic world.
Therefore, this study intended to provide an in-depth examination on the marketing effectiveness of …
Libraries Atwitter: Trends In Academic Library Tweeting, Darcy C. Del Bosque, Sam A. Leif, Susie Skarl
Libraries Atwitter: Trends In Academic Library Tweeting, Darcy C. Del Bosque, Sam A. Leif, Susie Skarl
Library Faculty Publications
Purpose – This paper aims to present an overview of how libraries are using Twitter in an academic setting.
Design/methodology/approach – This study analyzed the current state of 296 Twitter accounts from a random sample of academic libraries. A total of 19 different criteria were explored, with an emphasis on the following three categories: layout and design, content and number of tweets, and account followers.
Findings – Only 34 per cent of libraries in the study had a Twitter account and characteristics varied widely among libraries, however it is evident that it is possible to successfully communicate with patrons via …