Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Public Relations and Advertising
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick
Atlantic Marketing Association Proceedings
No abstract provided.
Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger
Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger
Symposium of Student Scholars
O'Keefe's (1988) theory of message design logics explains why some messages are more
persuasive than others. The first, expressive design logic, is the most basic and focuses on
expressing individual thoughts and opinions (O’Keefe, 1988). This type of message design
merely states what the persuader wants. The second, conventional design logic, appeals to
typical reasons or emotional appeals that would be suitable for any audience. The third,
rhetorical message design logic, is the most complex and sophisticated message design focusing
on achieving an agreement between the sender and receiver in which the message provides
context. Unlike conventional design logic, rhetorical …