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Full-Text Articles in Public Relations and Advertising
Major League Baseball Marketing Ads And Ticket Sales, Nicole Cohen
Major League Baseball Marketing Ads And Ticket Sales, Nicole Cohen
Graphic Communication
Major League Baseball teams spend thousands of dollars each year on the promotion of their team to sell tickets to games. Much of this money is spent on print advertisements. Marketing teams of MLB teams would benefit by knowing if there is any direct relationship between a print advertisement and ticket sales. This report explores if there is any type of direct correlation between the two. Elite and specialized interviewing, descriptive and historical research, as well as surveying were all used to help determine what, if any, sort of relationship print advertisements and ticket sales have.
Promoting A Benefit Concert With Digital Media, Aubrea Felch
Promoting A Benefit Concert With Digital Media, Aubrea Felch
Graphic Communication
The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …