Public Relations and Advertising Commons^™

Major League Baseball Marketing Ads And Ticket Sales, Nicole Cohen

Graphic Communication

Major League Baseball teams spend thousands of dollars each year on the promotion of their team to sell tickets to games. Much of this money is spent on print advertisements. Marketing teams of MLB teams would benefit by knowing if there is any direct relationship between a print advertisement and ticket sales. This report explores if there is any type of direct correlation between the two. Elite and specialized interviewing, descriptive and historical research, as well as surveying were all used to help determine what, if any, sort of relationship print advertisements and ticket sales have.