Public Relations and Advertising Commons^™

Guided Toolkit For Virtual Programming, Sienna Mcarthur

Williams Honors College, Honors Research Projects

The Coronavirus pandemic that has occurred over the last year was a major detriment to the entire world. COVID-19 caused businesses to shut down, people to shelter in place, and restricted in-person gatherings. Specifically, in the event coordinating profession, planners had to pivot their thought process and change how they saw their careers. Virtual events became a reality for most, but some were unsure of where to start the transition.

This research focuses on the importance of continued programming, even virtually, in order to keep positive relationships alive and encourage participants to be engaged from their homes. It also creates …

Legacy Traditions, Abigail Schreiner

Williams Honors College, Honors Research Projects

This paper discusses and examines how I planned and executed a new fall program for Girl Scouts of North East Ohio entitled, “Legacy Traditions.” This program took place in October 2019 at Camp Timberlane in Wakeman, Ohio. The attendance of the camp consisted of girls between the ages of 6 to 11 years old. After seeing there was a need for a program that discussed Girl Scout Traditions while teaching leadership and other core values of Girl Scouts, the program was created in partnership with Girl Scouts of North East Ohio. Girl Scouts is an organization where girls of all …

Volunteer Tool Kit, Lydia Brooks

Williams Honors College, Honors Research Projects

The Williams Syndrome Association is a nonprofit organization that helps raise funds and awareness about Williams syndrome. Williams syndrome is a disorder that is not very well known and has a lot of unique challenges associated with it. Individuals with Williams syndrome have serious health concerns and tend to be extremely friendly, outgoing, and empathetic. The Williams Syndrome Association is dedicated to raising funds to aid research, creating awareness for the disorder, and providing support to families that are affected by the disorder. The association recruits volunteers to put on an annual Walk for Williams Syndrome in their area. These …

Fighting Cancer With Purpose: Best Practices For Charity Event Planning, Emily Bower

Williams Honors College, Honors Research Projects

The 2017-2018 school year was the first year The University of Akron competed in the Bateman competition, a national public relations competition. The Bateman competition challenges students to research, execute, and evaluate a public relations plan within their college campus and the surrounding community. Two teams at The University of Akron successfully created and implemented a plan that benefitted the non-profit With Purpose, an organization dedicated to increasing funding and research efforts allocated toward pediatric cancer. As a member of one of those teams, the author was responsible for planning the Bateman team’s large event during the implementation period. This …

Uncork Your Creativity, Kayla Pretzer

Williams Honors College, Honors Research Projects

Architectural Justice Gallery and Cafe is a unique, redefined space in Strongsville that strives to create an artisan living experience by encouraging customers to shop, dine and be inspired. The cafe is a flagship location of Architectural Justice, an interior design shop in Medina. In order to showcase the diverse aspects of this new location and attract more customers to the business, the owners wanted to host another pop-up event in their space. Due to the fact that Architectural Justice Gallery and Cafe is already known for their culinary and crafting classes, the owners requested that ‘Uncork Your Creativity’ be …

Blogging As Marketing: From Writing To Revenue, Matthew Headland

Williams Honors College, Honors Research Projects

This research paper explores the evolution of writing from a form of self-expression into a tactic to build community and to earn revenue in the form of web logs, or blogs. A history tracing blogging back to personal diaries and journals operates to set the context for the methods by which current day blogs create persona, community, and revenue. Through research conducted utilizing industry reports, academic texts, and professional blog articles, a thorough examination of 3 types of blogs outlines the methods of creating a successful blog and how each type of blog is monetized. Current trends in personal blogging, …

Camp Wanake Information Dissemination: Retreatant Literature And Materials, Erica Rymer

Williams Honors College, Honors Research Projects

Retreat groups are an integral part of nonprofit camp communities. Their attendance and volunteer efforts directly correlate with the success of the organization. Therefore it is necessary to understand why retreat groups visit camp environments and volunteer their time, as well as how they prefer to receive information in order for them to be best supported throughout their experience. It is key, as a nonprofit, to understand the best and most efficient methods of presenting retreatants with information, so that retention is increased and communication uncertainty is decreased. In addition, it is essential to understand the communication processes within the …

Conversation Station Digital Media Style Guide, Ciara Davis

Williams Honors College, Honors Research Projects

This style guide serves as training material for online communication strategies at the Conversation Station, an afterschool nonprofit organization for students in rural Ashtabula County (Orwell). By utilizing this guide, board members of the Conversation Station will be able to understand the importance of online engagement with the community to accomplish goals, hire communication liaisons based on the skills and knowledge necessary to perform tasks in the guide, and hold the liaison accountable by the fulfillment of tasks detailed. The style guide will also insure that despite communication liaisons coming and going, the Conversation Station’s online character remains consistent. By …

Statistics-Bierce Library Study, Tyler J. Hushour

Williams Honors College, Honors Research Projects

This is a report from two surveys that I created and administered to students and faculty at Bierce library who came to the Circulation Desk or the Tech Desk, as well as some of my other findings when periodically looking around the library to see where students like to study or hang-out. There was a written survey given at the Circulation Desk, and a different survey given at the Tech Check-Out Desk. The project is for Melanie Smith-Farrell, the head of Access Services, and is based on a similar study Ian McCullough did in the science library. While this is …

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades

Williams Honors College, Honors Research Projects

This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.

Social Media Management For Non-Profits And Churches, Paige K. Purtz 6896893

Williams Honors College, Honors Research Projects

This project was created as a result of a need to for social media guidance and best practices for churches and nonprofits. Research was conducted on current social media trends, statistics, and strategy. Five medium-to-large nondenominational churches made their analytics available. Data was taken from their analytics to discover what kinds of posts received the most engagement. The result of the research is a reader-friendly, best practices social media guide for churches.

Newsrooms And Social Media, Hanna E. Steinker

Williams Honors College, Honors Research Projects

The purpose of this research is to identify how local newspapers and newsrooms are converging to social media. An Ohio newspaper, The Post volunteered to have its Facebook Pages analytics studied over the course of two months, August through September. A constructed week was formed and four of the company’s Facebook Pages were analyzed. The study intends to examine the current social media position of The Post, assess the potential or areas of growth, and create a best practices manual to propel the selected newspaper’s social media accounts forward. Unlike traditional newspaper consumers, social media users tend to gather their …

Looking Ahead: A Public Relations Plan For Servicemaster Of Hudson, Brianne Angell

Williams Honors College, Honors Research Projects

This project examines the effectiveness of ServiceMaster of Hudson’s communication and proposes a public relations plan to generate business revenue by boosting awareness and engagement in the local community. Research revealed that the community is largely unaware of ServiceMaster of Hudson and that the company has a low reach on social media compared to competitors. Therefore, a public relations plan was created with focus on four areas: social media engagement, development of marketing materials, hiring of new employees, and employee engagement. The project also contains an appendix of materials created for ServiceMaster of Hudson, including advertisements and a schedule of …