Public Relations and Advertising Commons^™

Guided Toolkit For Virtual Programming, Sienna Mcarthur

Williams Honors College, Honors Research Projects

The Coronavirus pandemic that has occurred over the last year was a major detriment to the entire world. COVID-19 caused businesses to shut down, people to shelter in place, and restricted in-person gatherings. Specifically, in the event coordinating profession, planners had to pivot their thought process and change how they saw their careers. Virtual events became a reality for most, but some were unsure of where to start the transition.

This research focuses on the importance of continued programming, even virtually, in order to keep positive relationships alive and encourage participants to be engaged from their homes. It also creates …

Volunteer Tool Kit, Lydia Brooks

Williams Honors College, Honors Research Projects

The Williams Syndrome Association is a nonprofit organization that helps raise funds and awareness about Williams syndrome. Williams syndrome is a disorder that is not very well known and has a lot of unique challenges associated with it. Individuals with Williams syndrome have serious health concerns and tend to be extremely friendly, outgoing, and empathetic. The Williams Syndrome Association is dedicated to raising funds to aid research, creating awareness for the disorder, and providing support to families that are affected by the disorder. The association recruits volunteers to put on an annual Walk for Williams Syndrome in their area. These …

Uncork Your Creativity, Kayla Pretzer

Williams Honors College, Honors Research Projects

Architectural Justice Gallery and Cafe is a unique, redefined space in Strongsville that strives to create an artisan living experience by encouraging customers to shop, dine and be inspired. The cafe is a flagship location of Architectural Justice, an interior design shop in Medina. In order to showcase the diverse aspects of this new location and attract more customers to the business, the owners wanted to host another pop-up event in their space. Due to the fact that Architectural Justice Gallery and Cafe is already known for their culinary and crafting classes, the owners requested that ‘Uncork Your Creativity’ be …