Mass Communication Commons^™

Effects Of Stereotypes On Black Women Audiences, Darian M. Shorts

LSU Master's Theses

This study focuses on the effects that televised racial stereotypes have on the self-perception of viewers who identify as Black women. This paper lists three commonly used stereotypes for Black women in television and provides detailed background and analysis of each. There were three goals that I wanted to achieve with this study. The first goal of this study was to measure the amount of stereotyped entertainment these specific viewers consume. The second goal of this study was to understand the positive and negative effects that racial stereotypes have on Black women. The last goal of this study was to …

Watching Sports Online: Evaluating The Viewing Motivations Of Sports Streaming Service Users, Jordan Dove

LSU Master's Theses

With millions of viewers tuning in to sporting events each year, there are many different motivations to analyze as to why there are such a large amount of people involved. More recently, sports streaming services have become a second option for viewers to watch sporting events, creating even more popularity for the sports market. New highs of streaming viewers have been seen with each passing year, as new media continues to take over old traditional media like network television. In 2022, for instance, streaming service viewership surpassed cable tv and broadcasts (Nielsen, 2022), creating a turning of the tide. Many …

A New Test Of The News: An Examination Of The New York Times And Cnn Coverage Of The War In Ukraine, Hannah Ross

LSU Master's Theses

Russia launched a military invasion of Ukraine on 24 February 2022, setting off Europe’s largest war since World War II. The war captured the attention of American news organizations, which gave the conflict unprecedented levels of coverage. This thesis tested the coverage of the war in Ukraine by two major American news outlets: The New York Times and CNN. This study used qualitative content analysis to examine the top four front-page stories of the Times and CNN Newsroom show. Two timeframes were used to analyze these materials: February 24, 2022, to March 9, 2022, and September 17, 2022, to September …

Examining Framing Of Local And National Media Coverage Of Sandy Hook And Robb Elementary School Shootings, Gabrielle L. Debruler

LSU Master's Theses

There have been over 350 K-12 school shootings since the shootings at Columbine High School in 1999 (Cox et al., 2023). Thousands of journalists cover these attacks each in their own way with unique motives. This information goes to the public, and it is up to that person how they want to consume the story and view the shooting. National and local journalists tend to cover school shootings quite differently throughout time with unique frames. The shootings at Sandy Hook Elementary and Robb Elementary Schools illustrate this framing distinctively.

Through a qualitative study of national and local coverage of the …

Exploring The Effects Of Individuals’ Perceived Prototypicality Within A Fandom, Keely Diebold

LSU Master's Theses

Passionate fandoms centered on popular film and television series can elicit large-scale positive fan activity. At the same time, however, negative consequences can arise as factions or subsets of members with varying opinions arise within fandoms. One possible explanation for this phenomenon is varied levels among fandom members of how prototypical they view themselves within the context of that fandom. Research on social groups, however, has historically looked exclusively at perceptions of others' prototypicality and not of the self. Drawing on theories of social identity (SIT) and self-categorization (SCT), this project serves to bridge this research gap by exploring to …

News(?)Papers: A Typology Of Fake News, 1880-1920, Olivia G. Romaguera

LSU Master's Theses

“Fake news” is a malleable concept. It can be beaten and reshaped to fit many different contexts. One widely accepted definition of fake news is false information purporting itself to be factual. Another is information that is factual but called “fake” in order to discredit it. Concern over the spread of fake news increased in recent years. But preoccupation with what is happening today has left a gap in our understanding of the phenomenon, specifically its roots in the past. “Fake news” was present when news technology was relatively primitive; it is not essentially a function of such modern advancements …

Color, Culture, And The Implications For Emotional, Cognitive, And Behavioral Reactions, Renee Lucas

LSU Master's Theses

Color plays a significant role in life, influencing how we perceive things, how symbols change in meaning, how brands, logos, and pictograms are communicated, as well as how our emotions are perceived and how our moods are affected. For designers, advertisers, and visual communicators, color is crucial because it has a big impact on how people perceive, relate to, and value an image or advertisement. There are many factors that play a role when people develop their personal color interpretations – one being culture. The purpose of this study is to investigate the links between culture, color, and individuals’ cognitive, …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

Parasocial Relationships With Online Influencers, Sydney Reynolds

LSU Master's Theses

Current research on parasocial relationships has a focus on the media consumer and the media personae in television or film where the media consumer exerts time and emotional energy into the relationship while the character is unaware of their existence. The purpose of this study is to explore the Influencers and further conceptualize the term parasocial relationship to include these online mediated relationships and interactions. This study explores parasocial relationships and what is associated with them in the context of social media with respondents who consistently engage with social media Influencers. Social media Influencers address their audiences personally and share …

Preventing Brand Activism From Backfiring: How The Use Of An Ingroup Model Can Limit The Negative Effects Of One-Time Csr History, Cole C. Dunnam

LSU Master's Theses

Brands are beginning to engage in corporate social advocacy (CSA) with social movements to form deeper connections with their audience, but not all are successful. This thesis asks why a brand’s target audience considers some CSA campaigns as more authentic than others. In Study I, I use Twitter data to conduct an exploratory analysis that applies existing research to two extreme CSA cases: Nike’s Emmy-winning “Dream Crazy” campaign starring Colin Kaepernick and Pepsi’s unsuccessful “Live for Now– Moments” campaign starring Kendall Jenner. Pepsi failed despite its history of corporate social responsibility (CSR) initiatives. I suggest that group identity theory impacts …

What Are People Searching During The Pandemic? Exploring The Determinants Of Public Interest Through Google Searches, Justin Weng

LSU Master's Theses

In 2020, COVID-19 became a serious health concern to people worldwide, regardless of their socioeconomic status, cultural characteristics, or political freedom. Even though this unprecedented crisis was the most impactful and dominant issue in 2020, COVID-19 was not the only issue that people were interested in. This study explored if and how national characteristics influenced global public interests during the COVID-19 pandemic in 2020. Using popular online searches in 23 nations, this study categorized global public interests into two ways: COVID-19 related and non-COVID-19 related issues, with four and 13 sub-categories, respectively. Results showed that people in higher political freedom …

Operating The Digital Space In The Age Of Protest Participation, Kyle Stanley

LSU Master's Theses

This study examines young African American adults’ usage of social media and other digital spaces as tools to build community given the rise in protest participation in North American (U. S.) society while at the height of a global health pandemic. Since early adulthood is a time where African Americans are most active online, this study will examine how and why those African Americans are turning to digital spaces to find social connections. Racism and racial injustice are two of the most pressing issues in the African American community, and it is clear that it can be an emotionally laborious …

A Critical Examination Of Media Images Of The Civil Rights Movement And Their Role In Shaping Collective Memories Among Northern White Audiences, Martha Ramirez

LSU Master's Theses

Collective memory theory has been used to study a wide array of phenomena, including the media’s role in shaping collective memories of pivotal and influential events throughout society. Often when lacking direct contact and engagement, the media may shape the collective memories of audiences. As such, the current study examines prominent images presented in the media and the potential role each could have contributed to the collective memory of the 1960’s Civil Rights Movement. More specifically, this study analyzes how collective memories, which are arguably influenced by the mass media, create memories for audiences that lack direct engagement (e.g., participating …

How "Lyingnewspapers" Made Huey Long The Ruler Of His State: A Model Of Press-Populist Dynamics, Christina A. Georgacopoulos

LSU Master's Theses

Huey Long’s use of the phrase “lyingnewspapers” to discredit negative publicity is commonly cited as evidence of his negative relationship with the mainstream press, but he did not always hold a hostile view toward newspapers. Before the press turned against him during his enemies' attempt to impeach him as governor in 1929, newspapers were one of his central tools for political advancement. He devised strategies to attract press attention and relied on newspapers to publicize himself and propagate his ideas more frequently and consistently than he used circulars or radio broadcasts, which are commonly attributed to his political success. As …

Balancing Act: When Gender And Media Collide In Sports, Kimberly Friedman

LSU Master's Theses

Women’s Gymnastics is one of the most popular events at the Summer Olympic Games and media coverage of the team provides a unique perspective on women’s athletics, as gymnastics is traditionally considered a feminine sport. Utilizing a discourse analysis, this thesis examines the newspaper coverage received by the team in the last 25 years. This thesis explores the narratives regarding gender within the coverage and additionally explores how abuse narratives were discussed in news media throughout theses years. This research shows that how female gymnasts are discussed is growing in type of coverage received, meaning that how female gymnastics is …

Balancing Act: When Gender And Media Collide In Sports, Kimberly Friedman

LSU Master's Theses

Women’s Gymnastics is one of the most popular events at the Summer Olympic Games and media coverage of the team provides a unique perspective on women’s athletics, as gymnastics is traditionally considered a feminine sport. Utilizing a discourse analysis, this thesis examines the newspaper coverage received by the team in the last 25 years. This thesis explores the narratives regarding gender within the coverage and additionally explores how abuse narratives were discussed in news media throughout theses years. This research shows that how female gymnasts are discussed is growing in type of coverage received, meaning that how female gymnastics is …

Race, Geography, And News Coverage Of The Opioid Epidemic, Nicholas B. Robert

LSU Master's Theses

The opioid epidemic is the deadliest drug epidemic in United States history. During the early stages of the epidemic, the focus was on white victims in rural and suburban areas. Using the geo-ethnic framework developed from immigration research, this study examines if geography and race impacted the framing of the opioid epidemic in newspapers. The study finds there to be a low level of geo-ethnic influenced framing in news coverage of the opioid epidemic from 2016-2018.

Andrew T. Hatcher: Press, Public Information & Perception For A Nation In Transition Historical Content Analysis On The First African American To Serve As A White House Associate Press Secretary, Nayita Wilson

LSU Master's Theses

Andrew T. Hatcher rose to one of the highest positions in U.S. government when he became the first African American to serve as associate White House press secretary in 1960 under the administration of President John F. Kennedy and during the peak of the Civil Rights Movement. This is a historical content analysis that analyzes Hatcher’s role through primary sources, presidential archives, and select national, local, and minority newspapers.

The overarching purpose of this study was to ascertain Hatcher’s role as associate White House press secretary during civil rights. This study provides further insight into: 1) to what extent did …

#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren

LSU Master's Theses

The #MeToo movement allowed victims of sexual assault to go public with their stories. When Dr. Christine Blasey Ford came forward with allegations against Supreme Court nominee Brett Kavanaugh in September of 2018, she was scrutinized by President Trump for not reporting the incident to authorities “when it happened nearly 30 years ago.” Promptly, #WhyIDidntReport came to fruition on Twitter, uncovering the shame victims feel and the complexities behind why so many individuals didn’t and still don’t report their assaults. Victim-service agencies “provide victims with support and services to facilitate their physical and emotional recovery, offer protection from future victimizations, …

Toxic Culture: An Emotion And Sentiment Analysis Of College Football Fans In Relation To Controversy And Win-Loss Records, Joshua R. Jackson

LSU Master's Theses

Fans of certain college football teams will experience a wide array of emotions when their team is involved in a scandal. This study examined the fan bases of three university football teams as they learn about and react on social media to their schools and head coaches becoming implicated in controversies. Under the protection of those with similar likes and the secrecy of social media, users can voice opinions in favor of and against the football team’s firing of a coach or handling of an investigation. Fan bases analyzed in the study are Ohio State University, Maryland University, and Baylor …

Source Effects Of Health Information And Digital Health Literacy Among College Students: An Elaboration Likelihood Model Perspective, Julia Morton

LSU Master's Theses

While advertising and persuasion is a widely researched area in mass communication, the impact of health marketing on consumer behavior remains a relatively new arena. The complex health information landscape online is comprised of both public health organizations seeking to improve health behaviors as well as businesses seeking to sell their products or services. It is well documented in the communication literature that the source of information can impact the recipient in a multitude of ways. Digital health literacy is undoubtedly an essential skill for anyone interacting with health information online, spurring the question, do individuals with low and high …

Political #Tweet-Talkin': How Reporters And Politicians Use Twitter In State Government, Jennifer Korth

LSU Master's Theses

Political and media institutions have a dynamic relationship at both the national and state level. Over time, their relationship has changed as a result of technological advances. Twitter has become a powerful communication tool for both politicians and media professionals and has changed the way these two groups correspond with one another and with constituents. Little research has been conducted on state-level political and media institutions’ use of Twitter and this two-project piece aims to fill this void. Project 1 identifies the extent to which journalists covered United States governors’ tweets in 2017. Generally, very few tweets per governor were …

Similarities And Differences In Western Media Portrayals Of The Greek Economic Crisis: A Qualitative Analysis Of The Guardian And The New York Times' Summer 2015 Coverage Of The Greek Economic Crisis, Tryfon Boukouvidis

LSU Master's Theses

This study examines newspaper coverage of the Greek economic crisis in the summer of 2015 by exploring attribution of responsibility to the actors involved in the crisis. I performed a qualitative content analysis on 114 news stories, 59 from The Guardian and 55 from The New York Times. Prior literature has indicated that American newspapers tend to present economic crisis from an elite perspective, which could distort public opinion to reflect elite views. Following previous studies, I analyzed the news stories in terms of how they used the responsibility frame of coverage of the Greeks and their creditors. The …

Local Vs. National: How Twitter Reflects News Coverage Of Colin Kaepernick Protests, Jared Paul Joseph

LSU Master's Theses

Local and national media dedicate different levels of coverage to issues depending on its relevancy to their audiences. This study uses news outlets’ social media activity to show that coverage discrepancies occurred with former NFL quarterback Colin Kaepernick’s National Anthem protest. Because his protest reached national headlines, Kaepernick suffered the same fate of many protesting athletes in the past. This study will show how national media carried his story to national headlines and framed his protest negatively. The findings show that local media were the least active among the three media levels, local, regional and national, in covering the Kaepernick …

The Uneasy Beginnings Of Public Diplomacy: Vira Whitehouse, The Committee On Public Information, And The First World War, Lauren Claire West

LSU Master's Theses

The established methods and practices of American public diplomacy are commonly credited to the publicity agencies created during and after the Second World War, such as the Office of War Information (OWI) and the United States Information Agency (USIA). However, the Committee on Public Information (CPI) was the first practicing public diplomacy agency. Created by President Woodrow Wilson in April 1917, the CPI and its Foreign Division became a tool for winning the First World War through the dissemination of newspaper articles, films, photographs, and other media techniques. The CPI was the first of its kind to engage with the …

History Of Journalism Education: An Analysis Of 100 Years Of Journalism Education, Hilary Akers Dunn

LSU Master's Theses

This quantitative content analysis uses course descriptions to find changes in journalism education at the University of Missouri, Louisiana State University, and the University of North Carolina over 100 years. This study found that there are two influencing factors that are inherent to the journalism profession: advances in technology and the maturity of the profession itself. These two influencing factors produced changes in technology used in curriculum, course focus (e.g. skill, theory, general knowledge, and history), and course topics (e.g. advertising, broadcasting, public relations, etc.) This study also found that leadership is the most influential factor of change in journalism …

From Party To Publicity: The Transitional Role Of Three Publicity Experts On The Road To Modern Campaigning, Meagan H. Collman

LSU Master's Theses

During an election cycle, social media newsfeeds and TV screens are overrun with political advertisements and celebrity politics. Publicity has become a critical component of presidential elections. While many argue that a reliance on publicity developed with the popularization of the television, I argue that a dependency on publicity occurred in the early-to- mid 1900’s with three publicity experts who paved the way for future elections. Robert Woolley in Woodrow Wilson’s 1916 campaign exercised unprecedented management over his publicity bureau and used new techniques catering to new mediums of the time; Albert Lasker in Warren Harding’s 1920 campaign merged the …

Advancing Democracy One Tweet At A Time, Landon T. Hester

LSU Master's Theses

This thesis takes a broad look how citizens use social media to foster political discussion, enhance political knowledge and engage in political participation in the United States. In this study, democracy is broken down into three empirically measurable components: political discussion, knowledge and participation. To begin, I provide an in-­‐depth review of past research examining the impact social media has on each element of democracy. In addition, I analyze data collected from a novel social media panel of 3,811 Twitter users by researchers from Louisiana State University (Davis et. al, 2017). From this, I measure the impact that Facebook and …

An Impossible Direction: Newspapers, Race, And Politics In Reconstruction New Orleans, Nicholas F. Chrastil

LSU Master's Theses

This thesis examines the racial ideologies of four newspapers in New Orleans at the beginning and end of Radical Reconstruction: the Daily Picayune, the New Orleans Republican, the New Orleans Tribune, and the Weekly Louisianian. It explores how each paper understood the issues of racial equality, integration, suffrage, and black humanity; it examines the specific language and rhetoric each paper used to advocate for their positions; and it asks how those positions changed from the beginning to the end of Reconstruction. The study finds that the two white-owned papers, the Picayune and the Republican, while political opponents, both viewed …