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Articles 1 - 8 of 8
Full-Text Articles in Mass Communication
Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle
Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle
LSU Master's Theses
Advances in technology have given the blind public a new voice in corporate America. Today, blind individuals are able to utilize the Internet independently using screen access software. However, like ramps for wheelchairs in physical spaces, Web site accommodations are needed in cyberspace for successful use. A review of the current literature indicates trends in public relations are shifting toward a corporate ethic of social responsibility, but on-line concerns for the disabled are not clearly demonstrated among the leading corporations in the United States. The purpose of this research is to determine if blind consumers are being accommodated on corporate …
How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke
How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke
LSU Master's Theses
This study examines the portrayal of media within print advertisements found in Harper's Magazine between 1931 and 2000. This study evaluated a number of categories to provide understanding of the role of media within society, specifically the portrayal of gender and media use, how media are used in society and the perceived class within the advertisements featuring media products. The study also looked at the Diffusion of Innovation Theory, which states that a socioeconomic elite group are the first people within a society to adopt new ideas or technologies. A content analysis, both quantitative and qualitative, of Harper's Magazine produced …
Taking Pr To School: A Case Study Of The Three Private High School Public Relations And Development Departments, Christine Cidalise Indest
Taking Pr To School: A Case Study Of The Three Private High School Public Relations And Development Departments, Christine Cidalise Indest
LSU Master's Theses
Few studies specifically explore public relations in private high schools. Statistics reveal that in Louisiana the number of nonpublic high school students continues to increase, therefore the competition among private schools for students increases as well as the demand to improve the private schools. These private schools need public relations to establish mutually beneficial relationships with strategic publics to attract students and to raise money to educate the students. This thesis is a case study of private school public relations programs at three Louisiana high schools. The theoretical basis for this thesis centered on the research of James Grunig. To …
Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon
Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon
LSU Master's Theses
This thesis, through an experiment of 108 subjects, studies the relationship between the presence of a Uniform Resource Locator (URL or web address) in newspaper advertisements and perception of the product advertised as well as the likelihood to act on the advertisement. The findings reveal URLs do in fact have an effect on perception, although, as it is suggested in the theoretical framework, it does not necessarily induce the subjects to act on the ad. This study also finds there is a stronger inclination for perception change to take place versus the likelihood for consumers to either seek more information …
2001 Louisiana Legislative Special Session: Do We All Read The Same News, Jennifer Bhatia Ledbetter
2001 Louisiana Legislative Special Session: Do We All Read The Same News, Jennifer Bhatia Ledbetter
LSU Master's Theses
This study reviews the newspaper coverage given during the 2001 Louisiana special legislative session. It was convened to raise additional money to fund teacher pay raises through legislation impacting the state’s gambling tax requirements. The seven markets include Baton Rouge, New Orleans, Lafayette, Lake Charles, Alexandria, Monroe and Shreveport. The session was a “last resort effort” in response to persistent pleas from educators that had elevated into statewide teacher sickouts. In the fall of 2000 the public voted down new taxes to fund their pay raises. The governor charged his administration to come up with a plan to raise teacher’s …
The World Wide Web As A Vehicle For Advertising Movies To College Students: An Exploratory Study, Xiaoge Hu
The World Wide Web As A Vehicle For Advertising Movies To College Students: An Exploratory Study, Xiaoge Hu
LSU Master's Theses
The purpose of this study is to explore the World Wide Web as a vehicle for advertising movies to college students. Through a survey of LSU students, this study finds that online promotions as vehicles for advertising movies have great potential. Movie promotion websites are rated the second most effective form of movie advertising after television. The study found that people surf movie promotion websites mainly for movie show times, movie plot and cast information to compare film choices, and movie ticket purchases. The huge amount of data available and the 24/7 access to the internet is an important advantage. …
From Print To Online World: Examining The Predictors That Influence The Level Of Interactivity Of Newspaper's World Wide Web Pages, Qian Zeng
LSU Master's Theses
The purpose of this study is to examine the predictors that influenced the interactivity of U.S. daily newspapers Web sites, namely the market size of newspapers, newspapers ownership, the number of online newspaper technical staff, length of newspaper Web site existence. Whether a national newspaper has different interactive Web site from a local newspaper is also studied. A content analysis of 106 U.S. daily newspapers Web sites found that market size and length of time newspapers having Internet presence sites are correlated to the interactive level of newspapers Web sites. National newspapers are also found having more interactive Web sites …
Is This Journalism?: A Study Of Whether The Snapshots On The Front Page Of Usa Today Adhere To Journalistic Standards, Emily Arnette Vines
Is This Journalism?: A Study Of Whether The Snapshots On The Front Page Of Usa Today Adhere To Journalistic Standards, Emily Arnette Vines
LSU Master's Theses
This thesis examined 22 Snapshots on the front-pages of USA Today from April 2001 to determine whether they adhered to the journalism standards of wholeness, accuracy, and credibility. Fourteen were found not whole, 8 were not accurate, and 3 were not credible according to the definitions of this thesis. The researcher compared the data in the Snapshots to the data obtained from the cited source and interviewed sources as well as a news assistant and graphics editor at USA Today. The researcher found four possible explanations for the poor quality of the Snapshots and examined the routines of Snapshot production, …