Mass Communication Commons^™

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …

Does Movie Viewing Cultivate Unrealistic Expectations About Love And Marriage?, Lauren F. E. Galloway

UNLV Theses, Dissertations, Professional Papers, and Capstones

The present study examines the association between consumption of media messages via movie viewing and endorsement of ideals and expectations about romantic relationships in a university-based sample of 228 respondents. Frequent viewing of romantic comedy and drama films was significantly and positively correlated with idealized notions that love conquers all, greater expectations for intimacy, and endorsement of the eros love style. Viewing preference for romantic movies was also significantly and positively correlated with fantasy rumination and marital intentions. However, participants who frequently watched romantic movies did not endorse beliefs in sexual perfection, mindreading, or disagreement disallowance. Implications of the findings …

Media Bias Through Facial Expressions On Local Las Vegas Television News, Jessica Zimmerman

Graduate Research Symposium (GCUA) (2010 - 2017)

Trust in news media has been considered an important base for social order and cohesion in society and is a crucial variable for evaluating news media. Media credibility has been questioned by the audience for some time and the audience’s trust in the media has been slowly diminishing over the years. When a news broadcaster communicates a story on local television news, it is possible for his own opinions and beliefs to leak through nonverbal communication, specifically facial expressions. This presentation explores the four main local Las Vegas television news stations’ anchors and reporters to visually analyze whether facial characteristics …

The Other September 11th: El Mercurio Media Coverage After The Chilean Coup Of 1973, Valeria A. Gurr‐Ovalle

Graduate Research Symposium (GCUA) (2010 - 2017)

This thesis provides an exploratory overview of the role the El Mercurio newspaper played along with the military after the Chilean coup of 1973. The study reviews the contents of the newspaper’s front pages, including their coverage of the events during the coup. The thesis will show how the paper revisited its coverage each year on the September 11th anniversary, beginning with the years dominated by the military government, from 1973 through 1990, and continuing through the transition to democracy, from 1991 through 2007. The primary method used in the course of this examination is a content analysis, which will …

Solar Energy: A Media Analysis Of Las Vegas, Nv And Phoenix, Az, Jennifer Liese

Brookings Mountain West Publications

In recent years, large government-funded solar energy projects across the nation have received increasing media attention—especially with government funded solar projects going bankrupt. This study examines the evolution of media coverage on solar energy issues, including an analysis of political differences and the role they play within two western cities that sit at the epicenter of solar energy resources in the United States, Las Vegas and Phoenix. These cities are poised to compete for and collaborate on projects for millions of dollars in federal research funds and economic development incentives dedicated to the development of solar energy.

This study conducted …

Taiwanese Willingness To Communicate In English: Can Watching American Television Programs Help?, Yu-Ting Chien

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study explored the relationship between Taiwanese audiences' use of American television programs and their willingness to communicate in English. Taiwanese participants filled out an online survey consisted of questions from uses and gratifications constructs and willingness to communicate constructs. In addition, different subtitle settings were also examined.

Results indicated that participants with high integrative motivation consuming information from American television programs, in addition, the setting of subtitles were associated with perceived communication competence, integrative motivation, language anxiety and social interaction motivation.

Where In The World Are The Women Of Time? Women And The "Person Of The Year" Covers For Time Magazine, Krystle Lynne Anttonelli

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through a content analysis of Time magazine's "Person of the Year" issue, formerly titled "Man of the Year," this thesis examines how the news magazine has reevaluated and revised the once gender suggestive title to a more inclusive title in correlation to the portrayal of women featured on the covers from both past and present. This thesis also provides background on the feminist theory in order to put into perspective the professional and intellectual growth of women throughout the decades. The supporting literature contextualizes the findings with reference to other mainstream magazines and the portrayal of women versus men featured …

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

New Deal Cowboy: Gene Autry And Public Diplomacy, Michael Dean Duchemin

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation explains how Gene Autry used his mastery of multiplatform entertainment and the techniques of transmedia storytelling to make the policies of Franklin Delano Roosevelt (FDR), the 32nd President of the United States, more attractive to the American public. Making a case for cultural significance, the work shows how Autry developed a singing cowboy persona to exploit the western genre as his modus operandi, because it appealed to rural, small town and newly-urban Americans in the Midwest, South and Southwest. Examining Autry's oeuvre within a context created by Roosevelt administration policies, the dissertation exposes a process of public diplomacy …

You Should Know Jack: A Qualitative Study Of The Jack Lalanne Show (1951-~1965), Robert Cochrane

UNLV Theses, Dissertations, Professional Papers, and Capstones

Jack LaLanne hosted the first and longest running fitness program in United States broadcast history from 1951 through 1985. Since LaLanne's rise as a broadcasting celebrity, the health and fitness industry has grown from a small, somewhat-maligned field into a multi-billion dollar per year economy of its own. As LaLanne reached iconic status through his show, his name became synonymous with good health and nutrition, but the messages of his show went far beyond simple exercises. He used religious, patriotic, and biomedical messages to get his points across. In addition, he was a showman who sang to his audience, used …

American Propaganda, Popular Media, And The Fall Of Jacobo Arbenz, Zachary Carl Fisher

UNLV Theses, Dissertations, Professional Papers, and Capstones

In June 1954, President Jacobo Arbenz Guzman of Guatemala resigned in the face of a coup led by Colonel Carlos Castillo Armas. While the United States publicly denied involvement, the coup was in fact the culmination of a plan called PBSUCCESS (CIA codeword), led by the Central Intelligence Agency (CIA). Although PBSUCCESS lived up to its namesake, it was aided (both intentionally and unintentionally) by various U.S. media outlets. For the duration of Arbenz Guzman's regime, he and his country had been the subject of U.S. suspicions of undue Communist and Soviet influence. A general anti-Communist attitude permeated virtually all …

Niche Theory In New Media: Is Digital Overtaking The Print Magazine Industry?, Zeenath Haniff

UNLV Theses, Dissertations, Professional Papers, and Capstones

New challengers in mass media are poised to annihilate the competition. The trials and tribulations that magazine publishers have conquered over the years is a testament to the industry's undaunted resilience and perseverance against such competition. Presently, the paper-based medium has enjoyed massive success by catering to readers' individual interests in special interest publications called niche magazines. However, the future of print magazines is unclear as recent technological innovations in digital publishing become the latest contender against print media. Analyzing the possible effects of the new digital medium upon the incumbent print magazine may help publishers prepare to face their …

Assessing A Combined Theories Approach To Climate Change Communication, Ted Greenhalgh

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research examines the complexities of communicating climate change risk information and the underlying individual attitudes and message content that affect message reception. Using climate change messages incorporating fear appeals and normative information subject's reactions to the messages were evaluated using the Theory of Planned Behavior model. The study found that fear appeals did increase behavioral intention to adopt a lower carbon lifestyle among test group subjects. The Theory of Planned Behavior model showed that attitudes and self-efficacy were significant predictors of the behavioral intent to adopt a lower carbon lifestyle, while community norms were only marginally predictive. However, not …

Nevadagives.Org: Building Website Capacity For Data Collection, Snezhanka V. Christy, Lisa E. Stamanis

UNLV Theses, Dissertations, Professional Papers, and Capstones

Since the adoption of the Government Performance and Result Act of 1993, the same demand for accountability placed upon government agencies is also expected in the nonprofit sector (Poister, 2003). Also fueling the need for dependable nonprofit performance data, is the current economic environment where funding is scarce or non-existent. Along with providing routine information and services, developing a competent website to collect and make available performance data for stakeholders and patrons is a necessary practice in both the public and private sector. Nonprofit organizations fortunate enough to have functioning websites can maximize their potential by managing them as a …

Public Utilities Commission Of Nevada: A Research Design For Data Collection, Mario Heresi, Jamie Stout, Brandy Davis, Cheyenne Pasquale

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Public Utilities Commission of Nevada (PUCN) needs tools to develop a system by which reliable data can be collected in order to assist in the regulation of public utilities in Nevada. Their particular emphasis is on low-income and elderly populations. The PUCN needs to have reliable data they can utilize to make decisions that are fact based. Part of their needs is to have a thorough understanding of the factors that affect both low-income and elderly populations. Like so many other organizations, the PUCN does not have a set system to investigate all issues and makes decisions on a …

Factors Of Adoption: Initiating Relationships Using Online Dating Sites, Rachel Lee Toyer

UNLV Theses, Dissertations, Professional Papers, and Capstones

The present study used the Diffusion of Innovations Model to explore the circumstances that lead graduate and professional students enrolled at the a university in southern Nevada to adopt online dating services with the intent of initiating a serious commitment with a potential partner. The diffusion model was used to frame online dating as a process that people go through in acquiring knowledge about the service, forming an opinion about it, testing the service, and finally adopting the service into their daily life. Factors such as time afforded to relationships, apprehension in social situations, safety, and opinions of online dating …

What Is Conservatism?, Heidi Peters

Graduate Research Symposium (GCUA) (2010 - 2017)

The re-branding of the right manifested itself in conservative movements and gatherings across the country in-between 2008 & 2010. One of those events included Glenn Beck's Restoring Honor Rally on August 28, 2010. This research project is a case study that illustrates how the conservative political ideology is defined and rejuvenated after massive defeat.

Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman

Graduate Research Symposium (GCUA) (2010 - 2017)

An increasing number of police departments are using Facebook to communicate with the public. As with any emerging communications technology, there is considerable variation in the usage of this medium. This study reports the results of a content analysis designed to determine how police departments are using Facebook.

An Examination Of Ethnic Differences In Body Image Among Male College Students, Ricardo Rios

McNair Poster Presentations

Body Image and Culture

• Limited research examines body image in males and ethnic minorities.
• Appearance ideals are often defined by an individual's membership in a given culture.
• Western cultures puts considerable emphasis on physical appearance.
• There is variability across cultures with regards to male body image.

Body Image and Media

• Western Media negatively influences body image.
• Media's portrayal of male bodies have become more muscular over the years.
• Contemporary male ideal body is highly muscular, lean, tall, with broad shoulders, a brawny chest, and a slim waist.

Body Dissatisfaction

• Negative body Image: being dissatisfied with one's appearance
• Has been linked …

The Write Moves: An Autoethnographic Examination Of The Media Industry, Danielle Gomes

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the current media environment through the use of adaptation theory, political economy theory, and media ecology theory. More specifically, this thesis is an autoethnography of this author‟s attempts to release content into the mass-media.

This thesis expects to find that in the current conglomerate controlled media environment content that has multi-media potential is preferred. Vertical integration is the standard in these massive media corporations. Consequently, the adaptation of content into multiple media is no longer an afterthought to creation, it is forethought.

“You Can’T Change What You Don’T Acknowledge”: A Content Analysis Of The Dr. Phil Show And Implications For Marriage And Family Therapists, Barbara Ann Spanjers

UNLV Theses, Dissertations, Professional Papers, and Capstones

Marriage and family therapists work from an ecological perspective, which includes the influence of mass media. The current study, a quantitative content analysis of The Dr. Phil Show, draws from communication studies, specifically cultivation theory. A content analysis is a first step to understanding how television messages affect client expectations of psychotherapy. Coding categories adapted from the common factors of psychotherapy literature are employed to determine how well the messages of The Dr. Phil Show correspond with practices related to positive psychotherapeutic outcomes. Common factors specific to the field of marriage and family therapy are utilized. The Dr. Phil …

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

The Portrayal Of Schizophrenia In Television: An Experiment Assessing How Viewer Attitudes Are Affected, Lindsey Jo Hand

UNLV Theses, Dissertations, Professional Papers, and Capstones

The media have been found to be the public’s main source of information on mental illness. Schizophrenia is one of the most widely misunderstood, stereotyped and stigmatized mental disorders, and it is no surprise that portrayals of schizophrenia in the media have been found to be very negative in nature. Participants were given a pretest, shown stimulus material, then given a posttest. The pretest and posttest consisted of questions from the Community Attitudes on Mental Illness (CAMI) scale and questions assessing views of dangerousness. Participants viewed an episode of Law and Order: Special Victims Unit in which a man with …

Ghost Hunting: A Rhetorical Analysis Of The American Media On The Waterboard, William Saas

Graduate Research Symposium (GCUA) (2010 - 2017)

This project looks at popular media hands-on investigations of the waterboard (an interrogation method used in the war on terror, viewed historically as "torture") to discover what I argue are the haunting effects of the second Bush administration's rhetorical war.

Politics & Poverty: Is The New Media Changing The Message? An Analysis Of Framing In New Media News, Jessica Wheeler

Graduate Research Symposium (GCUA) (2010 - 2017)

Many media researchers have turned their attention to new media, specifically how the proliferation of blogs has changed the way media inuences the public agenda. Less attention has been paid to how blogs and new media are changing the way news is framed and reported. In a preliminary case study two elements of political news reporting on blogs were explored: 1) Do political blogs focus more on insider information and process news than traditional media’s online news outlets? 2) What implications, if any, does this dierence have on the value of the information in assisting the audience form opinions about …

How Science Is Visually Portrayed In The Media: An Examination Of Science Times, Rachel Toyer, Larry Mullen

Graduate Research Symposium (GCUA) (2010 - 2017)

This poster will illustrate preliminary findings of how science images are portrayed in the New York Times, specifically, the Science Times section that is published every Tuesday and has grown in readership and popularity. Science images, five issues per year, have been coded over the past 34 years since the Science Times section first appeared in print. Our work follows trends that observe types of images, how many images are present, and whether the image is a photo or graphic of some sort.

Stigma Cities: Dystopian Urban Identities In The United States West And South In The Twentieth Century, Jonathan Lavon Foster

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation examines how historical events and representation of those events relative to the wider historical context have allowed the media, opinion setters, and the ordinary public to use the names of San Francisco, California, Birmingham, Alabama and Las Vegas, Nevada as denigrating adjectives and the effect of this usage on those cities. Exploration of Birmingham’s image as a racist city, San Francisco’s as a gay Mecca, and Las Vegas, Nevada’s as an adult playground or sinful city serves this purpose. These case studies support a central argument that the nature of place-based stigmatization’s influence depends upon ever-shifting cultural values …

Torturing Terrorists For National Security Imperatives: Mediated Violence On "24", Michael D. Sears

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study analyzed mediated violent content as seen on the FOX television program 24. The study covered a seven year period, or six seasons, of 24 , with a sample set of 43 episodes and 445 individual acts ofviolence. Three research questions guided this study. The first research question sought to determine if a relation exists between heroic characters inflicting torturous violence and justifying the act with a national security imperative. The second research question examined the prevailing mode of violence and the use of nonlethal and lethal weapons. The third research question examined the portrayed efficiency of violence on …

Parasocial Relationships With Celebrities: An Illusion Of Intimacy With Mediated Friends, Amanda R. Laken

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research looked at parasocial interactions among college students. The study looked at the differences in gender and parasocial interaction, ethnicity/race and parasocial interaction, and the type of entertainment the celebrity was in and parasocial interaction. The research looked at celebrities as themselves and not as the characters they play as previous studies have. The research consisted of a revised parasocial interaction scale along with basic demographic questions. Although there have been studies examining levels of worship among different celebrities, they have been no correlations or differences stated concerning parasocial interactions. In addition, there has been no previous research stating …

Analyzing Policy Issues In Presidential Speeches And The Media: An Agenda-Setting Study, Jessica L. Hughes

UNLV Theses, Dissertations, Professional Papers, and Capstones

For decades, researchers have maintained that the president has a significant role in setting the policy-making agenda. In this study, a grounded theory approach was applied to determine President George W. Bush's success in focusing the media's attention toward policies mentioned in his State of the Union Addresses (2002-2008). Bush's issue priorities were determined by coding individual paragraphs as themes. To identify the frequency of these same themes in the media, the front pages of The L.A. Times, The New York Times, and The Washington Post were analyzed one week before and after each address. Coding was limited to every …