Mass Communication Commons^™

The Write Moves: An Autoethnographic Examination Of The Media Industry, Danielle Gomes

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the current media environment through the use of adaptation theory, political economy theory, and media ecology theory. More specifically, this thesis is an autoethnography of this author‟s attempts to release content into the mass-media.

This thesis expects to find that in the current conglomerate controlled media environment content that has multi-media potential is preferred. Vertical integration is the standard in these massive media corporations. Consequently, the adaptation of content into multiple media is no longer an afterthought to creation, it is forethought.

“You Can’T Change What You Don’T Acknowledge”: A Content Analysis Of The Dr. Phil Show And Implications For Marriage And Family Therapists, Barbara Ann Spanjers

UNLV Theses, Dissertations, Professional Papers, and Capstones

Marriage and family therapists work from an ecological perspective, which includes the influence of mass media. The current study, a quantitative content analysis of The Dr. Phil Show, draws from communication studies, specifically cultivation theory. A content analysis is a first step to understanding how television messages affect client expectations of psychotherapy. Coding categories adapted from the common factors of psychotherapy literature are employed to determine how well the messages of The Dr. Phil Show correspond with practices related to positive psychotherapeutic outcomes. Common factors specific to the field of marriage and family therapy are utilized. The Dr. Phil …

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

The Portrayal Of Schizophrenia In Television: An Experiment Assessing How Viewer Attitudes Are Affected, Lindsey Jo Hand

UNLV Theses, Dissertations, Professional Papers, and Capstones

The media have been found to be the public’s main source of information on mental illness. Schizophrenia is one of the most widely misunderstood, stereotyped and stigmatized mental disorders, and it is no surprise that portrayals of schizophrenia in the media have been found to be very negative in nature. Participants were given a pretest, shown stimulus material, then given a posttest. The pretest and posttest consisted of questions from the Community Attitudes on Mental Illness (CAMI) scale and questions assessing views of dangerousness. Participants viewed an episode of Law and Order: Special Victims Unit in which a man with …

Ghost Hunting: A Rhetorical Analysis Of The American Media On The Waterboard, William Saas

Graduate Research Symposium (GCUA) (2010 - 2017)

This project looks at popular media hands-on investigations of the waterboard (an interrogation method used in the war on terror, viewed historically as "torture") to discover what I argue are the haunting effects of the second Bush administration's rhetorical war.

Politics & Poverty: Is The New Media Changing The Message? An Analysis Of Framing In New Media News, Jessica Wheeler

Graduate Research Symposium (GCUA) (2010 - 2017)

Many media researchers have turned their attention to new media, specifically how the proliferation of blogs has changed the way media inuences the public agenda. Less attention has been paid to how blogs and new media are changing the way news is framed and reported. In a preliminary case study two elements of political news reporting on blogs were explored: 1) Do political blogs focus more on insider information and process news than traditional media’s online news outlets? 2) What implications, if any, does this dierence have on the value of the information in assisting the audience form opinions about …

How Science Is Visually Portrayed In The Media: An Examination Of Science Times, Rachel Toyer, Larry Mullen

Graduate Research Symposium (GCUA) (2010 - 2017)

This poster will illustrate preliminary findings of how science images are portrayed in the New York Times, specifically, the Science Times section that is published every Tuesday and has grown in readership and popularity. Science images, five issues per year, have been coded over the past 34 years since the Science Times section first appeared in print. Our work follows trends that observe types of images, how many images are present, and whether the image is a photo or graphic of some sort.