Mass Communication Commons^™

Revisiting Stremii: Social Media Crisis Communication During Hurricane Matthew, Margaret C. Stewart, Cory Young

Margaret Stewart

Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of …

Long-Time Journalist, Professor Joins The Scioto Voice: Hapney Brings 30 Years Of Journalism Experience To Readers In Scioto County, Terry L. Hapney Jr.

Terry L. Hapney Jr., Ph.D.

Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner

Lynn H. Turner

No abstract provided.

A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher

Mark A. Rademacher

We present findings from a qualitative, multisite, multi-method, longitudinal study of parents and their preschool-aged children that explores the intersections of marketing influences in the home and in the larger outside world of children. Findings indicate that preschoolers represent complicated and nuanced “consumers in training” beyond predictions based on their “perceptual stage of development.” Specifically, our data revealed interesting ways in which marketing and consumer culture can foster a number of pro-social consumer outcomes (e.g., charity, gift-giving, financial literacy). We also noted an emerging understanding by preschoolers of the social meanings of goods for identity construction and product evaluation. Finally, …

Superman Needs You, Kirby Farrell

kirby farrell

A powerful leader in politics, business, or closer to home has “magnetism.” But leaders depend on followers, who follow because it’s rewarding. Consider the attention commanded by Donald Trump or even Adolf Hitler. Lives depend on it. Both figures use scripts centered on elimination of scapegoats as a technique of converting flight to fight emergency physiology in followers. Close attention can demytify euphemized homicidal ideation.

Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel

Robert Griffin

No abstract provided.

Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow

Jean Grow

No abstract provided.

La Comunicación Escrita En El Ámbito Público: Una Experiencia En La Provincia De Buenos Aires, Federico Del Giorgio Solfa, Luciana Mercedes Girotto

Federico Del Giorgio Solfa

A People's History Of Baseball, Mitchell J. Nathanson

Mitchell J Nathanson

Baseball is much more than the national pastime. It has become an emblem of America itself. From its initial popularity in the mid-nineteenth century, the game has reflected national values and beliefs and promoted what it means to be an American. Stories abound that illustrate baseball's significance in eradicating racial barriers, bringing neighborhoods together, building civic pride, and creating on the field of play an instructive civics lesson for immigrants on the national character. In A People's History of Baseball, Mitchell Nathanson probes the less well-known but no less meaningful other side of baseball: episodes not involving equality, patriotism, heroism, …

Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner

Ana Garner

No abstract provided.

[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski

James Pokrywczynski

No abstract provided.

[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker

James Pokrywczynski

No abstract provided.

Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker

Bernard R. McCoy

Journalism and Public Relations have had a long and often contentious relationship. It is rare when journalists and advertising/PR specialists work well together in the real world. It is equally rare when advertising, public relations and journalism students work together as part of their classroom education. This pilot mixed methods study explored the perceptions journalism and public relations majors had about each other’s professions. The experimental group was comprised of 40 journalism and public relations majors who worked together covering a national event in an immersive college class. The control group included 68 students who participated in a more traditional …

Library As A Research Source, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Chicago White Sox, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Event Hospitality, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Chicago Bulls, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Social Media Policies For Professional Communicators, Daxton R. Stewart

Daxton "Chip" Stewart

As social media tools such as Facebook, Twitter and YouTube have become increasingly prevalent ways for people to share and connect, professional communicators have increasingly incorporated these tools into their daily practice. However, journalism, advertising and public relations practitioners have little formal guidance to help them navigate the benefits and risks of using these tools professionally. The codes of ethics of their professional fields have not been updated, and to date, social media policies have not been examined from an academic perspective. This study reviews 26 social media policies of journalism and strategic communication companies to find common themes and …

Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is …

Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner

Joyce Wolburg

No abstract provided.

Advertising, Society And Consumer Culture, Joyce Wolburg, Roxanne Hovland

Joyce Wolburg

No abstract provided.

Business To Business Media Selection; Advertising Media Selection, Lawrence Soley, K. Krueger

Lawrence Soley

No abstract provided.

Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston

James Pokrywczynski

No abstract provided.

The News About Sovereignty, Ronald D. Smith

Ronald D Smith APR

A study of New York State Media Coverage on the Sovereignty of the Haudenosaunee

Fear For The Future, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Connections Between Lobbying, Public Relations And Advocacy, Kati Berg

Kati Berg

The article by Dr. Berg examines the communication and public relations activities lobbyists are involved. Findings suggest that many lobbyists, like many public relations practitioners, do think about their role as one of advocacy. The paper also notes some of the contradictions and limitations of using the term advocacy as a way of describing many communication activities.

Teaching Ethics With The Help Of Hollywood, Kati Berg

Kati Berg

No abstract provided.

Library As A Research Source, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Regulating Sin Across Cultures: A Comparison Of Alcohol Ads In Ukrainian And American Magazines, Joyce Wolburg, Olesya Venger

Joyce Wolburg

No abstract provided.