Mass Communication Commons^™

The Alt-Right's Use Of President Donald Trump's Twitter Account As A Propaganda Device, Erin Nicole Jorden

Erin Jorden

The long campaign to repeal and replace the Affordable Care Act situated President Donald J. Trump in a context where attacks on President Barack Obama’s signature legislation symbolized a broader repudiation of his legacy. Even more than mainstream Republican partisans, the altright blogosphere celebrated the demise of the law to symbolically cleanse the nation of Obama’s influence. Trump attempted to honor his pledge to end Obamacare in his first year of office with his support of the American Health Care Act (March 2017), Better Care Reconciliation Act (July 2017), and the Graham-Cassidy Bill (September 2017). Members of the alt-right reframed …

Revisiting Stremii: Social Media Crisis Communication During Hurricane Matthew, Margaret C. Stewart, Cory Young

Margaret Stewart

Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of …

Media Literacy And Climate Change In A Post-Truth Society, James S. Damico, Mark Baildon, Alexandra Panos

Alexandra Panos

In this article we draw from ecolingusitics (Stibbe, 2015) and a civic media literacy framework (Author, in press; Masyada & Washington, 2016) to consider what happened when three pairs of preservice teachers with different academic backgrounds and climate change beliefs jointly evaluated the reliability of two media sources that make opposing arguments about climate change. An ecolinguistics perspective attends to the environmental impact of the “stories-we-live-by” (Stibbe, 2015) and a civic media literacy lens highlights the centrality of dialogue and deliberation along with critical reading when evaluating the reliability of information sources about complex socioscientific topics like climate change. Our …

The Rhetorical Situation Meets Adult Education: A Public Speaking Workshop For B-School Graduate Students, Lindsey Ives, Janet Tinoco, Sally Blomstrom

Lindsey Ives

Topics In Media History, Jeffrey D. Owens

Jeffrey Owens

Long-Time Journalist, Professor Joins The Scioto Voice: Hapney Brings 30 Years Of Journalism Experience To Readers In Scioto County, Terry L. Hapney Jr.

Terry L. Hapney Jr., Ph.D.

School-Based Smoking Prevention With Media Literacy: A Pilot Study, Melinda C. Bier, Spring J. Schmidt, David Shields, Lara Zwarun, Stephen Sherblom, Brian Primack, Cynthia Pulley, Billy Rucker

Lara Zwarun

School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students’ smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.

Enacting A Pragmatist Educational Metaphysic Through Civic Engagement In The Basic Media Studies Course, Shawn T. Wahl, Chad Edwards

Chad Edwards

We argue that in order to help forward John Dewey’s vision of a pragmatist educational metaphysic, civic engagement through service learning in the basic media studies communication course is a possible plan of action. Specifically, we focus on basic media studies communication courses (e.g., introduction to media criticism, media and society, media and culture) and discuss ways to implement civic-oriented service learning activities for the purposes of fostering greater civic engagement. We draw on literature concerning media literacy and service learning that lead to a case study featuring application of Dewey’s philosophy to a media literacy project. This essay is …

The Visual Representation Of Time In Timelines, Graphs And Charts, Marilyn Mitchell

Marilyn Mitchell

A quick look through many current newspapers and magazines shows that much information is conveyed through information graphics such as economic, scientific, and historical timelines, graphs and charts, many of which contain time-related information. It is important for journalists to understand how these graphics are structured and why they are structured in the ways that they are. This paper presents descriptions of the representation of different types of time (eg historical time, evolutionary time, geological time, etc.) in information graphics and explains the underlying reasons for these representations from a pragmatic basis. Factors such as timescales, coordinate systems, facings of …

Disrupting The Local: Sense Of Place In Hyperlocal Media, Carrie Buchanan

Carrie Buchanan

The Sidis Case And The Origins Of Modern Privacy Law, Samantha Barbas

Samantha Barbas

The American press, it’s been said, is freer to invade personal privacy than perhaps any other in the world. The tort law of privacy, as a shield against unwanted media exposure of private life, is very weak. The usual reason given for the weakness of U.S. privacy law as a bar on the publication of private information is the strong tradition of First Amendment freedom. But “freedom of the press” alone cannot explain why liberty to publish has been interpreted as a right to print truly intimate matters or to thrust people into the spotlight against their will. Especially in …

Creating The Public Forum, Samantha Barbas

Samantha Barbas

The public forum doctrine protects a right of access - “First Amendment easements” - to streets and parks and other traditional places for public expression. It is well known that the doctrine was articulated by the Supreme Court in a series of cases in the 1930s and 1940s. Lesser known are the historical circumstances that surrounded its creation. Critics believed that in a modern world where the mass media dominated public discourse - where the soap box orator and pamphleteer had been replaced by the radio and mass circulation newspaper - mass communications had undermined the possibility of widespread participation …

The Public Sphere As Site Of Emancipation And Enlightenment: A Discourse Theoretic Critique Of Digital Communication, David Ingram, Asaf Bar-Tura

David Ingram

Habermas claims that an inclusive public sphere is the only deliberative forum for generating public opinion that satisfies the epistemic and normative conditions underlying legitimate decision-making. He adds that digital technologies and other mass media need not undermine – but can extend – rational deliberation when properly instituted. This paper draws from social epistemology and technology studies to demonstrate the epistemic and normative limitations of this extension. We argue that current online communication structures fall short of satisfying the required epistemic and normative conditions. Furthermore, the extent to which Internet-based communications contribute to legitimate democratic opinion and will formation depends …

Pseudo Newsgathering: Analyzing Journalists’ Use Of Pseudo-Events On 'The Wire', Patrick Ferrucci, Chad Painter

Chad Painter

This textual analysis examines the role of pseudo-events in the newsgathering process depicted on season five of The Wire. The researchers found that the press and sources construct “reality”; sources present “masks” to conceal “reality”' and journalists acknowledge the absurdity of pseudo-events but cover staged events as genuine news. The overriding conclusion is that journalists fail citizens by constructing a false reality through a negotiation with powerful sources who are media- savvy enough to control depictions. These findings are then interpreted through the lens of cultivation theory.

Gender Games: The Portrayal Of Female Journalists On 'House Of Cards', Chad Painter, Patrick Ferrucci

Chad Painter

This textual analysis focuses on the portrayal of female journalists in House of Cards. The uneven depictions of six female journalists could have a socializing effect on the audience. The researchers argue that the character Zoe Barnes is depicted as childlike, unprofessional, and unethical, while the character Ayla Sayyad is portrayed as a dedicated watchdog journalist. The researchers then explore the ethical implications of these portrayals through the lens of social responsibility theory.

Print Versus Digital: How Medium Matters On 'House Of Cards', Patrick Ferrucci, Chad Painter

Chad Painter

This study utilizes textual analysis to analyze how journalists are depicted on the Netflix drama House of Cards. Through the lens of orientalism and cultivation, researchers examine how depictions of print and digital journalism would lead viewers to see digital journalists as less ethical and driven by self-gain, while also viewing technology as an impediment to quality journalism. These findings are then discussed as a means for understanding how these depictions could affect society.

Market Matters: How Market-Driven Is 'The Newsroom'?, Patrick Ferrucci, Chad Painter

Chad Painter

This study examines whether the award-winning news show The Newsroom depicted on HBO practices what John McManus defined as market-driven journalism. McManus posited that organizations practicing market-driven journalism compete in the four markets he describes in his market theory for news production. This study found that The Newsroom depicts an organization that does indeed practice market-driven journalism, with results interpreted through the lens of market theory for news production.

Alternative Media And Normative Theory: A Case Of Ferguson, Missouri, Mark Anthony Poepsel, Chad Painter

Chad Painter

This paper, based on in-depth interviews with journalists at alternative and advocacy papers in St. Louis as well as interviews with live streaming protestors, a new breed of citizen journalist, applies six characteristics commonly associated with the alternative press to coverage of the protests and police crackdown in Ferguson, Missouri, between August 9, 2014, and March 2015. Journalists from the alternative newspaper in St. Louis focused on progressive or radical values less than the literature predicted. The African-American newspaper in St. Louis found itself influencing the national and global agenda regarding Ferguson and the ongoing oppression of blacks in the …

All In The Game: Communitarianism And 'The Wire', Chad Painter

Chad Painter

Communitarian ethicists argue that social identity is formed by community relationships, emphasizing the connection between an individual and his or her community. News organizations are part of that community. Indeed, journalism only functions properly in terms of the public and public life, and as part of a larger community. This textual analysis study focused on the breakdown of the fictional Baltimore community depicted in the television series The Wire. Five institutions—the police force and justice system, the labor force, local and state politicians and government, the educational system, and the daily newspaper—have failed, and, in turn, the city is failing. …

Strengthening The Introductory Communication Course: An Opportunity Through Better Alignment With Today’S Needs, Jon A. Hess

Jonathan A. Hess

More than a century after its inception in contemporary form, the discipline of Communication has encountered a tremendous opportunity—the chance to become an “essential discipline” in the academy, one like Math or English, which universities consider indispensable to the work they do. And yet, as a discipline, we have not sufficiently moved toward taking advantage of that opportunity. While such a move will require action in curriculum, scholarship, and service, one of the highest-impact areas in establishing the necessity of Communication is the introductory course. In order to understand the opportunity that lies before us, we have to understand how …

Student Learning Outcomes: Primary Drivers Of Course Design, Samuel P. Wallace

Samuel P. Wallace

Student Learning Outcomes (SLOs) should be the core around which every college course is centered. As a result of taking this course: What should students know? What should they be able to do or to demonstrate? What should students value? Perhaps most important, How should students be changed or affected by taking this course? Effective course planning is made possible when these outcomes are focused and specific, and when the outcomes themselves are a high priority of the course. In spite of this maxim, student learning outcomes have not always been the primary driver of the design(s) of the basic …

A Model For The Development Of A Sustainable Basic Course In Communication, Samuel P. Wallace

Samuel P. Wallace

The purpose of this essay is to provide clarity and direction for developing and maintaining outcome-driven courses for inclusion in general education curricula. The focus is on the basic course in Communication, but the principles can be applied to nearly any course. The outcome-driven perspective changes many traditional conceptions of the basic communication course and provides an opportunity to integrate communication content into a student’s broader college education and subsequent career. A model is proposed that can provide guidance in the development of sustainable courses that emerged from the experience with course development and implementation.

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

This year the National Communication Association (NCA) celebrates its centennial. NCA began over a dispute between speech teachers and English teachers over the perception of oral communication receiving less instructional attention, and for the last century communication experts have been the primary party responsible for communication instruction of college students. Over the years the basic course has largely been focused on public speaking as the course to deliver this instruction, though we developed, and still teach, interpersonal communication and hybrid courses that also include small group communication. There have been several different venues in which the basic communication course has …

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

We are now in the 28th volume of the Basic Communication Course Annual, a testament to the dedication of those concerned with the introductory course in communication. Over the years these pages have been graced with significant work that has influenced the nature of the basic communication course, thereby impacting the lives of thousands of students across the country. That said, I am struck by the fact we have no “motto,” no phrase that captures our feeling about this important educational experience. I would like to muse about what might work as a motto for what we do and teach.

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

Despite its nom de guerre, there is nothing “basic” about the basic communication course in colleges and universities. It has served as a locus for research into communication skills, instructional technology, speech anxiety, instructional design and pedagogical practices. All of the research on these topics impacts more than just the basic course, as it is often relevant to instruction in other courses. The work done in the basic communication course is complex and important for both our students and the discipline.

In this, the 27th volume of the Basic Communication Course Annual, there continue to appear studies that examine the …

Directing The Winds Of Change: The Basic Course And General Education, Joseph M. Valenzano Iii

Joseph M. Valenzano III

Communication departments remain heavily reliant on the inclusion of an introductory communication course in their institution’s general education program. For this reason it is essential for Basic Course Directors (BCDs) to educate themselves on general education. In doing so they will find a new iteration of change to general education where the required course and distribution model are disappearing in favor of an interdisciplinary outcomes-driven approach. Such a shift can have dramatic repercussions on the basic course and communication programs if the course is not further connected with other areas of general education. In this essay, I argue for Basic …

Teaching Ethics In Introductory Public Speaking: Review And Proposal, Jon A. Hess

Jonathan A. Hess

Ethics are not heavily emphasized in either public speaking textbooks or classroom lectures. This de-emphasis of public speaking ethics is unfortunate. Educators should take responsibility for making sure that students are familiar with ethical issues and that they know that unethical public communication is not acceptable. Since public speaking textbooks do not provide much explicit guidance for ethical decision making, supplementary material is provided in this article. Four ethical principles are provided to help students understand the nature of communication ethics, a sample class lecture is outlined, and teaching ideas are included.

Rethinking Our Approach To The Basic Course: Making Ethics The Foundation Of Introduction To Public Speaking, Jon. A. Hess

Jonathan A. Hess

The basic public speaking course is often taught from a standpoint of effectiveness. That approach can be problematic due to the dangers of technique. The use of ethics as a foundation for public speaking can overcome this drawback and has other advantages. Included in these advantages are its fidelity to the subject matter, promoting more responsible use of power, improved fit with the liberal arts mission of higher education, and better meeting student needs.

Issues in implementing an ethics-based course are discussed, such as identifying ethical issues and engaging in dialogue. The model is illustrated through a description of one …

Basic Public Speaking Principles: An Examination Of Twelve Popular Texts, Jon A. Hess, Judy C. Pearson

Jonathan A. Hess

The importance of the basic course is reflected in the number of published articles focused on it. Aside from having an annually published journal (The Basic Communication Course Annual) devoted to it, articles concerning the basic course are sprinkled throughout many of the discipline's journals. However, Schneider (1991) pointed out that few studies have focused on the textbooks used. Since the textbook is generally the foundation upon which the course is built, it is an important object of study.

Although the term basic course may be used to identify a variety of courses (such as public speaking, interpersonal communication, hybrid …

The Electronic Ballot Box : Class, Age And Racial Bias On The Internet., Jason Gainous, Kevin M. Wagner

Jason Gainous

This research creates a theoretical framework for understanding the effect of Internet voting on the electorate. Based on standard Downsian rational choice voting theory, we claim that Internet voting lowers the cost of voting for certain voting demographics based upon race, age, and income.We further contend that this electoral advantage may crystallize the growing turnout disparity be-tween demographic groups. The theory is tested using Bayesian inferential methods with data from the Internet turnout in the 2000 Arizona Democratic Presidential Primary merged with demographic data obtained from the 2000 Census. Our findings lend support for the theory that the Internet provides …