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Articles 61 - 90 of 39881
Full-Text Articles in Journalism Studies
Ua94/6/18 Stephen Flora Student / Alumni Papers, Wku Archives
Ua94/6/18 Stephen Flora Student / Alumni Papers, Wku Archives
WKU Archives Collection Inventories
Records created by and about Stephen Flora during his years as a student at Western Kentucky University.
Breaking News Stories In The Age Of Citizen Journalism: Daily Nation’S Utilisation Of User Comments On Facebook, Agewa Waruguru Wainaina
Breaking News Stories In The Age Of Citizen Journalism: Daily Nation’S Utilisation Of User Comments On Facebook, Agewa Waruguru Wainaina
Theses & Dissertations
This study examines how the Nation Media Group (NMG) utilises comments made on its social media platform to break, update, and ultimately publish stories on social media platforms, the study focused on Facebook. Previous studies have established that the audience has the power to determine what content media houses publish, even forcing social media editors to delete or change stories they publish online. Thus, media practitioners must understand how to best engage with their online consumers while delivering quality journalistic content and maintaining integrity. Through the literature review of similar studies, it was found that scholars have determined that audience …
When Ballots Are Blank: Write-In’S Serving Local Government And The Implications For A Healthy And Vibrant Democracy, Thomas J. Ruter
When Ballots Are Blank: Write-In’S Serving Local Government And The Implications For A Healthy And Vibrant Democracy, Thomas J. Ruter
School of Business Student Theses and Dissertations
Our democracy depends on having a supply of candidates running for elected office, but in some instances, no one wants to run. This phenomenological study asks what the effects on a healthy and vibrant democracy are if ballots are blank and the seat is filled through write-in or appointment. Rooted in democratic theory, this study explores small, rural city elections where write-ins won election. Understudied, local governments are responsible for decisions affecting the lives of millions of people each day. Workforce scarcity, the alienation of young Americans from politics, government bashing, nasty campaigns, threats of physical harm, and other barriers …
Print Media Coverage Of Digital Land Registration In Kenya: A Case Of Daily Nation And Standard Newspapers., Olgah Aluoch Atellah
Print Media Coverage Of Digital Land Registration In Kenya: A Case Of Daily Nation And Standard Newspapers., Olgah Aluoch Atellah
Theses & Dissertations
Kenya's nascent digital land registration system has already captured the attention of the nation's print media. This study investigated how two prominent newspapers, The Daily Nation and The Standard, framed and presented this complex issue, potentially shaping public perception and influencing policy decisions. Key findings reveal a contrasting media landscape. While existing research explored media coverage of digital land registration elsewhere, understanding its portrayal within Kenya remained a critical gap. Anchored in Framing Theory and agenda-setting Theory, the study employed a strategic selection approach where months were strategically chosen based on their significance or key events because of the buildup …
Print Media Coverage Of Conflict Among Pastoral Communities In Northern Kenya: A Case Study Of Nation And The Standard Newspapers., Faith Sudi Wamalwa
Print Media Coverage Of Conflict Among Pastoral Communities In Northern Kenya: A Case Study Of Nation And The Standard Newspapers., Faith Sudi Wamalwa
Theses & Dissertations
Media coverage of conflict is central to public interpretations of these conflicts. This public comprises policymakers who, among key of their mandates, is developing policies that protect the masses' lives and properties. Conflicts among pastoral communities have been endemic for decades. Media as a channel through which the masses get informed has been found by research worldwide to have an effect on conflicts through coverage. This media influence is mirrored through how it frames stories of conflict and who it quotes in those stories. Frames and sources used to determine how the audience perceives and interprets those conflicts. This study …
Media Coverage Of The Covid-19 Pandemic: A Case Of New Vision And Daily Monitor In Uganda., Eve Atukunda
Media Coverage Of The Covid-19 Pandemic: A Case Of New Vision And Daily Monitor In Uganda., Eve Atukunda
Theses & Dissertations
The media performs a significant role in shaping and transforming public perceptions during pandemics. This study analysed the media coverage of COVID-19 in Uganda, focusing on its impact on public awareness, government response, and societal behaviour. The study applied a quantitative approach to content analysis of news articles and official government communication, with interviews of journalists at the helm of COVID-19 reporting. The analysis assessed the framing of COVID-19 news in print media platforms. It examined the dynamics between media, government, and public health officials, evaluating the effectiveness of information dissemination and management of misinformation. The initial focus of media …
Examining The Role And Implications Of Twitter On News Production In Ugandan Newsrooms: A Case Of Nation Media Group Uganda, Elizabeth Amongin
Examining The Role And Implications Of Twitter On News Production In Ugandan Newsrooms: A Case Of Nation Media Group Uganda, Elizabeth Amongin
Theses & Dissertations
Social Media, particularly Twitter, has increased and eased the news production process by enhancing sourcing, gathering, and distributing news content. This study examined the implications of applying or using witter in the news production process in Ugandan newsrooms. This study focused on Nation Media Group -Uganda (NMG-U) and the New Media Theory guided it. The study applied a qualitative study approach and indepth interviews to collect data from 22 journalists and editors who were purposely selected. The study used a case study design to establish the role of Twitter in news sourcing and the attribution of quotes This study found …
An Analysis Of The Contribution Of Training Grants To The Ugandan Media: A Case Study Of The New Vision And Daily Monitor., Julius Odeke
An Analysis Of The Contribution Of Training Grants To The Ugandan Media: A Case Study Of The New Vision And Daily Monitor., Julius Odeke
Theses & Dissertations
The training of journalists has become an important element in enhancing the development of the media due to the popular global conjecture that a developed media consequently helps citizens to make informed decisions. But a number of factors like the choice of areas for training that needs funding and challenges media experiences in enhancing media development have over the time stifled the operations of the Ugandan media limiting its ability to advance issues of public interest (McChesney, 2008:37;Nyarko, 2015).This study therefore sought to identify areas covered by the training grants in the past five years (2019-2023), analyse the contribution of …
Examining Audience Perceptions And Role Of Cookies In Select News Websites In Kenya: A Case Of Nation Africa And The Standard, Isabel Mwendwa Radoli
Examining Audience Perceptions And Role Of Cookies In Select News Websites In Kenya: A Case Of Nation Africa And The Standard, Isabel Mwendwa Radoli
Theses & Dissertations
This thesis investigates the audience perceptions and the role of cookies in the user experience of selected news websites in Kenya. In an era dominated by digital media consumption, understanding how users interact with online news platforms is crucial for media practitioners and technology developers. The study focuses on the Kenyan context, exploring the unique dynamics that shape user engagement with news content and the impact of cookies on their online experience. The research employed a mixed-methods approach, combining a quantitative survey focused on audience perceptions of cookies and interactions with cookie consent notices and in-depth interviews with commercial website …
An Investigation On Gender Perceptions In Credibility Of Male And Female News Anchors In Kenya., Ngumbau Maluti Musau
An Investigation On Gender Perceptions In Credibility Of Male And Female News Anchors In Kenya., Ngumbau Maluti Musau
Theses & Dissertations
The success and survival of media houses is based on viewership as informed on audience loyalty that is pegged on perceived credibility of the news items, news anchors and media houses. But, extent of credibility perception as influenced by gender under the gender disparity concept has not been assessed within the Kenyan media space; which forms the focus of this study. The main objective was to investigate gender perceptions in the credibility of male and female news anchors in Kenya. Specifically, the study assessed the perceived credibility of male news anchors in presenting hard news items in Kenya and examined …
Journalism In The Digital Era: Making The Case For Media Research Department., Yvonne Okwara
Journalism In The Digital Era: Making The Case For Media Research Department., Yvonne Okwara
Theses & Dissertations
In a world with social media outlets that are quick on the mark when it comes to breaking news, it is no longer the journalist’s job to be the first or the fastest to break news. That has been disrupted already. What audiences need now more than ever before is confirmation, understanding and analysis of what the news means to them, and how it will affect their lives. What they are looking for is an understanding of the genesis of an event, its progression up until the point the story broke, and why it should matter to them. The study …
An Analysis Of The Contribution Of Industrial Attachment In Journalism Training In Kenya: Challenges And Opportunities For An Effective Framework, Yusuf Ali Lakicha
An Analysis Of The Contribution Of Industrial Attachment In Journalism Training In Kenya: Challenges And Opportunities For An Effective Framework, Yusuf Ali Lakicha
Theses & Dissertations
In Journalism Schools, industrial attachment is an integral part of media education, offering students valuable opportunities to apply theoretical knowledge in real-world settings and gain practical skills necessary for successful careers in the media industry. It is an essential part of an academic programme where students augment the practical skills learnt in school in an actual work environment. This study examined the contribution of industrial attachment in journalism, with a focus on arguably Kenya’s leading media organization, Royal Media Services, which has three television stations and 12 radio stations. The objective of the study was to assess the structure of …
Digital Transformation In A Legacy Media House: A Case Study Of Nation Media Group’S Tag Brand Studio, Sheila Adam
Digital Transformation In A Legacy Media House: A Case Study Of Nation Media Group’S Tag Brand Studio, Sheila Adam
Theses & Dissertations
Media organizations in Kenya face significant obstacles, with the major ones being financial limitations and technological disruptions. Consequently, these challenges have necessitated the adoption of digital transformation as a means for media houses to sustain their operations and maintain their relevance in the eyes of their audience. Organizations around the world have opted to establish in-house brand studios or agencies to provide creative services and support their branding and marketing efforts by carrying out tasks typically handled by external agencies. Nation Media Group established Tag Brand Studio, an in-house digital marketing agency that develops and implements long-term digital marketing strategies …
Analysis Of Media Convergence At Vision Group Uganda, Semei Wessaali
Analysis Of Media Convergence At Vision Group Uganda, Semei Wessaali
Theses & Dissertations
This research delves into the phenomenon of media convergence within Vision Group, concentrating on key factors influencing its implementation. Employing a cross-sectional approach, the study employs both quantitative and qualitative methods to collect data from Vision Group staff and audiences. The primary objectives include assessing staff perceptions of content quality post-convergence, examining the organizational response to convergence, and scrutinizing audience consumption patterns. The results demonstrate a notable enhancement in content quality, with journalists in a converged system exhibiting improved output. Positive outcomes are also attributed to organizational and cultural changes that support convergence, including staff training, promotion of collaborations, and …
Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group Uganda, Samuel Kanyaihe Barata
Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group Uganda, Samuel Kanyaihe Barata
Theses & Dissertations
The global media industry, shaped by technological advancements, is facing existential challenges and Nation Media Group Uganda, like its industry counterparts, continues to grapple with declining circulation, viewership, and advertising revenues. These hardships test NMGU's sustainability, pushing the exploration of new digital revenue streams. Paywalls, initially slow globally, prompting a quest for alternative models, notably a hybrid e-commerce portal, prompting this research. To evaluate NMGU's potential hybrid e-commerce venture, the researcher gauged public interest and vendor/service provider willingness using quantitative methods. Out of 102 distributed questionnaires, an 83% response rate yielded 85 valuable insights, forming the primary dataset for analysis. …
The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia
The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia
Theses & Dissertations
This study about niche marketing for a radio operator in Uganda, CBS FM, is set in the context of an altered media landscape in which shifting fortunes and emergent opportunities present the need for new product development, spurred in part by the pressures of balancing the interests of a multiplicity of stakeholders, whose needs outpace the station’s broadcasting and revenue-generating capacity. Faced with intense competition, a disruptive set of new media operations, as well as an aggressive buyer’s market, CBS FM must now consider tapping into the capabilities availed by technology, to serve its clientele better. The first chapter explores …
Examining The Role Of Artificial Intelligence (Ai) In Transforming Print Journalism In Uganda., Robert Mukasa
Examining The Role Of Artificial Intelligence (Ai) In Transforming Print Journalism In Uganda., Robert Mukasa
Theses & Dissertations
This study provides an analysis of the current state of artificial intelligence adoption in two privately funded print media houses in Uganda: The Observer and Daily Monitor." The integration of Artificial Intelligence (AI) into journalism has been touted as a transformative force with several advantages and disadvantages, including improvements in workflow efficiency, content accuracy, and audience engagement. Despite this potential, the adoption of AI in Ugandan print journalism has been slow, due to challenges such as limited access to technological resources and a lack of AI literacy among journalists. Using the Technology Acceptance Model as a guiding framework, the study …
Hyperlocal Digital Content Profits: Strategizing Revenue Generation For New Vision Podcasts, Athman Raziah
Hyperlocal Digital Content Profits: Strategizing Revenue Generation For New Vision Podcasts, Athman Raziah
Theses & Dissertations
This capstone project explores how traditional media houses can generate revenue from hyperlocal digital content, focusing specifically on podcasts. As consumer habits and advertising trends shift towards digital platforms; traditional media outlets face the challenge of reaching niche audiences and convincing advertisers to invest in digital advertising, particularly in the realm of podcasts. With the decline in physical newspaper readership, the digital wave has gained significant momentum, leading to a transition from traditional media to more accessible and fragmented platforms. This project aims to design a sustainable revenue-generating strategy for New Vision podcasts, addressing the unfamiliarity of producers, media executives, …
Employing Data Visualization For Effective Health Communication In Nairobi, Kenya: A Study Of Select Media Houses., Rabudi Charles Mark
Employing Data Visualization For Effective Health Communication In Nairobi, Kenya: A Study Of Select Media Houses., Rabudi Charles Mark
Theses & Dissertations
This capstone project analyzes how journalists use data visualization to communicate health information. With the advent of evidence-based practice in medical communication, it is necessary to provide health information in a way that raises public health awareness and changes individual behaviour for beneficial health outcomes. The use of data visualization tools such as charts, graphs, and maps aids in the presentation of data patterns and insights, improving knowledge, engagement, and decision-making in the field of health communication. The study seeks to identify the types of health data visualization commonly employed by journalists in Kenya; assess the level of training and …
Revolutionizing Vernacular Radio To Embrace The Youth: A Case Of Muuga Fm., Muroria Grace Mukiri
Revolutionizing Vernacular Radio To Embrace The Youth: A Case Of Muuga Fm., Muroria Grace Mukiri
Theses & Dissertations
Radio has been a powerful tool for mass communication and entertainment for over a century. In many developing countries, vernacular radio, which broadcasts in local languages, has been very popular and it serves as a platform for promoting local cultures, traditions and events. However, with the advent of modern technology, young people are increasingly turning away from radio as a source of entertainment and information. This trend threatens the future of vernacular radio stations, which must find new ways to engage and attract younger audiences. This project used a case of Muuga FM. Muuga FM is a vernacular radio station …
Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere
Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere
Theses & Dissertations
The rapid growth of over-the-top (OTT) platforms has revolutionized the way video content is marketed and consumed and provided a unique opportunity for Kenyan content creators to showcase their creative storytelling work to a global audience. However, the lack of bankable/effective monetization strategies poses significant hurdles for local producers; this is largely due to the various ways in which the content is consumed and the variations of the same content on internet-enabled platforms that are linked to the OTT platforms such as mobile and online platforms linked to the streaming services. Accordingly, the objective of this capstone project is to …
Towards An Efficient Management Of Fake News In The Digital Media Era Newsrooms. A Case Study Of Citizen Digital, Royal Media Services., Francis Gachuri
Towards An Efficient Management Of Fake News In The Digital Media Era Newsrooms. A Case Study Of Citizen Digital, Royal Media Services., Francis Gachuri
Theses & Dissertations
The challenge of fake news in the media is a persistent struggle and dents the credibility of journalism as a source of accurate and verifiable content. With the vast penetration of the internet and growth in social media, the legacy media (mainstream media) has to contend with the spread of fake content and safeguard itself from losing its face as the source of truth. Media houses have to rethink, re-strategize and invest in tools, skills, equipment and processes that will identify, isolate and debunk fake news, and stop its dissemination for consumption by the masses. The main objective of this …
Role Of The Public Editor In Enhancing Trust In Legacy Media: Case Study Of Daily Monitor Newspaper In Uganda., Eriasa Mukiibi
Role Of The Public Editor In Enhancing Trust In Legacy Media: Case Study Of Daily Monitor Newspaper In Uganda., Eriasa Mukiibi
Theses & Dissertations
The study critically examines the pivotal role of the Public Editor (PE) at the Daily Monitor Newspaper in Uganda, focusing on comprehending reader trust levels, assessing petitioner satisfaction, and exploring Editorial Team perceptions. Against the backdrop of Uganda's evolving media landscape that is shaped by digital news, government influence, and media ownership, this research emphasizes the indispensable function of PEs in preserving public trust. Through a multifaceted analysis encompassing reader sentiments, petitioner satisfaction, and Editorial Team perspectives, the study unveils insights into trust, satisfaction, and editorial processes within the newspaper. Study Findings revealed a predominantly male readership (76%) within the …
Content Monetization: Non-Fungible Tokens As A New Revenue Stream For The Media Sector In Kenya., Geoffrey Macharia Wamugo
Content Monetization: Non-Fungible Tokens As A New Revenue Stream For The Media Sector In Kenya., Geoffrey Macharia Wamugo
Theses & Dissertations
Non–Fungible Tokens, also known as NFTs, are a unique digital asset that is a representation of an object in the real world like a piece of art, photo, or video. The use of NFTs is on the rise and several companies as well as individuals are using them to make money. With the changes being experienced in the sector, Media houses like the US Time Magazine who already used its stockpile of historical images to create NFTs are tapping this digital territory to get more revenue. Recently, marathon legend Eliud Kipchoge earned $37,351 after auctioning two videos of his career …
Universities As Innovation Hubs For Television Stations In Uganda., Imokola John Baptist
Universities As Innovation Hubs For Television Stations In Uganda., Imokola John Baptist
Theses & Dissertations
Television in Uganda continues to struggle to deal with changes in the industry, which has ultimately led to the closure or restructuring of many organizations. Many of those that remain are also struggling to survive in the market. For them to remain successful and viable, they need to constantly innovate to deal with these changes, as well as satisfy the needs of their audience. Innovation, however, is expensive in terms of time, finances and human resources. This study set out to examine the possibilities of using journalism schools in universities as innovation hubs for the television industry. The study was …
Harnessing The Potential Of Digital Media For Business Growth Of Legacy Media In Kenya., Lilian Odera
Harnessing The Potential Of Digital Media For Business Growth Of Legacy Media In Kenya., Lilian Odera
Theses & Dissertations
In today’s digital era, businesses in Kenya have a unique opportunity to leverage digital technology to drive growth, improve operational efficiency, and enhance customer experiences. By embracing digital transformation, the media industry can expand its market reach, streamline operations, foster innovation, and stay competitive in the rapidly evolving business landscape. However, this transition is not without challenges, including cybersecurity risks, skills gaps, and ethical considerations. This study provides an analysis of the digital technology for business growth of the legacy media in Kenya. To conduct this research, a descriptive research design was employed, and the researcher collected primary data from …
Developing A Fact-Checking Model For Election Disinformation, Kenneth Kiunga
Developing A Fact-Checking Model For Election Disinformation, Kenneth Kiunga
Theses & Dissertations
Disinformation poses an increasing threat to the integrity of electoral processes. This research endeavoured to design a fact-checking model that can be used in an electoral cycle in Kenya. Through interviews and document analysis, the study first sought to analyze the efficacy and challenges of the strategies that media organizations in Kenya used to fact-check digital content during the August 2022 elections. The critical examination of the framework used by the African Infodemic Response Alliance informed the development of an electoral fact-checking model. The study found that the strategies that the media organizations used to verify online information in the …
An Analysis Of Ethical Practices In Production Of Youtube Editorial Content In Rwanda., James Munyaneza
An Analysis Of Ethical Practices In Production Of Youtube Editorial Content In Rwanda., James Munyaneza
Theses & Dissertations
Many scholars have investigated the impact of digital technologies on journalism ethics, citing falling ethical standards and urging the protection of the basic tenets of journalism. YouTube has emerged as a major conduit of information, thereby helping democratise content. But scholars like Ward have wondered if the old journalistic ideals of objectivity and editorial independence apply to citizen journalists as much. Indeed, Hulin attempted to draw a line between journalists and other online content producers, noting that journalists retain a major responsibility in the promotion of democracy. Democracy, he argues, still needs professional journalists. As such, media outlets need to …
Ua1c11/127 Stephen Flora Photo Collection, Wku Archives
Ua1c11/127 Stephen Flora Photo Collection, Wku Archives
WKU Archives Collection Inventories
Photographs donated by WKU alumnus Stephen Flora, taken for class and College Heights Herald.
Adapting Legacy-Press Digital Platforms To Generation Z Media Needs: A Case Study Of Nation Africa, Kenya., Hary Cheng’Oli Misiko
Adapting Legacy-Press Digital Platforms To Generation Z Media Needs: A Case Study Of Nation Africa, Kenya., Hary Cheng’Oli Misiko
Theses & Dissertations
This study explores the product, content design and strategies that Nation.Africa is currently employing to meet the media needs of Generation Z. Using a qualitative research approach and case study method, the research sought to identify chasms between what Nation.Africa is currently offering what the post-millennials want. The findings indicate Nation.Africa’s products that target to serve Generation Z media needs are those that seek to empower them, entertain them, inform them, help them progress in life, and get information in their most preferred formats— audio and visual. The research also established that Nation.Africa attempts to design content targeted at the …