Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Mass Communication (76)
- Social Media (27)
- Communication Technology and New Media (19)
- Broadcast and Video Studies (8)
- Health Communication (4)
-
- Public Relations and Advertising (4)
- Development Studies (2)
- Social Influence and Political Communication (2)
- Arts and Humanities (1)
- Business (1)
- Business Intelligence (1)
- Computer Engineering (1)
- Computer Sciences (1)
- Critical and Cultural Studies (1)
- Engineering (1)
- Feminist, Gender, and Sexuality Studies (1)
- Film and Media Studies (1)
- Gender, Race, Sexuality, and Ethnicity in Communication (1)
- Graphic Communications (1)
- Organizational Communication (1)
- Physical Sciences and Mathematics (1)
- Robotics (1)
- Women's Studies (1)
- Keyword
-
- Social media (6)
- Digital media (5)
- Journalism (4)
- Media viability (4)
- Framing theory (3)
-
- Mass media (3)
- Mass media audiences (3)
- Public relations (3)
- Agenda setting theory (2)
- Content analysis (2)
- Coronavirus disease (2)
- Covid-19 (2)
- Digital media--East Africa (2)
- Drought (2)
- Fact-checking (2)
- Fake news (2)
- Journalism ethics (2)
- Mass media -- East Africa (2)
- Mass media--Economic aspects (2)
- Misinformation (2)
- Nation Media Group (2)
- New media technologies (2)
- Pandemic (2)
- Privacy (2)
- Revenue (2)
- Social media--East Africa (2)
- WhatsApp (2)
- Advertising revenue (1)
- Applied ethics (1)
- Artificial intelligence in media (1)
- Publication Year
- Publication Type
Articles 1 - 30 of 78
Full-Text Articles in Journalism Studies
Policy Paper Media Under Pressure: The Trouble With Press Freedom In Kenya, George Nyabuga
Policy Paper Media Under Pressure: The Trouble With Press Freedom In Kenya, George Nyabuga
Graduate School of Media and Communications
Press freedom in Kenya has undergone significant changes over the past few decades. This resulted in a complex and evolving landscape, where the country boasts of a diverse and lively media landscape, with numerous newspapers, television and radio stations, and a growing online presence giving a credible impression of a plurality of perspectives and voices in the media. Further, the 2010 Kenyan Constitution is recognized as one of Africa‘s most progressive in terms of press freedom protections. It calls for an independent regulator – the Media Council of Kenya – to oversee the media and its standards and safeguard journalists‘ …
An Assessment Of High-Performance Work System On The Survival Of The Print Media In Tanzania, Frank Sanga
An Assessment Of High-Performance Work System On The Survival Of The Print Media In Tanzania, Frank Sanga
Theses & Dissertations
This study assessed the high-performance work system (HPWS) on the survival of print media in Tanzania. The study was guided by three specific objectives namely; (i) to assess the extent to which the high-performance work system is practised in Mwananchi and Nipashe newsrooms, (ii) to assess the correlation between the high-performance work system and the performance of Mwananchi and Nipashe newspapers, and (iii) to examine challenges of practicing HPWS in Mwananchi and Nipashe newspapers. The study was based on qualitative research approach. This approach was applied for the purpose of getting in-depth information from the sample of 24 respondents from …
Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi
Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi
Theses & Dissertations
This study seeks to investigate how news organisations can tap into the interactivity, convenience and fast speeds of the social, multi-media networking site WhatsApp to aid in both news gathering and processing, as well as convergence. It is prompted by the fact that Kenyan media are at a crossroads. As they transition from analogue technologies, they are faced with the dilemma of choosing which new habits and processes to adopt. To make matters worse, even before they settle on the right technology, they are being forced to adopt the concept of convergence, where the various print, audio, and visual platforms …
Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji
Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji
Theses & Dissertations
The growing popularity of cryptocurrencies such as Bitcoin, blockchain, and Web 3.0, has sparked interest not only among industrialized nations but also among the African continent. The widespread adoption of cryptocurrencies in Africa can be attributed to several drivers, including high rates of mobile phone and internet penetration. Blockchain technology has the potential to increase efficiency and reduce transaction costs, contributing to the growth of cryptocurrencies on the continent. This sought to examine the impact of media on the adoption of cryptocurrencies in Africa. The research focused on how media frames events and issues, and how it influences people's thoughts, …
Television Coverage Of Women Politicians In The Run-Up To The 2022 General Elections In Kenya, Ivey Seleon Koin
Television Coverage Of Women Politicians In The Run-Up To The 2022 General Elections In Kenya, Ivey Seleon Koin
Theses & Dissertations
Media visibility is a crucial component for people seeking political mileage or people vying for electoral seats. To win the hearts of voters, a politician must embrace the media and the visibility that comes with it since the electorate tends to believe what the media highlights which in turn influences the decisions they make. Women leadership and women in politics are highly contested phenomena in Kenya and with it comes challenges especially considering the patriarchal nature of Kenyan politics. Using directed content analysis, this study sought to analyse media coverage of women politicians, the framing of women politicians and issued …
How Climate Change Advocacy By Ngos In Kenya Is Covered By The Media, Victor Anyura Oluoch
How Climate Change Advocacy By Ngos In Kenya Is Covered By The Media, Victor Anyura Oluoch
Theses & Dissertations
The world is dealing with the effects of climate change, and the threats appear more menacing in developing countries like Kenya. The case for dealing with the effects of climate change is made more significant because Kenya’s economy largely depends on natural resources such as agriculture, tourism and energy to support its growing population. These challenges require the concerted efforts of various stakeholders to bring about meaningful solutions. With its power to set and influence agendas, the media is crucial, and so are environmental NGOs working with various communities to develop solutions. In this environment, NGOs and the news media …
Examining The Adoption Of Mobile Journalism In Uganda’S Newsrooms: A Case Of Nbs Tv And Ntv, Eve Masawi
Examining The Adoption Of Mobile Journalism In Uganda’S Newsrooms: A Case Of Nbs Tv And Ntv, Eve Masawi
Theses & Dissertations
Mobile journalism has increasingly become popular in television newsrooms due to the burgeoning number of audiences using mobile devices and social media. Scholarship in mobile journalism has analyzed news gathering, production and dissemination and content production for mobile users. However, no studies focus on adopting mobile journalism within Uganda’s newsrooms. This study aimed to examine the adoption of mobile journalism in newsrooms in Uganda using the case study of NBS TV and NTV newsrooms. The study employed diffusion of innovation and adopted a mixed methods research approach and case study design, employing survey (N=109) and in-depth interviews (N=12) as data …
An Analysis Of Newspaper Coverage Of Far-Flung Counties In Kenya, Galgallo Duba Fayo
An Analysis Of Newspaper Coverage Of Far-Flung Counties In Kenya, Galgallo Duba Fayo
Theses & Dissertations
This study explored how the Kenyan Print Media covers far-flung counties, with a case study of Marsabit, Turkana and Mandera counties. The following research objectives guided the study: (i) To analyse the prominence of Marsabit, Turkana and Mandera Counties issues by the Daily Nation and The Standard (ii) To determine the frames that the Daily Nation used and The Standard in coverage of issues from far-flung counties and (iii) To analyse the extent to which stories from the three counties published by the publications draw from local sources and realities. The two newspapers were selected from the population of 44 …
Uses And Gratifications Of Sensationalised Content On The Digital Native News Websites In Kenya, Lynet Igadwah
Uses And Gratifications Of Sensationalised Content On The Digital Native News Websites In Kenya, Lynet Igadwah
Theses & Dissertations
The changing media landscape in a digital era has led to increased competition between legacy and new media as the clamour for audience attention takes centre stage. As more people move to access their news online, online-only journalistic brands, otherwise known as digital native news websites, are giving mainstream media a run for their money. These sites are tapping more on internet penetration and digital technologies to drive traffic to their sites particularly using social media as a window. These digital native sites are typically big on photos, bear flashy and bold headlines and are more entertainment-focused, emphasising attracting eyeballs …
Newsroom Convergence And Journalists Productivity: A Case Of Nation Media Group Uganda, Desire Ruth
Newsroom Convergence And Journalists Productivity: A Case Of Nation Media Group Uganda, Desire Ruth
Theses & Dissertations
As the world increasingly digitizes, the media industry has not been spared, and one such manifestation has been through media convergence. With the advent of convergence, the operations of media organisations have been disrupted with various ramifications on the media industry. One of the areas which has been affected by media convergence is journalists’ productivity. Drawing from various scholarly texts, media publications, observations and interviews this study explored the impact of convergence on journalists’ productivity at Nation Media Group Uganda, which fully converged its operations in 2017. The study is hinged on two theories; Media convergence theory and disruptive innovation …
The Changing Ecology Of News: The Impact Of Social Networking Sites On The Production Of News And The Gatekeeping Role Of Legacy Media Editors, Derrick Oluoch
The Changing Ecology Of News: The Impact Of Social Networking Sites On The Production Of News And The Gatekeeping Role Of Legacy Media Editors, Derrick Oluoch
Theses & Dissertations
The media landscape is changing, especially as more and more media audiences embrace social networking sites and consume their news content from social networking sites. Even as media organizations grapple with declining operations due to their traditional models of operation, media editors face a myriad of challenges, including competing with citizen journalism as they push to maintain and retain their journalistic duty of gatekeeping. In the face of the changing ecology of news, this study sought to establish the impact of social networking sites on the production of news and on the gatekeeping role of legacy media editors. The objectives …
Print Media Coverage Of Politicians With Active Economic Crime Cases In Kenya: A Case Of Daily Nation And The Standard Newspapers, Donald Magomere Nyonje
Print Media Coverage Of Politicians With Active Economic Crime Cases In Kenya: A Case Of Daily Nation And The Standard Newspapers, Donald Magomere Nyonje
Theses & Dissertations
In the run-up to the 2022 general elections in Kenya, there was a general concern about political candidates vying for elective seats with active economic crimes cases. This study set to establish print media’s coverage of politicians with active economic crimes, analyse the framing of political candidates with active economic crime cases and identify factors that influence the framing of these political candidates during the electioneering period. Anchored on the framing theory, the first and second phases of the project entail content analysis, during which the data gathered was coded, analysed, and presented using tables. The third phase incorporated in-depth …
Ruben Fm And Its Involvement In Socio-Economic Challenges Of Mukuru Kwa Ruben Slums Of Nairobi, Henix Obuchunju
Ruben Fm And Its Involvement In Socio-Economic Challenges Of Mukuru Kwa Ruben Slums Of Nairobi, Henix Obuchunju
Theses & Dissertations
vii ABSTRACT Slums are a reflection of underdeveloped and marginalisation. It is so yet the traditional watchdog genre of journalism and the commercial press are both as old as the slums themselves. Past studies show that community radios are struggling with feedback. As such they are yet to assess their value to the world. This study sought to assess the impact of the Mukuru kwa Ruben-based Ruben FM in addressing the socio- economic needs of its listeners; and whether it is advancing the tenets of Solutions Journalism practice. That is; coverage of solutions rather than the problems. The study relied …
Analysis Of Kenya’S Print Media Framing Of The Dusit D2 Terror Suspects, Ibrahim Galgalo Bocha
Analysis Of Kenya’S Print Media Framing Of The Dusit D2 Terror Suspects, Ibrahim Galgalo Bocha
Theses & Dissertations
The reporting of Terror Incidents (TIs) by the media in Kenya started when the first case was reported under the reign of President Jomo Kenyatta (1963-1978), with the first incident reported in 1980, when Palestinian militants staged an attack at Norfolk Hotel on New Year’s eve. Whereas the media has had to balance covering TIs in a timely, factual and objective manner, journalists also need to frame their narratives to reflect the event's social, economic and psychological dimensions. They strive to avoid sensationalism, bias and a presentation of facts that could be seen to fan militants’ propaganda. This study aimed …
Evaluating The Impact Of Defamation Judgments On Coverage Of Corruption By Kenyan Media: A Case Study Of Standard Group Plc And Nation Media Group, John Kamau Muthoni
Evaluating The Impact Of Defamation Judgments On Coverage Of Corruption By Kenyan Media: A Case Study Of Standard Group Plc And Nation Media Group, John Kamau Muthoni
Theses & Dissertations
The media in Kenya has been under much pressure to remodel the news business to attract revenue amidst technology disruption, tough regulations and defamation cases. This study set out to evaluate the impact of defamation judgments in the coverage of corruption in Kenya. It employed questionnaires and oral interviews as ways or tools of gathering data. Data was collected at two levels: interviews with editors, and questionnaires administered to journalists. Purposive sampling was used to select Nation Media Group (NMG) and Standard Group (SG) in Nairobi as the study locations and a sample of 10 editors. In addition, 242 journalists …
Challenges Faced By Journalists In Digital Media Enterprises And How To Overcome Them, Robert Ndungu
Challenges Faced By Journalists In Digital Media Enterprises And How To Overcome Them, Robert Ndungu
Theses & Dissertations
This study aims to identify the challenges faced in successfully transitioning to becoming a digital journalist and the solutions to these problems in a way that creates a template or blueprint to replicate for other journalists. In chapter 1, there is the introduction and background which highlight these challenges including difficulties in having regular training about new tools and technologies. It highlights the struggle digital journalists face to understand their roles and responsibilities, especially in the context of the DME's own interpretation, the advocacy for good mental health and stress management support in the workplace and the complexities of flexible …
Assessing The Viability Of Online Content Monetisation Models Through An Evaluation Of Willingness To Pay For Metropol Tv’S News Content, Stephen Kimani Gitau
Assessing The Viability Of Online Content Monetisation Models Through An Evaluation Of Willingness To Pay For Metropol Tv’S News Content, Stephen Kimani Gitau
Theses & Dissertations
Since the advent of digital media platforms, players in the mainstream media have grappled with the challenge of increased fragmentation of platforms and audiences coupled with dwindling advertising revenues. Given the need to diversify their revenue sources in the face of shrinking advertising revenue, media houses are pushing readers towards subscription to e-papers and commercializing the content on their websites through paywalls to help generate more revenues. While there has been a shift towards subscription-based revenue models to attract new audiences and supplement advertising revenue, it is not clear whether the pay-for-content model can attract and retain audiences that are …
Application Of Lean Startup Methodology By Legacy Media Organisations In New Product Development: A Case Of Nation Media Group-Kenya, Ogolo Akoth Dorine
Application Of Lean Startup Methodology By Legacy Media Organisations In New Product Development: A Case Of Nation Media Group-Kenya, Ogolo Akoth Dorine
Theses & Dissertations
Ries (2011) and Blank (2013) documented various aspects of the Lean Startup Methodology and the principles thereof. The literature reviewed point to the need to bridge existing research gaps in the application of the principles, especially in the media industry. The main objective of this research was to establish if and how Nation Media Group - Kenya has applied the Lean Startup Methodology in product development and the effects on the company’s performance. The research was qualitative in nature, with data being collected through interviewing key informers, as well as document analysis. The study established that Nation Media Group preferred …
The Evolving Role Of The Media In Elections: Royal Media Services Use Of Technology In The Tallying Process Of The 2022 Elections, Jamila Mohamed
The Evolving Role Of The Media In Elections: Royal Media Services Use Of Technology In The Tallying Process Of The 2022 Elections, Jamila Mohamed
Theses & Dissertations
Previous elections in Kenya have raised questions about the credibility of the polls with disputes arising after results are announced. The 2017 nullification of the presidential election results by the Supreme Court pointed fingers at the electoral body, IEBC for illegalities and irregularities in the way the body conducted the elections and the tallying process. However, despite the nullification of the 2017 elections, issues of integrity of the elections rose again towards the 2022 general elections, with the citizenry turning to the media for clarity. At media industry level, editors made the decision to tally and transmit results direct from …
Monetisation Of Digital Media, Its Impact On News And Journalism, Irine Julia Majale
Monetisation Of Digital Media, Its Impact On News And Journalism, Irine Julia Majale
Theses & Dissertations
This study sought to investigate the implications monetization strategies of the digital native media houses operating in Kenya have on the quality of the journalism produced in digital newsrooms. This is prompted by the challenges experienced by media houses in generating revenue and the tremendous disruption in the media industry occasioned by technology. Digital native media houses largely depend on revenue streams built on programmatic channels and social media platforms. New entrants of tech giants have also drastically changed the media landscape as they eat into the revenue initially taken by the media players, which has posed a threat to …
Membership As A Business Model: Exploring Reader Revenue Stream For Media Organizations In Kenya, Joseph Kariuki Mwangi
Membership As A Business Model: Exploring Reader Revenue Stream For Media Organizations In Kenya, Joseph Kariuki Mwangi
Theses & Dissertations
The media landscape is facing an unprecedented crisis characterised by dwindling revenue, technological disruption, audience retention challenge, and competition from other forms of media and technology firms, with growth in digital media unable to cover the shortfall. In Kenya, the revenue crisis has morphed into the shrinking of newsrooms through massive sacking and loss of jobs, profit warnings by leading media houses and delayed payment of staff salaries. One of the main drivers of shrinking newsrooms is because of audience fragmentation and segmentation that has led to the rise of niche platforms fighting for the same revenue with mainstream media. …
Corporate Brand Equity And Firm Performance: A Case Study Of Mwananchi Communications Limited In Tanzania, Bakari S. Machumu
Corporate Brand Equity And Firm Performance: A Case Study Of Mwananchi Communications Limited In Tanzania, Bakari S. Machumu
Theses & Dissertations
This study sought to assess the relationship between corporate brand equity and firm performance, a case study of Mwananchi Communications Limited (MCL). The general objective was to establish the effects of corporate brand equity in accelerating MCL’s business performance. The study was guided by three specific objectives: To assess factors influencing the corporate brand equity of MCL in Tanzania, to determine the relationship between corporate brand equity and the performance of MCL and to develop a functional business model that will capitalise on the firm’s corporate brand equity to establish other businesses. Different studies and reports in Tanzania have demonstrated …
The Practice Of Protocol Journalism In Uganda, David Rupiny
The Practice Of Protocol Journalism In Uganda, David Rupiny
Theses & Dissertations
Rigorous and good journalism plays a key role in society by serving the public good hence it is critical to not only appreciate journalistic products like news-stories but also understand their actual production process. This study analyses the extent of the practice of protocol journalism in Uganda and its link to news production by online news media organisations (ONMOs). The study uses content analysis to examine the extent to which news stories are reproduced from information subsidies or content provided by news sources. It concludes that the practice of protocol journalism and the resultant news stories wholly or substantially reproduced …
Factors Contributing To Non-Compliance With Media Regulations Among Tv Operators In Kampala, Uganda, Moses Kasajja Ateng
Factors Contributing To Non-Compliance With Media Regulations Among Tv Operators In Kampala, Uganda, Moses Kasajja Ateng
Theses & Dissertations
This study investigates factors contributing to non-compliance among TV operators towards media regulation as per the 2013 Uganda Communications Commission ACT using the Theory of Planned Behaviour (TPB). In-depth interviews were conducted with TV owners, legal officers, academia, broadcast engineers, managers, business development managers and content producers to establish the factors contributing to non-compliance. The findings show that attitude, subjective norms and perceived behavioural control influence the behaviour of non-compliance. The results will help TV operators and regulator to understand the critical factors that influence non-compliance with media standards among TV operators and there are recommendations to help them improve …
The State Of Women In The Media: Representation, Coverage And Framing Of Women In East African Media, Aga Khan University, Graduate School Of Media And Communications
The State Of Women In The Media: Representation, Coverage And Framing Of Women In East African Media, Aga Khan University, Graduate School Of Media And Communications
Graduate School of Media and Communications
This research examined the representation of women in East African news media organisations and the coverage and framing of women in top East African newspapers, TV and digital platforms. The study is premised on existent literature on the intricate interplay between media framing, coverage dynamics, and the representation of women in newsrooms’ workforce, given the consequential role all these play in shaping public perceptions of gender issues and shifting norms. Through a comprehensive methodology that incorporated content analysis, document analysis and interviews on the responsibilities and assigned roles of women in media organisations, the research presents findings from a content …
The Inclusion Of Medical And Health Experts In The Coverage Of Covid-19 In Print Media In Kenya, Sarah Okuoro
The Inclusion Of Medical And Health Experts In The Coverage Of Covid-19 In Print Media In Kenya, Sarah Okuoro
Theses & Dissertations
When the first cases of coronavirus infection emerged in Kenya, the focus of print media moved to cover COVID-19 pandemic stories. This study aimed to analyze the extent to which medical experts were included in the reporting since patient zero was diagnosed in Kenya. Specifically, the study sought to identify the sourcing methods adopted by mainstream print media, analyse the incorporation of health and medical experts and examine the nature of information given by health and medical experts in the coverage of COVID-19 stories in the first one year since the diagnosis of patient zero in Kenya. The study adopted …
Towards A News Industry Framework For Tackling The Vice Of Brown Envelope Journalism: Perceptions Of Journalists And Public Relations Practitioners In Uganda, Sandra Lamwaka
Theses & Dissertations
Journalism, just like any other institution in society has been tainted with acts of corruption and bribery or what is scholarly known as Brown Envelope Journalism (BEJ). The practice takes shape in form of cash, gifts/ freebies, and incentives, given to a journalist to influence the reportage of news. This has affected the quality of news and undermined fundamental journalistic principles. Anchored on McQuail’s theory of Media and Society and the Social Responsibility Theory of the Press, this study sought to examine journalists and PR practitioners’ perceptions of BEJ and what the industry can employ to address the vice The …
Digital Native Media: Growing Online Audiences And Challenges Of Monetization, Martin Wachira Njoroge
Digital Native Media: Growing Online Audiences And Challenges Of Monetization, Martin Wachira Njoroge
Theses & Dissertations
Digital native media platforms have grown and amassed massive audiences and readership online. Despite the audience growth, they have been experiencing challenges in monetizing and generating revenues. The objectives of the study were: (a) to establish monetization opportunities for digital native media houses, given their growing online audience numbers, (b) to determine strategies deployed by digital native media to help them monetize online content given the high numbers on the digital platforms, and (c) to establish challenges digital native media are facing in leveraging the online audiences and monetizing the content. The study adopted a qualitative research approach and employed …
The Adoption Of Artificial Intelligence In Newsrooms In Kenya: A Multi-Case Study, Peter Mwangangi Kioko
The Adoption Of Artificial Intelligence In Newsrooms In Kenya: A Multi-Case Study, Peter Mwangangi Kioko
Theses & Dissertations
Deployment of Artificial Intelligence (AI) in newsrooms is gaining prominence across the world, with the technology being used to enhance the processes of news gathering, packaging, and distribution. The objectives of this study were to: explore the extent of use of AI in newsrooms in Kenya, determine the factors driving the adoption of AI or lack of it, and identify the challenges and opportunities presented by the adoption of AI in newsrooms in Kenya. The study was guided by the theory of disruptive innovation, the technology acceptance model, and the domestication of technology theory. Qualitative research approach and the exploratory …
News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye
News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye
Theses & Dissertations
Social media started as a social meeting point where users met to socialize, network and connect. The earliest users of social media applications were millennials and with time they became addicts and spent a lot of time online. The study aimed to identify the social media applications Kenyan Millennials use to consume news, what motivates them to use the applications, the gratification they get and amount of time they spend on news on social media. The study was carried out at the National Employment Authority headquarters in Kasarani Sub-County. The study targeted all walk-ins to the office for a period …