Communication Commons^™

Building A Library Renovation Website Using Public Relations Principles, Kristen S. Shuyler

Libraries

Learn how James Madison University Libraries built an award-winning library renovation website using core principles from the field of public relations (PR). Key features include an interactive visual timeline (created with an open-source tool), a collection of memories of the library, and FAQs based on actual user questions.

Climate Change Journalism In Pakistan: Ethical Deliberations, Muhammad Ittefaq, Shafiq Ahmad Kamboh, Ayesha Ashfaq

School of Communication Studies - Faculty Scholarship

In the 21st century, research on climate journalism has received exponential growth globally. However, the media’s ethical role in covering climate change has not sufficiently been explored enough. In this chapter, we provide a broad overview of climate change journalism in Pakistan, the role of stakeholders that are directly involved in this crisis, and further highlighted the need to follow the UNESCO-led ethical principles and deliberations by the local climate journalism. We conclude that though a great deal of attention has been paid by the local scholars and scientists to highlight different dimensions of climate emergency, however, the findings of …

Ethnic Newspaper Industry In Pakistan And Impacts Of Corporate Ownership, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Awais Hamed

School of Communication Studies - Faculty Scholarship

During the Indian independence movement, the Urdu-language ethnic newspapers played a significant role in instigating resistance against colonial authorities within local communities. However, later on, Urdu journalism underwent a transformation, shifting from the ‘advocate-journalist’ model to one dominated by corporate ownership in Pakistan. These commercial agents have faced criticism for using journalism as a shield for their other businesses, yet their presence has profoundly impacted current newspaper practices in various ways. Our case study of the Daily Express reveals that this newspaper, by implementing innovative journalism, technological advancements and efficient management practices, has influenced both preceding and subsequent Urdu dailies, …

Crisis Communication For Public Organizations: Examining Pakistan Railways' Use Of Information Technology And Social Media For Image Repair, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Yan Jin

School of Communication Studies - Faculty Scholarship

This study examines the induction of information technology and the use of image-repair focused crisis response strategies on social media by Pakistan Railways amid a recent crisis. A mix-method based content analysis (i.e., qualitative and quantitative) to investigate whether and if so, how Pakistan Railways used Benoit's suggested image restoration strategies on social media to repair its image among customers and in print media. Our results show that Pakistan Railways predominantly used reducing the offensiveness of event (40%), followed by corrective action (34.6%), evasion of responsibility (10.6%), denial (8%) and mortification (6.4%) strategies, respectively. In addition, the use of image-repair …

Terror Management And The News: An Exploration Into The Effects Of Framing On Mortality Salience, Peter Montwill

Masters Theses, 2020-current

The present study explores the link between Terror Management Theory and the use of its principles within news media. Political news media in the digital age undergoes a variety of framing effects, more specifically episodic and thematic frames of stories. To induce mortality salience, college-aged participants were presented with stories framed from the perspective of an individual’s experience or a general theme of experiences regarding the controversial pro-life topic and a non-controversial hiking topic. These stories are presented in the style of Instagram posts to mirror how college-aged people consume news media. The stories also contain wording designed to induce …

Ethical Dimensions Of Climate And Environmental Issues In Pakistani Media, Shafiq Ahmad Kamboh, Muhammad Ittefaq, Sadia Jamil, Busha Hameedur Rahman

School of Communication Studies - Faculty Scholarship

One of the world’s most disaster-prone countries, Pakistan, is facing a variety of cases of climate and environmental ethics violations by a number of local and regional actors. Advocacy journalism has the potential to publicize these violations and injustices, stimulating democratic dialogue among the public audience that can eventually push leadership to make eco-friendly policies and raise public concerns on international platforms. The present study critically analyses the advocacy journalism coverage of cases of local and regional climate and environmental ethics violations in almost 8000 editorials in mainstream Pakistani Urdu and English language newspapers over two years and examines the …

"Domestic Terrorism" Or "Political Protest?": Partisan Cable News Framing Of The January 6 Attack On The U.S. Capitol, Alexandra M. Stover

Senior Honors Projects, 2020-current

The attack on the U.S. Capitol on January 6, 2021, was a historical event that received widespread media attention in the days and weeks that followed. This study focuses on the differential framing techniques used by Fox News and CNN, specifically, in their coverage of January 6. Additionally, this study addresses the differential framing techniques used across different shows on the same network: “commentary-based” shows and “information-based” shows. In doing so, this research builds upon the vast body of pre-existing news media framing research. This study finds that the differences in framing are more pronounced between Fox News and CNN …

Communicating Across The Pond: Evaluating Perceptions Of Dialectal Divergence Among American Student Sojourners In England, Katherine T. Peppiatt

Senior Honors Projects, 2020-current

Although at first glance the differences between British English and American English seem trivial, “apartment” vs. “flat” or “color” vs. “colour," these dialectal divergences immediately create an othering effect. Subtle changes are representative of the deeper implications of this issue; altered language impacts perceptions about the validity and correctness of a written work. My research seeks to understand how the differences between British English and American English impact American student sojourners during an abroad experience in England. Examining how American sojourners perceive dialectal differences and adapt their written rhetoric to match that of a British audience offers valuable insight into …

American Vibe Check: Based, Mid, Or Cringe? Measuring Gen Z’S Attitudes And Perceptions About American Democracy, Bethany Perryman

Masters Theses, 2020-current

Democracy is a concept, process, and practice, and American democracy is a specific flavor of it. Public opinion is influenced and shaped by mass media, and messages about American democracy emerge in a web of powers and among power dynamics. These messages include the actions and relationships of the American civic system with its citizenry and the world. Generation Z is a socially, culturally, economically, and politically unique population in American life, who form their own perceptions and attitudes about American democracy based on their experiences and with the ecosystem of communication and interaction they have with mass media messages. …

The Sounds Of The Shore: An Afrofuturistic Double Record Performed Through Vernacular Technology, Collin Bright

Masters Theses, 2020-current

Predominately white institutions are socially exclusive hostile environments that uphold white heteronormative patriarchal systems (Harper, 2013; Holliday & Squires, 2021; Razzante, 2018). The everyday task of existing on campus is a struggle for students of color as they are asked to enter spaces/places that are not diverse, inclusive, equitable, or accepting. To address the oppressive and dismissive forces of campus, my thesis uses Afrofuturism to reimagine what it means to exist as a student of color at a PWI. Afrofuturism is a “counter-imaginative cultur[al]” aesthetic-based practice that uses creative postcolonial critiques to reimagine future possibilities (Asante & Pindi, 2020; Pirker …

Intercorrelations Between Essentialist Beliefs And Religious, Political, And National Identities, Truman Deree

James Madison Undergraduate Research Journal (JMURJ)

Research on essentialist beliefs has largely focused on a few identities associated with biological traits that have socially constructed significance and meanings placed on them (e.g., skin color for race or voice pitch for gender). Identities that are more choice-based (e.g., religion or politics) or otherwise non-physical (e.g., nationality) have been underrepresented in research on essentialism. The concept of essentialism is important because the action of regarding natural biological factors as immutable and determinant has been found to lead to racial and political discrimination. The current study surveyed participants on their national, religious, and political beliefs to investigate the relationships …

The Covid-19 Pandemic And International Students: A Mixed-Methods Approach To Relationships Between Social Media Use, Social Support, And Mental Health, Hyunjin Seo, Yuchen Liu, Husain Ebrahim, Muhammad Ittefaq, Donghwa Chung

School of Communication Studies - Faculty Scholarship

The COVID-19 pandemic and international students: A mixed-methods approach to relationships between social media use, social support, and mental healthThe COVID-19 pandemic has added significant stress to international students in the U.S. who already facemyriad challenges in adjusting to their host country. We used a mixed-method approach combining surveyand interview research involving international students enrolled in undergraduate or graduate programs at aU.S. university to analyze how their social media use and perceived social support and social adjustmentare associated with their sense of mental well-being when taking into account demographic and socialpsychological characteristics. Our findings show that international students spent an …

A Systematic Literature Review Of Research From 2010 To 2020 Addressing User-Generated Online Comments Related To Health Issues And Recommendations For Future Research, Muhammad Ittefaq, Mauryne Abwao, Ioana A. Coman, Waqas Ejaz

School of Communication Studies - Faculty Scholarship

This systematic literature review was conducted to provide insights into how online readers’ comments have been studied in the context of health over a 10-year span. About 593 studies published between 2010 and 2020; of these, 34 met the research criteria for inclusion. Our findings reveal that 60% of the studies focused on the United States, and a qualitative method was used in 74.3% of these studies. About 23.5% of the studies explored vaccine-related issues. Our results reveal that among the selected studies, 76.5% and 20.6% had female and male first authors, respectively. Textual analysis of abstracts shows that the …

Advocacy Journalism And Climate Justice In A Global Southern Country, Shafiq Ahmad Kamboh, Muhammad Ittefaq

School of Communication Studies - Faculty Scholarship

Being among the world’s most affected countries by climate change, Pakistan is facing a variety of cases of climate injustice committed by internal and external drivers. Waisbord’s referred “Advocate-journalist” model carries a good potential to advocate these injustices to stimulate democratic dialogue among the audience that eventually pushes leadership to make eco-friendly policies. This study critically analyses advocacy journalism coverage of cases of local and regional climate injustice in the editorial contents of mainstream Pakistani newspapers by using the quantitative content analysis method. Results reveal that selected newspapers gave inappropriate coverage to climate injustice issues both in quantity and quality. …

Volume 5, Issue 2 (2022) Migration, Community, And Environment During A Pandemic

International Journal on Responsibility

No abstract provided.

Predictors Of College Student Support Toward Colin Kaepernick’S National Anthem Protests, Brooke Coursen, Nicole Peiffer, Sakira Coleman, Philip Lucius

VA Engage Journal

Racial discrimination and inequality have perpetuated within the U.S. since its inception. In 2016, Colin Kaepernick initiated the national anthem protests to oppose the oppression of people of color in America. This study was developed in 2018 to identify social determinants of health underlying discriminatory beliefs and behaviors. The objective was to investigate the impacts of college students’ race, gender, political ideology, socio-economic status [SES], NFL interest, patriotism, and general protest support on support for the national anthem protests. We administered paper-and-pencil surveys across locations on the James Madison University campus using a convenience sample. There were 408 participants included, …

International Migrants And Coronavirus Disease 2019 Vaccinations: Social Media, Motivated Information Management, And Vaccination Willingness, Hyunjin Seo, Yuchen Liu, Muhammad Ittefaq, Fatemeh Shayesteh, Ursula Kamanga, Annalise Baines

School of Communication Studies - Faculty Scholarship

Objective

This study examines how those who were born outside the United States and migrated to the country in the past decade used social media and other online sites to deal with uncertainties around the coronavirus disease 2019 pandemic. In particular, we examine how they used digital communication technologies to tap into online resources and social connections both in the United States and their origin country and how various aspects of online information management were associated with their willingness to get vaccinated against the virus.

Method

We conducted an online survey and in-depth interviews with international migrants aged 18–64 years …

Volume 5, Issue 1 (2022) Migration, Community, And Environment During A Pandemic

International Journal on Responsibility

No abstract provided.

The Theory Of Reasoned Action As A Basis For Investment In Cryptocurrency, Wrr Rinaldo

Masters Theses, 2020-current

In the past decade and a half, emergent blockchain technology has gained widespread attention, especially in the past few years. For the most part, attention has been focused on cryptocurrencies, but non-fungible tokens (NFTs), that use similar technology, have been given attention as well. Many concerns about these technologies have arisen, particularly that of the environmental impacts associated with them. Utilizing the theory of reasoned action, diffusion of technology theory, and surveys conducted through Amazon Mechanical Turk, this research attempts to uncover if there is a link between the level of cryptocurrency knowledge that an individual possesses and the level …

Does A Sender’S And Recipient’S Relationship Influence Readers’ Interpretation Of Message Tone?, Allison Arp

Masters Theses, 2020-current

Given the importance of computer-mediated communication (CMC) and the uniqueness of the cues that have meaning in this environment, research is warranted to investigate how the relationship between the people communicating via CMC might impact the way the message and cues are interpreted. This study aims to investigate whether different inherent levels of authority and familiarity between a message sender and recipient affect how email tone is interpreted. Previous studies demonstrate that when individuals communicate with authority figures, they employ different strategies than when communicating with peers. Furthermore, individuals adapt their behavior to mimic the interactants behavior, which in turn …

Cycles Of Domination And Resistance: A Performance Autoethnography Of A Black Woman At A Pwi, Savannah Brown

Masters Theses, 2020-current

This thesis is a performance autoethnography that examines and unpacks my experiences as a Black woman who attends a predominantly white institution. Through narratives, letters, and photos, I reveal and analyze the ways in which I navigate both systems of domination and resistance between my interactions with spaces, people, discourses, and objects. As I use Critical Race Theory, intersectionality, and performance studies as my theoretical underpinnings, I can understand how my Black, female body is situated and contested within the institution that I refer to as Everywhere University. While this project shows my experiences with concepts such as racism, whiteness, …

“But For Those Of Us Who Live Here”: Performance Of Work And Community By Women Employed In Rural, Predominantly White, Small-Town Schools, Telena M. Turner

Masters Theses, 2020-current

Rural, small towns are incredibly complex cultural centers. Although rural places are consistently portrayed as unchanging, the operation of cultural and identity within these locations is consistently on the move. Using reflexive interviewing, poetic transcription, autoethnographic writing, this project (re)presents poems on community and identity from five women employed in schools in rural, mostly White, small towns in the Central Appalachian region. Analyzing the poems through concepts in performance studies and work on space and place, this project positions movement and change at the center of small towns and examines how notions of rural place and community are performed through …

Yet It Was Good Of You To Share In My Troubles: An Autoethnographic Study Of A Mother-Daughter Relationship Experienced Through A Wounded Body, Kathleen Smith

Masters Theses, 2020-current

This thesis is an embodied autoethnography that examines my experiences of accepting and coming-to-terms with my relationship with my mother through my chronic illness. Utilizing creative vignettes and short personal stories, throughout this autoethnographic thesis project I shine light to my lived experiences as a daughter in a Catholic household, diagnosed with chronic illness in adulthood. I use narrative theorizing to understand how the stories I tell in this thesis create meaning in my relationship with my mother. Through personal narratives I explore themes of autonomy and connection within a mother-daughter relationship, illness narratives and illness as a turning point, …

Seeking New Understanding Of Primarycare Policy Constraints: A Qualitative Assessment Of Health Workers And Community Perspectives On The Role Of Communication In The Implementation Of Ghana‘S National Community Health Policy, Mathias Aboba

Masters Theses, 2020-current

Ghana has been implementing the Community-based Health Planning and Service (CHPS) initiative as a national health policy for over twenty years. The CHPS program is designed for delivering Primary Health Care services to under-served population who mostly reside in economically poor and hard to reach locations. Over the years studies looking at various aspects of the operation of the policy have found that community members and other stakeholders lack proper understanding of the program. This study analyzed qualitative data collected in two districts in Northern and Volta Regions of Ghana to assess health workers and community members’ perspectives on the …

'Why Do They Make Her Wear That?': A Rhetorical Analysis Of Ramy Youssef: Feelings, Rania Zaied

Masters Theses, 2020-current

Muslims have often been portrayed in the media, as violent, barbaric, terrorists, and powerless victims, along with many other misconceptions of negative and stereotypical images. Ramy Youssef: Feelings (2019), is an hour-long stand-up comedy special presented by comic Ramy Youssef, who is a Muslim millennial Egyptian-American man. By conducting a rhetorical analysis of the special, this research combines the method of Critical Rhetoric with two of Lowery and Renegar’s (2016) three frameworks, those being Bicultural Otherness and Self and Culture Deprecating Humor, to analyze Youssef’s comedy special Feelings (2019). This research delineates how the media influences the rhetoric of Muslim …

Ecofascist “Snakeoil” And The Imperative Of Racializing Environmental Justice For The 21st Century: A Burkean Rhetorical Criticism Of Contemporary Ecofascist Manifestos, Lantz Shifflett

Masters Theses, 2020-current

Ecofascism of the 21^st century is a revival of centuries-old white nationalist fascism integrated with a concern for environmental issues from the last few decades. Designated by their writers as “manifestos,” three ecofascists have widely disseminated their documents online just before committing acts of racially motivated terrorism in three different countries. Furthermore, these manifestos provide a lens into contemporary ecofascist conspiracies as well as their own concocted “snakeoils” that present their ecofascist agendas in the form of rhetorical “curatives” to environmental issues of pollution. These “cures” are grounded in a new “green nationalism” that attempts to disguise the white …

Understanding Motivations To Attend Various Sized Churches: A Study Using Family Communication Patterns, Expectancy Violations, And Anxiety To Predict Church Attendance, Molly Bradshaw

Masters Theses, 2020-current

Two separate studies were conducted to examine whether communication variables impact religious views and church attendance. For the first study, 228 students from a large Southeastern university completed a web survey. The second study was a web survey of 204 adults that was conducted via Amazon Mechanical Turk (MTURK). Both surveys were sent out to determine one’s motivations to attend a small, medium, or large church using family communication, anxiety, expectations, and religion variables as predictors. Family communication, anxiety, and expectancy variables were positively correlated to many aspects of religious views. Hierarchical regression models utilizing demographics, family communication, anxiety, expectancy …

Youth As Coalitional Possibility In The Youth Climate Movement: An Analysis Of The Climate Justice Rhetoric Of Hilda Nakabuye, Autumn Peltier, & Greta Thunberg, Kristopher Samuel

Masters Theses, 2020-current

In 2019, Greta Thunberg delivered her “How Dare You” speech that captivated the social and political world. Throughout her speech she tethered ideas of extinction, future generations, and coalitional movements. These topics encouraged the Political and Social world to contemplate the reality of climate crisis and generated support for the Youth Climate Movement. However, Thunberg garnered a lot of attention that ultimately overshadowed the worksof other youth activists, particularly BIPOC activists. I analyze the rhetoric of fellow climate activists Hilda Nakabuye and Autumn Peltier utilizing psychoanalytic terms and analysis. Nakabuye and Peltier advocate for climate justice through a lens of …

Exploring The Effect Of Cultural Sensitivity In Public Relations Campaigns, Amanda N. Christian

Senior Honors Projects, 2020-current

This study examines the importance of perceived cultural sensitivity on consumer attitudes and intent to support. Participants were randomly assigned to campaign messaging with a perceived high level of cultural sensitivity or a perceived low level of cultural sensitivity. Findings reveal that higher perceived levels of culturally sensitive messages generate more positive attitudes and increase the willingness of consumers to demonstrate supportive communication and intent to purchase. Other hypotheses comparing the response between two groups—self-identifying Hispanic and non-Hispanic respondents— aimed to distinguish the role origin plays in determining how important cultural sensitivity is to the perception of the organization. These …

Making Engineers: An Ethnography Of Undergraduate Engineering Students In A Project-Based Program, Bethany Popelish

Masters Theses, 2020-current

In a project-focused engineering program, undergraduate students are taught engineering skills through the ‘bike project’ in which students work as teams to design and fabricate a human-powered vehicle for a member of the community whose disabilities make riding a traditional bicycle prohibitive. To understand the learning that happens in the course of this project, the researcher conducted a 20-month ethnography of the engineering program, focusing on the sophomore students’ organizational experiences. As a participant observer, the researcher went to classes with the students, participated in trainings, and observed them through each stage of their project. Ethnographic observations were collected as …