Communication Commons^™

Effects Of Mental Health Campaigns, Susan Schott

Senior Honors Projects, 2010-2019

This project examines the effects of a mental health campaign on college students. This is important to research because universities and colleges alike need to understand the effects that campaigns about mental health on campus can have on students. I researched this by conducting an online experimental study on a sample of 511 students at a university in the Mid-Atlantic region. Qualtrics randomly assigned the participants into two groups, where one group viewed an experimental campaign and the other a control ad. The participants were measured using a post- test questionnaire which tested their self-perceptions of anxiety and level of …

No Stigma, No Shame: Reducing The Stigma Of Mental Illness In College Freshmen Dorms, Ashley R. Reynolds

Masters Theses, 2010-2019

With a rise in college students who report symptoms of mental illness and the high number of college students who do not seek professional help because of the stigma of mental illness, it is evident that the stigma of mental illness on college campuses needs to be addressed. A health campaign that seeks to reduce the stigma of mental illness on campus was designed, implemented, evaluated. The Model of Stigma Communication, which explains how stigma is developed and reinforced, is a sound framework for exploring the stigma of mental illness and was used to guide the campaign. First, a survey …

Let’S Chat: Willingness To Communicate And The Development Of A Destigmatizing Campaign, Ethan D. Smith

Masters Theses, 2010-2019

Abstract

Low treatment rates for depression are commonly observed among young adults of typical college age in particular. Fear of social judgement makes stigma a commonly identified barrier to depression treatment. What is unclear is how the willingness of university students to communicate about depression may influence or be influenced by stigma. Guided by the Theory of Planned Behavior and the Health Belief Model, the present thesis investigates the stigma attitudes of students toward depression, as well as their willingness to communicate about depression. To do this, an online survey was conducted with depression stigma scales and adapted willingness to …