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Full-Text Articles in Social and Behavioral Sciences

Physiological Strain Associated With Wearing Body Armour Of Increasing Ballistic Protection, Anne M. J Van Den Heuvel, Wilko Van Dijk, Sean R. Notley, Mark J. Patterson, Gregory E. Peoples, Nigel A.S Taylor Jan 2011

Physiological Strain Associated With Wearing Body Armour Of Increasing Ballistic Protection, Anne M. J Van Den Heuvel, Wilko Van Dijk, Sean R. Notley, Mark J. Patterson, Gregory E. Peoples, Nigel A.S Taylor

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


An Investigation Of Forearm Vasomotor And Sudomotor Thresholds During Passive Heating, Following Whole-Body Cooling, Joanne N. Caldwell, Asa Nykvist, Nicholas Powers, Sean R. Notley, Daniel S. Lee, Gregory E. Peoples, Nigel A.S Taylor Jan 2011

An Investigation Of Forearm Vasomotor And Sudomotor Thresholds During Passive Heating, Following Whole-Body Cooling, Joanne N. Caldwell, Asa Nykvist, Nicholas Powers, Sean R. Notley, Daniel S. Lee, Gregory E. Peoples, Nigel A.S Taylor

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


Does Aging Change Docosahexaenoic Acid Homeostasis? Implications For The Challenge To Cognitive Health In The Elderly, Christian-Alexandre Castellano, Raphael Chouinard-Watkins, J Tom Brenna, Barbara J. Meyer, Stephen C. Cunnane Jan 2011

Does Aging Change Docosahexaenoic Acid Homeostasis? Implications For The Challenge To Cognitive Health In The Elderly, Christian-Alexandre Castellano, Raphael Chouinard-Watkins, J Tom Brenna, Barbara J. Meyer, Stephen C. Cunnane

Faculty of Health and Behavioural Sciences - Papers (Archive)

Epidemiological studies fairly convincingly suggest that higher intake of fish and omega-3 fatty acids present in fish is associated with reduced risk for age-related cognitive decline (ARCD). Normally, docosahexaenoic acid (DHA) in plasma is positively associated with DHA intake. However, despite being associated with lower fish and DHA intake, unexpectedly, ARCD is not consistently associated with lower plasma DHA. Furthermore, DHA is often slightly but significantly higher in plasma and erythrocytes in the elderly without ARCD compared to young adults. Higher plasma DHA in the elderly may be a sign that their fish or DHA intake is higher but we …


An Epidemiology Of Work-Related Injuries To Australian Firefighters (1998-2007), Nigel A.S Taylor, Elizabeth A. Taylor Jan 2011

An Epidemiology Of Work-Related Injuries To Australian Firefighters (1998-2007), Nigel A.S Taylor, Elizabeth A. Taylor

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


Australian Women's Perceptions Of Breast Cancer Risk Factors And The Risk Of Developing Breast Cancer, Sandra C. Jones, Christopher A. Magee, Lance R. Barrie, Donald C. Iverson, Parri Gregory, Emma L. Hanks, Anne E. Nelson, Caroline L. Nehill, Helen M. Zorbas Jan 2011

Australian Women's Perceptions Of Breast Cancer Risk Factors And The Risk Of Developing Breast Cancer, Sandra C. Jones, Christopher A. Magee, Lance R. Barrie, Donald C. Iverson, Parri Gregory, Emma L. Hanks, Anne E. Nelson, Caroline L. Nehill, Helen M. Zorbas

Faculty of Health and Behavioural Sciences - Papers (Archive)

Background Numerous studies have shown that the majority of women overestimate both their own risk and the populations’ risk of developing breast cancer. A number of factors have been found to correlate with perceived risk. Methods This paper reports on a telephone survey of a nationally representative sample of approximately 3,000 Australian women aged 30 to 69 years, conducted in 2007, and compares the findings with those of a similar survey conducted in 2003. Results There was a clear tendency for respondents to overestimate the proportion of women who will develop breast cancer during their lifetime. Approximately half the respondents …


Not Just The Taste: Why Adolescents Drink Alcopops, Sandra C. Jones, Samantha Reis Jan 2011

Not Just The Taste: Why Adolescents Drink Alcopops, Sandra C. Jones, Samantha Reis

Faculty of Health and Behavioural Sciences - Papers (Archive)

Purpose – The purpose of this paper is to determine the features of alcopops which make them attractive to Australian adolescents, which features are most important in determining choice of ready-to-drinks (RTDs) over other alcoholic drinks, and whether these vary by age and gender. Design/methodology/approach – Mixed methods study. Participants in Study 1 (focus groups) were 72 adolescents aged 12-17 from New South Wales, Australia; four groups each from Sydney (metropolitan area), Wollongong (regional) and Dubbo (rural); and in Study 2 (survey), 1,263 adolescents aged 12-17 recruited through schools, mall intercepts, and online. Findings – The predominant factor influencing preference …


Big Five Personality Factors, Obesity And 2-Year Weight Gain In Australian Adults, Christopher A. Magee, Patrick C. L Heaven Jan 2011

Big Five Personality Factors, Obesity And 2-Year Weight Gain In Australian Adults, Christopher A. Magee, Patrick C. L Heaven

Faculty of Health and Behavioural Sciences - Papers (Archive)

The objective of this paper was to examine whether the Big-Five Personality factors were associated with obesity and 2-year weight gain in Australian adults. The sample included 5265 Australian adults aged 25– 65 years. Binary logistic regression models indicated that Extraversion, Agreeableness and Neuroticism were cross-sectionally associated with obesity, with Conscientiousness inversely associated with obesity. The longitudinal analyses indicated that Extraversion predicted 2-year weight gain. The relationships between personality and obesity/weight gain were not moderated by age or sex. These results have potentially important implications for developing more effective treatment and prevention strategies for obesity.


A Meta-Analysis Of Response Inhibition And Stroop Interference Control Deficits In Adults With Traumatic Brain Injury (Tbi), Aneta Dimoska-Di Marco, Skye Mcdonald, Michelle Kelly, Robyn Tate, Stuart Johnstone Jan 2011

A Meta-Analysis Of Response Inhibition And Stroop Interference Control Deficits In Adults With Traumatic Brain Injury (Tbi), Aneta Dimoska-Di Marco, Skye Mcdonald, Michelle Kelly, Robyn Tate, Stuart Johnstone

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


Parallel Processes In Clinical Supervision: Implications For Coaching Menthal Health Practitioners, Trevor P. Crowe, Lindsay G. Oades, Frank P. Deane, Joseph Ciarrochi, Virginia C. Willliams Jan 2011

Parallel Processes In Clinical Supervision: Implications For Coaching Menthal Health Practitioners, Trevor P. Crowe, Lindsay G. Oades, Frank P. Deane, Joseph Ciarrochi, Virginia C. Willliams

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


Binocular Disparity Magnitude Affects Perceived Depth Magnitude Despite Inversion Of Depth Order, Harold Matthews, Harold Hill, Stephen Palmisano Jan 2011

Binocular Disparity Magnitude Affects Perceived Depth Magnitude Despite Inversion Of Depth Order, Harold Matthews, Harold Hill, Stephen Palmisano

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


Explaining Social Exclusion In Alcolhol-Related Dementia: A Literature Review, Renee Brighton, Victoria Traynor, Janette Curtis Jan 2011

Explaining Social Exclusion In Alcolhol-Related Dementia: A Literature Review, Renee Brighton, Victoria Traynor, Janette Curtis

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


The Introduction And Evaluation Of A Warfarin Management Strategy Into Illawarra Residential Aged Care Facilities, Margaret Jordan, Judy Mullan, Victoria Traynor Jan 2011

The Introduction And Evaluation Of A Warfarin Management Strategy Into Illawarra Residential Aged Care Facilities, Margaret Jordan, Judy Mullan, Victoria Traynor

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.


Hope, Meaning And Responsibility Across Stages Of Recovery For Individuals Living With An Enduring Mental Illness, Vedrana Copic, Frank P. Deane, Trevor P. Crowe, Lindsay G. Oades Jan 2011

Hope, Meaning And Responsibility Across Stages Of Recovery For Individuals Living With An Enduring Mental Illness, Vedrana Copic, Frank P. Deane, Trevor P. Crowe, Lindsay G. Oades

Faculty of Health and Behavioural Sciences - Papers (Archive)

This study reports on the relationship between stage of recovery and hope, meaning and responsibility for individuals diagnosed with severe mental illness. Methods: Seventy-seven people with a diagnosis of a psychotic disorder of at least 6 months’ duration participated in the study. Participants completed the Self-Identified Stage of Recovery (SISR) scale, measures of component processes of recovery (Hope Scale; Positive Interpretation of Disease, SpREUK; Active Involvement, Personal Health Management Questionnaire (PHMQ) and the Recovery Assessment Scale-short (RAS). Results: Hope, meaning, Personal Confidence and Hope and Not Being Dominated by Symptoms varied significantly across stages of recovery; however, neither in a …


The Older Patient, The Doctor And The Trainee: Patients' Attitudes And Implications For Models Of Care, Andrew Bonney, Sandra Jones, Donald Iverson Jan 2011

The Older Patient, The Doctor And The Trainee: Patients' Attitudes And Implications For Models Of Care, Andrew Bonney, Sandra Jones, Donald Iverson

Faculty of Health and Behavioural Sciences - Papers (Archive)

Aims & rationale/Objectives Population ageing poses major challenges for health systems. Additionally, training future general practitioners in the management of older and chronically ill patients is potentially hampered by the reluctance of these patients to consult trainees for chronic care. This paper reports a cross-sectional study investigating the attitudes of older patients to trainees, to inform strategies to improve older patient-trainee interaction. Methods The survey instrument was distributed to 1900 patients aged 60 and over from 38 training practices from five Australian states using a stratified, randomised cluster sampling process. Generalised estimating equation models were used for analysis. Principal findings …


Cerebellar White-Matter Changes In Cannabis Users With And Without Schizophrenia, N Solowij, M Yucel, C Respondek, S Whittle, E Lindsay, C Pantelis, D I. Lubman Jan 2011

Cerebellar White-Matter Changes In Cannabis Users With And Without Schizophrenia, N Solowij, M Yucel, C Respondek, S Whittle, E Lindsay, C Pantelis, D I. Lubman

Faculty of Health and Behavioural Sciences - Papers (Archive)

Background. The cerebellum is rich in cannabinoid receptors and implicated in the neuropathology of schizophrenia. Long-term cannabis use is associated with functional and structural brain changes similar to those evident in schizophrenia, yet its impact on cerebellar structure has not been determined. We examined cerebellar grey and white matter in cannabis users with and without schizophrenia. Method. Seventeen patients with schizophrenia and 31 healthy controls were recruited ; 48% of the healthy group and 47% of the patients were long-term heavy cannabis users (mean 19.7 and 17.9 years near daily use respectively). Cerebellar measures were extracted from structural 3-T magnetic …


Looking Back, Moving Forward: Lessons Learnt From Accreditation Of Post Graduate Occupational Hygiene Courses, Jane L. Whitelaw, Sue Reed Jan 2011

Looking Back, Moving Forward: Lessons Learnt From Accreditation Of Post Graduate Occupational Hygiene Courses, Jane L. Whitelaw, Sue Reed

Faculty of Health and Behavioural Sciences - Papers (Archive)

For many years AIOH has had a systematic method for reviewing and accrediting post graduate Occupational Hygiene Courses. Applying institutions would submit a range of course documentation which was then reviewed by a panel under the auspices of the Education Committee. During 2010, the Education Committee developed a set of Learning Outcomes (LO’s) for Universities applying for accreditation to map their course against prior to applying. Whilst the system in place has served AIOH well and produced good Graduate outcomes; the inclusion of LO’s will enable a more transparent and objective evaluation of courses. In a recent study trip; the …


Verbal Learning And Memory In Adolescent Cannabis Users, Alcohol Users And Non-Users, Nadia Solowij, Katy A. Jones, Megan E. Rozman, Sasha M. Davis, Joseph Ciarrochi, Patrick C. L Heaven, Dan I. Lubman, Murat Yucel Jan 2011

Verbal Learning And Memory In Adolescent Cannabis Users, Alcohol Users And Non-Users, Nadia Solowij, Katy A. Jones, Megan E. Rozman, Sasha M. Davis, Joseph Ciarrochi, Patrick C. L Heaven, Dan I. Lubman, Murat Yucel

Faculty of Health and Behavioural Sciences - Papers (Archive)

Rationale Long-term heavy cannabis use can result in memory impairment. Adolescent users may be especially vulnerable to the adverse neurocognitive effects of cannabis. Objectives and methods In a cross-sectional and prospective neuropsychological study of 181 adolescents aged 16–20 (mean 18.3 years), we compared performance indices from one of the most widely used measures of learning and memory—the Rey Auditory Verbal Learning Test—between cannabis users (n=52; mean 2.4 years of use, 14 days/month, median abstinence 20.3 h), alcohol users (n=67) and non-user controls (n=62) matched for age, education and premorbid intellectual ability (assessed prospectively), and alcohol consumption for cannabis and alcohol …


Measuring ‘Magnetism’ In Australian Nursing Environments, Joanne T. Joyce-Mccoach, Patrick A. Crookes Jan 2011

Measuring ‘Magnetism’ In Australian Nursing Environments, Joanne T. Joyce-Mccoach, Patrick A. Crookes

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective The aim of this research project was to use the NWI‑R:A tool to measure the organisational features that impact on ‘magnetism’ in Australian health facilities. Design The cross sectional survey questionnaire incorporated the Nursing Work Index‑Revised: Australian (NWI‑R:A) developed by Joyce and Crookes (2007). Subjects Participants were registered nursing staff (n=262) including ward nurses and managers within a group of four Australian hospitals. Main outcome measures To measure the organisational features that impact on ‘magnetism’ in Australian health facilities using the NWI‑R:A tool specifically developed for the Australian context. Results The results have identified a number of consistent patterns …


A Strong Commitment To Mental Health Nursing, Renee Brighton, Angela Brown, Terence Froggatt, Susan Liersch Jan 2011

A Strong Commitment To Mental Health Nursing, Renee Brighton, Angela Brown, Terence Froggatt, Susan Liersch

Faculty of Health and Behavioural Sciences - Papers (Archive)

The School of Nursing, Midwifery and Indigenous Health (SNMIH) at the University of Wollongong, places great emphasis on providing nursing students with fundamental education and knowledge in mental health nursing. There are two dedicated undergraduate mental health subjects delivered within the Bachelor of Nursing (BN) program. Both subjects are placed in adjacent sessions to provide a consolidated speciality experience for all BN students. The two subjects incorporate core values and principles to guide the teaching of mental health nursing, learning outcomes that reflect the Australian Nursing and Midwifery Council (ANMC) competencies and are based on recommendations from the Mental Health …


Implementation And Evaluation Of A Community-Based Social Marketing Campaign To Create Awareness Of Hypertension As A Risk Factor For Dementia, Kelly Andrews, Lyn Phillipson, Sandra C. Jones, Danika Hall, J. Potter, Gaye Sykes Jan 2011

Implementation And Evaluation Of A Community-Based Social Marketing Campaign To Create Awareness Of Hypertension As A Risk Factor For Dementia, Kelly Andrews, Lyn Phillipson, Sandra C. Jones, Danika Hall, J. Potter, Gaye Sykes

Faculty of Health and Behavioural Sciences - Papers (Archive)

As the Australian population ages, the incidence of dementia is rising in epidemic proportions, with serious implications for sufferers, carers and health services. There is a compelling need for effective early intervention and prevention strategies as well as models to guide knowledge translation to improve dementia prevention and care. The most modifiable risk factor for dementia is hypertension and treating hypertension in midlife is the most effective means of reducing dementia risk, yet public awareness of this is extremely low. The purpose of this pilot project was to plan, implement and evaluate a social marketing campaign to raise community awareness …


Developing Messages To Create Community Awareness Of Hypertension As A Risk Factor For Dementia, L Phillipson, Sandra C. Jones, Katherine Eagleton, Kelly Andrews Jan 2011

Developing Messages To Create Community Awareness Of Hypertension As A Risk Factor For Dementia, L Phillipson, Sandra C. Jones, Katherine Eagleton, Kelly Andrews

Faculty of Health and Behavioural Sciences - Papers (Archive)

Dementia is the leading single cause of disability in older Australians. Due to the ageing of the population, the number of people living with dementia will increase significantly over the coming decades and there is pressing need for effective prevention strategies. One relatively unknown but modifiable risk factor for dementia is hypertension. ‘Healthy Heart Healthy Mind’ is a social marketing campaign that aims to create awareness of the link between hypertension and dementia, and encourage improved hypertension management in the target audience in order to prevent dementia. This paper describes the use of behaviour change theory and qualitative research undertaken …


Dementia And Retirement From Driving: People With Dementia And Their Carers Critique Available Tools, Catherine Andrew, Victoria Traynor, Donald Iverson Jan 2011

Dementia And Retirement From Driving: People With Dementia And Their Carers Critique Available Tools, Catherine Andrew, Victoria Traynor, Donald Iverson

Faculty of Health and Behavioural Sciences - Papers (Archive)

Introduction: - Discuss current thinking about the role of practitioners in supporting a person with dementia to consider retirement from driving - Highlight findings from a research project involving drivers over 55 and people with dementia about what support they consider helpful in considering retirement from driving


Do Australian Adolescent Female Fake Tan (Sunless Tan) Users Practice Better Sun-Protection Behaviors Than Non-Users?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson Jan 2011

Do Australian Adolescent Female Fake Tan (Sunless Tan) Users Practice Better Sun-Protection Behaviors Than Non-Users?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: To determine differences in sun-protection behaviours, and incidence of sunburn, between Australian adolescent female fake tan users and non-users. Design: Cross sectional survey. Method: 398 adolescent females aged 12 to 18 years participated in a survey at public venues, schools, and online. The main outcome measures were self-reported fake tan usage in the past 12 months, frequency of sunburns and habitual sun-protection behaviours. Setting: Surveys were completed in New South Wales, Australia. Results: The prevalence of self-reported use of fake tanning products in the past 12 months among Australian adolescent females was 34.5%. Female fake tan users were significantly …


Occupational Factors And Sick Leave In Australian Employees, Christopher Magee, Natalie Stefanic, Peter Caputi, Don Iverson Jan 2011

Occupational Factors And Sick Leave In Australian Employees, Christopher Magee, Natalie Stefanic, Peter Caputi, Don Iverson

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objectives: To investigate occupational factors associated with sick leave over a 4-year period in Australian employees. Methods: Longitudinal data (self-report) from 2861 Australian full-time employees (69.4% male) were used. Occupational factors and relevant covariates were assessed at baseline with sick leave assessed yearly over a 4-year period. The data were analyzed using multinomial logistic regression models. Results: Job strain and longer commuting time were associated with long sick leave, whereas long work hours were inversely associated with long sick leave. Conclusions: These results provide further evidence that certain aspects of work are associated with sick leave, whereas other work aspects …


Consumers' Salient Beliefs Regarding Dairy Products In The Functional Food Era: A Qualitative Study Using Concepts From The Theory Of Planned Behaviour, Deborah Nolan, Elizabeth Neale, Yasmine Probst, Karen E. Charlton, Linda C. Tapsell Jan 2011

Consumers' Salient Beliefs Regarding Dairy Products In The Functional Food Era: A Qualitative Study Using Concepts From The Theory Of Planned Behaviour, Deborah Nolan, Elizabeth Neale, Yasmine Probst, Karen E. Charlton, Linda C. Tapsell

Faculty of Health and Behavioural Sciences - Papers (Archive)

Background Inadequate consumption of dairy products without appropriate dietary substitution may have deleterious health consequences. Social research reveals the factors that may impede compliance with dietary recommendations. This is particularly important given the recent introduction of functional dairy products. One of the challenges for public health professionals is to demonstrate the efficacy of nutrition education in improving attitudes toward nutrient rich foods. The aim of this study was to explore the salient beliefs of adult weight loss trial participants regarding both traditional and functional dairy products and to compare these with a control group not exposed to nutrition education Methods …


Increased Intake Of Dietary Polyunsaturated Fat Does Not Promote Whole Body Or Preferential Abdominal Fat Mass Loss In Overweight Adults, Sze-Yen Tan, Marijka Batterham, Linda Tapsell Jan 2011

Increased Intake Of Dietary Polyunsaturated Fat Does Not Promote Whole Body Or Preferential Abdominal Fat Mass Loss In Overweight Adults, Sze-Yen Tan, Marijka Batterham, Linda Tapsell

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: There is evidence that increasing the proportion of polyunsaturated fatty acids (PUFA) in a diet can enhance the rate of fat oxidation acutely. Higher PUFA in a diet has also been associated with greater abdominal fat loss in longer term studies. This study aimed to investigate if higher PUFA intake would result in greater fat mass loss over a 12-week period, mainly from the abdominal region.

Methods: Data at the 12-week time point from two weight loss studies, both comparing high PUFA versus low PUFA diets was, accessed for 141 overweight subjects from the same area. Specifically, data on …


Exposure To Alcohol Advertising And Alcohol Consumption Among Australian Adolescents, Sandra C. Jones, Christopher A. Magee Jan 2011

Exposure To Alcohol Advertising And Alcohol Consumption Among Australian Adolescents, Sandra C. Jones, Christopher A. Magee

Faculty of Health and Behavioural Sciences - Papers (Archive)

Aims: Underage drinking is a major problem in Australia and may be influenced by exposure to alcohol advertising. The objective of the present study was to collect data on 12 17 year old Australian adolescents' exposure to different types of alcohol advertising and examine the association between exposure to advertising and alcohol consumption. Methods: A cross-sectional survey of 1113 adolescents aged 12 17 years recruited with a variety of methods to gain a cross-section of participants across metropolitan, regional and rural New South Wales (including independent schools, mall intercepts and online). Participants answered a series of questions assessing adolescents' exposure …


Specific Electromagnetic Effects Of Microwave Radiation On Escherichia Coli, Yury Shamis, Alex Taube, Natasa Mitik-Dineva, Rodney Croft, Russell J. Crawford, Elena P. Ivanova Jan 2011

Specific Electromagnetic Effects Of Microwave Radiation On Escherichia Coli, Yury Shamis, Alex Taube, Natasa Mitik-Dineva, Rodney Croft, Russell J. Crawford, Elena P. Ivanova

Faculty of Health and Behavioural Sciences - Papers (Archive)

The present study investigated the effects of microwave (MW) radiation on Escherichia coli applied under a sub-lethal temperature. The experiments were conducted at a frequency of 18 GHz and performed at a temperature below 40oC to avoid the thermal degradation of bacterial cells during exposure. The absorbed power was calculated to be 1500 kW/m3 and the electric field was determined to be 300 V/m. Both values were theoretically confirmed using CST Microwave Studio 3D Electromagnetic Simulation Software. As a negative control, E. coli cells were also thermally heated up to temperatures up to 40oC using Peltier Plate heating. Scanning Electron …


Face Viewpoint Effects About Three Axes: The Role Of Configural And Featural Processing, Simone K. Favelle, Stephen A. Palmisano, Georgina Avery Jan 2011

Face Viewpoint Effects About Three Axes: The Role Of Configural And Featural Processing, Simone K. Favelle, Stephen A. Palmisano, Georgina Avery

Faculty of Health and Behavioural Sciences - Papers (Archive)

We directly compared recognition for faces following 0° – 75° viewpoint rotation about the yaw, pitch, and roll axes. The aim was to determine the extent to which configural and featural information supported face recognition following rotations about each of these axes. Experiment 1 showed that performance on a sequential-matching task was viewpoint-dependent for all three types of rotation. The best face-recognition accuracy and shortest reaction time was found for roll rotations, then for yaw rotations, and finally the worst accuracy and slowest reaction time was found for pitch rotations. Directional differences in recognition were found for pitch rotations, but …


Sex And Sexism In Australian Alcohol Advertising: (Why) Are Women More Offended Than Men?, Sandra C. Jones, A Reid Jan 2011

Sex And Sexism In Australian Alcohol Advertising: (Why) Are Women More Offended Than Men?, Sandra C. Jones, A Reid

Faculty of Health and Behavioural Sciences - Papers (Archive)

Alcohol advertisements often attract criticism for portraying women in an overtly sexual and demeaning fashion, with past research finding that women are more critical than men. The first study reported here found that neither feminism nor gender role identity added substantial explanatory power beyond that of gender. Females reported more negative attitudes toward ads that used demeaning sexual appeals and more positive attitudes toward empowering appeals. The second study provided quantitative evidence in support of the assumption that it is offensive sexual portrayals, rather than other aspects of sexist advertisements, that are disliked.